“Setting & Achieving Your Goals to Jumpstart the New Year” ��

NATIONAL SALES CALL

FEBRUARY 2014  

Tonight’s Agenda

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KR Updates

Stylist Spotlight: Annie Atienza

New Features

Incentives / Bonuses

Fashion + Styling Trends

Stylist & Sales Recognition •  

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Starting off 2014 to a Stylish Start!

Stylist Spotlight of the Month

ANNIE ATIENZA

NEW YORK, NY

Joined: June2013 Clients: 75+ Elite SILVER Stylist Sales To Date: Over $20k

Stylist Spotlight: Annie Atienza Planning & Setting Goals for 2014

Making goals for 2014 + planning to achieve them!

1.  Proactive Outreach: Reaching out to Existing Clients!

2.  Experience = Credibility: Demonstrating styling experience + Training

3.  Consistently Promoting my Business: Always sharing my styling services and looking to recruit

Clients through my personal networks

TIP: Everyone you meet – whether it’s at a party, baby shower, walk through the farmer’s market… they’re all potential Clients that you should share your online styling services with!

Stylist Spotlight: Annie Atienza Steps to Grow My Business in 2014

Engage + Inspire Your Current Clients…

At the beginning of the year – I emailed clients with thoughts on how first impressions are made quickly and are long-lasting… Shared the importance to commit ourselves to

projecting the message we want the world to see in 2014.

Ø  Included links to Lookbooks filled with boots and coats, including sale merchandise and organized by price – also included New Year, New You trend Lookbooks.

“Clothing choices should be admired in perfect unison with the woman wearing them!”

Stylist Spotlight of the Month Steps to Grow My Business in 2014

Share Expertise + Credibility with New Clients

For all New Clients – I send an email after creating their first Lookbook, chronicling why and how I styled their Lookbooks: •  Use the Body Type Styling Guide to highlight your Client’s figure throughout their

Lookbook and add notes to explain how each piece works for her! •  Reach out to Clients for more info on their styling needs and preferences and use these

details + Client Profile to ensure that Lookbooks are tailored for that Client!

“ Clients recognize my expertise & get excited to purchase well-chosen pieces from their Lookbooks!“

Stylist Spotlight of the Month Steps to Grow My Business in 2014

Consistently Promoting my Styling Business

Start a Small Business – Facebook Page: •  I Invited all of my Clients to Like and follow

to receive styling tips trends and see real-time public Lookbook notifications in their

newsfeed!

Annie Atienza Image Consultant

www.facebook.com/annieatienzaimageconsultant

Build a plan to set your GOALS

GOAL:

I WANT:

MAKE IT HAPPEN:

•  # of Lookbooks/week…

•  outreach to Clients/week…

•  net sales goal/month…

WHEN WILL I ACHIEVE THIS:

SET  YOUR  GOAL  WITH KEATON ROW, YOU ARE

in business for yourself,

BUT NEVER BY YOURSELF !

SET YOUR GOAL

EARN $100 IN spending money EACH MONTH

WHAT TO DO NET SALES YOU EARN Sell $200 to 4 Family Members this Month $800 $100

Monthly Earnings: $100 Every month, reward yourself with new flats you’ve been eyeing!

PLAN FOR A luxurious vacation $350 EACH MONTH WHAT TO DO NET SALES YOU EARN Instead of shopping directly at Nordstrom or ShopBop, $2,500 $350 have your Family members shop through your Lookbooks!

3 Month Earnings: $1,050 Earn enough to enjoy a well-deserved vacation every 3 months!

SAVE $500 FOR A classic chanel bag EACH MONTH

WHAT TO DO NET SALES YOU EARN  Send new LBs to Clients every month, $3,500 $500 Post LBs on Social Media and re-engage purchasing Clients!

6 Month Earnings: $3,000 After 6 months, be the proud owner of a new Classic Chanel Flap Bag!

Build a plan to achieve your GOALS

Elite Stylist Program Rewarding & Celebrating our Top Stylists

February Sales Incentive 2x Sales Qualifier for Elite Stylist Program

-EARN-

double POINTS

EVERY $ COUNTS 2X

FOR ALL FEBRUARY SALES TOWARDS THE ELITE STYLIST PROGRAM!

WE WANT TO CELEBRATE

WITH ALL OF YOU IN MIAMI! *Incentive Details: Sales credit and commission will not be affected; the 2x credit is only applicable towards Elite Stylist Program tracking

Elite Stylist Contest Results Winners for NY Fashion Week

WINNERS!

Caroline Maglathilin

Annie Atienza

Jean Caggiano

Kristin Thomas Julia Maidenbaum

Stefanie Nissen Emilie Bartolome

WHAT ELITE TIER ARE YOU STRIVING FOR?

Elite Stylist Program Celebrating the Success of our Top Stylists

Elite Stylists YTD Earnings

FIRST LAST NET SALES

Caroline Maglathlin $84,246.26

Lauren Finney $55,426.25

Tracy Goodwin $38,033.21

Emilie Bartolome $34,417.96

Lili Morton $34,103.03

Jean Caggiano $26,440.10

Julia Maidenbaum $23,521.31

Liz Wesley $21,951.07

Nicole Verhalen $21,382.00

Jenney Cohen $20,199.95

Kristin Thomas $20,153.92

Staci Acquasanta $19,814.23

Jennifer Donohue $19,788.43

Leigh Profit $19,021.44

Ophelia Chafigoulline $15,477.69

Annie Atienza $15,331.51

Naree Kim $13,745.04

Hillary Biggs $13,122.81

Denise Monaco-Marchewka $11,773.63

Juli Wilson $11,621.12

Sara Berman $11,503.55

February Merchandise Update KR Monthly EDIT – Sneak Peak

TOTMs from our Retail Partners & filled with styling tips to share with your Clients!

Starting next week, Tues, Feb 11th : TOTM items will be featured in the Catalog under -

KR Monthly EDIT

Monthly Fashion & Styling Guide for Keaton Row Stylists!

GET your look FEATURED IN THE KR EDIT: Create a Look using B&W items from the new “KR Monthly EDIT” category. Tweet @keatonrow your favorite look, #colorcombo

Example: “@keatonrow Styled this B&W #colorcombo look for drinks with my girlfriends! (link to lookbook here)”

Favorite Look will be featured in the KR EDIT: B&W Graphic Trend section.

       

KR Edit How to Get your Looks Featured!

Catalog Text Search

TIP: Use the Text Search + Sort by

Category for precise results!

NEW Tools & Features Creating Lookbooks – Faster & Easier!

NEW Tools & Features Creating Lookbooks – Faster & Easier!

Favorite Items Tab

TIP: Select to add to your Favorites tab!

Easily remove items or clear out of stock

selections!

Recently Used Tab

TIP: Use this tab for easy access to your most recently

used items!

Perfect for when you need to delete + rearrange items

within a Look!

NEW Tools & Features Creating Lookbooks – Faster & Easier!

NEW Tools & Features Creating Lookbooks – Faster & Easier!

Sort by Retailer

TIP: Quickly find items from specific retailers for your Clients!

Perfect to find items during

retailer promotions and sales!

Shop for Yourself + Add to Your Earnings!

TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?!

Shop directly from one of Your Lookbooks:

Just add items into your shopping cart and checkout! Your purchases will count towards your

monthly sales + commission!

Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl

CONTEST RULES: Net sales from 1/1-2/15, minimum of $2000. March 2014 ASOS tour dates to be announced soon.

10 Top Selling Stylists Win a private ASOS HQ Tour with Dani Stahl!

Winner(s) resides within the Tri-State area: Win a personal tour of the ASOS headquarters with Dani! Winner(s) resides outside of the Tri-State area: Win a $100 giftcard + personal, 1-on-1 Skype session with Dani to talk all things ASOS, Fashion & More!

Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl

TOP 10 SELLING STYLISTS WILL WIN!

Stylists that are in the lead…

Lili Morton

Emilie Bartolome Julia Maidenbaum

Kristin Thomas Nicole Verhalen

Caroline Maglathlin Jean Caggiano

Jen Donohue Stacy Gatto

2 weeks left to win – Contest runs through 2/15!

Our favorite Stylist Street Style Photos will be featured in each monthly issue of the KR EDIT! Show us your everyday style! Instagram your own personal style photos tagging @keatonrow with #krootd

Your Personal Style on Instagram Street Style & OOTD Photos

show us your INSTA-STYLE !

Your Favorite Valentine’s Day LB

Oscars of Lookbooks Vote for your Favorite Looks!

Your Favorite Stylist Street Style Look

Your Favorite #NewYearNewYou LB!

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And our winner is….. Lisa!

January TOTM #NewYearNewYou Instagram Contest Results

Stylist Recognition

LET’S CELEBRATE YOUR ACCOMPLISHMENTS!  

Top Stylists in January

Annie Atienza

20 Sales $6,124  

Emilie Bartolome

17 Sales $6,027  

Kristin Thomas

19 Sales $5,120  

Lili Morton

13 Sales $4,955  

Julia Maidenbaum

7 Sales $5,259  

Top Sales in January

Annie Atienza $6,124

Emilie Bartolome $6,027

Julia Maidenbaum $5,259

Kristin Thomas $5,120

Lili Morton $4,954

Nicole Verhalen $4,753

Caroline Maglathlin $4,143

Jean Caggiano $4,134

Stacy Gatto $3,458

Sara Berman $3,320

Bridget O'Keefe $3,003

Juli Wilson $2,983

Jennifer Donohue $2,829

Jenney Cohen $2,552

Lauren Finney $2,549

Veronica Taylor $2,168

Francine Park $2,121

Lindsay Smith $2,051

Brittney Taylor $1,940

Lisa Karst $1,742

Ophelia Chafigoulline $1,647

Veronica Taylor $2,168

Lindsay Smith $2,051

Net Sales of $3,500 +

KR Stylist Commission

Annie Atienza $6,124

Emilie Bartolome $6,027

Julia Maidenbaum $5,259

Kristin Thomas $5,120

Lili Morton $4,954

Nicole Verhalen $4,753

Caroline Maglathlin $4,143

Jean Caggiano $4,134

KR Stylist Commission

Stacy Gatto $3,458

Sara Berman $3,320

Bridget O'Keefe $3,003

Juli Wilson $2,983

Jennifer Donohue $2,829

Jenney Cohen $2,552

Lauren Finney $2,549

Net Sales of $2,500 +

KR Stylist Commission

Lisa Sligh $2,366

Veronica Taylor $2,168

Francine Park $2,121

Lindsay Smith $2,051

Brittney Taylor $1,940

Lisa Karst $1,742

Net Sales of $1,750 +

KR Stylist Commission

Ophelia Chafigoulline $1,647 Flora Feitel $1,637 Denise Monaco-Marchewka $1,469 Ashley Jones $1,311 Kendra Stanton Lee $1,205 Ellie Thompson $1,184 Alexandra Blount $1,122 Kate Leone $1,121 Angela Denae $1,053 Michelle Petreski $1,036 Crystal Gardner $1,017 Kristie Kyes $988 Leigh Profit $975 Madalyn Sidorov $865 Donna Blank $856 Leslie Melton $852

Net Sales of $800 +

New Stylist Training Calls Join for Exclusive Earnings & Incentives

Wed, February 12th

@ 5pm PST / 8pm EST

WEBCALL: http://www.anymeeting.com/emak1

KEATON ROW IS OFFERING

Personal Styling Online

CLIENT & STYLIST RELATIONSHIP Styling & Shopping Through Lookbooks

100% ONLINE

Save The Date �8pm EST | 5pm PST