Kendall S. King, MBA 100 Magnolia St, Unit 6305, Jacksonville, FL 32204 Cell: (919) 602-6027 kenking.nc@gmail.com

PRODUCT PORTFOLIO MANAGER

Visionary Marketing and Product Management leader with 20 years of experience developing business and technology strategy to engage key stakeholders, build brand awareness, and address rapidly changing requirements in competitive international markets. Articulate communicator with a proven ability to bridge the gap between technical and business leaders for industry leading organizations on a global stage. Collaborative leader with the ability to develop strong relationships with stakeholders across functions, regions, and cultures and to align product, marketing, and sales strategy. Areas of strength and expertise include:

PRODUCT INNOVATION & LIFECYCLE MANAGEMENT

SOFTWARE, HARDWARE,

& SERVICES

PRODUCT POSITIONING

B2B SALES

BIG DATA ANALYTICS

BUSINESS CASE

DEVELOPMENT

INDUSTRY AND MARKET

RESEARCH

DEMAND GENERATION

DISTRIBUTION & ALLIANCE

STRATEGIES

CONFERENCE SPEAKER

FACILITATION AND

TRAINING

PROFESSIONAL EXPERIENCE

Full-Time Family Caregiver during family member’s terminal illness. July 2013 – June 2015 SAS INSTITUTE, Cary, NC June 2002 — June 2013 SAS is a global market leader in business analytics software and services offering 200+ enterprise and cloud solutions including big data analytics, customer relationship management, risk and fraud, revenue assurance, and data management.

SENIOR GLOBAL MARKETING MANAGER, TELECOMMUNICATIONS INDUSTRY (2005 – 2013)

Led product positioning and global demand generation for SAS’ suite of communications industry products and services. Initiatives that resulted in over 100% global sales growth – exceeding $200,000,000 annually.

Led global virtual teams including Sales, Product Management, Software Development, Marketing, Professional Services, and Alliances, to establish and communicate best practices.

Wrote solution development business cases for mobile payments and Internet of Things.

Drove the global introduction of new product solutions for Social Network Analysis, Mobile Interaction, Payment Risk, and Revenue Assurance.

Consulted with and presented to senior-level executives at leading communication service providers including: Verizon, AT&T, Sprint, T-Mobile, Comcast, Cox, BT, Vodafone, America Movil, Telefonica, Cisco, Ericsson, Amdocs, Oi (Brazil), Detche Telecom, Orange, Globe Telecom (Philippines), Telstra (Australia), Optus (Australia), Turkcell, Telcell (Mexico) and other large organizations.

Served in the role as lead company spokesperson for the communications industry. Delivered presentations and interviews at more than 50 global industry forums and corporate conferences in North America, Europe, Asia, Africa, and Latin America, resulting in hundreds of highly qualified sales leads and positive mentions from journalists and analysts.

Builds and maintains relationships with top industry analyst firms including: Analysis-Mason, Gartner, Yankee Group, Ovum, IDC, Heavy Reading, Infonetics, Aberdeen and Frost & Sullivan.

Recruited and maintained relationships with executive level customer champions for conference speaking, success stories, interviews, and a book (Social Network Analysis in

Telecommunications).

KENDALL S. KING, MBA

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Recognized as the company expert on industry trends and transformation. Developed and delivered presentations and training to global sales teams.

Defined and executed a content marketing strategy by writing and publishing blogs and articles in company publications and industry journals including: Global Telecoms Business, Telephony, Telecom 2.0, BillingOSS, and TMForum.

Provided context and historical insight into current industry trends, positioning SAS as a thought leader in the software industry.

GLOBAL STRATEGIST, TELECOMMUNICATIONS INDUSTRY (2002 – 2005)

Defined product positioning and oversaw the launch of new industry specific product offerings for customer retention, cross-selling and upselling, marketing automation, and customer profitability. Annual revenues grew at double-digit rates throughout the period.

Managed industry specific product roadmap.

Contributed business and technology insight to sales teams for account planning and customer meetings. Equipped sales teams with customer presentations video training courses, white papers, and other collateral.

Wrote an annual comprehensive industry trends document and educated stakeholders across the organization and around the globe to adjust communications strategy during periods of dynamic industry transformation.

NORTEL NETWORKS 1988 — 2001 Nortel Networks was a global leader in telecommunications equipment and software for large voice and data networks.

SENIOR ACCOUNT EXECUTIVE, RESEARCH TRIANGLE PARK, NC (1999 – 2001)

Developed and executed a sales strategy for the IBM account that included executive briefings, sales and technical training, key account identification, and joint marketing for a broad range of inter-networking routers/switches.

Facilitated proposal for $100M global upgrade of IBM networks and assembled large, cross-functional teams to effectively address major account opportunities.

Achieved 146% of $19.8M global revenue objective in 2000 and 103% in 2001, during a significant industry downturn.

Led joint sales proposals for Coke, Bank of America, State of North Carolina, and other corporate accounts.

BUSINESS DEVELOPMENT MANAGER, AUSTRALIA & NEW ZEALAND, SYDNEY AUS. (1997 – 1999)

Achieved 115% of $12.8M revenue objective and awarded international promotion.

Closed multi-million dollar strategic account deals at IBM and EDS in head-to-head competition against the market leader Cisco Systems.

Grew quarterly revenue from less than $50K (US) in 1997 to $3.4M (US) in 1999, with net margins 36% above target.

Achieved #1 market share for Frame Relay switch suppliers. Managed $10M proposals for Metropolitan Optical Networks, Legacy System Migration, and Voice Data Integration.

MANAGER, ASIA PACIFIC DISTRIBUTION STRATEGY, MELBOURNE, AUSTRALIA (1994 – 1997)

Certified new product distributors in Australia, New Zealand, China, Japan, Hong Kong and Thailand.

KENDALL S. KING, MBA

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Communicated product strategy to local sales teams, customers, and journalists through industry forum presentations and interviews throughout the Asia/Pacific region.

SENIOR PRODUCT MANAGER, DATA NETWORKS DIVISION, RTP NC (1990 – 1994)

Managed new product introductions for multi-protocol data integration switches. Key customers included UPS, Federal Express, CSX, and Qantas Airlines.

Defined market requirements for voice and data integration products.

Awarded long-term Asia Pacific assignment.

SYSTEMS ENGINEER, DATA NETWORKS DIVISION, RTP NC (1989 – 1990)

Received outstanding customer service awards for projects at the US Federal Reserve System Account.

VERIFICATION ENGINEER, BELL NORTHERN RESEARCH LAB, OTTAWA, ONTARIO (1988 – 1989)

EDUCATION

Master of Business Administration (MBA) North Carolina State University, Raleigh, NC Concentration in Product Innovation Management

Bachelor of Science in Computer and Information Science University of Florida, Gainesville, FL

Certified Balanced Scorecard Professional

Pragmatic Marketing courses completed:

Practical Product Management

Requirements that Work

Effective Product Marketing Product Launch Essentials

Other professional courses completed include:

Financial Management

People Management

Gender Relations

Race Relations

Solution Selling

Power-Based Selling