A Restaurant’s Complete Delivery Solution

Khaana On The Go (KOTG)

Need & The Offerings

Business Model

Market & Opportunity

Key Numbers

Team

KOTG started with 20 restaurants and now has 50 restaurants under margin based online ordering contracts including the following major ones

KOTG also handles complete delivery system for 5 partner restaurants

Location

– Operates through its office in Gurgaon, India

Team

– Customer Care: 1

– Delivery Staff: 5

– Delivery Stations: 2

– IT: 1

– Marketing & Sales: 2 (managed by founders)

Online Presence

– Website: www.khaanaonthego.in & www.kotg.in

– Mobile App available

– Facebook Page: www.facebook.com/khaanaonthego

– Twitter, LinkedIn and Google+ pages also available

Khaana On The Go (KOTG) - An Introduction

Whereabouts & Basic Information Partner Restaurants

Founded in January 2014, started operations in April 2014 as an online food ordering and delivery company, KOTG now offerscomplete delivery support to restaurants in Gurgaon

A Successful Transition From A B2C To A B2B Company

KOTG Restaurants

April 2014

May 2014

October 2014

November2014

Sir Allow us to take care of your delivery system, there will be savings, ease, etc.

Sorry, we don’t know you, we liked the concept, but how can we trust you for the delivery, it’s the backbone of every restaurant

KOTG chose the model of an online ordering company• Created its own customers• Tied up with 50 restaurants on margin sharing basis• Delivered all the orders in a timely manner (97% timeliness)

• Created its own team of riders during the period• Identified and mitigated food delivery related issues• Proved its capability as a food delivery company

• Tied up with 5 restaurants for complete delivery system handling

• Got referred to various other interested restaurants• Stabilized operations and carved out a roadmap

KOTGRestaurants

Now restaurants themselves are interested in availing the services of KOTG and KOTG also looks to expand• # of partners• # of riders

Orders Per Day:50, INR 20,000Delivery Team:5 riders and 5 bikes (70% utilization)

Orders Per Day:8, INR 2,400Delivery Team:2 riders and 2 bikes (25% utilization)

Orders Per Day:2, INR 500Delivery Team:1 rider and 1 bike (12% utilization)

Khaana On The Go (KOTG)

Need & The Offerings

Business Model

Market & Opportunity

Key Numbers

Team

What’s the Need

SANDY decides to open a new restaurant• All the finance and sales related calculations and estimations have been made• A decent eating place, experienced chefs and a great menu• An established delivery infrastructure from day 1 expecting deliveries

(accounts for approximately 20% of total investment)SANDY

After a couple of months

Dine in Sales Going Upwards, but Sandy expected deliveries to go up as well at a rapid pace

Expenses have skyrocketed, let’s cut some

Delivery team still underutilized, delivery boys’ salaries, fuel, maintenance eating up close to 30-40% of the total monthly revenue

A Few of them are able to handle that pressure by additionally pumping the required money, doing huge cost cuttings

Others succumb to the pressure and eventually closes the restaurant

What’s In Store For The Restaurants

Delivery infrastructure just a call away, capability to handle simultaneous orders

Online ordering option available to customers, offers are also made

visible through KOTG’s website and social networking pages

KOTG takes away the pain of having a delivery system and lets the

restaurants focus on their core business, FOOD

Order related intimations to the customers give them a satisfaction that their orders are in safe hands

Offers a well structured customer database, to identify relevant target

localities, and corporates=

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Khaana On The Go (KOTG)

Need & The Offerings

Business Model

Market & Opportunity

Key Numbers

Team

How Does It Work – Business Model

The Delivery Process

Restaurant receives order

1

Restaurant intimates KOTG Restaurant prepares FOOD

2

Delivery boy sent from nearest station within 15 minutes

SMS / Email with total amount and delivery time sent

3

Job Done – Food DeliveredCustomer also informed about online

ordering option

4

Costing For The Restaurant

Restaurants are charged on the basis of number of deliveries KOTG does for them

Slabs as per restaurant’s needs and delivery numbers are made

Two types of services depending upon delivery range are offered to the restaurants

Within 3 KMs

No Distance limit

A Sample Slab (Within 3 kms)

# of orders Monthly Charges (INR)

0-200 10,000

201-250 12,500

………….. ………….

The scalability and optimization of KOTG’s model can be further improved by incorporating various proposed automations and systems like GPS tracking, automated calls, delivery hot-spots, etc.

Khaana On The Go (KOTG)

Need & The Offerings

Business Model

Market & Opportunity

Key Numbers

Team

Pune3,7262,179

What’s The Market, The Opportunity

Gurgaon – The Market in which KOTG Currently Operates

Approximately 1,600

Restaurants

1,000 restaurants with delivery (60%)

KOTG’s initial partners target

= 200

Average Expected Monthly Net Profit per restaurant = INR 2,500

Monthly Profit = INR 5,00,000

After Gurgaon, Other Metros Which KOTG Plans To Enter

Total # of restaurants

Restaurants with delivery

Delhi NCR9,7906,006

Bengaluru5,4572,608

Mumbai9,9727,783

Kolkata2,7011,313

……… & many more

In addition to existing services KOTG is doing a planned exploration of other revenue generating streams in tandem with its delivery focused offerings

Additional Revenue Generating Streams

Customer Related Data Analytics

Online Payment

Khaana On The Go (KOTG)

Need & The Offerings

Business Model

Market & Opportunity

Key Numbers

Team

Key Statistics

Website & Facebook Statistics Operational Statistics

KOTG has grown from delivering 10 orders in August 2014 to processing an average of 50 orders per day with a total value of approximately INR 20,000 currently

KOTG is currently generating revenues from a couple of streams with a few additional streams being explored by the company

Revenues & Costing

84%

16%

Revenues*

Total Delivery Support

Margin Based Online Orders

KOTG has successfully transitioned from being an online order based margin generator to a total delivery support based revenue generator

KOTG also plans to enforce various other feasible revenue streams in the near future

As per company’s estimates the company expects to meet its expenses for the month by January 2015

KOTG is on the path of meeting all of its expenses with its revenues; Salaries account for 40% of the total expenses

40%

25%

15%

20%

Expenses*

Salaries Petrol

Rent & Maintenance Others

KOTG key profitability parameters hovers around the above expenses

With Increase in number of orders to an optimum level the expenses can be controlled

Creation of delivery stations and processing multiple deliveries simultaneously reduces the expenses pressure on the company by bringing down the distance covered and time required per delivery

* Absolute numbers available on request

Khaana On The Go (KOTG)

Need & The Offerings

Business Model

Market & Opportunity

Numbers & Evolution Of KOTG

Team

The Team

Vaibhava Guptaa – Co Founder

– An Engineer from one of the best engineering colleges in India, Netaji Subhas Institute of Technology

– Almost 3 years of experience in management consulting and business research

– Had worked with reputed companies like Evalueserve and Booz & Company

– Has a passion to make KOTG a company the way he sees it, a reality

Roles

– A to Z of overall company; business development, finance, operations, customer care, logistics managements and any other department that needs to be set up for a smooth functioning of KOTG

Sarthak Sargoch – Co Founder

– An Engineer from one of the best engineering colleges in India, Delhi College of Engineering

– Almost 4 years of experience in financial research

– Had worked with reputed companies like UBS, Evalueserve and Moody’s

– Has the required energy to make KOTG one of the best ideas ever

Roles

– A to Z of overall company; business development, finance, operations, customer care, logistics managements and any other department that needs to be set up for a smooth functioning of KOTG

Karunakar Gautam – Information Technology

– An Engineer from one of the best engineering colleges in India, Delhi College of Engineering

– M Tech. from IIT Kharagpur and Over 2 years of experience in Web Design & Development

Roles

– Takes care of website development, and design and other ERP tools

KOTG was founded by two engineers from Delhi University, with over 3 years in business and financial research with companies like UBS, Evalueserve, Moody’s

Thank You