ken intern-talk-v2

Who We AreFull-service online advertising and digital

marketing agency. Specialists in conversational

and brand engagement marketing.

Headquartered in IFSC, Dublin 1. Office

recently opened in London WC1.

Brand Social Digital Internship

Making The Most of Your Digital Internship


1.Preparing Your Application


Define Your Area(s) of Interest•Digital Account Management/Execution

– Planning, analytics and metrics, SEO and SEM, PPC, digital and social media marketing strategy

•Copywriting/Creative

•Design

•Technology/Programming


Your CV•Relevant education

•Specific area(s) of interest

•Previous experience– Social media credentials– Blogging– Portfolio– Coding experience


2. Choosing An Internship


Choosing an Agency/Company Type•Independent digital agency

– Tend to be busier– Quieter atmosphere– You may be thrown in at the deep end and have to fend for yourself

•Traditional (more established) advertising agency– Busy– Tend to be more buzzy and interactive– Chances are that you’ll be given plenty of attention but won’t learn as much as with a smaller, independent agency

•Non-agency– Consumer goods/FMCG company– Technology company/startup– SME


Internship Program•Does the company have any internship roles on offer on their website?

•Does the company have an established, tried-and-tested internship program?

•Is the internship paid or unpaid?


3. Interview


The interview•Sell yourself

– Be passionate about digital– Communicate your interest in your chosen area of expertise and demonstrate knowledge and previous experience –

academic, commercial or otherwise– Communicate your personality

•Ask the right questions:– How long is the internship program?– What are the chances of a full-time role at the end of the internship? Has the company hired any previous interns into a

full-time role?– What will be expected of me during the course of the internship?– What will I learn?– Is there any kind of induction to the company once I start or will I have a mentor?


4. The Internship


Getting The Balance Right•You won’t always be busy – so take the initiative!

– In client services agencies, full-time staff tend to be extremely busy.– If you’re at a loose end - send an email, ask if there’s anything you could be doing to help out.– In the interim, do something productive with your time.– Nothing screams “lacking motivation” more than sitting around, waiting to be told what to do!


Attitude•Treat your internship like a full-time job – unless you don’t plan on sticking around!

•Stay busy but don’t interfere too much with staff – take the initiative.

•Don’t be afraid to share your opinion – even if you think you might be wrong.

•Don’t be afraid to ask questions relevant to your role/desired role.

•Be sure to get feedback and updates towards the end of your internship.


ken intern-talk-v2

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