keynote presentations - wordpress.com · 10:00-3:00pm exhibition hours 9:45-10:45am sessions round...

MAILCOM '17 moves to the Convention Center in the former Reading Train Terminal.

" I love being in downtown Philadelphia ... it's a great location and excellent place for a convention.I never leave MAILCOM without increasing my knowledge and network of professionals."— Marianne Houston, National Postal Operations Manager, Gannett Publishing Services

Improving your mail, document and distributionoperation is a continuing process. Savingmoney and maintaining top performance

doesn’t happen by chance.

It takes objective information.

And that is what MAILCOM is all about.

Showing you how to do more with less.

And how to do it better.

Come and join the leadingoperations managers and topvendors at MAILCOM ’17, the 37th AnnualConvention, April 10-12 in Philadelphia at thePennsylvania Convention Center.

With nearly 90 expert-led sessions, keynotes,and exhibits -- plus many networkingopportunities -- you’ll find the knowledge to actto improve your operations.

Knowledge to use the minute you are back in theoffice -- to save money and improve services.

Who should attend MAILCOM ’17?The person responsible for mail/document/distribution services in corporations, institutions,or government agencies.

What will you learn?The latest regulations, strategies and

technologies for deliveringprofessional mail, document,and distribution services.

About MAILCOMNow in its 37th year, MAILCOM is the largesteducational organization for mail and distributionmanagement in the world. MAILCOM issponsored by the Mail Systems ManagementAssociation and MAIL: The Journal ofCommunication Distribution. For moreinformation visit www.mailcom.org.

KNOWLEDGE TO ACT

Keynote Presentations

What’s Ahead ForUSPS & BusinessMailers: PostageRates & Regs ReviewRobert G. TaubChairmanPostal RegulatoryCommissionThe current rate andregulation system is underreview and could be revisedas the PRC fulfills itsobligations under the postalreform act. Hear ChairmanTaub outline what the futureholds as rates face their firstoverhaul in a decade.Tuesday, April 11, 201712:30-2:00pm

Informed Delivery:Daily EmailedPictures Of Your MailTo Be DeliveredGary ReblinVice PresidentProduct InnovationU.S. Postal ServiceInformed Delivery is a newservice from the PostalService that is transforminghow mail is used by bridginghardcopy mail and digital. IDprovides consumers a dailyemail preview of their mailand is a game changer forthe USPS. (See PM105).Wednesday, April 12, 2017,11:00am-12:00noon

Direct MailRevolution: How NewTechnologies AreReshaping DMKevin GilliganVice PresidentStructural GraphicsDirect Mail is undergoing arevolution fuel by newtechnologies and the PostalService’s push to make mailirresistible. New shapes,videos, 3D, sound, taste,and smell technologies aremaking mail more effective.and responsive. Come seethe future of direct mail.Wednesday, April 12, 2017,12:00-1:00pm

Maintaining TheValue Of Mail: AReport From TheInspector GeneralTammy WhitcombActing Inspector GeneralUSPS - OIGThe Inspector General playsa unique role in the industry,investigating all facets ofmail communications andpostal operations. TammyWhitcomb will show you thechallenges and opportunitiesfacing the Postal Service andbusiness mailers in thedigital age.Wednesday, April 12, 2017,8:30-9:30am

MAILCOM kicks off with this breakfastroundtable featuring industry leaders.The critical issues facing mail managersare discussed by an expert panel withplenty of answers on dealing with newpostage rate hikes, technology,budgets, security, and more.Moderated by Francis Ruggiero, ChiefEditor, Official Mail Guide / MAILMagazine, the panel includes:

-- Adam Collinson, Director of Research& Development, Grayhair Software;-- Bob Schimek, Senior Director ofPostal Affairs, Satori Software;-- Ronald Goglia, CMDSM, Asst VicePresident, Output Distribution Services,Cigna;-- Michael Plunkett, President and ChiefExecutive Officer, Postcom;

-- Floyd Creecy, PMP, CMDSM, ITIL,EMCM, MDC, National Mail Manager,HeiTech Services;-- Alison Hall, Product Manager, DirectMail Solutions, Pitney Bowes PresortServices.Tons of information await you at thispower-packed presentation.Tuesday, April 11, 7:30-10:00am

Floyd CreecyHeiTech Services

Michael PlunkettPostcom

Allison HallPitney Bowes

Bob Schimek SatoriSoftware

Adam CollinsonGrayHair

Ronald GogliaCigna

There are hundreds of iconic things to see, steps away from the convention center.

"I loved the session mix this year. Every one was informational and educational and it'sgreat learning from my peers and mentors."

— Betsy Shortell, CMDSM, Manager University Mail Services, Harvard University

You have the opportunity tomeet the top experts inthe industry as well as

colleagues facing the samechallenges you face. You willmeet them in nearly 90seminars and workshops inthese subject areas:

+ Mail Systems Management+ Safety & Security+ Address/Data Management

+ Full Service/Mailer's Scorecard+ Mail Printing & Processing+ Postal Mail Management+ Women In Management+ Leadership/Staff Development+ Delivery & Distribution+ Incoming Mail+ Digital Mail

+ Professional Development+ College & University+ Office Services+ International Mail+ Outsourcing+ Government Mail+ Production Inkjet+ Mail Management

+ Technology & Innovation+ Certification

Monday, April 10, 20179:00-1:00pm Certification Testing12:00-6:00pm Registration Hours1:00-2:00pm Delegate Orientation2:00-3:00pm Sessions Round One3:15-4:15pm Sessions Round Two4:30-5:30pm Sessions Round Three5:30-7:00pm Wine & Cheese Reception

* Agenda subject to Change

Tuesday, April 11, 20177:00am-5:00pm Registration Hours7:30-10:00am Keynote Breakfast10:00-4:00pm Exhibition Hours11:15-12:15pm Sessions Round Four12:30-2:00pm Leadership Luncheon2:15-3:15pm Sessions Round Five3:30-4:30pm Sessions Round Six4:45-5:45pm Sessions Round Seven6:00-8:00pm Gala Reception

Wednesday, April 12, 20177:00am-5:00pm Registration Hours7:30-9:30am Keynote Breakfast10:00-3:00pm Exhibition Hours9:45-10:45am Sessions Round Eight11:00-1:00pm Two Keynotes & Lunch12:15-12:45pm Energy Break1:00-1:50pm Sessions Round Nine2:00-2:50pm Sessions Round Ten3:00-3:50 pm Sessions Round Eleven

POWERFUL NETWORKING

Technology ExhibitionSee LeadingVendors AtMAILCOM '17MAILCOM ’17 will feature theleading mail technology andservice vendors at thePennsylvania ConventionCenter in Philadelphia,April 11-12, 2017.

Trade Show Hours:Tuesday, April 11, 2017:10am-4pmWednesday, April 12, 2017:10am-3pm

Free Exhibition PassesYou can visit the exhibit hallat no charge! Sign-up for yourfree exhibit pass atwww.mailcom.org.

The following companies willbe at MAILCOM ’17 (as ofFebruary 2017):

ANRO, Inc.ANRO Inc. is a full servicecommunications companyspecializing in commercialprint, direct mail, online printmanagement solutions andpromotional products.

Asendia, USAAsendia USA is aninternational and domesticmail and parcel companyspecializing in thepreparation and distributionof parcels, direct mail,catalogs, invoices,magazines and journalsworldwide.

Canon Business ProcessServices, Inc.Canon Business ProcessServices, Inc. offers acomprehensive portfolio ofmanaged services andtechnology spanninginformation and documentmanagement, businessprocess outsourcing andmanaged workforce services.

Delta XrayDelta-Xray is the principalU.S. Distributor for theVidisco family of portabledigital X-ray inspectionsystems for all Secuityapplications and sells andsupports systems for NDTApplications.

Dept. of Health & HumanServices/PSCThe Program Support Center(PSC) is the largestmulti-function shared serviceprovider to the Federalgovernment. Hosted by theU.S. Department of Healthand Human Services (HHS),PSC provides our customerssupport services focused ontheir needs so they canfocus on their coremissions.

Dupli Envelope andGraphics/Notes Inc USADupli specializes in customprinted envelopes with threeproduction facilities locatedthroughout the Northeast. Inaddition to envelopes, Dupliis one of a few nationwidemanufacturers of customprinted sticky notepads,cubes and repositionableadhesive products.

Ennis, Inc.If it can be printed, or printedon, Ennis has it! We engagein the print and manufactureof innovative and creativedirect mail pieces and, wecan provide you withpresentation folders, tags,labels, integrated sheets,four-color process and more.

GrayHairGrayHair Software is a datamanagement firm that’s aleader in location marketingservices and applications forall communication channelsfor government, globalfinancial services, retailers,insurance and other firms.

IOPC MultiSortMultiSort’s innovativesolutions for mail, documentand parcel logistics include:MultiSort Mail Furniture,Parcel Lockers, High DensityPolyFlex Mailboxes, andmore!

Kirk-Rudy, Inc.Since 1967 Kirk-Rudy hasmanufactured innovativesolutions including acomplete product line offeeders, transport bases,conveyors, inkjet printers,inserters, labeling, tabbing,sorting, stacking, tip-on,pick-n-place, folders, bumpturns, drying and more.

MAIL: The Journal ofCommunication DistributionMAIL is the number onenews source for the mailindustry. Its online, magazineand newspaper editions areread by over 25,000 mailoperations executives andmanagers.

Mail Systems ManagementAssociationMSMA is a nationalnot-for-profit associationdedicated to theadvancement of individualsin the Mail, Logistics/

Technology ExhibitionDistribution Systems, OfficeServices and relatedindustries. Founded in 1981,MSMA has 14 local chapterswith over 1,000 members.Its chapters provideopportunities for networking,certification, education, andfaciluty tours. MSMA is asponsor of the MAILCOMconference.

Novitex Enterprise SolutionsNovitex is atechnology-based, managedservices provider that offersa range of mail, print,communications and backoffice solutions.

Official Mail GuideThe Official Mail Guideprovides mail communicationproduct and service technicalspecifications on hundredsof products and companies.Available in print and online.

RaySecur, Inc.Given the current state of theworld, RaySecur™ believesthere exists a clear andpresent danger for thepopulation; a heavy price forall nations if nothing is done;and a real solution rooted ina genuine desire to protectsociety. More specifically,RaySecur™ holds that Mail isthe weakest link and itsproducts help make mailtraffic inspection a little lessdaunting.

RR DonnelleyRR Donnelley InternationalMail & Parcel solutions allowbusinesses to streamlineglobal distribution whileincreasing customersatisfaction. Our worldwidenetwork, technology-backedsupport model and extensiveknowledge of internationalshipping requirementsprovide a seamlessconnected experience.

SCLogicFounded in 1996, SCLogic isa leading provider ofinnovative campus logisticssoftware systems thatleverage the latest barcodescanning, printing, mobilecomputing and wirelesstechnologies. The companyhas thousands of enterprise,government and universityusers around the world.StraPack, Inc.Strapack has been aninnovative leader in plasticstrapping machinery sincethe inception of this type ofequipment in the early 60’s.Strapack has manufactured

and sold more than a halfmillion strapping machines inover 60 countries throughoutthe world. Recognized as aproven and preferred supplierin the US mailing industry,Strapack has supplied morethan 3,000 strappingmachines to the U.S. PostalService.

Transformations, Inc.Uluro, an all-encompassingCCM solution for theEnterprise, it is a fullyintegrated solution forcreation, management, anddelivery of Bills invoices,letters and criticalcommunication. A moderndatabase centric platformprovides connectivity tolegacy systems while havingthe ability to drivecommunication channelsbeyond the envelope, like

email, web, mobile, SMS,IVR with fully integratedpayment support.

Winn SolutionsWinn Solutions is the leadingprovider of cloud-basedbarcode tracking technologysoftware. The Winn ItemTracking Systems, or WITS,is a cloud-based trackingsolution designed to trackand accountable item fromits entry point to its deliverypoint within a company. WITSis the solution that willimprove all aspects of yourreceiving and trackingprocess.

Independence Park include the famous Hall, Liberty Bell, Ben Franklin Museum, and much more.

"I liked the location and the historical aspect of being in downtown Philadelphia."— JoAnn Eisenhuth, Supervisor Office Services, Automotive Resources International

Learn and earn more in your career.MAILCOM certification programs raise youto the professional standard of the industry.

All programs are Board certified and guaranteedto make a difference in your managementcareer. MAILCOM ’17 features:

MCOM Master Certification forMail ProfessionalsThe Master Certification in MailCommunications (MCOM) programis for advanced managers who have earnedMAILCOM Certificates, CMDSM, EMCM, andother credentials. April 10 - 1:00-2:00pm

CMDSM and CMDSS CertificationsEvery qualified manager can take the writtenfinal exam at MAILCOM to earn the designation“Certified Mail and Distribution Systems

Manager” (CMDSM) or “Certified Mail andDistribution Systems Supplier" (CMDSS). Detailsat msmanational.org. April 10 - 9:00am-1:00pm

Mailpiece Design Consultant (MDC)The Mailpiece Design Consultant, (MDC)Certification program focuses on classes of mail,

mailpiece design, mail preparationand extra services. April 10 -9:00am-1:00pm

Management Certificates In Your Study AreaAttendees can earn a management certificate in:Mail Systems Management; Safety & Security;Mail Printing & Processing; Postal Mail; WomenIn Management; Leadership; Delivery &Distribution; Address & Data Management;College & University; Outsourcing; GovernmentMail; Technology & Innovation; and more!

CERTIFICATION

Sessions & Workshops

Mail SystemsManagement

SESSION MS105

Reengineering Mail Services to EliminateWaste, Reduce Costs and ImproveEfficiency and ServiceWhether you are considering consolidation, merging,centralizing, rightsizing, or reengineering your goal is thesame, eliminate waste, reduce costs and improve efficiencyand service. This presentation will guide you through thedaunting steps to successfully employ the resources andmethods needed to achieve your goals. Without properplanning and management, changes to your organization canget messy and stall resulting in the possible loss of criticalpersonnel and added costs at a time when failure is not anoption. We will show you what to expect, how to avoid thepitfalls and move forward to a successful conclusion.Instructor: Jim Barlow, Jr, CMDSM, EMCM, MDP, MDC, MailSystems Management Consultants

Monday, April 10, 2017, Round One, 2:00-3:00pm

SESSION MS201

How to Write Effective OperatingProcedures for Mail ServicesDocumenting the appropriate steps needed to complete aparticular activity or job effectively is an integral part of asuccessful quality operation. If you have outdated, generic orno written Standard Operating Procedures (SOPs), thispresentation will show you how to write SOPs that areconcise and effective for your specific operation so that eachstep of every task is followed in a proven and effectivemanner every time. Effective SOPs will result in fewer errorsand waste, increased productivity, reduced risk of injury andloss, and meeting service requirements. In addition, trainingnew employees will be less disruptive and more efficient.Instructor: Jim Barlow, Jr, CMDSM, EMCM, MDP, MDC, MailSystems Management Consultants

Wednesday, April 12, 2017, Round Eight, 9:45-10:45am

SESSION MS207

Creating a Mail/Delivery ServicesOperations GuideOne of the most difficult challenge any operation faces iscommunicating to the company what services are providedand a service standard for each. Developing and publishing aStandard Operating Procedures manual for mail and delivery

services is critical to it’s success and to ensure that everyemployee has a document of services rendered. It alsobenefits in the training process of new employees to learnhow things are done and how to operate all the equipmentlocated in the operation center. If you ever considered or arelooking at creating an operations guide then this session isfor you. Instructor: Joe Freeman, CMDSM, MDC, MDP,Canon Business Process Services, Inc

Tuesday, April 11, 2017, Round Six, 3:30-4:30m

SESSION MS301

Reinventing Site Logistics for EffectiveChange Management for the“Agile” WorkplaceTechnology, Culture and Global Competitiveness of today’sbusiness world dramatically affect the daily operations andsuccess of your distribution responsibilities. This sessionshows how globally competitive organizations are reinventingtheir logistics and distribution infrastructure to deliverunprecedented efficiency and satisfaction to their agile,mobile workforces today. Instructors: Susan Manning, CEO,Docuxcel-Corrigan & Manning and Arne Chardukian, IOPCMultiSort Mail and Parcels Solutions

Monday, April 10, 2017, Round Three, 4:30-5:30pm

SESSION MS305

How to Optimize Your Mail Center SpendDid you know that mail could account for more than 9% of aFortune 500’s operating cost? In this session you will learnhow to efficiently and effectively manage your mailroomworkflows to ensure you stay within your budget. Topics tobe covered include: production schedules/efficiencies,quality control, mailpiece basics, working with your serviceprovider, data processing issues and how to put it alltogether. Instructors: Christine Erna and Mark Rheaume,Novitex Enterprise Solutions

Tuesday, April 11, 2017, Round Five, 2:15-3:15pm

SESSION MS309

Sharpen Your Mail ExpertiseIn an industry that’s continuously evolving and improving it’sa daunting challenge to stay up to date on best practices.This session will cover the foundation of mailing, whichincludes classes of mail, processing categories, addressrequirements and more. Whether you are an expert or anovice, this program will empower you to build on your postalknowledge. Instructors: Roger Brown and Mark Rheaume,Novitex Enterprise Solutions.

Tuesday, April 11, 2017, Round Seven, 4:45-5:45pm

Sessions & WorkshopsSESSION MS401

Mail Communications Manager: TheCorporate ConsultantThe mail center is the heart of any organization. Almost allcommunication flows through it. As a mail center manageryou can and should position yourself as an internal corporateconsultant for “all things mail.” This session will cover howto read the tea leaves and anticipate change, become aresource for responding to new initiatives and add value toyour organization. Instructor: Jud Thurman, CMDSM,CMDSS, Gospel Minutes Publications.

Wednesday, April 12, 2017, Round Ten 2:00-2:50pm

SESSION MS405

The Secret to a Stress-Free RFPLearn techniques to conduct an effective and productiveRequest for Proposal process from the bidder and contractorperspective. Come and hear the war stories of a seasonedproposal writer and manager, gaining valuable insight intosome tips and techniques to promote a positivecontractor-client relationship from contract inception. Thissession will provide you with the insight into the RFP lifecycle and how the conduct of an organized and well-plannedprocurement initiative to reduce your stress level and obtainthe information you need! Instructor: Sally Pfabe, CMDSS,MDC, EMCM, BrightKey, Inc.

Wednesday, April 12, 2017, Round Nine, 1:00-1:50pm

Security 2017SESSION SS109

Rapid and Reliable Identification ofMailroom White Powder Hazards –CONOPS to Employee CapabilityWhite powder scares can paralyze a mailroom if not handledproperly. This leads to significant down time resulting indelayed deliveries and associated business productivitycosts. White powder response protocols are based on theworst possibility, (anthrax or ricin), not the most likelypossibility, (hoax or incidental spill) as they should be forpublic and employee safety. Rapid substance identificationcan dramatically decrease mailroom downtime but only whenemployees thoroughly understand the CONOPS, have theappropriate detection and identification equipment at hand,and can effectively interpret the results. Collectively thisincreases employee safety and dramatically reducescollateral business damage. This presentation will covereffective CONOPS, available detection and identificationtechnology, and most importantly, appropriate

implementation and use of both. Instructor: Chris Weber,Smiths Detection


SESSION SS201

How to Protect Employees andCustomers from Mail ThreatsThis session covers facility safety measures to insure safeworking environment. What you should know and do to makethe mail safe for your customers and employees. Instructor:Don Thordsen, State of Colorado


SESSION SS205

Security 2017: Mail andPackage ScreeningFinding the perfect solution that meets your customers andyour needs! In today’s world, one of the vulnerabilities ofgovernment mail is that it can be used as a way to create amalicious attack on a government official or department. Inthis workshop you will hear how the State of Coloradodeveloped their screening program to keep the intendedrecipient out of harms way from powders, chemicals,incendiary devices, bombs, or any other malicious materials.Instructor: Don Thordsen, State of Colorado


SESSION SS306

Using Canines to ProtectYour OperationsA well-trained bomb dog is extremely difficult to fool ordefeat. Explosive Detection Canine Teams provide the mosteffective, efficient and versatile explosive detectioncapability available. The high visibility of the Canine Teamsalso acts as an outstanding deterrent. No machine ormanual search technique can even remotely compare with acanine team. Instructor: Buddy Eanes, ExplosiveCountermeasures International Inc.


SESSION SS401

Using mmWave Technologyfor Mail SecurityThis presentation provides an understanding of thefundamentals of millimeter wave technology, a review of allthe MailSecur device functions, modes of operation, andlimitations, a practical review of video data and decodingtechnique, a complete A-TO-Z index on device operation. Also

Sessions & Workshopsincluded are training simulations using inert objectsrepresenting mail threats based on a variety of scenarios.Instructor: Eric Giroux, RaySecur Inc.


SESSION SS403

The Real Value of Mail ScreeningThe incorporation of mail screening initiatives andprocedures into Mail Center operations is no longer optional.Federal entities are required to have all inbound mail andparcels inspected and reviewed for mail-borne threats.CBRNE threats and while powder hoaxes have become moreand more prevalent and easy to introduce into facilitiesthrough the mail stream, creating a new sub-sector ofmailroom management â mail screening services. Comelearn techniques, basic and advanced to protect yourpersonnel, facility, and ensure compliance. Instructor: SallyPfabe, CMDSS, MDC, EMCM, BrightKey, Inc.

Monday, April 10, 2017, Round Two, 3:15-4:15pm

SESSION SS407

Innovations in Personnel Safetyin the MailroomSafety in the mailroom has never been more critical toworker health and continued operations. During a time oftightening of budgets, the continued threat of mail-borneattacks, and a trend towards a paperless society, mailroompersonnel are being asked to handle more with less, in theareas of both manpower and resources. Explore techniquesto ensure the safety of lone workers, streamline work flow tohandle “more with less”, and reduce mailroom injuriesthrough this interactive session. Instructor: Sally Pfabe,CMDSS, MDC, EMCM, BrightKey, Inc.


SESSION SS409

Mail Center Security Forum: IdentifyingEssential Training for Mailroom andAdministrative PersonnelAs international and domestic terrorism events increasearound the world, security directors and mail centermanagers face the constant challenge of providing personnelwith up-to-date training with minimal disruption. Thisfacilitated open forum addresses the most current securitytopics, the application of Federal regulations, and the roletraining plays in helping your organization mitigate risk. Wewill discuss a variety of training methods and how each canbe used to enhance threat understanding and awareness.Instructor: Keith Marshall, The JGW Group

Tuesday, April 11, 2017, Round Four, 11:15-12:15pm

Address/DataManagement

SESSION AD201

MailPiece Design: Tips to Ensure YourMailPieces Meet Design RequirementsThis session will address high level MailPiece Designrequirements and how to ensure you meet the requirementsbefore going to production. Set up a process for yourcompany or business partners to submit designs through aninternal program. Instructor: Marsha Amato-Greenspan,CMDSM, Bank of America.


SESSION AD205

What’s Your Address-ability?The Address is More than Just a Physical Location. There isa wealth of data in the simple address. It can help supportfraud detection, it can give you insight into activity down tothe zip code, it can help with social media. You just need toknow where to look, how to gather the right information andunderstand how regulations and data management can help.GrayHair’s Adam Collinson, VP Data and Analytics discussways to make sure you strategies and processes match.


SESSION AD207

NCOALink — Finding The Right VendorAt The Right PriceMailers need to have their addresses run through theNational Change of Address database and that usuallymeans using an outside vendor that is an NCOALinklicensee. Too often, the selection process of the vendor is aquick decision without comparing costs. And issues like datasecurity and customer data protection are not considered,especially with processing done over the internet. Thiscourse details current USPS-approved licensees and outlinessteps every mailer should take before utilizing the services.


SESSION AD301

Customer Data: Your Greatest Toolor Hindrance?In today’s economy customer data should be KING. Yet, withapproximately forty million Americans moving annually it can

Sessions & Workshopsalso be your greatest challenge. Learn which tips and trickscan help ensure the integrity of your organization’s data.During this session, you will learn about databaseconfiguration, from field length recommendations tomanaging multiple address types, to address, email, andphone verification. Instructors: Christine Erna and RogerBrown, Novitex Enterprise Solutions.


SESSION AD401

Your Software is Talking:But Who’s Listening?Software is an integral part of any mail operation and criticalfor ensuring complete, correct, and current addresses aswell as optimal sortation to achieve maximum postagediscounts. Making every mailpiece count means not onlyleveraging the latest in postal software, but also leveragingsoftware return codes that all software products provide. Inthis session, learn how CASS and PAVE certified softwaresolutions are providing essential clues to you that can helpyou: Achieve greater postage work-share discounts; Ensuretimely, predictable, and ultimate delivery of the mail;Optimize your overall mail preparation workflow.


SESSION AD403

Address Quality & DataManagement WorkshopAddress quality is a critical element in meeting mailingobjectives, so to avoid undeliverable mail you need tounderstand the qualities of a good address list. Learn how tostandardize, validate and update your addresses fromaddressing specialists who share actual case studies,practical hands-on tools and techniques.

Wednesday, April 12, 2017, Round Eleven, 3:00-3:50pm

Full Service/Mailer’sScorecard

SESSION FS109

Intelligent Mail Roundtable: Full Service,Mailer’s Scorecard, PostageAssessments, And Other Critical IssuesJoin fellow mail operations managers to hear this expertpanel discuss Intelligent Mail Full Service issues includingMailer’s Scorecard, Postage Assessments, InformedVisibility, and other critical issues facing business mailers.The last fifteen minutes of the session will set aside toanswer questions from the audience. Representatives fromthe Postal Service and mail industry present.


SESSION FS209

Full Service & Mailer’s ScorecardThe Mailer Scorecard is a tool which enables mailers tomonitor their mail quality across several USPS programs,including Full-Service, eInduction and Seamless Acceptance.This workshop demonstrates how to access the MailerScorecard and the information available, who can see it andwhat it means. Attendees will learn how to use drill-downreports, access piece-level data to identify quality issues,and understand the postage assessment process. MailPreparer, Mail Owner and Transportation Carrier visibility willalso be discussed.


SESSION FS301

Enterprise Postal StrategiesAddress Quality, Managing Move update, Total PostalManagement, Return Mail Management, These are a few ofthe basic tasks associated with facilitating an enterprisepostal strategy. Learn how to facilitate an Enterprise PostalStrategy process within your organization to ensure havingyour finger on the pulse. Instructors: Christine Erna and MarkRheaume, Novitex Enterprise Solutions

Tuesday, April 11, 2017, Round Six, 3:30-4:30pm

SESSION FS401

Seamless AcceptanceSeamless Acceptance automates the entry and verificationof commercial mailings by leveraging electronicdocumentation, Intelligent Mail barcodes, and information

You can earn acertificate in any of thesession tracks featured!You must attend a minimum of six courses withineach track, plus the designated keynotes, and haveyour participation certified by the proctor. Certificatesare applied to your MCOM Certification automatically,so earn your certificate at MAILCOM!

Sessions & Workshopscollected from handheld sampling devices and mailprocessing equipment scans. Learn how to participate inSeamless Acceptance, improve mail quality using keymetrics found in the Mailer Scorecard, and the process forundocumented pieces. Learn the newest updates to theSeamless Acceptance program including its expansion toBusiness Mail Entry Units.


SESSION FS404

PostalOne: Roadmaps and UpdatesThe latest updates on PostalOne! and how to use iteffectively to manage your Intelligent Mail mailings.Presented by the U.S. Postal Service, this session will coverall aspects of PostalOne! and how to overcome mailingchallenges.


SESSION FS407

eInduction: Simplifying Drop ShippingDiscover the Postal Service’s solution to simplifying the dropshipment process with eInduction. Learn how to leverageelectronic mailing information to eliminate the need forhardcopy PS Forms 8125 and 8017s expediting the shippingprocess. Hear how the USPS has enhanced the MailerScorecard to provide Mail Owner visibility into their dropshipments and access to post-shipment information. Thissession will also cover the eInduction on-boarding processand participation requirements.


Mail Printing &Processing

SESSION MP205

Is There a Million Dollars onYour Shop Floor?Postage is the most expensive component of any mailingbudget. Consider this: a business sending 75 millionmailpieces a year could save three-quarters of a milliondollars annually by dropping postage one cent per piece. Oneof the biggest cost savings opportunities is bringing presortoperations in house, rather than outsourcing to a presortbureau. This is easier to do than you might think with awell-planned automation process. There’s true value to anorganization when printing hardware and postal presortsoftware are integrated in the mail induction workflow. Thecombination of the automation capabilities of the software

and hardware you are already investing in creates additionaluplift beyond the savings each could possibly createindependently. In this session, you will gain an understandingof the true value of integration and automation. You will alsotake away: Actionable information that will help understandmaximizing postage optimization, including benefits insavings, timing, and delivery, an evaluation toolkit that willhelp you calculate potential postage savings when takingprocessing in house versus outsourcing. These savings canimprove the bottom line or free up money for re-investment.Learn more in this joint presentation of industry leaders,Canon Solutions America and BCC Software.


SESSION MP207

Thinking About Outsourcing YourPrint Production?Hear from the trenches the real life considerations you needto keep in mind when considering outsourcing your printproduction operations – the multitude of workflows,processes and functions across an enterprise that need tobe involved in the decisions.. Instructors: Roger Brown andMark Rheaume, Novitex Enterprise Solutions


SESSION MP301

Increasing the Value of Your Mail& Print OperationsPerformance measures are a valuable planning tool for MailCenter Managers that will aid them with managing,monitoring, and controlling the mail centers success inmeeting its organizational objectives. This session willprovide the Mail Manager with critical strategies forestablishing and utilizing performance measures to improveteam performance and the value of the Mail Center tocustomers, stakeholders, employees, and managers.Implementation of these tools within your mail servicesorganization will enable you to achieve consistently superiorperformance. Instructor: Floyd Creecy, CMDSM, EMCM,MDC, HeiTECH Services, Inc


SESSION MP401

All You Wanted to Know About ProductionInkjet, But Were Afraid to AskLearn about the fundamental technology choices forcommercial inkjet, what are the most common inkjet printingequipment used to produce direct mail and what the futureholds for inkjet printing! Instructor: Richard Mazur, Kodak


Sessions & WorkshopsSESSION MP405

Mining for Gold in Your Printand Mail OperationsIn today’s cost cutting environment, we are faced withcontinuing to reduce the cost of operations. This can beproblematic with costs increasing all around us: labor,postage, and supplies costing more year over year. There isan alternative, mining for gold. This session will help youdiscover those unearthed opportunities and find the goldennuggets within your operation to help you reduce your costsand increase productivity. Instructor: David Day, EDP, D3Advisors.


SESSION MP407

Managing a High Volume Mail ProductionEnvironment in 2017The challenge has never been greater to manage your highvolume mail environment. Between complex regulations andthe need to present content the way your customer wants tosee it is changing. What are you doing to comply? Have youthought about the impact of Americans With Disabilities(ADA section 508)? We will look into these changes and howwe have to rethink our printing and mailing operations. Howwill we cope with the dynamics of a changing demographicon how mail is received! There are many ways to accomplishthe end result. Join us as we explore the opportunities thatexist today to give your customer the “customer experience”they expect from you. Instructor: David Day, EDP, D3Advisors.


Postal MailManagement

SESSION PM101

Postal Reform, PRC & 2017 Rate Hikes:What You Need To KnowMailers could see big changes in postage rates and the ratesetting process in 2017. The new Postal Service Reform Actof 2017 mandates a 2.15% postage rate hike that takeseffect when it is signed into law. Meanwhile, the PostalRegulatory Commission will announce its determination onthe postage rate-setting process this year with the potentialof the inflation rate-cap being removed. This presentationtells you everything you need to know about the upcoming

changes. Presented by industry veteran Michael Plunkett,President, Association for Postal Commerce (Postcom).


SESSION PM103

USPS Pricing and Simplification,2017-2018Discuss the recent price changes and the Postal Servicesplans for pricing and product simplification going forward into2018 and beyond. Learn about the product and pricingsimplification ideas that the Postal Service is exploring for2017 implementation. Presented by experts from the U.S.Postal Service.


SESSION PM105

Informed Delivery: Daily Emailed PicturesOf Your Mail That Is Being DeliveredThe United State Postal Service continues to believe in theintrinsic value of hardcopy mail. With the expansion ofecommerce and the growth of digital, mail needs to be ableto compete. Informed Delivery™ is a new innovative servicefrom the United States Postal Service that is transforminghow mail is used by bridging hardcopy mail and digital.Informed Delivery provides residential consumers visibilityinto their mail, whenever, wherever they are, even whiletraveling. It makes mail more convenient and accessible toconsumers; while increasing response rates and adimpressions for Mailers. Join Gary Reblin, USPS VicePresident of Product Innovation as he explains how InformedDelivery is critical to the Postal strategy in a digital world andkeeping mail relevant in the consumers’ digital routine.

Wednesday, Mid-Morning Keynote, 11:00am

SESSION PM201

Rules & Regulations for First Class Bulk,Periodical & Standard MailThis workshop will discuss the latest information of DMMrules & regulations for mailers of First Class Bulk rates andPeriodical & Standard Mail. Details will be provided on thetypes of mail pieces that qualify and how to bundle andpresort to meet current USPS mailing requirements. Comeand learn the A thru Z process for a First Class Bulk Mail,Periodical or Standard Mail. Instructors: Marianne Houstonand Sergius Vonschischkoff, Gannett Publishing Services.


Sessions & WorkshopsSESSION PM203

Tips for Effectively WorkingWith the USPSIt’s not just what you know but sometimes it’s who you knowthat’s helpful. Knowing the right person in the right positionat the USPS is one of the key elements in forming aneffective relationship. Whether it is the BMEU Entry Clerk,the Plant Manager or the District Manager, identifying theproper person to address your specific issue is thebeginning. Learn how and where to meet the right person,what information to provide, and how to interact with them inorder to have positive resolution to any issues or concernsyou have about your mail. Instructor: Jud Thurman, CMDSM,CMDSS, Gospel Minutes Publications.


SESSION PM207

Informed Visibility: Knowing Where YourMail Is & When It Will Be DeliveredThe Intelligent Mail Barcode has opened up a world ofinformation for the Postal Service and mailers, providing keydata to track mail and monitor delivery. In this session youwill hear the latest updates on Informed Visibility and learnthe timetable for its full roll-out. Requirements for mailerparticipation will be reviewed as well as key dynamicbenchmarks you gain gain about your mail as it travels in thesystem. Presented by the U.S. Postal Service.


SESSION PM305

The 3 C’s of Standard MailThere is more than one way to optimize postage and inhome delivery to maximize direct mail results. Commingling,Cotransportation, and CoPalletization will be discussed toshow opportunities to optimize postage results andmaximize delivery to meet client’s in home expectations.Instructor: Alison Hall, Pitney Bowes Presort Services.


SESSION PM401

Are You Claiming the BestPostage Rate?This session will teach you the importance analyzing yourmailings to ensure you are obtaining the best postage ratesfor First Class Bulk, Periodical & Standard Mail. Learndifferent options for improving your mailing lists resulting inbig postage savings. An explanation for each postagecategory and what is required to move up to the nextdiscount threshold will be provided. Learn how to move your

mail from Basic to Saturation & Basic or up to Mixed ADC.Discussions include deflection testing and how money canbe saved by moving a Periodical or Automated Flat fromnon-machinable to machinable. Instructors: MarianneHouston and Sergius Vonschischkoff, Gannett PublishingServices.


Direct Mail Days2017

SESSION DM201

Making Mail ModernDiscussion involving statistics & impact of direct mail – andwhy it’s important; mail piece personalization, and real worldexamples of tactics and strategies that are generatingpositive response. Instructor: Jamie Krall, ANRO Inc.


SESSION DM203

USPS 2017 Promotions: Pushing TheEnvelope Of Innovation, Saving MoneyThe beauty of mailing campaigns is that they’re tangible andtactical. We’re enhancing this palpable experience withdigital facets to expand the possibilities of print. We want todrive our clients’ customers to engage with brands andpurchase products via seamless experiences that breakdown the barrier between physical and digital. The future ofmail depends on this merging of the physical and the digital.The United States Postal Service drives this merge byincenting mailers to invest in new ways to use mail and toengage their customers. These promotions drive newbusiness by encouraging companies to push the envelopeon the way they deliver their direct mail messages. Join theUSPS Vice President of Product Innovation Gary Reblin as hediscusses the engagement strategies of the 2017promotions.


SESSION DM205

Irresistible Mail: How To MakeYour Mail IrresistibleThe Postal Service remains a key marketing platform formarketers. And now with the advent of new technologies,direct mail is set to soar. Research shows that nothingbeats receiving a physical mail piece when compared toemail. But how do you make your direct mail irresistible? The

Sessions & WorkshopsUSPS thinks it knows the answer. Come and learn how atthis Direct Mail Days special session.


SESSION DM209

The Fusion of Physical and Digital forMaximum Multichannel Campaign ResultsAn enterprise B2B company doubled their campaign resultsby adding mobile advertising to their direct mail campaign.Learn how to integrate direct mail and mobile advertising formaximum multichannel campaign response. Anunderstanding of the technology and tools used as well asdetails of this case study will be discussed. Instructors:Alison Hall, Pitney Bowes Presort Services and Nat Cooper,Solutions Principal, Pitney Bowes.


SESSION DM301

Marketing Operations CanSupport ComplianceToo often the relationship between Marketing andCompliance can be contentious. In addition, compliance isnot just about disclosure and copy content. There is a wholeworld of data management that needs to comply with USPS,federal and state regulations. .In this panel discussion, threeexperts from GrayHair Software talk about how datamanagement and marketing information can help Complianceand Risk Management. Led by GrayHair’s , AngeloAnagnostopoulos, VP Postal Affairs and Adam Collinson, VPData and Analytics, will focus on the regulations thatmarketing data strategies help support. Plus they’ll brief theaudience on what USPS regulations are taking effect, how tolook at your data and best practices for marketing datamanagement. We would develop a diagnostic tool (10questions) to help attendees understand where they arevulnerable and discuss the results in the webinar. We wouldprovide a glossary of terms of the regs and/or processes. Wewould offer a free data/file assessment for attendees so theyhave a snapshot of what they may be facing. We also havePostal Operations White Paper available that we’ve beenusing in our outreach to get that part of the organizationconnected to compliance and regulatory.


SESSION DM307

Beyond Business Forms: Growing YourBusiness with Full Color Variable PrintingLearn about print market dynamics, what is growing andwhy? Understand adding variable color digital printing canhelp you reduce costs, increase productivity and add new

revenues for your business growth. See real world examplesof applications that are cutting edge today that can help as aguide to charting your course for the future Instructor:Richard Mazur, Kodak.


Women InManagement

SESSION WM109

Managing Change in a ConstantlyChanging WorldChange happens all around us. Understanding how tomanage change within your organization can help you andyour teams to successfully overcome the challenges oftransition. This session will engage participants in interactivediscussion to walk through change you may be facing todayand tomorrow. Instructor: Alison Hall, Pitney Bowes PresortServices.


SESSION WM201

Social Media vs. Traditional MailWe all use social media, Facebook, Instagram, Twitter,LinkedIn and others. How are you using social media to youradvantage. It is documented that the average user of socialmedia spends over 2 hours per day on hand held devices(phones and tablets). In fact, for some, the only source ofnews and information is now social media. What changesare you making to reach these customers? Instructor: DavidDay, EDP, D3 Advisors.


SESSION WM205

Managing a Multi-GenerationalWorkforceWe all deal with multiple generations in the workforce.Today’s logistics industry (printing, mailing and shipping) ismade up of members of every generation, each of whom areinfluenced and empowered by different motives and differentstyles of management. In some cases the generations usethe English language in different ways. Even from apeer-to-peer perspective, working with various generationsposes many challenges. Join this fun, open discussion onunderstanding the generations and how to manage andoperate effectively in the new millennium of today’s

Sessions & Workshopsworkforce. Instructors: Marjorie Mitchell, CMDSM, and JudThurman, CMDSM/CMDSS.


SESSION WM301

Women in Management Panel DiscussionJoin the leading women in management positions as theydiscuss the unique challenges women face in today’sworkforce. First offered in the early 1990’s when womenwere just reaching the glass ceiling, this presentation is apopular networking venue as well as an excellent opportunityfor you will meet and hear from leading women in mailmanagement. Panel discussion led by Barbara Fahy, MDC,President, MSMA.


Leadership/StaffDevelopment

SESSION LD103

Customer Service? Really? Who’sResponsible and What To Do About it?Yeah right, customer service, I remember that term, whatdoes it really mean? Is there such a thing as customer careand customer respect? Who is responsible for this mess?What are we; what are you, going to do about it? Sit in andlearn how we got here and what we can do to get out of hereand how we all may contribute to the best possible customerservice. Instructor: Paul Dreifuss, CMDSM, MDC, BuddLarner, P.C.


SESSION LD 105

Moving from Manager to LeaderYou know the basics now learn how to take your operation tothe next level. In today’s world the bar is constantly beingraised and it requires an advanced understanding inbusiness and operations management to ensure survivaland achieve excellence. In this presentation learn how tomove beyond the role of manager to leader. Find out what ittakes to be a successful manager and the key to motivatingyour employees and inspiring them to perform at theirhighest level for the TEAM’s success. Instructor: Jim Barlow,Jr, CMDSM, EMCM, MDP, MDC, Mail Systems ManagementConsultants.


SESSION LD201

Bringing Accountability, Credibility &Professionalism to Your Mail CenterA Mail Center operation performs the impossible on a dailybasis. Other people’s and department’s poor planningbecomes the Mail Center’s emergency; how do you handlethis? Do you respond irrationally, having to apologize later ordo you take the high road and be a true professional. Thissession details specifics and responses that will allow youto be the ultimate professional under any circumstance.Examples and open discussions will allow participant’s a fullrange of interactive collaboration. Instructor: Joe Freeman,CMDSM, MDC, MDP, Canon Business Process Services, Inc.


SESSION LD203

A Philosophy in Employee ManagementEmployee management is a difficult skill to master. In thisinformation packed session, you will learn how basicphilosophies and proven methodologies can lead tosuccessfully managing and motivating employees. Learn howto build trust from the ground up, and why it is important thatthe process starts with you, the manager. These provenphilosophies have a great track record of success, and canbe the solution to the management and leadership dilemmafaced in corporate America today. Instructor: Nick Staffieri,CMDSM, The MCS Group, Inc.


SESSION LD209

Leadership Training for Supervisors& ManagersThis session will focus on channeling coaching andleadership techniques for managers and supervisors.Attention will be directed towards techniques for prudentdecision-making and tips for self-managing your career. Thecourse offers all the ability to take a new leadershipapproach back to your company and implement them uponyour return with great success. Driven from a philosophy of“participative leadership” this course delivers many new andold leadership styles that have been tested and proven. Thegoal is for attendees to leave MAILCOM as a confidentmanager/supervisor and bring a positive impact to youroperation. Instructor: Tim Kerner, CMDSM, MQC, TheMillennium Group of Delaware, Inc.


Sessions & WorkshopsSESSION LD301

Graduated DisciplineUtilizing Graduated Discipline is a method to focus onpersonal development and improvement in managingunderperforming or difficult employees. Identifyingunderachievers and guiding them towards acceptableproductivity can lead to greater productivity and costavoidance in recruiting. Instructor: Mark Hale, CMDSM,CMDSS, EMCM, MDP, MDC, OMG


Incoming Mail, DigitalMail & Office Services

SESSION IC101

Design Basics for an Effective Mail &Distribution CenterIdentifies the essential design steps and analysis necessaryin order to create an efficient mail and parcels distributioncenter for your corporation or university. Addresses ongoingimpacts of cultural expectations and needs, security, andbusiness realities in today’s world to show how tounderstand and leverage these change variables to optimizeworkflow efficiency and client satisfaction. Instructor: ArneChardukian, IOPC MultiSort Mail and Parcels Solutions.


SESSION IC201

The Easiest Way to SaveUndeliverable & Return Mail may be costing yourorganization millions of dollars a year. Much of these lossescan be eliminated if you put the right solution in place. Inthis session, you will learn which technologies anddatabases you should leverage to drive savings whilesimultaneously improving customer satisfaction andcompliance. Instructors: Roger Brown and Mark Rheaume,Novitex Enterprise Solutions.


SESSION IC209

Understanding What Return Mailis Telling YouUndeliverable Mail has a significant impact upon anybusiness in postage costs, loss of business and valuableresources. Understanding the markings on a return mailpiece can provide information to correct the mailing address

or determine why the piece was returned to allow you todevelop a process to more efficiently manage return mail.This session will provide the basics for ‘reading’ return mailand methods for processing return mail. Instructor: MarkHale, CMDSM, CMDSS, EMCM, MDP, MDC, OMG.


SESSION IC306

Digital Age of Mail &Distribution ServicesOver the last few years, mail and distributions services hasmigrated into the Digital Age. The newest and mostadvanced mail centers are using digital technology toprocess and handle all of its incoming mail. Most systemsvary with hardware and software that can be located on oroff-site of the main facility and in a relatively small spaces.Learn how digital technology can protect and preventpersonnel and facilities from any mail piece incident anddecrease costs. Instructor: Sal Dassaro, MBA, CMDSM,Datamation Systems, Inc.


SESSION IC 309

Digital Intake Center: DigitalTransformation of the Mail CenterThis course will take a futuristic look into technology andprovide attendees with a view into the next phase for digitalworkflow. Included will be a review of intuitive softwareprocess that transports an image through digitization anddirects into a process workflow. Instructor: DavidVanDereems, Director, Innovation and Business ProcessCenters, Canon Business Process Services, Inc.


SESSION IC401

Law Firm Mail ManagementManaging and communications operations in a law firm isunique and quite challenging. Servicing lawyers, whiners, dofor me-ers, do it now-ers and all that come with law firmmanagement can . How to finesse, create effectiveprocesses and win most of the battles. Instructor: PaulDreifuss, CMDSM, MDC, Budd Larner, P.C.


Questions?Call the Help Desk at 609-264-0120 with anyquestions about attending MAILCOM '17!

Sessions & Workshops

ProfessionalDevelopment

SESSION PD209

Industry Certifications: It’s Your CareerAre you considering going after a professional certification toincrease your knowledge and enhance your career potential?Then this session is for you, as it will provide detailedinformation on the various mailing industry certificationsprograms available, the cost and how to apply/get startedon earning one. Included will be a review of the applicationprocess for each and how to track industry points that mayhave to be earned in order to apply. And once certified, whatthen? How to leverage this knowledge. Instructor: BetsyShortell, CMDSM, Harvard University.


SESSION PD301

Social Media 101Have you ever heard someone say tweet me and you thoughtto yourself, what, how would I do that? Well, you’re notalone. This course will explore the social networking superhighway to glimpse into the various networks of Facebook,Twitter, Linked-in, Google+ and a few others. We will discusshow to join, how to communicate, the proper etiquette to bedisplayed when communicating and we will review theadvantages of being a part of each to maximize the value ofyour social network. Instructor: Floyd Creecy, CMDSM,EMCM, MDC, HeiTECH Services, Inc.


SESSION PD303

Impression ManagementYou only get one chance to make a First Impression. Learntips and tricks for managing and presenting yourself with aprofessional persona. Instructor: Christine Erna, NovitexEnterprise Solutions.


SESSION PD306

What It Takes To Earn CMDSM, CMDSSand MDC CertificationAre you ready to take your career to the next level?Certification is the key. The session begins with a briefdiscussion of the Mailpiece Design Consultant (MDC)certification program. It continues by outlining the process,

including the requirements and procedures mail centermanagers or suppliers can follow to earn their professionalcredentials. This course is a must for those seeking toachieve the highest professional standard in the industryCertified Mail and Distribution Systems Manager, (CMDSM)and Certified Mail and Distribution Systems Supplier,(CMDSS). The requirements of recertification will also becovered in this session. Instructor: Panel of certifiedmanagers.


SESSION PD401

How to Excel and Thrivein a Changing WorkplaceIn today’s unstable and volatile workplace how do you putyourself in a position of value and strength to continue tosucceed and remain employed? This session will discussthe do’s and don’ts that will have a positive effect on yourcareer and happiness in the workplace. Instructor: MarkHale, CMDSM, CMDSS, EMCM, MDP, MDC, OMG.


College &University

SESSION CU109

Cost Savings Ideas to Beat Your BudgetLearn key cost savings techniques that will help you beatyour budget. This session covers: tracking mail centervolumes, task-to-employee work-charts, definition of serviceperformance standards and more. You will learn “bestpractices” that will help you shape your Mail Center into alean, mean mailing machine. Instructor: Joe Freeman,CMDSM, MDC, MDP, Canon Business Process Services, Inc


SESSION CU201

Issues In Printing & Mailing InColleges/UniversitiesThis roundtable reviews the technologies and strategiesbeing used in the College & University environment to printand process mail with an eye on saving money andimproving processes.


Sessions & WorkshopsSESSION CU203

College & University Workshop: Issues &AnswersCome join this panel of industry veterans as they share withyou their secrets for saving money and improvingdepartmental services. Learn how the communications youprovide to your campus community is critical to yourdepartment’s success and see the benefits of developingand establishing training seminars & workshops for yourcustomers. Panel Presentation.


SESSION CU301

Building Your Mail Center’s BrandManaging and Marketing your Mail Center has never beenmore challenging! This session will offer tactics andstrategies to help you think “outside of the box” and makeyour College/University Mail Center the “go to” spot oncampus. Get real-life examples of tools to use in keepingyour costs down, while at the same time offering moreservices. Hear how you can offer more to your customerswith the same or fewer resources and get ideas on how tomove your mail center to the next level of service and valueto your customers. Discover simple marketing techniques tomake sure your campus customers know what you have tooffer and how your mail center can meet their ever-changingneeds! You will walk away with the secrets of how toleverage your expertise to become a service star! Instructor:Betsy Shortell, CMDSM, Harvard University.


SESSION CU305

How to Unify Your Campus Logistics& ProcessesThis workshop will address the many tools and featurestracking systems offer in order to manage the logistics acrossa corporate, government or university campus. There aremany challenges of automating any supply chain. Increasingpurchase order/package volumes, misrouted items, lack ofaccountability, many supply and shipment requests, high callvolume and more frequent delivery expectations are just a fewof the common challenges a supply chain might face. Learnhow your company can utilize built-in tools, such as servicerequest forms, dispatch screen, and client service portalwithin a tracking system to automate their entire supply chain.Instructor: Bruce Little, SCLogic.


SESSION CU309

Challenges In Managing The College &University Mail CenterCome and join your colleagues and share war stories aboutrunning mail, distribution and support services departments

in colleges and universities. This course will offer answerson topics that include selecting equipment, installing workmeasurements, managing staff and overcoming spacerestrictions.


International MailSESSION IM109

International Addressing Requirementsfor Capturing and Printing non-U.S.AddressesUndeliverable As Addresses Mail is an expensive problem formailers and delivery companies. The elements, their lengthand placement in addresses around the world vary. Thispresentation will discuss the problems with capture, storageand printing of proper international addresses formats, withrecommendations on the space required. Instructor: MerryLaw, WorldVu LLC.


SESSION IM201

Addressing the International MarketThis session provides information on international addressmanagement and quality, as well as tips on ensuring deliveryof your mail in the ever expanding global market. Instructor:Marsha Amato-Greenspan, CMDSM, Bank of America.


SESSION IM206

Customs Efficiency for CustomerSatisfaction and Cost ContainmentBest practices for international shipments use industrytechniques in conjunction with USPS guidelines tostreamline workflow and improve delivery. Which industryresources support trouble-free delivery? What should yourorganization do to ease sending dutiable packages? In thisworkshop, learn the answers that will help you increase yourefficiencies and improve delivery.


SESSION IM301

How Will the 2016 UPU Congress AffectInternational Mailers in the U.S.?The Universal Postal Union (UPU) met in September 2016for its quadrennial Congress. Decisions made at the UPUCongress affect international mailers around the world. TheUSPS submits international postage rates adjustments tothe PRC, makes changes to their international serviceofferings, and updates the International Mail Manual (IMM)

Sessions & Workshopsbased on the UPU Acts. A long-time observer of internationalmailing policy and attendee at UPU Congresses who workswithin the UPU on behalf of U.S. mailers will be interviewedon what happened at the 2016 Congress that will affectinternational mailers in the U.S. Instructors: Merry Law andCharles Prescott.


SESSION IM401

Taking the Mystery Outof International MailingInternational mailings are handed off to a foreign mailoperator after clearing customs in the destination country.Learn how this affects your mail delivery and return andwhere you can find the information you need on mailrestrictions and customs. Instructors: Merry Law and WayneWinkler, WorldVu LLC.


Government MailManagement

SESSION GM109

IMpb and the Meter CustomerGovernment meter mailers and Private industry metermailers do you know if you are losing economic benefits fornot having meet all IMpb requirements? Is there a penalty ifyou cannot comply? What are the benefits of implementingthe IMpb requirements? What are my options to comply andwhat are the financial ramifications to my organization?These questions and more will be answered during thissession. Meter mailers will be presented with options toallow users to make informed conscientious decisions tocomply with the IMpb requirements. Take the time to get thisvaluable information, knowledge = power and time = $$.Instructor: Floyd Creecy, CMDSM, EMCM, MDC, HeiTECHServices, Inc.


SESSION GM201

Federal Hot Topics: What’s new in 2017Federal Mail Policy?In this session, you will learn more about recent changesand changes to come that may impact everyone in thefederal government. Discussions will include the federal mailmanagement regulations (FMR 102-192), data reporting,Last Known Address working group, e-learning training, smallpackage shared services, and our outreach efforts.Instructor: Lois Mandell, General Services Administration.


SESSION GM207

Federal Mail & Parcel SecurityCompliance TrainingMail Security is always a topic discussed at interagencymeetings, management emergency response meetings, andin all mail centers. Mail center security became much moreimportant after the anthrax and ricin attacks with thecontinuing threat of such attacks. Both federal and logalgovernment mail services are required to provide securityand training to meet a wide range of potential threats thatcan be introduced by way of the mail center. Threats may bechemical, biological, radiological, nuclear, or explosivesubstances (CBRNE) and are dangerous and disruptive. Thissession addresses ways to prevent theft in the mail center,emergency planning, and more. Panel presentation.


SESSION GM301

Manage Like SantaCelebrate the Holidays all over again this Spring! Everwonder how each Holiday Season, Santa is able to produceand distribute millions of toys all around the world in onenight? The secret is out. Santa is a Holiday SeasonManagement Guru. If you missed it last Holiday Season, nowis your chance to learn these valuable management tricks.Certified Mail and Distribution Systems Manager NickStaffieri uncovers 8 valuable lessons we can learn fromSanta’s management experience, and how these lessonscan translate into our own management processes.Instructor: Nick Staffieri, CMDSM, The MCS Group, Inc.


SESSION GM303

Why You Need TNT in YourGovernment Mail CenterLearn the importance of “Training and Teamwork” in yourMail Center. Discuss techniques for strengthening your mailservices support staff, fostering a positive and productivework environment, and participate in an interactive sessionwith team building exercises! Instructor: Sally Pfabe,CMDSS, MDC, EMCM, BrightKey, Inc.


SESSION GM401

Government Mail Operations RoundtableJoin your colleagues in government mail management anddiscuss the critical issues facing mail operations in federal,state, and local government operations. A panel ofgovernment mailers discuss the challenges of budgets,customer satisfaction, staff training, and regulationcompliance in this fast moving presentation.


Conference Agenda

Monday, April 10, 20179:00-1:00pm Certification Testing12:00-6:00pm Registration Hours1:00-2:00pm Delegate Orientation2:00-3:00pm Sessions Round One:MS105: Reengineering Mail Services to Eliminate Waste,Reduce Costs and Improve Efficiency and ServiceSS306: Using Canines to Protect Your OperationsFS404: PostalOne: Roadmaps and UpdatesMP407: Managing a High Volume Mail ProductionEnvironment in 2017PM305: The 3 C’s of Standard MailIC101: Design Basics for an Effective Mail & DistributionCenterPD306: What It Takes To Earn CMDSM, CMDSS and MDCCertificationIM109: International Addressing Requirements for Capturingand Printing non-U.S. Addresses3:15-4:15pm Sessions Round Two:SS403: The Real Value of Mail ScreeningAD201: MailPiece Design: Tips to Ensure Your MailPiecesMeet Design RequirementsDM201: Making Mail ModernWM109: Managing Change in a Constantly Changing WorldIC201: The Easiest Way to SaveCU109: Cost Savings Ideas to Beat Your BudgetGM109: IMpb and the Meter Customer4:30-5:30pm Sessions Round Three:MS301: Reinventing Site Logistics for Effective ChangeManagement for the “Agile” WorkplaceAD205: What’s Your Address-ability?FS209: Full Service & Mailer’s ScorecardMP207: Thinking About Outsourcing Your Print Production?PM401: Are You Claiming the Best Postage Rate?LD105: Moving from Manager to LeaderCU305: How to Unify Your Campus Logistics & ProcessesGM301: Manage Like Santa5:30-7:00pm Wine and Cheese Welcome Reception

Tuesday, April 11, 20177:00am-5:00pm Registration Hours7:30-10:00am Continental Breakfast & KeynotePresentation: Top Ten Concerns Of Mail ManagersRoundtable moderated by Francis Ruggiero, Chief Editor,Official Mail Guide/MAIL Magazine10:00-4:00pm Exhibition Hours11:15-12:15pm Sessions Round Four:SS409: Mail Center Security Forum: Identifying EssentialTraining for Mailroom and Administrative PersonnelFS109: Intelligent Mail Roundtable: Full Service, Mailer’sScorecard, Postage Assessments, And Other Critical IssuesFacing MailersMP205: Is There a Million Dollars on Your Shop Floor?PM101: PM101 Postal Reform, PRC & 2017 Rate Hikes:What You Need To KnowLD209: Leadership Training for Supervisors & ManagersIM301: How Will the 2016 UPU Congress Affect InternationalMailers in the U.S.?12:30-2:00pm Leadership Luncheon & KeynotePresentation: What’s Ahead For USPS & Business Mailers:Postage Rates & Regulations Review presented by RobertG. Taub, Chairman, Postal Regulatory Commission2:15-3:15pm Sessions Round Five:MS305: How to Optimize Your Mail Center SpendSS201: How to Protect Employees and Customers from MailThreatsMP405: Mining for Gold in Your Print and Mail OperationsPM103: USPS Pricing and Simplification, 2017-2018DM301: Marketing Operations Can Support ComplianceWM205: Managing a Multi-Generational WorkforceIC309: Digital Intake Center: Digital Transformation of theMail CenterPD209: Industry Certifications: It’s Your CareerCU201: Issues In Printing & Mailing In Colleges/Universities3:30-4:30pm Sessions Round Six:MS207: Creating a Mail/Delivery Services Operations GuideAD207: NCOALink — Finding The Right VendorAt The Right PriceFS301: Enterprise Postal StrategiesMP301: Increasing the Value of Your Mail & Print OperationsDM209: The Fusion of Physical and Digital for MaximumMultichannel Campaign ResultsLD103: Customer Service? Really? Who’s Responsible andWhat do We do About it?PD401: How to Excel and Thrive in a Changing Workplace

Questions?If you have any questions about the MAILCOMConference call the help desk at 609-264-0120.

Conference AgendaIM201: Addressing the International MarketGM207: Federal Mail & Parcel Security Compliance Training4:45-5:45pm Sessions Round Seven:MS309: Sharpen Your Mail ExpertiseSS401: Using mmWave Technology for Mail SecurityAD401: Your Software is Talking: But Who’s Listening?DM307: Beyond Business Forms: Growing Your Businesswith Full Color Variable PrintingWM201: Social Media vs. Traditional MailLD201: Bringing Accountability, Credibility & Professionalismto Your Mail CenterIC401: Law Firm Mail ManagementCU301: Building Your Mail Center’s BrandGM303: Why You Need TNT in Your Government Mail Center6:00-8:00pm Gala Reception – Hard Rock Cafe

Wednesday, April 12, 20177:00am-5:00pm Registration Hours7:30-9:30am Keynote Breakfast & Keynote Presentation:Maintaining The Value Of Mail: A Report From The USPSInspector General presented by Tammy Whitcomb, ActingInspector General, USPS Office of Inspector General10:00-3:00pm Exhibition Hours9:45-10:45am Sessions Round Eight:MS201: How to Write Effective Operating Proceduresfor Mail ServicesSS407: Innovations in Personnel Safety in the MailroomAD301: Customer Data: Your Greatest Tool or Hindrance?PM207: Informed Visibility: Knowing Where Your Mail Is &When It Will Be DeliveredDM203: USPS 2017 Promotions: Pushing The Envelope OfInnovation, Saving MoneyGM201: Federal Hot Topics: What’s new in 2017 FederalMail Policy?11:00-1:00pm Feature Presentations & Lunch11:00am-12:00pm: Informed Delivery: Daily EmailedPictures Of Your Mail That Is Being Delivered presented byGary Reblin, USPS Vice President of Product Innovation12:00-1:00 pm: Direct Mail Revolution: How NewTechnologies Are Reshaping Direct Mail In The 21stCentury presented by Kevin Gilligan, Vice President,Structural Graphics1:00-1:50pm Sessions Round Nine:MS405: The Secret to a Stress-Free RFPSS109: Rapid and Reliable Identification of Mailroom WhitePowder Hazards – CONOPS to Employee Capability

FS407: eInduction: Simplifying Drop ShippingPM203: Tips for Effectively Working With the USPSWM301: Women in Management Panel DiscussionLD301: Graduated DisciplineIC306: Digital Age of Mail & Distribution ServicesCU203: College & University Workshop: Issues & AnswersIM206: Customs Efficiency for Customer Satisfaction andCost Containment2:00-2:50pm Sessions Round Ten:MS401: Mail Communications Manager: The CorporateConsultantSS205: Security 2017: Mail and Package ScreeningFS401: Seamless AcceptanceMP401: All You Wanted to Know About Production Inkjet, ButWere Afraid to AskPM201: Rules & Regulations for First Class Bulk, Periodical& Standard MailLD203: A Philosophy in Employee ManagementPD301: Social Media 101GM401: Government Mail Operations Roundtable3:00-3:50-pm Sessions Round Eleven:AD403: Address Quality & Data Management WorkshopDM205: Irresistible Mail: How To Make Your Mail IrresistibleIC209: Understanding What Return Mail is Telling YouPD303: Impression ManagementCU309: Challenges In Managing The College &University Mail CenterIM401: Taking the Mystery Out of International Mailing4:00pm Final Salute

Get the most out ofMAILCOM ... Go ToDelegate Orientation!Get the most out of your MAILCOM educationby taking advantage of all the conference hasto offer. The place to learn how is at DelegateOrientation, Monday, April 10 1:00pm-2:00pm.

Even if you have attended past MAILCOM's,the Delegate Orientation brings you up tospeed on what's new. Don't miss thisopportunity to get the most from MAILCOM.

Hotel Accommodations

Marriott Downtown Is MAILCOM 17’s Host HotelMAILCOM 17’s host conference hotel isthe Philadelphia Marriott Downtown —a soaring landmark nestled in the city’shistoric center. This Marriott is one ofthe largest convention hotels in theNortheast and is steps away from thecity’s major attractions.

Best of all, the Marriott Downtown isconnected directly by skywalk to theConvention Center and MAILCOM ’17!

Each hotel room offers plush bedding,flat-screen TV, and some of the moststriking views of Philadelphia. TheMarriott also offers full room service, acutting-edge fitness center, a heatedindoor pool, and numerous on-sitedining options.

Special MAILCOM Conference RoomRate: $186 per night. Call Marriott at215-625-2900 and say “MAILCOM” forthe $186 rate.

Or go to www.mailcom.org and clickthe hotel link to register online.

Besides having great restaurants in thehotel, the Marriott is steps away from awide range of dining options include themany outlets in the Reading Terminal,the Hard Rock Cafe, Starbucks. Plusexcellent dining at City Tavern,DiNardo’s Famous Seafood, El VezMexican Restaurant, and Maggiano’sLittle Italy is around the corner.

CONFIRMATION: Hotel confirmationsare directly sent to you by the hotel.

CONFERENCE REGISTRATION: Use theform provided in this catalog or registeronline at www.mailcom.org.

GROUP RATES: Special group rates areavailable so you can bring additionalstaff. See the registration form forgroup rate details.

TRAIN SERVICE: Via Amtrak to 30thStreet Station, Philadelphia

AIR SERVICE: Fly into PhiladelphiaInternational Airport http://www.phl.org.

ADDRESS: Marriott Downtown, 1200Market Street, Philadelphia, PA 19107

PARKING: Valet parking at hotelavailable. Discount parking $20 a dayat Autopark at 8th & Filbert. Otherparking is available at a higher cost.

EXPLORE PHILADELPHIA: The MarriottDowntown is centrally located withinwalking distance to dozens of majorattractions including Independence Hall,the Liberty Bell, National ConstitutionCenter, Franklin Institute, Betsy RossHouse, and much more! Go towww.mailcom.org for details.

Marriott Downtown Philadelphia is the host hotel for MAILCOM ’17. It isconveniently connected by skywalk to the Pennsylvania Convention Center.

Bring staffand save

with SpecialGroup Rates!

[INSTRUCTIONS:Please print or typeclearly. Make copiesif necessary.Enclose payment to“MAILCOM”. AttachGovernment PO orMilitary TrainingForm.]

Send this form withpayment to:

MAIL: MAILCOMP.O. Box 451,Brigantine, NJ08203-0451

FAX:1-609-264-0121EMAIL:[email protected]

ONLINE:www.mailcom.org

QUESTIONS?Call 1-609-264-0120

Cancellation: If youmust cancel, notify theRegistration Dept. inwriting by 3/10/17 forrefund. After this dateonly conference creditwill be issued.

NAME

TITLE

COMPANY

ADDRESS

CITY STATE ZIP

PHONE E-MAIL

ADDITIONAL NAME E-MAIL




FULL CONFERENCE ENROLLMENTFor days registered, each option includes entry to seminars, keynotes, exhibition hall,meals and receptions; and supporting documentation.

[ ] Regular Rate $995[ ] Group Rate (2+ same co.) $865

[ ] Large Group (2-4 same co.) $845[ ] Extra Large Group (4+) $795

TWO AND ONE-DAY ENROLLMENTS[ ] Two Day: Monday-Tuesday $795[ ] Two Day: Tuesday-Wednesday $795[ ] One Day: Monday Only Pass $395

[ ] One Day: Tuesday Only Pass $495[ ] One Day: Weds. Only Pass $395

PAYMENT INFORMATIONTotal Full/Group: ____ Total 2/1 Day: ____ TOTAL REGISTRATION FEES $_________

[ ] Check (make payable to MAILCOM)

[ ] Credit Card (select one): [ ] Visa [ ] MC [ ] Amex [ ] Discover

NAME:

CARD #:

Security Code: EXP. DATE:

SIGNATURE:

keynote presentations - wordpress.com · 10:00-3:00pm exhibition hours 9:45-10:45am sessions round...

Documents