keeping ahead in a digitally fit world
DESCRIPTION
My presentation from the Brand Innovators Social Summit, hosted at IBM, in NYC. Great to share some thoughts on why you need to be a digitally fit organization to succeed today.TRANSCRIPT
#DigitalFitness @adamkmiec
“I’m Back”
Time to reach
50 Million users….
13 years 4 years 3 years 38 years 2 years
2007
2011
2014
I Don’t Have All The Answers…
But, Here’s Some Thoughts
1. Bet On Behaviors
Ring 5 Early Adoption
Ring 4 Well Understood, Low AdoptionRing 3 Tipping Point With High Fragmentation
Ring 2 High Awareness, Solid Adoption
Ring 1 Globally Adopted
Disposable Content - Snap Chat, Secret
Quantified Lives - Nest, Jawbone UpFOMO - Instagram
Expression Of Me - Pinterest, Spotify
Discovery - Search, Yelp!
2. Stop Following The 15% Rule
Great Content Is Expensive
Creative Director!Group Creative Director!Chief Creative Officer!Account Director!Technical Director!Content Manager!Associate Community Manager!Senior Copywriter!Senior Strategist!Senior Copywriter!Senior Art Director!Group Account Director
$1,000+ For 1 Tweet, Created In 15 Minutes
Distribution Is Cheap
3. ReThink Your Models
• There%are%typically%10%traditional%brand%manager%for%every%digital%marketer.%%The%lowest%ratio%was%1:5%(digital/brand)%while%the%highest%ratio%was%1:80%
5.4$
54$
0$
10$
20$
30$
40$
50$
60$
Digital$Marke4ng$ Brand$Marke4ng$
Department)Employees)
Department)Size)
To tell great brand stories, REWARD your agency for IDEAS, instead of execution.!
It’s All Going To Keep Moving Faster