Keyword Research – How to Select Top Keywords for SEO

1.How to do Keyword Research

Keyword research is fundamental to almost everything you do online; from seeking information through Google, to blogging, search engine optimization, and online marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.

2.Keyword Research Strategies

1.Analyze Your Website & Set Your Keyword Goals

2. Research Your Audience

3. Analyze Your Competitors

4.Use Keyword Tools to Expand Your Keyword List

5.Refine Your list and Review it Twice

3. Keywords for SEO – where to start your research?

•Build a list of keywords that in your opinion are connected with your business

•Use tools from your PPC campaigns

•Use your own historical data

•Analyze search trends

•Analyze your competition

4.Types of keywords

•Organic Keywords vs. Paid Keywords

•Branded Keywords vs. Non-Branded Keywords

•Seasonal vs. Non-Seasonal Keywords

5.Types Search Queries

1. Navigational

2. Informational

3. Transactional

6.Keyword Targeting: What doesn’t work

Selecting keywords that are:•Too broad

•Highly competitive

•Low traffic volume

•Don’t convert

•Not used by searchers

7.Keyword Research: It’s a MUST

1. Brainstorm seed keywords (in-house)

2. Research related keywords based on relevancy (& web searchers)

3. Analyze the keywords’ search volume and competitiveness (keyword difficulty)

4. Evaluate competitors’ keywords

5. Develop a list of keywords to target

6. Perform keyword integration

7. Test, measure, modify – and refine your keyword portfolio

8.What keywords should you choose

•Relevant to your business

•Contain more than one word

•Provide traffic volume

•Be targeted

•Have low competition

•Provide good conversion rates

•Provide good engagement

•Be popular

9.How to use your keywords

•Optimize your website

•Optimize your content

•Track and optimize the results

•Expand your keyword’s list

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