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Keynote Speakers

The New Reality: Howto Succeed in theDigital World

Digital evolution is exponential and has affectedevery aspect of business, consumerism, cultureand lifestyle. This ‘disruptive innovation’ hascreated a new breed of companies , such asGoogle, Facebook, Linkedin and Twitter, thatcreated a new eco-system, which paved the wayto a major shift in the type of skills that arerequired to succeed in today’s economy. In thissession, Matthew Capala, will decipher winningstrategies on how to adjust today’s professionaleducation to prepare business leaders fortomorrow’s challenges.

Key Takeaways:

Get ahead of the pack – understand thenew digital channels and how to use themLearn useful tips on how to increase yourbusiness presence and personal brandonline – from increasing website visibility tosocial media marketing to blogging andcommunity buildingFollow best-practices in incorporatingdigital topics into continued educationprogramming

Matthew Capala is an award-winning digital

marketer, speaker, trainer, author, and blogger.He spent most of his career at global ad agenciesmanaging Fortune 500 accounts, including Dell,LG, Hilfiger, Prudential, Sotheby's, and WesternUnion. Currently, he heads the Americas searchgroup at Profero, an independent global digitalagency. Matthew is frequently featured at tradeconferences, seminars, radio shows, anduniversities. His published works include a coverstory in Multichannel Merchant, and he is currentlyworking on his forthcoming book: Search EngineMarketing Decoded. Matthew is an Adjunct Assist.Professor at NYU, where he teaches a graduateclass on search marketing. He has threeadvanced degrees, including an MBA in Marketingfrom Zicklin School of Business and an MA inInternational Relations from the University of Lodz.Visit Search Decoder blog for his latest posts andinterviews.

The Future History ofHigher andContinuing Education Some say that higher education isa system on the brink of dramatic transformation;that its most viable, yet provocative, futures willbe created as a result of revolution from withinthe system or disruption from the outside.Celebrating the history of higher education,analyzing current events and gazing into thefuture, this presentation explores trends andsuggests two alternative futures that may greatlyinfluence higher education, our institutions andour continuing education programs. Thomas Kowalik, Binghamton University directorof Continuing Education and Outreach is principalacademic and administrative officer overseeingpolicy, programmatic and fiscal management inthe areas of outreach, summer and wintersessions, continuing education, and advising. He isa member of the International Adult andContinuing Education Hall of Fame, is a pastpresident of the University Professional ContinuingEducation Association, and past president of theCoalition of Lifelong Learning Organizations. Hehas received numerous awards for leadership,program development, research and scholarship.For more information see:http://ceo.binghamton.edu/kowalik/

HUMOResilience: Top

Tips to Taking the

Conference Home

with You

Do you remember attending other conferences,

getting great ideas to take home with you and

unexpectedly leaving them at the door as soon as

you get back to work Monday?

Join Margie in this fun-but-not-just-for-fun closing

session as she shares tips for adding humor and

energy to your work day, developing your R.Q.

(Resilience Quotient), and creating your personal

action plan to intentionally put key conference

learnings into action as soon as you return to

work on Monday. You can indeed, "Treasure the

Past and Map the Future" as you take this

conference home with you!

Margie Ingram, Co-Director of The HUMORProject in Saratoga Springs, New York, is one ofthe pioneers in the fields of stress management,vital aging, and the humor-resilience connection. A popular speaker, consultant, and workshop

leader throughout the U.S. and abroad she haspresented at national and state conferences andconducted in-house training programs on suchtopics as Tickling Stress Before It Tackles You,Humor in the Workplace, H.A.H.A. (Healthy AgingHumorous Aging), Preventing Burn-Out, EffectiveTeam Building, Organizational Goal-Setting, and

Developing Your Comic Vision.

Margie’s speaking career, which began 39 years

ago, grew out of her love of teaching. Adhering

to Malcolm Knowles’ principles of effective adult

education, her programs are lively, engaging, and

practical-- she creates opportunities for

participants to apply the content of her programs

to their immediate lives and jobs. A confirmed

optimist, she helps others transform difficult

Jerry Nathan Bullock

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interviews.

challenges into opportunities for hope, possibility,

and potential. Margie lives her life to make a

difference-- in her family, her work, and her

community. She was honored to receive the

Distinguished Service Award from the Reed

Foundation and the Prevention Council and the

Hometown Hero Award in Saratoga Springs.

Advancing Continuing Education Together

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CEANY: The home of the Continuing Education Association of New York, the organization dedicated todeveloping continuing higher education professionals throughout the City and State Universities of New

York and their colleagues.

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