keeping interactivity at the center of rapid development bryan chapman chief learning strategist...
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Keeping Interactivity at the Center of Rapid Development
Bryan ChapmanChief Learning Strategist
Chapman [email protected]
Sponsored by:
Cost
Too much time
Steep Learning Curve Name the most common reason someone might not
use interactivity during rapid development.
Cost
Too much time
Steep Learning Curve
Hard to Integrate
Why should I?
Not in PowerPoint
Lack of Creativity
Name the most common reason someone might not
use interactivity during rapid development.
How long…
How long does it take to create 1 hour of Classroom Instruction?
How long does it take to create 1 hour of E-Learning?
How long…
How long does it take to create 1 hour of Simulation-Based e-learning?
How long…
How long does it take to create 1 hour of PowerPoint-based, online learning?
How long… Low Range = 12:1High Range = 60:1
PCWeek Shoot Out
• Several teams invited to compete
• Convert a 54-hour instructor-led course to online learning
• 2 days of development
• 1 person at the computer at any time
• Storyboard…. actually a lesson plan
• Present course to 20 judges and 150 members of media gallery
• Watched the other teams in action
• Wide variety of approaches
How content is authored
Source: Brandon Hall Research
% Tool
66% PowerPoint
63% Microsoft Word
61% Dreamweaver
47% Flash
34% Code at the HTML Tag Level
32% Traditional Authoring Tools (like Authorware, ToolBook, etc.)
26% Microsoft FrontPage
21% Learning Content Management System (LCMS)
18% Content Authoring Tools built into LMS
16% Other
13% Rapid e-Learning Tools (like ReadyGo, Lectora Publisher, Trainersoft, etc.)
Continuum of Interaction
Cost per finished hour…
Levels of Interactivity Outsource Developed(per finished hour)
Internally Developed(per finished hour)
Level 1:• Page turning• Test Questions
Average: $15,067Low: $10,009High: $20,088
Ratio: 30-50:1Cost: $1,200 - $2,000
(assumed rate of $40 pay per hour)
Level 2:• Level 1, plus…• 25% interactive exercises,
games and mini-simulations
Average: $24,672Low: $17,627High: $33,711
Ratio: 221:1Cost: $8,840
(assumed rate of $40 pay per hour)
Level 3:• High level of gaming and/
or simulation
Average: $41,138Low: $29,639High: $70,279
Ratio: 750:1Cost: $30,000
(assumed rate of $40 pay per hour)
Source: Brandon Hall Research, Custom Content Development Knowledgebase
How?
IBM Blended Learning Model
White Papers
Product Knowledge
PowerPoint
Word
Student Guide
Scenario-Based Simulations
GamesExercises
Instructor-Led“culminating experience”
Instructor-Led“culminating experience”
Practice
Blended Learning as a development model
White Papers
Product Knowledge
PowerPoint
Word
Student GuideGames
Exercises
Practice
Scenario-Based Simulations
Classroom uses the same development model
Rapid Simulation Development – Best Tool for the Job
Rapid Authoring Tools
Blended Learning as a development model
White Papers
Product Knowledge
PowerPoint
Word
Student GuideGames
Exercises
Practice
Scenario-Based Simulations
Classroom uses the same development model
Rapid Simulation Development – Best Tool for the Job
Rapid Authoring ToolsDemonstration
Demonstration
Bloom’s Taxonomy
• Knowledge Action verbs: list, define, tell, describe, identify, show, label, collect, examine, tabulate,
quote, name, who, when, where, etc.
• Comprehension Action verbs: summarize, describe, interpret, contrast, predict, associate, distinguish,
estimate, differentiate, discuss, extend, etc.
• Application Action verbs: apply, demonstrate, calculate, complete, illustrate, show, solve, examine,
modify, relate, change, classify, experiment, discover, etc.
• Analysis Action verbs: analyze, separate, order, explain, connect, classify, arrange, divide,
compare, select, explain, infer, etc.
• Synthesis Action verbs: combine, integrate, modify, rearrange, substitute, plan, create, design,
invent, what if?, compose, formulate, prepare, generalize, rewrite, etc.
• Evaluation Action verbs: assess, decide, rank, grade, test, measure, recommend, convince, select,
judge, explain, discriminate, support, conclude, compare, summarize, etc.
“Remember” – “Do”
Course Designer
Don’t wait too late to apply interactivity
Analyze
Develop
Implement
Evaluate
DesignDocumentDesign
Document
StoryboardStoryboard
Design
Prototype
Authoring and Production
Course Designer
Interactivity to meet instructional goals
Interactivity Menu… Discovery Exercise Progressive Disclosure Branching Scenario (troubleshooting) Software Application Simulation Labeling Exercise Role-play simulation Discrimination Exercise (classification) Game show (i.e. Jeopardy, Millionaire) Simple Games (Tic-Tac-Toe) Crossword puzzle (reinforce terminology) Sequencing Exercise Interactive Glossary Flash Cards (recall) Branching Quesitons Matching Video Interaction Animated Diagram
Interactivity Menu… Discovery Exercise Progressive Disclosure Branching Scenario (troubleshooting) Software Application Simulation Labeling Exercise Role-play simulation Discrimination Exercise (classification) Game show (i.e. Jeopardy, Millionaire) Simple Games (Tic-Tac-Toe) Crossword puzzle (reinforce terminology) Sequencing Exercise Interactive Glossary Flash Cards (recall) Branching Quesitons Matching Video Interaction Animated Diagram
Demonstration
Tips and Suggestion – Using Interactivity for Rapid Development
• Create an interactivity “sampler” to show to internal customers, SME’s, etc. Review before design activities.
• Don’t create navigation controls at the page level. It’s a waste of time.
• Page turning isn’t bad if used in moderation. Add a healthy mix of interactivity.
• When prototyping, create a prototype for each interaction, not just a single lesson or module.
• Consider using multiple tools to meet the need.
• One caution: make sure interactivity choices don’t overshadow the instruction. It is possible to use too much of a good thing.
Cost
Too much time
Steep Learning Curve
Hard to Integrate
Why should I?
Not in PowerPoint
Lack of Creativity
Questions???
Bryan ChapmanChief Learning Strategist
Chapman [email protected]
801-568-7011
Seema ChaudharyDirector, Business Development
Harbinger [email protected]
(425) 861-8400
Sponsored by: