keys to evaluating cloud dam solutions

Keys to Evaluating Cloud DAM SolutionsTuesday June 7, 2016

Peter-Paul Lemmens Senior Director Digital Strategy

Avanade

Sponsored by:

Jan DejosseVP Corporate Marketing

ADAM Software

Moderated by:David Lipsey

Chair of Henry Stewart DAM Conferences

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The benefits of cloud DAM

• Faster and easier delivery of infrastructure

• Flexibility – Scalability• Availability – Disaster Recovery• Updates – always run latest

code• Geographic Reach

Friends of IT

RightScale 2016 State of the cloud report

Friends of Finance

• CapEX to Opex• IT staff Efficiency• Predictable cost• Cost Savings

RightScale 2016 State of the cloud report

Friends of Marketing

• Innovation - Faster time-to-market• New improved collaboration ways• Serve mobile customers

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• Vendor lock-in• Security & Compliance• Customization• Scalability (use cases)• Integration (for now)• Dependent on reliable Internet

Cloud Challenges

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What cloud model makes most sense

The pros and cons between public, private and hybrid cloud DAM

How to evaluate if hosted DAM is a good fit for your organization

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Cloud Flavors

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4 shades of Cloud – Private | Iaas | PaaS | SaaS

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IT Buy all Infastructure

& SW

Different Vendors per

layerCloud partners

in place

Different Vendors per

layer

1 throat to choke

Marketing Cross departement

alIndustry

dependentCustomizatio

n

IT + Marketing drivenShort

Time2Value

Business-DrivenShort

Time2Value

Smaller organizations or departementalShort Time 2

ValueLimited

integrationConfigured

Finance Perpetual or Subcription

Subscription Subscription Subscription

Best if you have a large IT team and your own data centers

Best if you have existing contracts with hosting and service providers

Best if you want to decrease purchasing complexity

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Don’t let the cloud discussion

cloud the DAM discussion

• Providing a single source of assets the company and subsidiaries

• Replacing a set of legacy applications and systems with one unified solution

• Adopting customer’s asset flow

• Connecting different divisions through DAM like Retail, Product, marketing, internal communications and others

• Implementing personalized content delivery for omni-channel distribution

• Enable crop reuse on 150 cuts per day in 30 countries

A SINGLE SOURCE OF TRUTH

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•Centralized repository with single reference point for common marketing materials (i.e. logos)

Increased Brand Consistency

•Leverage existing collateral that has already been invested in•More advanced starting point in asset creation processDecreased Time to Market

•Ability to limit agency production costs on new assets by leveraging previously created assets

Decreased Cost of Production

•Limit asset sharing based on the rights that are available on a particular assetDecreased Risk of Rights Infringement

•Auditing of asset reuse statistics as well as collaborating on the strengths/weaknesses of a particular asset

Increased Understanding of Asset Effectiveness

•Incorporating the DAM component into Marketing Operations applications•Asset ingestion into DAM tool is a part of the overall marketing process

Seamless Integration into Marketing Operations

• Optimizing transfer technology to reduce user frustrationImproved Performance

DAM Business Drivers

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•Need to adopt solution to a non technical user base to facilitate reuseUsability of DAM tool•Provide flexible paths to end users to find assets (i.e. faceted search, keyword search)

•Provide the ability to index and search complex asset types (swf, videos, etc)

Robustness of Search Capability

•Provide contextual information on how a particular asset was used in relation to the complex finished asset (i.e. how was an image used on a website)

Data Modeling Capabilities•Ability to integrate with 3rd party marketing applications (i.e. approval application) such that assets ingestion into the DAM tool is automatically a part of the marketing process

Extendibility for Integration with 3rd Party Applications

•Ability to abstract metadata and generate previews of rich file types (i.e. swf)Rich Media File Ingestion

•Ingest large file types typically associated with rich media files•Deliver assets to a global audienceScalability

•Provide a framework to prevent assets from being distributed in accordance with the rights associated with that asset.Security

DAM Technology Drivers

ATTENTIONECONOMY

©2016 Avanade Inc. All Rights Reserved.

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