key findings week of april 13th, 2020 · 4/4/2020 · march 13-15 march 20-22 march 27-29 april...

KEY FINDINGS—WEEK OF APRIL 13TH, 2020

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Key Findings for the Week of April 13th

Please cite Destination Analysts when using or distributing this data

16.6% 15.8% 15.9% 12.8%

26.7%

5.2%2.4% 2.9%

2.6%

2.7%

0%

10%

20%

30%

40%

March 13-15 March 20-22 March 27-29 April 3-5 April 10-12

Americans Who Expect the Coronavirus Situation

Will Get Better in the Next Month

Get better Get much better

Expectations for Coronavirus Outbreak

The percent feeling the

coronavirus situation in the

United States will get better in

the next month nearly

doubled to 29.5% from 15.4%.

Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one)In the next month the coronavirus situation will ________

(Base: All respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5 and 10-12, 2020)

Impact of the Coronavirus on Travel

The proportion of American travelers who

reported having their travels impacted by the

coronavirus held constant at 72.8 percent.

Question: Has the current coronavirus situation affected your travel in any way? (Please consider all your travel--leisure, business, group meeting, etc.)

(Base: All respondents, 1,201, 1,200, 1,201, 1,216 and 1,263 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5 and 10-12)

How Will Americans Get Back into Travel?

While nearly 70 percent continue

to say they miss travel, few will

jump right back in when the

coronavirus situation has passed.

Nine in ten American travelers say

they will approach travel carefully

with at least some trepidation.

(Base: All respondents, 1,263 completed surveys. Data collected April 10-12, 2020)

I’ll get back in but

carefully

I’ll test

the waters first I’ll jump

right back in

Changing the Types of Destinations Americans Choose to Visit

It will not be a simple return to pre-pandemic

sentiments and behaviors: Now, nearly 40

percent of American travelers say they will

change the types of destinations they choose

to visit when they begin traveling again—this

is up nearly 10 percentage points from just

one week ago.

Question: When the coronavirus situation is resolved, do you expect that you will change the types of travel destinations you choose to visit? (Please think about changes you might make in the SIX (6) MONTH period after the coronavirus situation is resolved)


Changes in Travel after the Coronavirus Crisis

8.1%

21.1%

26.5%

26.8%

32.7%

37.7%

40.3%

44.5%

47.3%

50.5%

55.7%

56.5%

0% 10% 20% 30% 40% 50% 60%

NONE OF THESE

All travel. Period.

Specific US destinations

Cities and urban areas

Destinations that were slow to put social distancing measures

into place

Air travel

Attending conferences or conventions

Specific foreign destinations

Places with sanitary or hygiene issues

The areas hardest hit by coronavirus

Crowded destinations

Cruises

Up from 34.0%

American travelers increasingly say they

will be avoiding crowds—including

conferences/conventions—destinations

hardest hit by coronavirus, and

destinations slow to put social distancing

measures in place.

Question: Do you expect that you will avoid any of the following in the SIX (6) MONTH period immediately after the coronavirus situation is resolved? (Select all that would complete the following sentence for you)I will most likely avoid ___________________.


Up from

49.8%

Up from 22.3%

Staycations as a Replacement for Vacations

7.6%

18.0%

33.2%

23.9%

17.4%

5.5%

11.4%

35.9%

26.0%

21.3%

3.6%

12.8%

34.3%

28.2%

21.1%

4.3%

11.2%

31.7%30.3%

22.6%

3.1%

11.3%

30.4% 30.4%

24.8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Strongly disagree Disagree Neutral (neither agree nor disagree) Agree Strongly agree


Rising levels of agreement

On a continual rise: the number

agreeing they will take a

staycation this summer (55.2%,

up from 41.3% one month ago).

Question: How much do you agree with the following statement?Statement: Because of the coronavirus, I’ll probably take a staycation(s) this summer rather than a vacation(s).


Replacing Air Travel With Road Trips

Also on a continual rise: the

number of younger travelers who

say they will take more road trips

to avoid airline travel (49.4%

from 43.4% one month ago).

Question: How much do you agree with the following statement? Statement: Because of the coronavirus, I’ll probably be taking more road trips this year to avoid airline travel.


43.4% 41.9% 41.1%

43.3%

49.4%

44.7%

40.2% 39.4%

34.4%

46.5%

30.2% 31.3%

35.0%

39.2% 40.8%

0%

10%

20%

30%

40%

50%

60%


Americans Who Agree They Will Take More Road Trips

This Year to Avoid Airline Travel

Millennial or younger Gen X Baby Boomer or older

When asked the place they will

visit on their first post-pandemic

trip, beach/resort destinations

top the list (38.2%), followed by

small towns/rural areas (30.0%)

then cities (26.6%).

Question: Imagine it is sometime later when you’re first begin feeling it is safe to travel again for leisure.Which best describes the places you will visit on THE FIRST TRIP YOU WILL TAKE?


First Trip After the Pandemic

4.8%

5.7%

9.3%

9.9%

13.6%

16.1%

19.7%

20.4%

26.6%

30.0%

38.2%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

RV or motorhome trip

Cruise trip

Campground or cabin site

Desert destinations/resorts

Theme or amusement parks

State, county or regional parks or recreation areas

Mountain destinations/resorts (including ski resorts)

U.S. National Parks

Cities or metropolitan areas

Small towns, villages or rural destinations/attractions

Beach destinations/resorts

Discounts and Price Cuts

If you are looking to discounts

and deals as a strategy to attract

travelers, this is likeliest to be

most effective with younger

travelers. This week, 42.1% of

Millennial and GenZ travelers say

price cutting and discounting

makes them more interested in

traveling in the next three

months. In comparison just

31.3% of GenX and 25.3% of

Boomers agreed.

Question: How much do you agree with the following statement? Statement: The coronavirus has led many travel providers to cut their prices. These discounts and price cuts (airline, hotel, etc.) make me more interested in traveling in the NEXT THREE (3) MONTHS.


42.8% 40.8%

39.5% 40.5%

42.1% 44.1%

35.7%

38.1%

33.3% 31.3%

29.9%

19.6% 21.5%

27.1% 25.3%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


Americans Who Agree That Discounts and Price Cuts

Make Them More Interested in Traveling

Millennial or younger Gen X Baby Boomer or older

Upcoming Travel Plans

While July and August are

currently the months with the

highest percentage of travelers

saying they have trip plans,

later months continue to show

gains, including October and

December.

Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?

(Base: All respondents, 1,200, 1,201, 1,216 and 1,263 completed surveys. Data collected March 0-22, 27-29, April 3-5 and 10-12, 2020)

0.0%

10.0%

20.0%

30.0%

March April May June July August September October November December I have noplans totravel in

2020

I plan totravel in

2021


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Information?

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key findings week of april 13th, 2020 · 4/4/2020 · march 13-15 march 20-22 march 27-29 april...

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