keeping up with facebook!
DESCRIPTION
Social Media Club of Columbus, OctoberTRANSCRIPT
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Keeping Up With Facebook!
Amy Schmittastic, @schmittasticAdam Schweigert, @aschweig
#smccolumbus
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Amy SchmittauerFounder & Face, Savvy Sexy Social
@Schmittastic
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Adam SchweigertStrategist, Mindset Digital
@aschweig
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GOOD!
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BAD!
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MEH?
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“Brands can express what makes them unique and build an emotional connection with fans through behind-the-scenes photos, blooper videos, real-time mobile pictures, sound clips and exclusive news.”
– Zeny Huang (Mashable Contributor)
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But…
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77% of consumers interact withBrands by reading posts in theirNews feeds
Constant Contact/Chadwick Martin Bailey, Sept 2011
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73% Learn about new products71% Receive general information
ExactTarget, Sept 2011
(why we think they like us)
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61% Receive discounts55% Make purchases
ExactTarget, Sept 2011
(why they really like us)
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9.8(number of pages a typical Facebook user “likes”)
ExactTarget, Sept 2011
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ExactTarget, Sept 2011
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44% Posted too frequently43% Too many marketing posts38% Content repetitive or boring
ExactTarget, Feb 2011
(why they fall out of like)
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Traffic peaks at 3pm on weekdays.Engagement is highest on eveningsand weekends.
(timing matters, more than ever)
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Good News!
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53%of Facebook users say they are more likely to purchase after “liking” a brand.
eMarketer, July 2011
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Joe “Likes” StarbucksJoe “Checked In” at Starbucks
Old Facebook
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Joe ordered a half-skim, half-soypumpkin spice latte at the Starbucks on West Broad Street and rated it amazing.
New Facebook
(wouldn’t you like to pre-order one to pick up at your nearest neighborhood Starbucks location?)
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• Liked the page• Posted on the page’s wall• Liked, commented on or shared a post, photo or video from the page• Answered a question posted by the page• RSVPed for an event created by the page• Mentioned the page in a post• Tagged the page in one of their photos• Checked in to the page’s location
Talking About = # of people who:
in the last 7 days.
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Weigh in on our nextprogram topic!