kids in america: ipads, iphones, facebook and zynga gaming

DubitKids and online gaming report [USA]Facebook, Devices, Zynga and games

MechanicsGamesDevices Facebook

Device Ownership

Tablet(not iPad)

Computer or laptop

Mobile(Not

iPhone)

Games console

Handheld games console

Series1

32%

51%61%

33%

6% 5% 4%

64%36% 12%

28%

15% 12%6%

Have my own Use at home

96% 62%74%87% 10%17%21%Total:

Device Ownership by age

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

14%

21%

46%46%

29%

53%

60% 63%

5%

17%

44%

67%

46%

67% 68%

64%

1% 2%

11%9%

4%

8%7%

2%7%

5%

Computer or laptop

Games consoles

Mobile (not iPhone)


iPhone

iPad

Tablet (not iPad)

Proportion who own each of the devices

Device Ownership / Users by age

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%94% 95%

98% 98%

80%

87%90% 90%

46%

53%

67%

80%

62%

79% 78%75%

18%

21%

26%

18%

12%

19%21%

16%

5%8%

17%

10%

Computer or laptop

Games consoles

Mobile (not iPhone)


iPhone

iPad

Tablet (not iPad)

Proportion of those who either own the device or use it at home

Age of computer Of those who own a computer or laptop or use one at home

About 6 months

old

Between 6 months to 1 year

old

Between 1-2 years

old

Between 2-3 years

old

Between 3-4 years

old

Between 4-5 years

old

Over 5 years old

Not sure / don't know

8%

15%

24%

19%

13%

7%9%

5%

A mean computer age of

2.4 years

Mean excludesDK / NS

responses

Devices used to play games

Tablet(not iPad)

Computer or laptop

Mobile(Not

iPhone)

Games console


Series1

77%71%

55%

19%14% 11%

4%

89%

74% 75%

30%

66% 63%

43%

...in the last month

3% have not played any games on them in the last

month (boys 2%; girls 5%)

Proportion of those who own / use at home at least one device

http://www.dubitresearch.com/


6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

71%

78%80%

79%

73%71% 71%

69%

18% 17% 19% 20%

53%

66%

54%

48%

13%15% 16%

8%11% 14%

11%

2% 3%

8%

4%

2%

4%

Games console

Computer or laptop

Mobile (not iPhone)


iPhone

iPad

Tablet (not iPad)

I don't play any computer or video games

...in the last monthProportion of those who own / use at home at least one device


6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

88%90% 89% 88%

84% 84%

69%

64%

70% 70%

63%60%

78%75%

73%

70%

66%

56%

65% 65%

42% 42%

46%

38%40%

32%

28%25%

Games console


iPhone

Computer or laptop

iPad

Tablet (not iPad)

Mobile (not iPhone)

...in the last monthProportion of owners / users of the specific device

74% of owners / users have played a game on a computer or laptop in the

last month

5% 4% 3%

19% of these play games on a computer or laptop everyday and 25%

play most days

96% either own a computer or laptop or use one at home (e.g. borrow a parent’s or a

sibling’s)

32% Have their own

Favourite games /

franchises on this device

[unprompted]:

64% Use at home

Computer or Laptop

4%Don’t

own or use at home

19%

25%

30%

16%

7% 2%

Everyday Most days 2-3 days a week Once a week Every 2-3 weeks Once a month or less

3% 3%

89% of owners / users have played a game on a games console in the last

month

15% 9% 5%

16% of these play games on a games console everyday and 24% play most

days

87% either own a gamesconsole or use one at home

51% Have their own 36% Use at home

Games console

13% Don’t

own or use at home

16%

24%

32%

17%

9% 4%


4%4%

Favourite games /


[unprompted]:

26% Don’t own or use at home

75% of owners / users have played a game on a handheld games console in the

last month

9% 3% 2%

17% of these play games on a handheld games console everyday and 26% play

most days

74% either own a handheldgames console or use one at home

61% Have their own12%

Use at home


17%

26%

27%

20%

8% 3%


22% 4%

Favourite games /


[unprompted]:

33% Have their own


30% of owners / users have played a game on a non-iPhone mobile phone in

the last month

40% 6% 4%

19% of these play games on a non-iPhone mobile phone everyday and 20% play

most days

62% either own a non-iPhone mobile phone or use one at

home

28%Use at home

Mobile Phone (non-iPhone)

19%

20%

22%

17%

14%

8%


Favourite games / franchises on this

device [unprompted]:


66% of owners / users have played a game on the iPhone in the last month

38% 5% [Panfu]

2%

26% of these play games on the iPhone everyday and 35% play most

days

21% either own an iPhone or use one at home

6% Havetheir own

15%Use at home

26%

35%

19%

13%

5%2%





63% of owners / users have played a game on the iPad in the last month

36% 4%

23% of these play games on the iPad everyday and 33% play most

days

17% either own an iPad or use one at home

5% Havetheir own

12%Use at home

23%

33%

22%

16%

3%3%





43% of owners / users have played agame on a non-iPad tablet in the last

month

32% 7%[Solitaire]

5%[Words with

Friends]

15% of these play games on a non-iPad tablet everyday and 24% play

most days

10% either own anon-iPad tablet or use one at home

4% Havetheir own

6% Use at home

Tablet (non-iPad)

15%

24%

32%

17%

7% 5%




Use of Facebook

There were no 13-14 year olds who said they don’t know what

Facebook is!

Have their own accountBoys 32%; Girls 36%

Under 13s 21%; 13-14s 73%

9%0%

15%

31%

1%1%

9%

34%

Yes, I have my own account / profile

Yes, I use my parent's ac-count or they show me stuff on Facebook

Yes, I use my brother's or my sister's account

Yes, I use someone else's account

No, I don't use Facebook - my parents won't let me

No, I don't use Facebook - I'm not interested

I'm not sure

I don't know what Facebook is

Parents won’t let themBoys 30%; Girls 33%

Under 13s 38%; 13-14s 12%

U13-Facebook Users

17%Total: 20% 19%

28% 28%

48%

61%

79% 81%

44%

Age:

Use of Facebook

6 7 8 9 10 11 12 13 14 Total

6% 9% 9%15% 15%

35%

54%

71% 75%

34%11%

11% 10%

13% 13%

13%

7%

7%6%

10%

Yes - Someone Else's Pro-fileYes - Own Profile

Membership / use of other sites

Se-ries1

67%

0%

1%

1%

5%

5%

5%

16%

17%

None of these (excluding Facebook)

Under 13s 75%; 13-14s 44%

None of

these

44% are either a

member of

Proportion who either have an account with these websites, or use somebody else’s account to access the website

Windows Live Messenger

or use somebody else’s account to

access it

Membership / use of other sites, by ageProportion who either have an account with these websites, or use somebody else’s account to access the websiteNB: The ‘None of these’ figure

excludes those who use Facebook

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

87%

80%

58%

44%

18%

25%

54%

79%

5%

8%

19%

11%

21%

33%

4%

7%9%

2%4%

7%

2%

5%

0%1% 2% 1%1% 1%

1%

None of these

Facebook

Yahoo

YouTube

MySpace

Google+

MSN / Windows Live Messenger

Hi5

Bebo

Facebook for U13s

Of those interested and who currently have a Facebook account, 37% said they would definitely transfer their account to the new service, and 31% said they

probably would

11-12 Girl

11-12 Boy

8-10 Girl

8-10 Boy

6-7 Girl

6-7 Boy

Total

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

38%

28%

34%

22%

14%

14%

25%

26%

25%

21%

27%

26%

19%

24%

20%

25%

23%

27%

38%

32%

28%

6%

11%

10%

13%

10%

18%

11%

10%

10%

12%

10%

12%

17%

12%

Definitely yes Probably yes Not quite sure Probably not Definitely not

Whether they would be interested in signing up for a new Facebook for

under 13s

Desired games on a Facebook for U13s

What kind of games they would like to see on a Facebook for under 13s

Games on Facebook

For kids who play games on a computer,

phone or tablet, 32% play games on Facebook

25% of all kids said they played a game

on Facebook in the last month

Boys Girls 6-7 8-10 11-12 13-14

32% 32%

10%

19%

42%

58%

Games on Facebook

Facebook is a populardestination for games....

Of the13% of kids who played

in the last month

84% of them played it on

The games most played on Facebook are:

12%

11%

6%

6%

5%

4%

4%

4%

7% 4% 2%

2%

1%

Compared to...

Websites used to play games… ...in the last month by those whoplay games on a computer, phone or

tablet

33%

32%

31%

24%

22%

17%

17%

16%

13%

6%

6%

4%

4%

41%

32%

33%

18%

27%

15%

17%

12%

13%

16%

9%

8%

5%

3%

3%

25%

32%

28%

29%

18%

19%

17%

19%

10%

5%

7%

5%

5%

Websites used to play games…...in the last month by those who play games on a computer, phone or tablet

Indicates a significant difference

Websites used to play games… ...in the last month by those whoplay games on a computer, phone or

tablet

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

50%

38%

28%

15%

10%

42%

58%

28%

32%

21%

13%

43%

37%

14%

45%

19% 18%

7%8%

13%

24%

22%

19%21%

9%

4%

13%

25%

16% 18%

13%

6%

Disney

Facebook

Cartoon Network

Nickelodeon

Nick Junior

Yahoo

Disney XD

addict-inggames.com

Discovery Kids

Virtual worlds

...with 65% of computer, phone and tablet gamers saying this

50% of kids say they have played onvirtual worlds or MMOs in the last month...

Boys Girls 6-7 8-10 11-12 13-14

59%

70%

56%

70%74%

58%

Virtual worlds

20%

19%

10%

10%

The most played virtual worlds and MMOs by computer, phone & tablet gamers in the last

month are

8%

8%

8%

7%

6%

6%

4%

4%

4%

28%

23%

12%

11%

8%

15%

2%

2%

6%

6%

6%

2%

5%

11%

16%

3%

8%

8%

1%

10%

2%

14%

12%

6%

7%

3%

7%

3%

Virtual worlds, by genderThe most played virtual worlds and

MMOs by computer, phone and tablet gamers are


6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

30%

18%

30%

20%

11%

13%

23%

26%

15%

7%

14%13%

6%6%

12%

10%

9%

10%

9%

12%

9%9%

2%

5%

8%

16%

7%

Webkinz

Club Penguin

Poptropica

Neopets

Wizard 101

Pixie Hollow

World of Warcraft

Minecraft

Virtual worlds, by age The most played virtual worlds and MMOs by computer, phone & tablet gamers split by age

Virtual worlds merchandise

63%

31%

10%

35%

The proportion of players of each of the top 15 most played virtual worlds who have purchased any merchandise or toys from

this game19%

37%

31%

17%

21%

17%

58%

13%

36%

Zynga games

17%

10%

8%

8%

7%

6%

6%

6%

5%

4%

4%

3%Word Scrambl

e

The most played Zynga games by computer, phone & tablet gamers in the

last month are

19%

13%

8%

8%

8%

6%

2%

6%

2%

4%

4%

4%

16%

7%

9%

8%

5%

6%

10%

5%

8%

5%

3%

2%

Zynga games, by genderThe most played Zynga games by

computer, phone & tablet gamers in the last months are


Zynga games, by age The most played Zynga games by computer, phone & tablet gamers in the last month split

by age are

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

13%

24%

26%

8%

9%

14%

7% 7%

10%

8%

3%

7%

15%

8%

7%

6%6%5%

7%

1%

2%

6%

16%

6%

5%

9%

2%

8%

10%

FarmVille

PetVille

CityVille

Words with Friends

FishVille

Cafe World

Mafia Wars

Word Scramble

Mafia Wars 2

Treasure Isle

Where Zynga games are played Where the top five most played Zynga games are played

Series1

84

76

31

77 76

2 1 2 2 2

79

36

6 84

610

7 6

0 1

22

2 21 1 3 36

25

25 4

6 8 63

6

Facebook

MySpace

iPhone

iPad

Android

Google+

Yahoo

Not sure

%

Awareness of Zynga

34% of kids who have played a Zynga game in the last month say they know who Zynga are

Boys Girls 6-7 8-10 11-12 13-14

37%32%

20%

32% 30%

46%

Facebook games The most played Facebook gamesby computer, phone & tablet

gamers are

16%

7%

5%

4%

4%

4%

3%

3%

3%

3%

3%

59%I don't play any

games on Facebook

17%

6%

6%

3%

3%

3%

3%

3%

5%

3%

3%

15%

8%

4%

5%

4%

5%

4%

3%

1%

3%

3%

Facebook games, by genderThe most played Facebook games

by computer, phone & tablet gamers are


Facebook games, by ageThe most played Facebook games in the last month by computer, phone & tablet gamers

are

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

30%

8%

13%

16%

28%

10%

14%

3%4%

2%

6%

8%

2%

7%

5%

3%

4% 4%

2%1%

6%

3% 3%

Bejeweled Blitz

The Sims Social

Zoo World 2

Pet Society

Gardens of Time

Tetris Battle

Zuma Blitz

The Smurfs & Co

It Girl

Bubble Island

I don't play any games on Facebook

78% 69% 51% 38%

Favorite games The proportion of computer, phone and tablet gamers who selected each game as one of their

top three favourites

16%

14%

13%

11%

9%

8%

8%

7%

6%

6%

6%

5%

5%

5%

5%

Favorite games, by age

6-7 8-10 11-12 13-140%

5%

10%

15%

20%

25%

21%

26%

13%

8%

12%

18%

20%

6%

8%

10%

12%

15%

7%

10%

16%

17%

23%

10%

4%

2%

8%

14%

9%

3%

11%

13%

7%

2%

13%

8%

5%

2%3%

3%

12%

7%

9%

5%

Webkinz

Club Penguin

Bejeweled Blitz

FarmVille

Barbie Girls

Poptropica

Littlest Pet Shop

Pixie Hollow

The Sims Social

Wizard 101

The proportion of computer, phone and tablet gamers who selected each game as one of their

top three favourites

What they like about their favorite games

Games also played by family or friends

The proportion of those who consider the game as one of their top three

favorites who:• Have a family member(s) who also plays

the game• Have a friend(s) who also plays the game• Don’t know anyone else who plays

51%58%12%

47%61%17%

75%51%3%

81%34%6%

48%60%9%

38%49%20%

41%65%13%

31%49%31%

82%49%3%

47%63%10%

47%63%13%

43%72%11%

63%51%8%

Told friends about favorite games

The proportion of those who consider the game as one of their top three favorites

who:• Told their friends about it face-to-face• Told their friends about it online• Did not tell any friends about it

67%10%25%

70%15%20%

56%44%16%

56%30%24%

66%19%19%

61%13%28%

46%46%9%

52%20%28%

62%22%26%

70%20%13%

60%37%20%

65%39%11%

55%37%15%

Enjoyed aspects of online games

Other

Access to special areas reserved for members

Send gifts

Have books, toys, stickers, cards and other things about the game

Send messages

Have lots of collectible items

Chat with other players

Have pets to take care of

Invite my friends to play

10%

17%

21%

22%

25%

29%

30%

42%

42%

Enjoyed aspects of online games

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

23%

38%

54%53%

49%

54%

34%

31%

28%

33%

31%

24%

6%

25%

40%

49%

7%

18%

33%

40%39%

24%

16%

9%

15%

22%

24% 25%

12%

15%

21% 22%

Invite my friends to play

Have pets to take care of

Have lots of collectible items

Chat with other players

Send messages

Have books, toys, stick-ers, cards and other things about the game

Send gifts

Access to special areas reserved for members

Aspects of Facebook games How important these factors are for Facebook gamers to enjoy a game

Being invited by friends to play new games

Inviting friends to play new

games

Helping friends to do better in their games

Sending gifts to friends

Sending alerts Receiving alerts

14% 13% 19% 17%21% 20%

37% 38%37% 32%

34% 36%

45% 43% 39% 43%35% 33%

4% 6% 5% 5%5% 6%

5

4

3

2

1

Mean 4.2 4.1 4.1 4.1 3.9 3.9

Find out about new games

Other

From magazines that I read

I search on Facebook

I search on games portals / websites

I search on search engines

My friends tell me online

I hear about new games on TV

My family tell me

My friends tell me face-to-face when I meet them

4%

9%

16%

16%

20%

24%

26%

41%

52%

Where online gamers find out about new games to play

Find out about new games Where online gamers find out about new games to play

6-7 8-10 11-12 13-140%

10%

20%

30%

40%

50%

60%

70%My friends tell me face-to-face when I meet them

My family tell me

My friends tell me online

I hear about new games on TV

I search on search engines

I search on games portals / websites

I search on Facebook

From mag-azines that I read

Payment within online games

59% play online games where it is possible to pay / buy things (e.g. for membership, buy

items within agame, buy virtual money / credits)

Of these, 32% have paid / boughtsomething within a game before

[19% of all respondents]

$22.40 is the averagespend per person

on a gamein the last

month

The proportion of those who consider the game as one of their top three favorites who have spent money on / within the game in

the last monthand the average amount spent

17%$3.7

3

32%$7.4

9

31%$7.7

16%

$17.50

10%$6.76

18%$14.92

22%$8.97

25%$14.61

9%$8.21

26%$12.27

34%$4.36

25%$11.22

22%$18.26

Payment within online games

NB: very low base sizes for the means

Don't know

Other reason

Don't want to - the games aren't good enough

Not sure how to do it

Don't want to - the games are fine without spending

money

My parent(s) won't let me

4%

4%

3%

6%

35%

68%

Why those online gamers whohaven’t paid or bought anything

within an online game haven’t done soPayment within online games

Why don’t play games

Other

I've never come across any game that I like

They cost too much

Don't have time / at school

My parents won't let me

I don't want to play any computer / video games

3%

9%

9%

16%

25%

50%

Why those who own or use at least one device haven’t played any video games within the last

month

Internet use of non gamers

Other

Specific Websites

Chat

Videos

Facebook

Email

School work

20%

13%

13%

17%

17%

17%

53%

98% of device owners / users who don’t play games, do use

the internetThey use the internet for...

http://www.dubitresearch.com/

kids in america: ipads, iphones, facebook and zynga gaming

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