10 KILLER QUESTIONS EVERY START-UP SHOULD ASK ABOUT THEIR

PEOPLE.BRAND ARTILLERY

When your business is in start-up mode, the cement is wet.

The core values that will guide its character and actions are

still being installed.

The decisions you make at the start of the journey will have far-reaching

consequences as you grow.

Now is the time for soul-searching. Now is the time for killer questions.

WILL YOUR COMPANY OFFER CAREERS FOR LIFE,

OR JUST JOBS TO PEOPLE IN THEIR 20S AND 30S?

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WILL YOU HIRE PEOPLE OVER 40, OR EXPECT STAFF TO BE GONE BY

THE TIME THEY’RE 50?

BRAND ARTILLERY  

WILL YOU REWARD EXPERIENCE? �

BRAND ARTILLERY  

�WILL YOU PROVIDE TRAINING AND ENC OURAGE

KNOWLEDGE TRANSFER?

BRAND ARTILLERY  

WILL YOU SHARE YOUR PROFITS WITH YOUR STAFF?

BRAND ARTILLERY  

WILL YOUR WORKFORCE BE GENDER BALANCED?

�

BRAND ARTILLERY  

�WILL YOU AC TIVELY SEEK WOMEN FOR LEADERSHIP ROLES?

�

BRAND ARTILLERY  

WILL YOU AIM TO BE INNOVATIVE IN ENC OURAGING A WORK-LIFE

BALANCE?

BRAND ARTILLERY  

WOULD YOU C ONSIDER OFFERING NO-INTEREST LOANS, OR FREE HEALTH INSURANCE TO YOUR TEAM, OR DOES YOUR IDEA OF

STAFF WELFARE STOP AT PING-PONG?

BRAND ARTILLERY  

WILL YOU MONITOR DIVERSITY IN YOUR START-UP AND TAKE ACTION IF IT FALLS SHORT?

BRAND ARTILLERY  

Best of luck with your new venture - We hope this helps. (If we can help you articulate your values, or you need creative advertising, just ask.) MEANWHILE, WHY NOT FOLLOW US ON TWITTER? @BRANDARTILLERY

BRANDARTILLERY.COM EOGHAN@THEARTILLERIES.COM PHONE +353 87 2655288

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