key developments

7/30/2019 KEY DEVELOPMENTS

1/10

1980s 1990s 2000s

KEY DEVELOPMENTS


2/10

1980s

This advertisement is of Queen a popular rock band of

the 80s era. The poster conforms to the genre with the

simplicity and color schemes used. The primary image is the

main focus of the advertisement and is in the middle

section when the rule of thirds is applied- therefore is the

most prominent aspect of the poster.

The black and white theme to the poster makes it simplistic

and a reflection of the genre of the music; being dark and

eerie.

The typography is also very simplistic, this shows

consistency throughout the advertisement, and conforms

to the genre during this time.

This magazine advert appears to have been printed and theadditional typography has been printed with a stencil. This

is most likely to be due to the lack of technology which was

accessible to printing firms within this era. The simplicity of

this poster is a convention which is still present within the

soft rock genre.


3/10

1990s

Nirvana are a established soft rock band put together in the

1990s. They have been recognized in the industry for simplicity

within advertisement but dramatic and intense music production.

This is intertextual with the magazine print. The color scheme

and layout for this print is very simplistic. The primary image alsolacks detail and expression. This is also intertextual within the

genre of the music.

The layout of this print also has a very simplistic structure.

There is no additional information or institutional information.

The very bare minimum is included within this print, this leaves an

enigma within the audience as they anticipate what will beincluded within the album being advertised.


4/10

2000s

Between the 1900s and the 2000s there was a

massive development in technology and specifically

within print and advertisement. This is emphasized

in this magazine advert. The typography and colors

have developed dramatically and has almost flipped

the generic conventions of this genre up side down.

In contrast to the other magazine adverts there is

a variety of color and the typography is more

exciting and appealing to the audience. This allows

the audience to gratify more (U&G theory)Photoshop was introduced around 2000 and is

evident in this print as the context of this advert is

layered. The typography has been placed over the

primary image. In contrast to the magazine avert of

1980 where there is a simple structure and no

context overlaps another.


5/10

1980s

During the 1980s CDs did not exist. The

equivalent were vinyl's which meant that there

was no inside panels, therefore the information

available was limited and very basic.

The vinyl emphasizes the 4 artists as individual

performers. Each artist has a color relevant to

themselves and allows the audience to

establish themselves with one artist. This color

scheme is consistent throughout the entire

vinyl. This consistency throughout the different

panes of the vinyl creates a narrative andallows the audience to engage with the band.

The simplicity of this vinyl is highly effective

and the photographic imagery also contributes

to the effective but simplicity of this vinyl.


6/10

1990s

Between 1980s and the 1990s there was a massive

advance in the cd digipac industry. Vinyl's where a

thing of the past and the modern day CDs where

established. No Doubts first cd album was very

simplistic, with simple images and simple colour

schemes. There were advances in technology whichallowed overlapping of two layers to be combined and

a new way of distributing discs were created.

Similarly to the Queens vinyl on the previous slide No

Doubt have also laid out their album in the same

context. Dividing the front panel into individualsections allows the audience to establish that there is

a clear divide in persona, personality and appearance

between each artist. This has become a consistent

theme within bands and specifically within the soft

rock genre.


7/10

2000s

The development between 1990s and 2000s

physically was very minimal. The CD content remained

relatively similar. However there was a massive

development in technology which allowed the picture

quality and the composition of the CD albums to bemuch more professional and much more presentable.

The development of photographic programmes

allowed designers to experiment with special effects

and tools which enabled a simple photo to transform

into a complex masterpiece.

This was evident with U2s album All That You Can

Leave Behind. Despite the lack of colour the advancedprogrammes allowed images such as the image

present on the cd to be established. The photo was

initially taken in focus however due to the

development in technology they were able to alter the

depth of field and change the focus in order to

disorientate the viewer and create a more complex

narrative to the album.


8/10

1980s

Music videos that were developed in the 1980s

lacked creativity as there wasn't muchtechnology which allowed music video directorsto experiment with colours/effects andlocations. Music videos were developed onbudgets however Queen-Bohemian Rhapsody

started a whole new era for music videos aspromos.This music video showed the band in a varietyof locations and using a variety of differentlighting, although simplistic, this was a newrevolution for music videos.In the early to mid 80s music videos began

introducing a storyline or plot to the musicvideo. Michael Jackson was the first artist tointroduce a short film into a music video aroundthis time, again starting another revolution inthe music video industry. Michael JacksonBeat It introduced the story concept, howeverwhen Thriller was established it took the music

video format to another level.


9/10

1990s

Within the 1990s came the great creation of

MTV, this saw music videos and their demandsore to new records and the music videodirectors credited. Nirvana Smells Like TeenSpirit was released mid 1990s this changed

the MTV platform from glam rock to alternaterock. The genre we are focusing on for ourmusic video is soft rock and through furtherresearch a category under alternate rock issoft rock. Smells Like Team Spirit capitulated

grunge and Kurt Cobain into the worldwideand mainstream and established soft rock as a

recognised genre.Within this Nirvana music video there was anoticeable development with the quality of themusic video, shots were clearer and thevariety of shots had developed. Locations andprops had also been developed from the 80s

as there was introduction to artificial locations

and props, this saw the music video budgetincrease also.


10/10

2000s

In the 19th century the music video industry had itsbiggest development. Software had been producedwhich meant the quality and ambitiousness ofmusic videos could be explored even further.No Doubt Its My Life was a prime example of

how the development of technology effected themusic video industry. Green screen was introducedand used within this music video. There was anincrease in budget which meant locations could bemore extravagant, in addition clothing, props andextras could also be improved which overall gave amore professional and exquisite aura to the music

videos.Music videos saw an increase budget of thousandsof dollars, whereas music videos developed in1980s had a average budget cost of

$10,000/$20,000. It is now estimated that a musicvideo to this date is budgeted at around$1,000,000.The most expensive music video tohave been made is Michael Jackson and Janet

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