king lizcomm231a#3

8/14/2019 King Lizcomm231a#3

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i. Story techniques:1. Real pictures from the event.2. Strong introduction with short sentences to set the scene for

the reader.

3. Using a current issueC.

Diamondback target audiences (mainbar/sidebar)a. Students in Greek life at the University of Maryland especially, but also

nationwide to have them understand the importance of leadership

b. Any on-campus student to be socially aware of the types of organizationsthat McRae advises

c. Locals of College Park so that they could attend potential events for thesechapters.

d. Any co-worker or staff member at the University who may know of orwants to get to know McRae.

e. Students hoping to work for a college university or with college studentsafter graduation.

f.

Any fellow collegiate chapter advisors.D. News values (mainbar/sidebar)a. Helpfullness: Students will now be more aware of the different type of

chapters that the University has and will be able to potentially connect

with them by using things such as social media and The Yard.

b. Human Interest: These articles focus on the achievements of McRae andthe ways in which he helps students at the University of Maryland through

his advising, enabling and empowering relatable people.

c. Entertainment: The step show has an entertainment value as it excitesreaders and also talks about a successful concert put on by McRae and

students.

d. Issues or Problems in the Community: With over 2 viral leaks in theGreek community at the University of Maryland showcasing the negative

sides of Greek life in the past month, this article is able to create positive

news for the University Greek system.

E. Leada. Mainbar

i. Anecdotal: The story starts with a motto that McRae lives by afterjoining Kappa Alpha Psi as an undergraduate student.

1. Who: Marcus McRae2. What: Road to becoming a chapter advisor3. When: His collegiate experience to where he is now

a. 2000-20134. Where: Mainly the University of Maryland

ii. Transition/LORI1. Repetition: McRaes name, Kappa Alpha Psi, National

Pan-Hellenic Council

2. Multiple subheads(more)


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F. Tweeta. Mainbar

i. McRae drives diversity at Maryland @UMDGreekTerps@UMD_DST

1. Characters: 54ii.

Chapter advisor Marcus McRae shares experience of being aleader in the Greek Community @UMD_DST

1. Characters: 85iii. Learn more about #NPHC and #UGC chapters at their open house

today! #gogreek

1. Characters: 68b. Sidebar

i. #NPHC #UGC #StepShow was a stellar success! #soldout1. Characters: 47

ii. Read #TheYard to keep in touch with #NPHC and #UGC chapters1. Characters: 52

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5/17

SEO: NPHC, UGC Advisor Marcus McRae inspires students

Uniting Organizations

UMD chapter advisor uses leadership to inspire Greek students

By: Liz King

Training for Leadership since 1911. This is themotto of the Kappa Alpha Psi

Fraternity that has driven the brotherhood between members for more than 100 years.

When Marcus McRae was initiated into the fraternity in the spring of 2000, he became

more than just a brother. He transformed into an advocate of diversity and developed a

passion for leadership that has stuck with him to this

day.

Now he is the Universitys chapter advisor for

on-campus fraternities and sororities in both the

National Pan-Hellenic Council and United Greek

Council. He works with 15 chapters to accomplish

expectations, establish goals, and enhance the value-

based experience of university students.

McRae works directly with students to

bridge the gap between ethnicity-based fraternities and students at the university.

I want to promote spiritual, social, intellectual, and moral welfare of our

members. I push them to create a bond not only with each other, but with every Maryland

student to show what it means to be part of their organizations, McRae said.

(more)

McRae in his office located inthe Stamp Student Union .

Photo by Liz King.


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The experience he had as a brother of Kappa Alpha Psi in his undergraduate study

at Western Carolina shaped his future significantly and developed his passion for leading

by example.

Kappa Alpha Psi

A fraternity with a predominantly African-American membership.

Since its founding on January 5, 1911 at Indiana University, Kappa Alpha Psi has

grown to more than 150,000 members with 721 undergraduate and alumni chapters in

every state of the United States, and additionally in the United Kingdom, Germany,

Korea, Japan, Nigeria, and South Africa.

McRae immediately got involved in his

own chapter after joining in 2000. He became the

membership intake chair and proceeded to rise in

ranks and become the vice president, also known

as the pole mark. He then took a larger leadership

role at his university when he became the vice

president of the National Pan-Hellenic Council,

representing Kappa Alpha Psi as an executive board member. His involvement

throughout his collegiate years was a true testament to the bond he developed in this

value-based organization.

Being able to promote diversity and take leadership in a fraternity that is

historically black really connected me with my own heritage, McRae said.

(more)

More about Marcus McRae

Hometown: Lowesville, North

Carolina

Favorite Movie: The UsualSuspects

Favorite Genre of Music: R&B

Favorite Color: Black

Favorite Quote: Dont let the

lid of limitations lock you out ofliving, learning, and loving life.


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His experience within his own fraternity influenced him to shift his academic

career track and get his masters degree in college student personnel at Fayetteville State

University.

I needed to give back to Kappa Alpha Psi and all color based fraternities what it

gave to me. The leadership experience and pride I have in my organization completely

changed my life and I get great joy from working with students here, he said.

McRaes campus involvement

McRae constantly challenges the Greek leaders he works with to create

relationships with fraternities and sororities in other councils, as well as the general

student body on campus.

I challenge them to step outside of their comfort zone and initiate conversations

with people in other councils, explained McRae. My main objective is to unite college

men and women of honor and color.

The chapters in the National Pan-Hellenic Council tend to have smaller numbers

in their organizations than the Pan-Hellenic and Inter-Fraternity councils. McRae markets

this to the chapters he advises as an opportunity, being that they can each take on more

leadership responsibility within the organizations. Increasing numbers, as well as

increasing the presence and awareness of these organizations on campus are McRaes top

priorities as an advisor.

To help create awareness on

campus, McRae developed a monthly

newsletter called The Yardthat only

talks about National Pan-Hellenic Council chapters.

McRae createdThe Yard to keep the public updated.

Photo source: www.greek.umd.edu

(more)


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Each issue includes an overview of the past month, events happening, a quote of

the month, and any new philanthropic or successful achievements of the organizations.

Increasing on-campus presence is extremely important to McRae and his co-workers.

Working with McRae

McRaes university job requires him to meet with individuals from each of the 15

chapters under his advising department. He leads with the belief that the fundamental

purpose is achievement through every field of human endeavor and reminds his students

of this constantly.

Christopher Grant, president of the National Pan-

Hellenic Council, works directly with McRae on a daily basis.

His passion for our organizations is contagious, Grant said.

Co-worker Corin Gioia, the assistant director of programming

and advising at the Department of Fraternity and Sorority Life

shares the same appreciation of McRae.

He inspires a shared vision amongst the department to

help these students make a difference in their lives. He is proof

of how life changing it is to be a leader.

Marcus McRae truly embodies what it means to be Greek. Since the Fall of 2012

he has been marketing the National Pan-Hellenic and United Greek Councils at the

University. His constant support and development of the chapters makes him an asset to

everyone able to work with him. As for the future, he is in no rush to leave the present.

Im just trying to make a difference while I can.

Corin Gioia works closelywith McRae to foster

positive relationships in the

Greek community.Photo source:

www.greek.umd.edu

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9/17

Liz King

SEO: University of Maryland Step Show

Dance-off

Greek students host step show

By: Elizabeth King

Taking it back to the Old School it read on the

fliers. The theme was simple. The crowd was sold out. The

stars were ready to shine.

Brought to you for the first time since 2009 was the

University of Maryland National Pan-Hellenic Councils

Greek Step Show. Filled with flavorful live performances,

this step show was hosted on Saturday, April 20 in our very

own Stamp Student Union.

Each organization that stepped had to incorporate the

dance moves of a previous era to fit the theme. The event was

put together by Marcus McRae, the NPHC on-campus advisor at the University, and the

executive board of the NPHC council. It is held to bring together individuals who may

not know about the dance traditions

founded in these cultural

organizations.

For example, as a brother of

Kappa Alpha Psi, McRae used the

Kappa Kane as a prop that his

organization uses in step shows.

Fliers were circulated throughout

the Maryland community.Photo source: The Yard

newsletter

Students use step shows to communicate.

Photo source: The Yard newsletter

(more)


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The purpose of the show is to battle between fellow organizations in a friendly,

competitive spirit while still interacting with students who may not know much about

these organizations. McRae called the event a huge success as he touched upon the

packed crowd.

For More Information

Intrigued? For more information about upcoming events put on by Marcus McRae

and NPHC keep an eye out for new issues of The Yardand follow @UMD_DST or

@UMD_GreekTerps on Twitter!

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11/17

Storyboard: Marcus McRae

Home page: Marcus McRaes life and

professional career as a chapter advisor

Links to:Leadership opportunities at

Maryland, Leadership tools, UMD

Department of Fraternity and Sorority Life,Timeline of Marcuss life

Leadership opportunities at UMD

Many students at UMD hold leadership

positions or want to get more involved in

organizations. By having this link I would beable to aid them in all of the networking that

can be done in taking a leadership position. I

felt that this was very important being the

President of an 145 women sorority on-

campus.

www.thestamp.umd.edu/student_involvemenis an amazing source for opportunities.

Leadership tools

Connecting with the previous link, there are

actual tools and workshops that UMD has todevelop leadership skills. This would look

into the minor in leadership studies as well.


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UMD Department of Fraternity and

Sorority Life

The DFSL website is a huge asset to

anyone interested in learning more about

Greek Life or contacting a staff member.It also keeps up- to-date information

about events to make sure that the public

is informed.

- Inspiring a Shared Vision

(more)


13/17

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Liz King

WR#12 TA#2

COMM231 0101April 29, 2013A#3 Background page

Profile WSJ Formula: Background Page

Primary sources

Marcus McRaeDepartment of Fraternity and Sorority Life Offices

Division of Student Affairs

1110 Stamp Student Union

College Park, MD [email protected]

(301) 314-7313

Met on May 18, 2013: learned how he became a leader and how he took thoseleadership skills and applied them to become a chapter advisor at the Universityof Maryland.

Email: After our initial face-to-face interview to double check quotes and ask anyfollow-up questions.

Timeline of Marcus Life

-Becomes a brother of Kappa Alpha Psi

in 2000

- Becomes Vice President for his

organization in 2001- Is on the NPHC executive board in 2002

- Gets his masters degree in collegestudent personnel from Fayettville State

University

- Joins DFSL in the fall of 2012


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Corin Gioia

Department of Fraternity and Sorority Life OfficesDivision of Student Affairs

1110 Stamp Student Union

College Park, MD [email protected](301) 314-9373

Metbecause she is my teacher for my Presidents class EDCP470. Email: to ask more in depth questions about her co-worker Marcus

Christopher GrantPresident of the NPHC Council

[email protected]

Email: to ask questions regarding working with Marcus on chapter expectationsand goals

Secondary Sources

Department of Fraternity and Sorority Life websitewww.greek.umd.edu

I uses this website to first contact Marcus by gaining his email. I also used it toget a quick biography about Marcus and find out his favorite quote for my factbox.

(more)

Kappa Alpha Psi Fraternity National website

http://www.kappaalphapsi1911.com/?page=history I used this website to verifytraditions based around Kappa Alpha Psi. I also used

it to understand the ethnicity-based portion of this organization that makes it

diverseand culturally different.

National Pan-Hellenic Council website

http://umdnphc.wix.com/2011

I used this website to get up-to-date informationabout the NPHC council andlook at their newsletter The Yard.

Twitter

https://twitter.com/UMD_GreekTerps https://twitter.com/UMD_DST

o I used these Twitter accounts to get information about upcoming eventsfor the NPHC council and to see how they have created a social media

presence.

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15/17

Liz King

WR#12 TA#2

COMM231 0101April 29, 2013

A#3 Background blog

Background blog: McRae

WSJ Formula

I started with an anecdotal lead I went from specific to generalwhen I discussed a motto of the fraternity McRae

was a part of and then broadened this to how he has been affected by his

leadership role in the specific fraternity and applied it to a general advising.

I gave a brief bio and informationto give enough information to the reader tokeep them invested in the story

I used many supporting pointsin the later of the story including quotes, facts,and anecdotes.

Coach/Plan converge


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I used the Rich Chapter 9 coaching tip of considering a structurefor my storywhen I was reporting as to have a specific outline and thought process behind the

story.

I used the Rich Chapter 17 coaching tip of checking social mediaforbackground.

I also found a unifying themeof how leadership can affect ones life significantlyand then weaved in the diverse factor of my profile.o This also made me clarify whether he wanted to be described as black or

African American as learned in our last class.

GOAL Method

Goals: clarify the position McRae has on campus and show how leadershipaffected his whole entire life while gaining more attention on diverseorganizations.

Obstacles: Breaking the barrier of diversity and creating a press for organizationswith small numbers.

Achievements:Marcus was able to be a leader in his undergraduate fraternity, theexecutive council board, and as an advisor for students at UMD. Logistics: I focused on how Marcus applies his leadership skills to his job.

Tips/Styles of Alan Richman and Julie Sullivan

One of my rules is never call up friends or acquaintances of stars and ask whatthey think of the person, because they will always lie. Instead, ask them for facts

and anecdotes. Richman

o The facts and anecdotes enabled me to get to the point with my questionsand choose the right quotes for my story.

Trust your instincts about what is important,what struck you during the interview. Sullivan

o I did this by following my gut whenchoosing to take this more as a leadershipdevelopment aid than a diverse story.

Interviews

My initial interview with McRae was done face-to-face to get a genuineunderstand of his personality and role in the Department.

o I made sure to clarify whether he wanted to be racially described as blackor African-American.

I asked effective questions over email to all three of my primary sources to keep afocused story.

Rich Interview Tips

I used Rich Chapter 5 to check previous stories and check the interneto This allowed me to gain a lot of information regarding events going on for

the organizations I was looking into.

I used Rich Chapter 6 ask follow up questionsto verify quotes and get moredetail if I felt part of my story was lacking.

(more)


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I used the Rich Chapter 17 coaching tip of checking social mediaforbackground.

Ideas generated

During the interview, I noticed that McRae had developed a strong leadershipskill-set from his experience in Greek life and I wanted to tie in the diversityfactor of his African-American based fraternity.

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