kion group
TRANSCRIPT
Wiesbaden, June 2010
KION GroupCorporate presentation
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Content
1. Overview KION Group
2. Facts & Figures
3. Activities
4. Strategy
5. Summary
3* by Carl von Linde, Hugo Güldner and other partners
1900 1910 1920 1930 1940 19601950 1970 1980 1990 2000 2010
2009Integration of Baoli as fourth brand
Group HistoryFour brands and over 100 years experience
Founding of Güldner Motoren-Gesellschaft*
Founding of STILL
Founding of OM
Linde takes over Güldner
Linde takes over STILL
Linde takes over OM
2006The brands are placed under one new roof: KION Group
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Market Order Intake 2009Global recession puts pressure on material handling market
in thousand units
Americas-41%
Western Europe-39%
Eastern Europe
-71%
Asia (excl. China)
-42%
China+4%
Global market declined by 37% to 548.000 trucksKION Group kept global market share stable at ~17%
Source: WITS
’08 ’09
298181
2171
’09’08
’08
119
’09
20089
’09
154
’08
’09
113
’08
118
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Global Market Material HandlingIndustrial Trucks Market by Region 2009
Western Europe 33%
Eastern Europe 4%North America 18%
South America 4%
China 22%
Asia* 16%
RoW 3%Germany 22%
France 21%
Italy 12%
UK 9%
Spain 6%
Russia 2%
Eastern Europe** 9%
Rest of Europe 19%
World 100% = 547,000 units
Europe 100% = 200,000 units
100%
* excluding China ** excluding Russia
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A global player and market leader in Europe4 unique brands – one strong group
KION GroupShare of total sales
Baoli– Core brand for the expansion of the economy segment– Targeting Asia, Latin America, Central & Eastern Europe
Linde Material Handling– Global premium brand, #2 worldwide– Strong presence in China, #3– Innovation and technological leader
STILL– European premium brand, leading in e-trucks– Strong presence in Brazil, #1-2– Strong service network
OM– Market leader in Italy– Attractive product range for the value segment
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Sales in € m
Global Player and Market Leader in Europe World Rank (2009)
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Toyota* J
NACCO USA
Jungheinrich GER
KION GER
Source: Annual reportsForeign exchange rates for the year 2009: USD/EUR = 1.39 YEN/EUR = 130.4
* Based on calendar year reporting to allow comparison
1.058
1.677
3.084
3.301
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KION Group market positionStrong position in key markets
Market KION position 2009
Western Europe No. 1Eastern Europe No. 1Brazil No. 1-2China No. 3
World No. 2
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Global Manufacturing NetworkIndustrial truck production facilities
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Headquarter KION Group
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Distrubution presence in more than 100 countriesSales Distribution 2/3 Direct vs. 1/3 Dealers
300 Sales Locations
300 Sales Locations
Tightest network with 730 sales locationsEurope
280 sales locations in China and rest of Asia
Asia
300 established sales locations North America
Network of 60 sales locationsSouth America
Bridgeheads worldwide30 sales locations in Rest of the World
More than 5,400 service engineers
700 Sales Locations
100 Sales Locations 1,400 Sales Locations
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Content
1. Overview KION Group
2. Facts & Figures
3. Activities
4. Strategy
5. Summary
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Adressing the most severe downturn in the history of the material handling market
– Restructuring program successfully implemented and targets fully achieved
– Optimization steps to manufacturing footprint implemented
– Strong fixed cost reduction
– Effective usage of short-time work in Germany, France and Italy
– Strong position in domestic and growing markets
– Undisputed leader in Europe
– Position as leading foreign player in China strengthened with Baoli
– Strong position in Brazil
– Most dense service network in Europe, strong presence in key markets
– Effective R&D pipeline to fuel growth
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Financial Highlights 2009
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+12%413463Cash & cash equivalents
-38%173108Capital expenditures
-10%111101Total R&D expenditure
-6%21,16819,953No. of employees
-8.8%-pts.7.9%-0.9%EBIT margin (adjusted)
>-100%358-29EBIT (adjusted)
-5.5%-pts.15.6%10.1%EBITDA margin (adjusted)
-56%709311EBITDA (adjusted)
-32%4,5543,084Net sales
-31%4,3993,028Order intake
+/-20082009€m
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Research and DevelopmentSubstantial investments to keep technological edge
119111
101
2007 2008 2009
R&D expenses 2007 - 2009, KIONin €m / % of revenues – 833 employees in R&D
– Focus of R&D:– Modular construction– Energy efficiency– Reduction of emissions– New technologies like Fuel Cell– Ergonomics– Product innovations
R&D expenses 2009 – KION and Peersin €m / % of revenues
Source: Company reports
3.3%2.4%2.8%
31 34 12
101
49
0
50
100
150
KION Peer 1 Peer 2 Peer 3 Peer 4
3.3% 2.9% 1.3% 1.7%3.0%
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Employees 2009
Germany 39%
Western Europe* 42%
RoW 1%
Sales & Services 52%Production 33%
R&D 4%
Eastern Europe 6%
Americas 3%
Asia 8% Corporate Functions 8% Apprentices 3%
Split by Region (2009 year-end)100% = 19,953 Employees
Split by Function (2009 year-end)100% = 19,953 Employees
* excluding Germany
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Content
1. Overview KION Group
2. Facts & Figures
3. Activities
4. Strategy
5. Summary
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– Order intake: 54,400 units– Sales: 1,920 €m*
– Employees: 11,753– Market share world: ~10%– Market share Europe: ~ 21%
– Global premium brand– Technological leader;
Implementation of hydrostatic drive and fuel cells
– Pooling of technological leadership in PureMotionProgram
– Market leader in major European markets, e.g. Germany and France
– Leading independent sales & service network in China
Key facts 2009 & Product Portfolio
Linde Material Handling PureMotion: Exploiting technological leadership
* before intragroup consolidation effects
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– Order intake: 25,500 units– Sales: 1,095 €m*– Employees: 6,295– Market share Europe: ~11%
– European premium brand– Europe-wide service network with
over 2,000 technicians– Offering a holistic service concept
through STILL Partnerplan– Strong position in Brazil, market
leader in warehouse trucks
Key facts 2009 & Product Portfolio
STILLLeadership in intralogistics
* before intragroup consolidation effects
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– Order intake: 8,000 units– Net sales: 191 €m*– Employees: 1,038– Market share Italy: ~ 21%
– Market leader in Italy– Attractive product portfolio to
address value segment
Key facts 2009 & Product Portfolio
OMValue brand with attractive product portfolio
* before intragroup consolidation effects
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– Order intake: 2,600 units– Net sales: 19 €m*– Employees: 476
– Provide highly competitive material handling solutions in economy segment
– Attractive domestic market China as platform for international growth
Key Facts 2009 & Product Portfolio
BaoliNew solutions in economy segment
* before intragroup consolidation effects
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Content
1. Overview KION Group
2. Facts & Figures
3. Activities
4. Strategy
5. Summary
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Targets
1. Leading manufacturer
2. Long-term growth KION > market
3. Profitability benchmark within industry
4. Higher share of business abroad
Multi-brand strategy
Establishment of group-wide common systems and processes
Tap full market potential
Positioning along whole value chain
Technologically leading products
StrategyFocus on growth, efficiency and profitability
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1No. 2 WorldNo. 1 foreign brand China
No. 1 France
No. 3 EuropeNo. 1-2 Brazil
No. 1 Italy
Top 10 domesticbrand China,Selected export markets
Global brand
Local brand
European brand+ Local brand
Local brand
Local brand
Successful multi-brand strategy Global coverage through different brands
* Local Brand of Linde Material Handling in France only
*
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2KION Group StructureOne KION: Matrix of Brands and Functions
Multi-Brand Strategy
KION Central & Select. Shared Functions
KION 3P
KION Components
Product planning, development, purchasing
Hydraulic Solutions & other components
KION Central OpsProduction, Quality, Operational Excellence,Production Control, Logistics
Organization Matrix
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3Growth strategyTap full market potential to increase foreign share
Market size
Growth strategy:– Participate in growth of emerging markets – Local products and local R&D to address market demand– Intensify sales activities and extend service network
Market share
Market growth
EasternEurope
Asia
SouthAmerica
Mature markets Growth regions
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4From pure manufacturer to partnerPositioning in value chain
Trucks
Financing
Service
Solutions
Innovations
Electrical Diesel / Gas Warehouse Tow TractorsHeavy
Rental Service Leasing Straight Sale
Maintenance and Repair
Spare Parts Fleet Management
Automation
RFIDFuel Cell
Process Consulting
IT
Value added
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Innovative products with
– lowest energy consumption
– best-in-class ergonomics and precise steering
– first-class reliability and easy maintenance
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1715
1316
4561
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Low total cost of ownership (TCO)Differentation through technological leadership
Total cost of ownership (indexed, European operator)
Energy cost100 -19%
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Competitor truck
KION truck
Labor cost
Service cost
Purchasing/financing cost
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Content
1. Overview KION Group
2. Facts & Figures
3. Activities
4. Strategy
5. Summary
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SummaryKey considerations
Leading player in an attractive growth industry
Technology provides strong efficiency benefits for the customers
Occupying whole value chain
Highly determined to exploit full synergy potential within the Group
Global set-up to participate in global growth opportunities
KION Group