keydev adrian sarosi

Processing Mobile Advertising TransactionsAdrian Sarosi – 14 April 2011

Developments in Mobile Advertising: Push to Engage

Introduction to OpenMarket Europe

2 Proprietary & Confidential to OpenMarket

OpenMarket Europe is the new name for MX Telecom

An Amdocs company

Most reliable and innovative Mobile Transaction Hub in North America and the UK with global reach

A hosted platform – enable any Enterprise to efficiently and effectively reach and engage with consumers through the mobile channel.

Annually process over £600m of mobile payments in retail spend

1B A2P transactions processed each month

Experienced staff of 250

Industry Leadership

• Active industry participation, including:

• Members of:

- MEF Americas Board of Directors

- AIME Executive Board

- IAB Mobile Steering Group

Proprietary & Confidential to OpenMarket3

Customers from all verticals, including:


http://upload.wikimedia.org/wikipedia/en/7/71/Harrah's_Entertainment_logo.svg

Our Value Proposition


• Resolves the many-to-many relationships and complexities between players• Provides efficiency and scale • Provides ubiquity and standardization• Higher reliability at lower cost• Provides value-added services to optimize the value of the relationships• A Multi-channel enabler: Cross-Channel, Cross-Network, Cross-Platform, Cross Device

The Mobile Hub


Content Providers

Marketers/Advertisers

Brands/Media

Retailers

Social Networks

Enterprises/Financials

Information Services Providers

US MNOs

EMEA MNOs

APAC MNOs

Other Geographies

Alternate Payment Providers

Device OEMs

Profile suppliers

Information supplier

Other Suppliers

Hub Services

• Premium SMS

• Direct Billing (from Web,

WAP or custom check out

• UK Payforit

• Application and In-App

Billing

• Mobile Crediting

• Alternative payment

providers

Hub Services

• 2 Way SMS

• Multimedia SMS (MMS)

• Application 2 Person (A2P)

• Free to end user

• International

• Push Notifications

•Video and Voice Shortcodes

Hub Services

•Application building platform

•Chat platform

•Interactive Voice Response

(IVR) Services

• Location-Based Services (LBS)

• Hosted Applications e.g.

Number Profiling, Operator

LookUp, Pre-Authorisation,

coupon providers

Case studies

Crediting : Coca-Cola


Relevance•Brand

• Engage with 16-24 demographic• Drive sales and brand loyalty• Simplicity• Marketing effectiveness analysis• Talkability• Knowing their customer

• Consumer • Free stuff (50p!) with everything!

1. Consumers driven to packs from ATL(TV & PR)

3. Web or SMS entry2. Get a pack and find the code on reverse of label and can ringpulls

4. 50p phone credit credited directly to consumer’s account

In-App Payments: Virgin Media


Relevance•Brand

• Upsell additional content• Engage with non-cable customers • Allowing customers to consume how they want• Simplicity• Testing

• Consumer • Mobile access to content• Hassle free purchasing

LBS: NHS


Relevance•Brand :

• Engage with mobile demographic• Simple facilitation to overcome lazy hurdle for healthcare• Reduce costs• Test branding

• Consumer • Simple access to (sometimes) wanted information!

Direct (Charity)Payments: DEC (and Red Cross)


Relevance•Brand

• Exploit 100% and VAT-free micro-donations. • Engage with mobile demographic• Simple facilitation for impulsive donation• Reduce costs of collection• Automated Gift-Aid

• Consumer • Simple engagement model for donation

Text ‘Redcross’ to:•70080 for a £3 donation•70555 for a £5 donation

Conclusions


•Be relevant•Engage•Evolve - continuously• Don’t abuse the mobile channel• Choose your transaction hub wisely!

Thank you

Text Adrian to [email protected]

mailto:[email protected]

keydev adrian sarosi

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