kingston business today, march 2014 edition

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March 11, 2014

Your source for business and chaMber news in the Greater KinGston area

Vol. 3 no. 3

By Hollie [email protected]

A short drive around town reveals that a lot of new homes are being built in Kingston. CaraCo Development Corporation is a major player in this industry thanks to their com-mitment to important factors like energy effi-ciency and choice, says designer and project manager Ken Dantzer.

Currently, CaraCo is focused on building homes in several local subdivisions; a total of 20-25 houses are in construction at the mo-ment.

So where do all these new home customers come from? All walks of life, according to Dantzer.

“There are new people moving into Kings-ton. There are people transferring in and out of CFB Kingston and there are people grow-ing up here that are buying houses. There are people that are retiring from their larger home and downsizing to a more efficient home. Our purchasers really are quite broad. “

While there are many benefits to this wide customer base, the variety also comes with its own set of challenges.

“It’s actually a challenging marketing plan because you’re advertising to so many differ-ent types of people and speaking to all those various groups,” Dantzer notes.

Still, he adds that there are certain things pretty much everyone looks for, and even ex-pects, in a new home.

“I think they expect energy efficiency, which is a good thing. We have a strong cor-porate policy and corporate direction on all of our products [to make sure they’re] sus-tainable. We have been very aggressively seeking and renewing our environmental policies because technology changes very quickly, so we’ve taken on new and unique

projects every year to ensure that we’re mov-ing forward.”

This has included working on several LEED (Leadership in Energy and Environmental Design) certified homes, as well as some original experimental housing CaraCo calls Performance 2020, meaning that the home is designed to meet the building codes that are projected to be in place by the year 2020.

“Keeping those things moving forward is essential because if you stagnate your com-petitors all move ahead of you,” Dantzer says. “So we’re trying to lead the way as opposed to wait for things to come to us.”

He explains that today’s customers also ex-pect choice when purchasing a new home.

“We’re there to suit the needs of the cus-tomer. We do have pre-determined plans, but we take all customer input and do exactly as the customer wishes within some parameters because we don’t want a customer to feel like they have to take the sample design exactly as it’s drawn. It’s a good starting point to start the conversation of square footage and rough layout of the house.”

Making sure homes stays affordable is also key, says Dantzer. CaraCo homes start at un-der $300,000, and the sky is pretty much the limit as to how much people want to spend.

“We have some product in between $300,000 and $400,000. The stuff that we do above $400,000, that’s not a very broad audi-ence. The type of person that wants to buy a half-million dollar home is usually more of a custom customer.”

Of course, quality and service are also essential, and Dantzer says that CaraCo not only produces top-of-the-line homes, but also stands by them post-production.

“The product is done right, on time and on budget every time. We pride ourselves on award winning service post-construction and

we stand behind our product. Our [workers] all live in and amongst our own customers, so obviously we have our own selfish interests for why we want to make sure that our cus-tomers are happy, because they are our neigh-bours at the same time.”

In addition to the home construction busi-ness, CaraCo also owns CJM Property Man-agement and Access Storage. In total, the company employs over 80 people, and Car-aCo itself between 20 and 30.

For more information, visit www.caraco.net.

Building the future: CaraCo thrives on commitment to sustainability, choice and customer service

Above: CaraCo designer and project man-ager Ken Dantzer. Right: The exterior of one of CaraCo’s homes.

2 Kingston Business Today - Tuesday, March 11, 2014

THE KEDCO SMALL BUSINESS OFFICE OFFERSNEW STARTUP ASSISTANCEDo you…Have a breakthrough idea for a new business venture?Have an idea for an exciting, innovative product or service?Want to bring your vision and expertise to fruition by acquiring an existing business?

ADVICE FOR EXISTING BUSINESS OWNERSAre you…Looking to broaden the scope of your business?Needing to layout a carefully planned exit strategy?Dealing with business problems that are causing you toreevaluate your continuation in the marketplace?

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When Yolanda Thompson opened up Massage Addict in the fall of 2012, she could not have imagined a more successful start.

“Business is crazy busy,” says Thompson. “We can’t hire fast enough to keep up with demands. It’s all word of mouth and it’s spreading like wild-fire,” she jokes.

Massage Addict is Ontario’s first member based massage therapy clinic, which offers competitive pricing that makes massage therapy a luxury ev-eryone can afford.

“There is no membership fee,” ex-plains Thompson. “Our members just have to agree to come in at least once a month to receive preferential pricing.”

Non-members can also enjoy a mas-sage by one of the clinic’s registered massage therapists by paying the stan-dard hourly rate.

Thompson currently employs nine registered massage therapists, and she says it’s not just her clients that enjoy Massage Addict’s relaxing spa-like en-vironment.

“It’s a great environment for people who work here and for people that come in, and their reaction is ‘wow, this is really nice and relaxing.”

Although Thompson’s business kicked off to an even better start than expected, she put in a lot of work and research prior to opening shop.

Part of her research involved attend-ing the Business Basics workshop run by the Kingston Economic Develop-ment Corporation’s (KEDCO) small business centre and conducted by Re-becca Darling, Senior Business Con-

sultant. This is where she gathered a lot of information about the steps it takes to start a business.

“What stands out most about KED-CO’s small business services is that the small business centre always had a way to help. If not internally through Rebecca Darling or Mark Hanley, Manager, they had great suggestions or connections to refer me to. They put me in touch with newer business own-ers prior to my opening and put me in touch with someone who could help me with number crunching and fore-casting. It didn’t seem to matter what I called about they always offered valu-able feedback and suggestions.”

“I benefitted a lot from my rela-tionship with KEDCO. I attended the Business Basics workshop and also received valuable consultation advice through one-on-one appointments. We had an ongoing relationship even be-fore opening Massage Addict,” ex-plains Thompson.

The small business centre at KED-CO offers free and confidential con-sultation to businesses in Kingston. The staff at the small business office is available for one-on-one consultations and is a resource of information for small business owners.

“When you become an entrepre-neur it is a lonely exhausting road that many family and friends don’t understand. They have no idea of the extreme hours, dedication or commitment it takes,” says Thomp-son. “Knowing KEDCO is always a phone call or email away is a com-fort,” she adds.

Through confidential services and the Business Basics workshops the small business centre at KEDCO pro-vides small business owners, or those interested in starting a business, with valuable information to help them make informed choices and deci-

sions.The Business Basics workshop is

offered every month and covers all the basics of opening a business from reg-istering a new business, to registering an HST number, as well as general information about identifying your

business’ target demographic.For more information about the

small business centre at KEDCO visit: www.kingstonentrepreneurs.ca<http://www.kingstonentrepre-neurs.ca> or call to schedule an ap-pointment at 613 544-2725 ext. 7222.

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Kingston Business Today - Tuesday, March 11, 2014 3

Security SystemsSecure ConnectionsCustom security solutionsthat give you peace of mind.

Ontario is introducing new training to help protect workers and keep them safe on the job. The regulation that will mandate this training (Ontario Regulation 297/13) (http://www.e-laws.gov.on.ca/html/source/regs/english/2013/elaws_src_regs_r13297_e.htm) will come into effect on July 1, 2014.

The training will be mandatory for all workers and supervisors in the province who are covered by Ontario’s Occupation-al Health and Safety Act. Mandatory basic health and safety awareness training was a key recommendation of the Expert Advisory Panel on Occupational Health and Safety led by Tony Dean in 2010. The Ontario govern-ment committed to implementing all of the recommendations of the Expert Advisory Panel.

Employers will have to make sure work-ers have completed some basic occupational health and safety awareness training within a reasonable time frame and ensure supervi-sors have received training under the super-visory component within one week of work-ing as a supervisor. Employers will also be responsible for maintaining records of this training and must be able to provide written proof if needed.

There is an exemption. If workers and su-pervisors who have previously completed a worker or supervisor training program, ei-ther with their current or a former employer, and can provide proof that they completed the training, they do not have to take the training again.

As well, a supervisor who has completed a basic occupational health and safety aware-ness training program for supervisors, prior to the regulation coming into force, does not have to complete a worker training program in addition to the supervisor program.

One way to complete the new health and safety awareness training will be for work-ers and supervisors to take part in a one-hour tutorial, either individually or in groups, using free e-learning tools or printed work-books available from the Ministry of Labour (MOL).

The training is designed to help prevent workplace incidents and injuries by making workers and supervisors aware of their roles, rights, and responsibilities in the workplace. Employers should review the new regula-tion as part of their preparation for this new change and determine if their current train-ing options meet the new regulation or if ad-ditional training will be needed.

To learn more about this training and the new regulation, visit the MOL website. In-formation for workers and supervisors is available in both French and English.

(www.labour.gov.on.ca/english/hs/train-ing/workers.php)

(www.labour.gov.on.ca/english/hs/train-ing/supervisors.php)

For more information and assistance re-lated to workplace health and safety refer to the appropriate Workplace Health and Safety System Partner or visit: http://www.labour.gov.on.ca/english/hs/websites.php

Ontario introduces mandatory health and

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We provide solutions

Email: [email protected] Tel: 613.384.1880www.susancreasy.ca

A practice built on trust, quality service and personal advice for 32 years.

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Finance Facts with Susan Creasy

By Sue Creasy

Individuals make better investment deci-sions if they understand what they are getting into.

Warren Buffet and his investing partner suggested that one “invests within your circle of competence”. The statement suggests that you invest in companies you really under-stand. If one understands the company you invest in then you are not exposed to sectors that are unfamiliar and often more risky.

Many times investors have invested in a particular industry they are familiar with or exposed to, however this should not be con-fused with or interpreted as competence. Re-search the company or investment fund first and do your due diligence before you pur-chase the investment.

Emotions cause may investors to make poor or rash buy and sell decisions. A good example of this occurred when investors were offered extra yield provided by highly rated debt securities which were sliced, diced, re-packaged and structured in a way that made

the possibility of investment loss or default seem unlikely. In reality, when the subprime mortgage bubble burst, individuals left hold-ing the worthless securities realized that they did not fully understand the risk and what they had actually invested in.

Respect the boundaries of your circle of competence! Peter Lynch, an investor and author said “invest in what you know.” Mr. Lynch recommends that before making an in-vestment, you should be able to describe the investment recommendation in three sentenc-es or less to an 11 year old child.

Be aware of your personal comfort level and understand the correlation between risk and return. The greater the return, the greater the risk. Ask questions before investing and work with a financial advisor who under-stands your entire financial picture! Financial and investment planning is similar to putting a puzzle together – all the pieces must fit!

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Kingston’s inaugural Green Building Symposium takes place on May 6-7th.

The symposium will of-fer unprecedented access to Kingston’s state-of-the-art LEED buildings, as well as tours of Kingston’s historic past.

“This symposium is a great opportunity to show-case Kingston’s innovative buildings and to demonstrate the City’s dedication to be-coming Canada’s most sus-tainable city. It will bring engineers, architects, city planners, academics and in-terested citizens together for a behind the scenes looks at our most sustainable build-ings,” said Sustainable Kingston’s Executive Direc-tor, John Johnson.

Registrants of the sympo-sium will make a selection from a list of Kingston’s unique LEED building tours, ensuring that they can cater their experience to their in-terests and occupation. As a bonus, the Green Build-ing Symposium will offer an opportunity for participants to tour Kingston’s historic landmarks and enjoy a dinner featuring local food in the Renaissance, Kingston’s old-est surviving, and beautifully restored church.

Dinner the evening of May 6 will feature keynote, Chris Turner, who is one of Canada’s leading writers and speakers on sustainabil-ity and the global clean-tech boom. He draws on recent breakthroughs in renewable energy and urban design to paint a portrait of a sustain-

able world that thrives with renewed prosperity in the a list century.

“The Green Building Sym-posium has been strategically designed to provide valuable information to profession-als in the fields of planning, building and engineering. By attending the Symposium, participants will be bet-ter equipped with the tools, knowledge and networking opportunities necessary to become leaders in the indus-try,” continues Johnson.

Sustainable Kingston is proud to be hosting this event, and we look forward to meeting participants at the conference. Please find de-tails for the event, including registration and a listing of LEED building tours at

www.sustainablekingston.ca

Get your backstage pass to Kingston!


Out Standing in my field Tales from the farm front

By Aric McBay

“Did you hear the one about the farmer who won the lottery?” dairy farmer Dianne Dowling asks. It’s a favourite joke of hers. “They asked him, ‘What are you going to do with your winnings?’ He answered: ‘Why, I’m going to farm until it’s all gone!’”

It’s perfect farming joke; it combines a farmer’s persistence and hard work with a pinch of gallows humour.

The idea that a person would need win the lottery to afford to keep farming is not entirely sil-ly. Net farm incomes have been on the decline for nearly half a century. In the past decade the average Canadian farm has had a negative net income (accounting for depreciation). This means that farms either subsidize themselves through off-farm income (like having one spouse work in town), or they put off maintenance and upkeep, allowing their equipment and infrastructure to slowly fall apart. Sometimes it’s both.

This fact is a major reason the average farmer in Canada is in their mid-fifties. Young people

want an occupation that’s going to pay them, not the other way around.

There are exceptions to the trend, of course. There are farms that have a positive net income. And those farms are a window into the future.

Dairy farms (such as ours) are in general the most financially stable. There’s a simple reason for that: supply management, the eminently sensible idea that farmers should produce the same amount of food as people actu-ally want to eat. (Egg and poultry farms, which also benefit from supply management, rank second for net income.)

Most of the loss in net farm in-come can be traced to one trend: the vertical, corporate integration of our food system. The vast ma-jority of companies that make up our food system — from seed and agrochemical businesses to dis-tribution firms to grocery stores — are now owned by a handful of corporations.

Because of their corporate le-verage they can squeeze farmers at both ends, hiking the prices for farm inputs while minimizing

prices for farm products. If you buy a box of breakfast cereal, the farmer who produces the corn or other commodities receives only a few cents; the rest of the money goes to the other companies along the chain.

For our farm’s vegetable opera-tion, the way around this problem is simple. We don’t sell commodi-ties. We sell food.

We use the community shared agriculture model. Each spring people buy a “membership” in the farm, like a vegetable subscrip-tion, and receive a box of veg-etables once a week through the growing season. The people who eat our food are not “customers.” They are members.

They value healthy, fresh, lo-cal food. They visit the farm for special events and sometimes work bees. They want to be part of a community that understands that ethically-produced food is important and that people should be able to make a living produc-ing it.

Part of the reason the CSA works is because it operates on a cost-of-production basis. We don’t try to produce food and then

price it as low as possible to beat out other farmers. We are open with our members about how much things cost to produce, and at the end of the season they each get a report detailing how much we spent on what.

Every March we open member-ships up to new members, who buy a weekly vegetable share. They pay on a sliding scale, mean-ing people who have more money can choose to pay more and sub-sidize those with lower incomes. We want to make good food as af-fordable as possible.

For us, making a living doesn’t just mean staring at the bottom line, or trying to race other farm-ers to the lowest price. It means looking at the big picture. We make a living because we bring the community to the farm, and the farm to the community.

Aric McBay is a farmer and author. He lives and works at a mixed family farm with a dairy herd and a vegetable operation. For more about the vegetable CSA and getting a membership, visit rootradicalrows.com.

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On behalf of your fellow industry partners, congratulations to Anchor Concrete Products Limited on your recent first place award from

the National Precast Concrete Association.

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@KingstonEcDevKingstonEconomicDevelopmentCorporation


Be a part of what will be the most talked about coffee table book in the Kingston Region.

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Many business owners and managers often shake their heads in disbelief when learning of a new law, regulation, or project from their municipal, provincial, or federal government. It is not uncommon for business people feel like decisions are made in secret and rolled out without concern or consideration of the needs of the business community.

The reality is that most government offi-cials do try to make good decisions but often have limited time and resources to do com-prehensive research. They often rely on the organizations and individuals who speak up and provide information.

The challenge then becomes how do time and resource constrained businesses have their needs and concerns heard by time and resource constrained government officials? One answer is your Chamber of Commerce.

The Kingston Chamber has staff whose job it is to monitor issues that will impact our members. We have help from the Ontar-io Chamber of Commerce and the Canadian Chamber of Commerce, both of whom main-tain policy staff with subject matter experts.

For example, consider the recent discussion related to minimum wage in Ontario. Our staff spoke with local employers that might be im-pacted by a change in the minimum wage. We then took their concerns the Ontario Chamber who regularly communicates with the Ontario Government. When the Chamber presents a well-reasoned and researched perspective to government, they listen.

If there is an issue that impacts your busi-ness, get in touch with us at the Chamber. We

often can make a difference. In the future, in-stead of shaking your head in disbelief, you can smile knowing your input made a real dif-ference.

From the Chair

Bill HughesKingston Chamber of Commerce Chair

New Members:

Absolute ComedyAbsolute Comedy is a comedy club featur-

ing the best live stand-up comedy from across North America.

Website: www.absolutecomedy.ca

C.A.R.L (Communication and Real Leadership)Communication and Real Leadership is a

consulting company focused on inspirational speaking and speech coaching.

Website: www.carlspeaks.ca

Cumberland Private Wealth Management Inc. Cumberland Private Wealth Management

Inc. is one of Canada’s most prestigious discre-tionary private wealth management companies. Independent, employee-owned, head office lo-cated at 99 Yorkville Avenue, Toronto, Ontario.

Website: www.cumberlandprivate.ca

National Bank of CanadaWebsite: www.nbc.ca

Navigators Insurance At Navigators Insurance Brokers, they take

pride in providing top notch service for your auto, home, business, commercial, and life insurance needs. For over 40 years, the White family has provided thousands of local clients with quality protection and peace of mind.

Website: www.navigatorsinsurance.ca

Pattison Outdoor AdvertisingAt PATTISON, they are constantly develop-

ing our products to meet the changing lifestyles of Canadians and the evolving needs of advertisers and marketers. Outdoor advertising is their specialty.

Website: www.pattisonoutdoor.com

Property GuysWebsite: www.propertyguys.com

Sarah Toupin Inc.Sarah Toupin Inc. provides premium out-

door signage using UV resistant and rust-proof aluminum composite. Offering stunning digital image enhancing, photography & graphic design services.

Website: www.sarahtoupin.com

Solar SignalsSolar Signals is a leader in designing and

manufacturing remote site power systems with over 10 years of experience in designing sys-tems specifically for harsh environments.

Website: www.solarsignals.com

Spiral Into ControlSpiral Into Control is a full service company

which offers customized organizing solutions for your Home, Office & Life.

Website: www.spiralintocontrol.org

StaplesStaples Business Depot is your one stop

shop for all your personal and business needs. Drop in to either Kingston location or visit their. ‘THAT WAS EASY.’ Website: www.staples.ca

St. Lawrence College, Corporate Learning & Perfor-mance Improvements

Corporate Learning & Performance Improvement is committed to meeting the learning needs of businesses in our community. Their mandate is to meet the challenges their partners face with relevant, flexible, practi-cal programs that offer on the job training to students / employees with the goal of increas-ing productivity and closing the skills gap while supporting the commercial growth and prosperity of Eastern Ontario.

Website: www.slccorporatelearning.ca

The Plant DoctorThe Plant Doctor specializes in interior

landscaping. Whether your interior landscape involves a single plant or a total design, we offer a comprehensive service from Indoor tropical plant design & consultation to supply and plant maintenance.

Website: www.plantdr.ca

Titan Cleaning Professionals“We Do What We Say We Will Do” - their

focus and mission is a simple one...maintain excellent cleaning services and ensure they provide the best customer service possible. To them, every customer is a precious one.

Website: www.titancleaningprofessionals.com

Renewing Members: A World of Rentals Inc.Bahay CAREgiver ServicesBergeron Clifford Injury LawyersBoat WarehouseBombardier Transportation Canada Inc.Boston Pizza (Kingston East)Canadian Linen & Uniform ServiceCintas Canada LimitedCoca Cola Bottling Ltd.Collins Bay Marina Inc.Comfort InnCommunity Employment Resource Centre NorthCulligan of KingstonDogs Vangroovin’Doreta/Harford ApartmentsDrain-All Ltd., Kingston BranchDrapeau Automatic Sprinkler CorpECHO Hair StudioEmpire LifeEvents & Management Plus Inc.Frost the MoverGorwayHickey and HickeyJani King of Eastern OntarioJiffy GrillKingston HondaKingston Laser & Cosmetic ClinicKingston Mortgage Solutions, Part of Mort-gage AllianceKingston Online ServicesKingston Symphony AssociationKingston This WeekKingston Windows & DoorsKitchen Craft CabinetryLasik MD KingstonLone Star Texas GrillMaritime TravelMarriott Courtyard KingstonMcAdoo Piano & Organ Co. (1997) Ltd.McDonald’s Restaurants of Greater Kingston AreaMicroAgeMy Team - Financial Ltd.Novari Health CorporationOngwanadaPinchin Environmental Ltd.PrintFusion Inc.Profile KingstonRead Jones Christoffersen Ltd.Rogers Radio Group KingstonSam Rogers ConsultingService Experts Heating & Air ConditioningServiceMaster of KingstonShoalts and Zaback Architects Ltd.St. Lawrence CollegeTallman Truck Centre LimitedTD Bank Financial Group/TD Canada Trust (94 Princess St.)The Lung AssociationTriple D LinehaulV. Marques Construction Ltd.VIA Rail Canada Inc.Weehooey Inc.Westbrook Golf Club & Driving RangeWolfe Island Riverfront Golf CourseWPBS - TV

Member Information


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BREAK the stigma. JOIN the conversation.

Let’s talk about something that is impacting our future: depression in youth.

Six-time Olympic medallist Clara Hughes provides hope and inspiration for anyone battling depression.

Join Clara and a handful of local experts for an evening of stories and sharing, with a focus on reaching out to support young people who are

right here in Kingston.

Get inspired by Clara and hear our expert panel talk about local mental health care services for youth. This event is in celebration of Clara’s Big Ride for Bell Let’s Talk.

$12 for students$20 for adults$40 per family (max 3)

Ambassador Hotel & Conference

uhkf.ca/ClarasBigRide or call from this event will be directed toward research into depression byDr. Roumen Milev at #BellLetsTalk

#ClarasBigRide

15th Annual Providence Care Founders’ Dinner

featuring a keynote address by Margaret Trudeau and musical

performance by Spencer Evans.

Saturday, March 22, 2014

To purchase tickets: go online to UHKF.ca/Founders; contact the Events team

in support of:

This ad space was generously donated by:

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University Hospitals Kingston FoundationPhone 613-542-0820 Fax 613-548-8616

Thank you for over 50 years

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keep your community

clean.

Please recycle

this newspaper.

By Jennifer Baker

Have you ever wondered why us-ers choose to unfollow you on Twit-ter? Compiled by fellow Twitter users, this article will address the common reasons that your num-ber of followers continues to slide. Don’t worry if you’re guilty of some of these… I provide simple solutions to improve your Twitter presence!

1. REPETITIVE CONTENT & EXCESSIVE RTs

CoryQuaresma: “On Twitter: “pushy” business content, excessive retweets, repetitive content. Most people are pretty good though”

Solution: Your Twitter followers follow you for a reason. It is okay to RT a message, highlighting your business’ commitment, or partner-ship, but retweeting 30 tweets in 10 minutes may overwhelm your fol-lowers. If they were interested in re-ceiving the latest breaking basketball scores or a live-stream of political campaigns, they would follow those respective accounts.

2. IN-YOUR-FACE ADVER-TISING

@RobPurvis: “if it’s clear the only reason the account exists is for in-your-face advertising. Needs to be entertaining or interesting.”

Solution: While it is okay to post content about your business’ prod-ucts and services, it may be time to evaluate the ratio of business mes-sages to alternative, entertaining, or interesting content. As yourself two questions: “Why do my Twitter fol-lowers choose to follow me?” and “What types of tweets garner the most interaction and engagement?” Try to take action on those two ele-ments.

3. LACK OF GOOD & INTER-ESTING CONTENT

@Matt_Bisson: “Content and courtesy. Simple as that. If they are not bringing relevant/interesting

content, or if they are rude, UNFOL-LOW!”

Solution: Develop a simple social media strategy. This will outline the content, frequency, and voice of your Twitter account. This will ensure ac-count managers adhere to internal policies to produce and share good content, when appropriate, as well as responding politely to any inter-action.

4. SPAM DMs@YGKTraffic: “if there are mul-

tiple instances of spam DMs. I usu-ally let them know if they’re sending out spam & hope they fix it.”

Solution: If your account has been creating and sending unsolic-ited SPAM direct messages (DMs) change your Twitter password imme-diately. Visit Twitter.com > Click the gear (top right) > Select Passwords. This should solve your problem!

5. SOMEONE ELSE’S THOUGHTS

@CJ_Parfitt: “If the tweeter doesn’t have any of their own thoughts or at least a sense to filter what they retweet, I’m not interest-ed.”

Solution: This problem echos some of the opinions above. Developing a social media strategy will ensure that your business produces good content that your followers will be interested in. Having guidelines about RTing (frequency and type) is also essen-tial. Remember: Not everything that you are interested in is of interest to your followers.

I hope that this article sheds light on Twitter do’s and don’ts. Thank you to those who submitted their thoughts and opinions.

Jennifer Baker Consulting pro-vides one-on-one personalized so-cial media training, and corporate group training. Jennifer is located in Kingston and is a Director on the Greater Kingston Chamber of Com-merce Board.

Why people unfollow your Twitter account


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When it comes to technology, experts say 2014 will be the year of the cloud and the staff at Serv-er Cloud Canada (SCC) could not agree more.

SCC, whose headquarters are based in Kingston, provides dedi-cated private cloud infrastructure solutions to small and medium sized business across Canada.

“What that means is, if a cus-tomer has a server in their clos-est, we provide a service that al-lows the customer to remove that server from their closest and ac-cess it remotely from our infra-structure,” says Dino Farinaccia, Vice-President of Marketing.

With more companies start-ing to understand the benefits of cloud computing, SCC is looking to make their services more ac-cessible for all small and medium sized businesses.

“Before we were talking with specific companies who really understood cloud computing, now it’s becoming more mainstream so we decided to rebrand and are of-fering our service to small or me-dium sized businesses,” says Far-inaccia, who notes there are many benefits to switching to cloud computing, like reduced up-front investments, lower labour costs, access to enterprise-grade infra-

structure, stability, scalability, and flexibility.

With cloud computing, compa-nies no longer need to buy their own servers so they eliminate the need to have to upgrade their ser-vices or their equipment and they have remote access to their office server.

“So if you are an IT guy and you get some urgent request from your CEO that the network is down, instead of driving down to the office to fix the issue, you can actually log into your office from wherever you are and access your office server,” explains Farinac-cia.

“We invested a lot into infra-structure so that other companies don’t have to do that. We can help a company setup and maintain a cloud service relatively easily and for a low cost. In that sense we are truly the provider of pro-viders,” he adds.

According to SCC, businesses should think about switching to a cloud server if they are a new business or launching a new prod-uct, if their hardware or software is nearing the end of its life, if they require top-notch security or if they have a need for disaster recovery.

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Midtown business owners brace themselves for the big dig By Hiba Kesebi

The next phase of Kingston’s big dig is a bitter-sweet affair for midtown businesses.

While the city prepares to commence construction on the section of Princess Street, spanning between Bath Road and Macdonnel Street, merchants in the area are bracing themselves for the impact that the second big dig may have on their businesses.

“It’s bittersweet. We are going to have a nice new sidewalk and a nice leveled street, no more pot holes and the storm sewers are going to drain properly and the sanitary sewers are going to work properly and we are not going to have any more floods up here, but there is a cost to it,” explains Chris Power, owner of Speedy Auto Service on Princess Street.

Power says the construction will affect traffic flow and the convenience of accessing his shop.

“Their [the city’s] big thing was, we are going to keep the sidewalks open and put gates up so people can walk up and be safe…but we are in the automo-tive business, people can’t pick their car up and carry it on the sidewalk to us,” he says.

Despite its potential impact on business, Power be-lieves the construction is necessary to stay up to par and would not do anything differently.

“It is what it is. They can’t move the street and they can’t do it in the evenings and close it back up in the morning so traffic can move through,” he explains.

The project, which costs $8.3 million, will see 20 to 40 construction crews working on the upper sec-tion of Princess Street Monday to Friday to complete the rebuild on time. The projected time frame for the

construction is seven months. Corcoran Excavating, who handled last summer’s

big dig of lower Princess Street, will also be handling the Williamsville dig. The firm promises to maintain communication with locals and work together with businesses to minimize disruption.

Power attests they are keeping true to their promise and so does Star Diner co-owner, Ida-Mae Lowes.

For Lowes and the Star Diner, it wasn’t so much the construction that caused the gravest of headaches; rather it was the proposed bike lanes that are to be put in place after the construction is complete.

The bike lanes, spanning 1.7 kilometres from Bath Road to Division Street, will replace some of the din-er’s parking spaces.

After having 3,376 people sign a petition and lob-by for the parking spaces, Lowes recently learned the city will widen Dayton Avenue and make room for 12 additional parking spots.

Though Lowes does not support the addition of bike lines, she is satisfied with her parking space - and is grateful for the support of the Kingston commu-nity.

When it comes to the construction phase, Lowes says the Star Diner will likely be affected, but the im-pact will be less felt at a restaurant than at the garage.

“It’s a restaurant and I am counting on the con-struction people coming in for coffee or having lunch, but when you are a garage, they are not going in there to have coffee,” she explains.

Power agrees, but adds his business is still open and customers are welcome to “come and watch the digging happen.”

The big dig prepares to come to midtown. Photo/Hollie Pratt-Campbell

Downtown Kingston recovers from a hard winter. Photo/Hollie Pratt-Campbell

Local entrepreneurs reflect on a difficult winterBy Hiba Kesebi

This year’s harsh winter had a chilling effect on downtown businesses in Kingston.

The ice, the snow and unusually cold temperatures made it difficult for people to leave their driveways on some days, let alone make the trip downtown, explains Michele Langlois, General Manager and Di-rector of Marketing, Downtown Kingston!

“There’s been some high and lows,” she says. “The weather impacted all of us. There have been concerns and different ones, depending on the business and lo-cation.”

Justine Scala, Minotaur co-owner, says like many other businesses, their holiday sales were lower than expected due to the ice storm that hit the city the weekend before Christmas.

“Being in retail is like being a farmer, because we are very weather dependent,” jokes Scala. “But al-though Christmas was difficult because of the weath-er, we’re happy to be here and feeling optimistic for 2014.”

It wasn’t just the snow and the ice that raised con-cerns among merchants, rather the city’s approach for snow removal did too.

“I was not remotely happy with the city’s approach of snow removal this year,” says Scala. “Although you can get around now, but before Christmas you couldn’t and it had an impact on business down-town.”

Snow banks made it difficult to access the many businesses and restaurants on Princess Street and ac-cording to Scala, the city did a poor job of communi-cating when the snow banks will be removed.

“It is something that we have to address with the city for next year, because we can’t have something like that happen again,” says Scala.

“I think the snow banks should be removed from Princess Street first, and the city should have a sched-ule for removing snow in the area,” she adds.

Like Scala, Don Sleeth, co-owner of Camera Kingston, says his business was impacted as a result of the ice storm that paralyzed the city with rolling blackouts.

“Two of our best days didn’t happen because of the bad weather,” explains Sleeth. “People have been less mobile and less positive about their buying pat-terns because of the weather,” he adds, noting that although his sales haven’t been terrible in January and February, they were a “little bit weak” because of the weather.

However, like Scala, he is looking forward to spring and says customers should keep their eyes open for aggressive sales promotions in March.

For Paula Gibson, the owner of Sipps coffee shop, this winter brought “too much ice, too much snow and too much cold.”

“It’s definitely understandable that people are not travelling.”

Gibson says because the worst of the season’s cold weather tended to happen on Saturdays and Sundays it’s mostly the weekends that have let the shop down in terms of traffic.

However, she says the activities and events orga-nized by Downtown Kingston! did help business and increased traffic in the area.

Gibson is eager to bid farewell to the winter chills and is welcoming spring with open arms.


Reforming Ontario’s Broken In-terest Arbitration System

The OCC recently submitted a letter to Yasir Naqvi, Ministry of Labour, about the impact that the province’s interest arbitration sys-tem is having on Ontario’s competi-tiveness.

Interest arbitration is the only le-gal mechanism available to munici-palities to settle contract negotiation disputes with essential municipal workers such as police officers, fire-fighters, and some paramedics.

Partly as a result of interest arbi-tration, emergency service costs are growing much more quickly than the Consumer Price Index, and fast-er than the average growth rate of other public sector workers’ wages, including nurses and teachers. As a result of the costly contract settle-ments created by the current interest arbitration system, there is signifi-cant pressure on municipalities to raise taxes and/or reduce services to compensate.

Competitive tax rates and quality public services are key to economic development and prosperity in our communities. The current interest arbitration model is hurting munici-palities’ economic competitiveness, and ultimately the competitiveness of the province.

Read the submission: http://www.occ.ca/uncategorized/reforming-on-tarios-broken-interest-arbitration-system/

For additional Ontario Chamber of Commerce advocacy and activi-ties, please visit their website: www.

occ.on.ca

Kathleen Wynne named Ontar-io’s next Premier. What’s her plan for ontario business? Read on...

Kathleen Wynne was named On-tario’s 25th Premier, chosen by On-tario Liberal delegates at the Ontario Liberal Leadership Convention.

Recently, the Ontario Chamber of Commerce asked Ms. Wynne to answer five questions on how she would advance the Emerging Stron-ger Agenda and help business grow and prosper in the province.

Here’s what she said.

1. What specific policies will you put in place in order to foster a cul-ture of innovation?

I will work with small business by specifically proposing an increase in the Employer Health Tax (EHT) exemption threshold if this can be shown to accelerate job creation.

I will also work with financial in-stitutions and government agencies to ensure that small and medium-sized enterprises have ease of access to capital required for expansion and innovation.

We also need to continue with our successful Southwest and Eastern Ontario Development Funds, which are supporting innovative compa-nies in those regions.

I will expand our economic de-velopment initiatives province-wide: build on our comprehensive regional economic development ini-tiatives, focusing on specific com-munities to enhance opportunities at

the very local level. This includes a rural and northern economic devel-opment strategy.

Additionally, my education plan will support increased opportuni-ties for graduate education and the entrepreneurial spirit of our under-graduate and graduate students.

2. What specific policies will you put in place in order to build a 21st century workforce?

I’ll introduce community hubs for adult education and training - coor-dinating government, non-profit, and private sector resources to give recent graduates, new Canadians and the unemployed practical tools to participate in the workforce.

We must also develop a sustain-able model for wage negotiation - a structured dialogue with our partners in the broader public sector to create innovative models for engagement and negotiation. We cannot afford regular cycles of labour instability in the delivery of our valued public services.

I will continue to build upon re-cord McGuinty Liberal infrastruc-ture investments.

We will better prepare our stu-dents for the labour market by work-ing with educators, colleges, busi-ness and industry to expand student work placements, internships, and co-op programs so more students gain valuable work experience.

We’ll also promote better use of credits by increasing their trans-ferability between institutions and expanding our dual credit system.

3. What specific steps will you take in order to restore fiscal bal-ance?

All Ontarians will prosper if we stay the course on our economic plan - eliminating the deficit by 2017-18 so we can get the province where it needs to be: deficit free, paying down debt, and ensuring Ontario is a prime environment for investment.

I’m also committed to restricting overall spending increases to 1% be-low GDP growth after 2017-18 until Ontario’s debt-to-GDP ratio returns to 27% - the pre-recession, 2007 level.

4. What specific policies will you put in place that will enable Ontario to take advantage of new opportuni-ties in the global economy?

I will support the diversification of Ontario’s trade to global markets. I will follow Dalton

McGuinty’s lead by leading trade missions to vital markets, including China and India.

We also need to promote efficient cross-border movement through ca-pacity improvements to the Detroit River Rail and Peace Bridge cross-ings.

In order to attract investment from around the world, we need to build on our record investments in infrastructure and transportation. That means working with the fed-eral government on a national tran-sit strategy - including a dedicated national transit fund that includes investment for Ontario, particularly for the Metrolinx transit projects in the Greater Toronto and Hamilton Area.

I’ve also called on the federal government to support an Ontario-Quebec Continental Gateway and Trade Corridor - an efficient and secure multimodal transportation system for access to US markets.

5. What specific steps will you take to ensure Ontario makes the most of its competitive advantages?

I’m running because I believe that freedom and fairness and prosperity are indivisible. That’s the promise that I will keep as a Liberal, as Pre-mier, as a mother and a grandmoth-er: the promise of an economy that leaves no one behind.

That’s why investing in the pub-lic services Ontario families rely on is the centerpiece of my campaign. Implementing my four part plan will create jobs and grow the economy:

The Way We Grow - creating jobs, attracting investment, and sup-porting innovation

The Way We Care - investing in health and long-term care, reducing poverty, and protecting the environ-ment

The Way We Learn - building on our success in primary, secondary, and postsecondary education

The Way We Govern - Ontario’s fair share from the federal govern-ment and enabling Ontario commu-nities to prosper

Questions? Contact Josh Hjartar-son, VP Policy & Government Rela-tions, at 416-482-5222, ext 2320 or [email protected].

News From the Ontario Chamber of Commerce

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Thank you to our partners

Chamber Workshop: Communicat-ing Effectively on Twitter Thursday, 11 March 2014, 09:00 AM – 10:30 AM

This seminar will introduce learn-ers to best practices of communi-cating effectively on Twitter. Par-ticipants will also learn how to create a tweet on a desktop and mobile device, as well as how (and when!) to respond to inter-action.Venue: Innovation Park, Front Board Room Facilitator: Jennifer Baker, Jennifer Baker Consulting

Chamber Workshop: Business Con-tracts Wednesday, March 19th, 2014 from 5:00 PM - 7:00 PM

The subject matter of the semi-nar will be a discussion of some of the basic criteria that must be included in all contracts, an explanation of some common

terms and best practices for sev-eral common contracts (sales con-tracts, employment contracts, and commercial leases) and a brief overview of effective methods of enforcing these agreements. The presentation will cover topics as they relate to both B2B and B2C businesses.Venue: Innovation Park, Front Board Room Facilitator: Pro Bono Students Canada, Queen’s Chapter

Annual General Meeting Luncheon Tuesday, 25 March 2014, 11:30 AM – 02:00 PM

Join the Chamber for an update on the Chamber’s advocacy work and a presentation of our Audit Financial Statements. The guest speaker, Cody Sorensen, Cana-dian Bobsled Team 2014, is pre-sented by RBC.Host: The Harbour Restaurant Sponsor: Altair Electronics Speaker Sponsor: RBC

Chamber Workshop: Anti-Spam Legislation Thursday, March 27th, 2014 from 9:00 AM - 10:30 AM

Learn How to Comply with Canada’s NEW Anti-Spam Legislation! Grow Your List the CASL Way - Canada’s Anti-Spam Legislation (CASL) will have a broad sweeping impact on all businesses and organizations who en-gage in any form of digital communi-cation. At this workshop you will learn best practices, tips and tactics to help you be CASL - compliant and build your business with quality contacts.Venue: Innovation Park, Front Board Room Facilitator: Javed Khan, Constant Contact & Empression a Marketing Services Company

Discover Success Breakfast Tuesday, 15 April 2014, 7:30 AM – 9:00 AM

Join CKWS Newswatch @ 6 co-hosts, Bill Hutchins and Julie

Brown, as they interview local suc-cess stories in the business world. Learn how these visionary entre-preneurs have achieved their goals and the innovative ideas they prac-tice which have helped them build internationally successful from right here in Kingston. This year’s guest speakers are Craig Clement, Co-Owner, Co-President and CFO, Hayabusa Fightwear Inc. and Chris Fountain, CEO, Pita Pit Canada. Host Venue: Donald Gordon Centre

Member Showcase Chamber Mixer Thursday, 24 April 2014, 5:00 PM – 7:00 PM

It’s better than a test-drive... Join the Greater Kingston Chamber of Commerce at Taylor Auto Mall for a Member Showcase Mixer. If you haven’t had a chance to step into the great new showroom, check out Kingston’s exclusive GM dealer-ship. Set your sights on the great of-fers while networking with the city’s business leaders. You can win some

great prizes too as you “get it in drive” for spring.Host: Taylor Auto Mall Sponsor: Taylor Auto Mall

Paintball Challenge Friday, 9 May 2014, 12:00 PM – 06:00 PM

Join the Chamber and other members for a unique team building environ-ment that is guaranteed to break down barriers between staff members, reduce stress in the workplace, all while pro-viding safe and memorable fun! Spon-sorship opportunities are available.Host: Ground Zero Paintball

25th Annual Chamber Classic Thursday, 19 June 2014

Join us for a great day of golf, net-working and prizes. The Chamber Classic is celebrating its 25th tourna-ment. Sponsorship opportunities are available.Host: Garrison Golf & Curling Club, CFB Kingston

Upcoming Events

Cindy Shelley, your local BBB representative.

“Let me show you the value of Accreditation and I invite you to apply”.

21 Degrees One-Hour Heating & Air ConditioningA&A AsphaltAaben Windows and DoorsABC RoofingAction Flooring KingstonAlex McCoy Plumbing and HeatingAMJ Campbell Van LinesAnderson EnhancementsAtkinson Home Building CentresBath SolutionsBrunet Heating & Air ConditioningBrunet Plumbing Supply, Kitchen and BathCarpet WizardCataraqui CabinetsCaverson Group Pest Control

Central Garage DoorsCountrytime FurnitureDM RoofingDogWatch of Southeastern OntarioDoyles Window SalesEnergy Kingston ExteriorsEvertempFerguson’s Home ImprovementsFix My PodFort GlassFrank’s Worldwide MovingFriendly FiresFrontenac Roofing Co.Good Home RenovationsGP Appliance ServiceHaven Home Climate CareHeartwood Construction and RenovationsInterprovincial Insulation

JA ContractingJeff Byron Pumps & Water TreatmentJohn’s Appliance ServiceKerr’s RoofingKingston CarpetworldKingston Masonry ServicesKingston Pro RoofingLarochelle DrywallLeClare Hyett DesignLennox Fence Co.Limestone Hearing Care CentresManning ConstructionNatures Way LandscapingPlumbing PlusPrestige RoofingPVB Roofing ConsultantsQuantum Renewable EnergyReins Heating and Air Conditioning

Richard’s Carpet & Upholstery CleaningRigney Building SuppliesRJ Kennedy ElectricRogan Kitchen ManufacturingRooftecSafestep Building TreatmentsService Master of KingstonSharpe Lawn and Garden ServiceTall Pines InteriorsThe Boat WarehouseThe Electrical DoctorThe Window Centre of KingstonTony Matias HoldingsTotal FenceWilcon Garage Doors

“The Better Business Bureau has had more than just a subtle impact on my company. They have indirectly changed how we work with our clients. Since 2002, we have used the BBB as one of our tools to help build confidence with the people we work for. Being part of the BBB

organization creates confidence, and comfort for the home owners we work for. ” - Mark S. Brooks, President/ Owner of Heartwood Construction and Renovations

“In our company’s mission statement it reads: “to provide responsive and excellent services to all our customers.” Being a member of the BBB makes us accountable to stand behind our

mission in all that we do. The BBB lets consumers know that we are here for them, and that we can be trusted with their renovation projects.”

- Jim Lajeunesse, Sales Manager Brunet Plumbing

“Being part of the BBB organization creates confidence and comfort for the hearing impaired people and their families who use our hearing health care services. We are proud to be one of

the newest businesses in Kingston and the surrounding area to have BBB Accreditation.” - Sherry Whitehorne M.Cl.Sc. Reg. CASLPO, Aud (C) Audiologist & Owner,

Limestone Hearing Care Centres

SUPPORT THESE ACCREDITED BUSINESSES

Apply today! Call Cindy at 613 985 2222 or [email protected]

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kingston business today, march 2014 edition

Documents

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