KIA, a different beat – Vibrant – Destinctive - Reliable

Kia MotorsHistory

1944Founding of „KyungsungPrecision Industry”

1962Kia K-360: first domesticallyproduced truck

1951Launch of Korea‘sfirst bicycle production

1974Kia Brisa: the first

personal motor cardeveloped in Korea

1986Kia Pride: with

almost 2 million units the top-selling

Kia model 1990Kia Pride hatchback becomes the first Kia vehicle sold in European markets

1981Kia Bongo: Korea‘s

first MPV is produced

1996Kia Import Danmarkstarts business

Kia MotorsHistory

2012Kia breaks ground on third plant in China

1998Creation of the

Hyundai KiaAutomotive Group

2003Opening of the

European R&D Center in Rüsselsheim, Germany

2007Kia cee‘d: the first Korean car with a 5-star Euro NCAP crash test rating

20107-Year Warrantyapplies to ALL vehicles sold and registered in Europe

2006Start of production in

the first European factoryin Zilina, Slovakia

2007Opening of European headquarter and design center in Frankfurt, Germany

2011Top honours for Kia at red dot design awards: Prestigious awards for Kia Sportage andKia Optima

2007Peter Schreyer hired as Chief Design Officer

2000

2010 2014

Introducing electrical cars

2014Mexico Plant

SuccessGlobal car sales by brand

4 Renault-Nissan 8,2 million

Rank Manufacturer

6 Ford Motor 6,3 million

7 FIAT Auto - Chrysler 4,3 million

8 Honda Motor 4,0 million

9 PSA Peugeot-Citroen 2,8 million

2013

1 10 million

General Motors

2 9,71 millionVolkswagen

3 9,70 million

Toyota

5 Kia- group 7,5 million

10 BMW 1,9 million

GlobalizationKia present in all relevant markets

R&D centerProduction sites

Plant USAWest Point, Georgia

R&D USASuperior Township, Michigan R&D South Korea

Namyang, Mabuk

Plant South KoreaHwasung, Sohari,Gwangju, Seosan

R&D GermanyRüsselsheim

R&D JapanChiba

Plant ChinaYancheng

R&D IndiaHyderabad

Plant SlovakiaZilina

Plant Mexico

SuccessKia sales performance in Europe

-22.2% -15.6% -14.9% -13% -13% -12.8% -7.8%-9.7% -6.2% -5.8% -4.2% -2.5% -2.4%

+1.7% +9.4% +14.6%

Source: ACEA new passenger car registrations by manufacturer (EU27 + EFTA)

» Fastest growing mainstream brand in Europe!» Sales in Europe 2012 vs. 2011

225242

258

295

338

SuccessKia sales performance in Europe

Source: Kia Corporate IR

20122011201020092008

» 2.8% market share in 2013» Continuous growth since 2008

» Mid-term aspiration to reach 420,000 units

1.0%

2.0%

3.0%

2013

344

SuccessKia brand value growth

SuccessKia brand value growth

� Kia’s brand value in 2014 is 5.4 bil. USD, 15% growth from last year, 4% overachieved in business goal.

� Kia moved ahead 9 places to 74th among the 100 brands in Best Global Brands ranking.

700900 929

1,799

2,732

4,089

4,708

5,2005,396

‘14‘13‘12‘11‘10‘07‘06 ’08 – ‘09

N/A Business Goal

Final Result

‘05

+4%+15%Rank Brand Value

70 Prada 5,977

71 Tiffany 5,936

72 Sprite 5,646

73 Burburry 5,594

74 Kia 5,396

Rank Brand Value

75 Santander 5,382

76 Starbucks 5,382

77 Adobe 5,333

78Johnson & Johnson

5,194

79 John Deer 5,124

� Tier 70s

SuccessKia brand value growth

RankBrands ‘10 ‘11 ‘12 ‘13 ‘14

‘13 ‘14 Change Growth

10 8 2 Toyota 26,192 27,764 30,280 35,346 42,392 19.9%

11 10 1 Benz 25,179 27,445 30,097 31,904 34,338 7.6%

12 11 1 BMW 22,322 24,554 29,052 31,839 34,214 7.5%

20 20 - Honda 18,506 19,431 17,280 18,490 21,673 17.2%

34 31 3 VW 6,892 7,857 9,252 11,120 13,716 23.3%

42 39 3 Ford 7,195 7,483 7,958 9,181 10,876 18.5%

43 40 3 Hyundai 5,033 6,005 7,473 9,004 10,409 15.6%

51 45 6 Audi 5,461 6,171 7,196 7,767 9,831 26.6%

65 56 9 Nissan 3,819 4,969 6,203 7,623 22.9%

64 60 4 Porsche 4,404 4,580 5,149 6,471 7,171 10.8%

83 74 9 Kia 1,799 2,732 4,089 4,708 5,396 14.6%

89 82 7 Chevrolet - - - 4,578 5,036 0.0%

■ Automotive Brands Rank

[Unit : mil USD]

The Kia business temple Growth needs a strong base

Profitable Growth

Design Excellence

ProductInnovation

GlobalizationStrong Brand

Evolution

DealerNetwork

Enhancement

Superior Quality

Superior QualityKia quality standards

» Industry-leading manufacturer‘s warrantyon every new Kia vehicle sold in Europe

» Excellent safety standard for all car models

Superior Quality23 major design awards in 4 years

» Lots of proof points in essential award categories for a wide range of products

Categories» Car of the Year» Design» Safety

Products» Sportage» Picanto» Rio» Optima» Sorento» cee’d

Design ExcellenceNew products build tomorrow‘s success

Design Excellence

GlobalizationPresent in all relevant markets

Kia Motors Europe, Frankfurt, Germany

Kia Motors Corp., Seoul, Korea

Design Center, Namyang, KoreaDesign Center, California, USA

R&D Center, Irvine, USA

Strong Brand Evolution makes a different beat

Strong Brand EvolutionThe house of European communication

Aspirational Target for Communication:

Tonality:

Consumer Benefit:

Global Brand Identity:

Content / Message:

Brand Personality:

Global Brand Slogan:

Strong Brand EvolutionSponsoring

» FIFA Partner up until 2022 (incl. 2014, 2018, 2022 FIFA World Cup)

» Major Sponsor of the Australian Open up until 2018

» EUROTOP Partner up until 2017 (incl. UEFA EURO 2016)

Dealer Network EnhancementThe new global space identity

» The global standard on all Kia dealerships’ facilities

» Designed to provide a consistent look & feel of the Kia brand to our customers who visit any local Kiadealer

» Aims to enhance Kia brand awareness and familiarity, thereby further improvingconsumers’ perception of the Kia brand

Product InnovationBesides the range of ordinary models

Product InnovationKia technologies of the future

Pursuing green management

Market driven, eco-friendly products

EcoDynamicsvehicles

Fuel-saving & emission-lowering

technology

Highest environmentalstandards (Zilina)

Eco-friendlymanufacturing

LPG & electricvehicles

Alternativefuels

Ecological return andrecycling of vehicles

Recycling

Hybrid,Fuel cell

Ecologicaladvanced

engine

Product InnovationAlternative powertrain vehicles

Venga EV Concept

Optima HEV (USA) Optima HEV

Domestic Market EV Soul EV

Fleet Test

Borrego FCEV

Forte LPI HEV

Sportage FCEV

Product InnovationKia is thinking about tomorrow. Today!

» Kia does more than meet industry standards

» Eco-friendliness is a long-term company strategy, a way of life extending acrossall operations and through the fulllife-cycle of our products

Hyundai-Kia-Eco-Technology Research Institute, Mabuk, Korea

KIA is also Electrical cars The legislation regarding electrical cars in Denmark

• Until 31. December 2015 electrical and hydrogen cars are not beeing taxed when sold on the Danish market.

• The taxsation for a petrol, gasoline or hybrid car sold is aprox180 % tax of the purchase price.

The introduction of Electrical cars The legislation regarding electrical cars in Denmark

Example:

• The retail price for a normal car 180.000,- DKK. • Purchase prise aprox 60.000,- DKK. • Tax 108.000,- DKK.

• The retail price for the same electrical car 250.000,- DKK. • Purchase prise aprox 238.000,- DKK. • Tax 0,- DKK.

• No tax but much larger purchase price due to production and development costs.

KIA – and Young Customers

Looking forward to your solutions!