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QUISMA
Location| Date, year
QUISMA In Europe
EstablishedIn the market since 06/2001 with>320 employees
PersonalThe company is led by thefounders and has a low employeeturnover
ConnectedSubsidiary of GroupM anda member of the WPP Group
FocusedOn successful, integratedperformance marketing
Germany Munich, Frankfurt, Düsseldorf, Spain Madrid, Italy Milan, Switzerland Zurich, Poland Warsaw, Netherlands Amsterdam, Austria ViennaGreat Britain London, France Paris, Turkey Istanbul, Belgium Brussels, MENA Dubai, Russia Moscow, Czech Republic Prague, Slovakia Bratislava, Sweden Stockholm
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Campaigns per year
>7,000
Agency affiliation [Ø, years]
3.9Age [Ø, years]
31.7
Supervised brands
>800Sectors/industries
26
Professional experience [Ø, years]
5.8
QUISMA In Numbers
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QUISMA In Good Company
Together we set new standards in media.
leading innovativeintelligent goal-drivenfast
A member of GroupM/WPP since 2007
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Inte
rest
ed p
artie
s
Clie
nts
In order to fully understand the customer‘s journey up to the final purchase, it is necessary to develop models that explore and analyse how contacts, channels and devices can be allocated in the future.
The Foundation
Awareness Consideration Conversion Loyalty
TV Newspaper OOH Radio
Reach BannerDisplay
Generic SearchGoogle/Yahoo
ApplicationiOS/Android
Brand SearchBing/Google
Brand SearchBing/Google
Price ComparisonDisplay/Google/Aff.
RetargetingDisplay/Affiliate
Reach BannerDisplay
Facebook AdsDisplay
ConversionOptimisation
Generic SearchGoogle/Yahoo
Targeted BannerRTB
VideoYouTube
Referral ProgramAffiliate/SOM
CouponingAffiliate/Mobile
Mobile
Online
Offline
QUISMA’s Customer Journey Analysis can holistically cover all media and channels.
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PRO
DU
CT
OFF
ER AU
DIEN
CE
QMPHi
gh-p
erfo
rman
ce
adse
rver
Analysis and
optimisation
Tracking and reporting
DCO
DATA
Retargeting
Attribution
Bid mgm
tRT
B
Technology Which Adds Value – QUISMA Media Platform
QMP - the core of an optimised consolidation of target audiences and products.
Customer Journey Analysis
A holistic customer journey analysis helps QUISMA find out, how effective and efficient all advertising channels really are.
This holistic model includes Conversion Attribution and Modelling showing all marketing activities and contributions.
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Alternative Conversion Attribution
Evaluation of all customer paths(Path to Conversion/Path to Non-Conversion)
Calculating interactions and interdependencies of all digital marketing channels
Consider all online and offline channels as well as external factors
Determine contributions and interdependencies
Campaign optimisation on the basis of budget allocations
The best possible allocation through
Conversion Attribution and Modelling
Conversion Attribution Modelling
All In One: Audience And Performance
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Audience Discovery
Customer
Awareness / Interest
Consideration
Conversion
Intention
Loyality
Display, SEA, SEO
Affiliate, SEA, SEO, Display
Retargeting, Affiliate, SEA
Search Retargeting
Retargeting,DCO
Data improves the relevance of ad delivery. And content improves data collected along every stage of the Customer Journey.
QMP: Any Target Audience At Any Time
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9The QMP collects, organises, analyses and manages millions of data sets.
Creating tailored and targeted audience profiles and segments.
Male 38 years Residence: Cologne Interested in: real estate and finance Net income: €4,500
Multi-channel Tracking With Cookie Interface
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Customer Journeys have multiple touch points
The last touch point before conversion
Cookie interface: Every conversion is appropriately assigned to the respective channel based on Conversion Attribution.
Before the final conversion a customer can interact with several channels. By utilising a single tracking platform we ensure the most appropriate allocation is
reached towards the end of the journey.
Performance Analysis
ConversionAttribution
7x Affiliate
2x SEA 1x Video
1x Display 1x SEO 1x Affiliate 3x Video 1x SEA 1x Direct
2x SEA 2x SEA 6x Display 2x Video
3x SEA 2x Video 4x Display 1x SEA 1x Display
Multi-channel Reporting
Propeller change to: "QMP provides insightful reporting on all campaign activities.
SEA SEO Social
Display Affiliate Email
Video
Website
With its multi-channel tracking function the QUISMA Media Platform (QMP) enables effective cross-channel campaign optimisation.
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QMP: One Platform With Many Functionalities
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12The QMP accompanies every stage of the campaign life cycle.
Regardless of the complexity of the campaign – the central setup of QMP minimises the initial planning phase before a client’s campaign starts.
Perform
ance
Analys
is Instant performance analysis on each level of a campaign (channel, publisher, individual placements) helps improve potentially underperforming elements of the campaign.
An overview of the campaign across various channels ensures a comprehensive evaluation of the overall performance.
Funnel analysis determines the efficiency of the pre-order path. Helping to analyse why and where users drop off as well as highlighting how to avoid user drop off.
Funn
el an
alysis
Setup
Multi-c
hann
el
Search Engine Advertising (SEA)
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QUISMA is a keyword advertising pioneer
Campaigns in 40+ countries. Over 85m active keywords.
Over 50 certified account managers, many of them multi-lingual.
Over1,500 Google accounts as well as over 6m active advertisement texts.
über 85 Mio. aktive Keywords
Success factor placement:
Most important search engines (Google, Bing, Yahoo)
Most important fields (search engine, context, content)
Most important devices(desktop, tablet, mobile)
Success factor know-how:
Over 10 years of experience Average customer relationship
> five years An individual industry know-how,
e.g. FMCG, eCommerce, automotive, pharmaceutical industries
Success factor efficiency:
State-of-the-art development and management tools
All tools can be integrated Comprehensive analysis and
reporting functions
Tools #SEA
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All levels of campaign performance are easily accessible by both the brand or agency contact, allowing them to recognise the optimisation potential even faster.
Overvi
ew P
latfor
m
Bid Man
agem
ent Bid management for
conversion and broad-range campaigns, as well as a full transparency over the adopted system regulations with extra reporting.
Higher quality, lower CPCs – compare actual search queries with key figures, and either add efficient keywords or eliminate inefficient ones.
Search
Que
ry To
ol
Produc
t List
Tool Keyword and AdText
templates for dynamic feed campaigns ensure the most up to date content (automatic update of product line and prices in the texts).
Search Engine Optimisation (SEO)
QUISMA makes SEO easy
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11 years of experience. 300+ different projects. Up to 50 k visits/day/client.
Pan-European optimisation. BVDW certified. Long-term customer relationships for a sustainable success.
über 85 Mio. aktive Keywords
Success factor optimisation:
All major search engines All specific services (maps, local,
video, shopping) Optimisation across all channels
and devices (in particular also mobile)
Success factor planning:
Well-structured measures Driven by our clients’ goals Constant ranking improvement Projectable implementation with
comprehensible steps
Success factor transparency:
Permanent monitoring of all individual factors
Guaranteed sustainable and quantifiable success
100% transparency without any hidden costs
Tools #SEO
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Track
ing
Compe
titor a
nalys
is
Web 2.
0-Mon
itorin
g
Rankin
g Mon
itorin
g
Measurement and evaluation: Tracking of all relevant SEO KPIs and evaluation of the channel‘s efficiency based on varied criteria: SUMA, keyword, clicks, leads, orders etc.
Monitor and compare key competitors.Permanent analysis of performance indicators for SEO and SEA: rankings, keywords, traffic-volume etc.
Monitoring of all Web 2.0 streams: Brand and domain names mentioned in social, blogs, news, forums etc.Allows one to quickly react with off-page optimisation.
SEO ranking monitoring of singular keywords incl. their search volume, changes in comparison to previous measurements, competition etc.
Display Advertising
With QUISMA, display becomes real-time advertising
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1,500+ campaigns per year. 300+ clients in >10 countries.
10 bn impressions per month. Traffic permanently optimised.
Access to 100 bn+ impressions per day.
über 85 Mio. aktive Keywords
Success factor security:
Flexible pricing (Low CPM, CPC or CPO)
All goals can be accomplished with display (reach, traffic, leads, orders)
Risk-free billing through performance models
Success factor technology: Success factor real-time:
Different ranges of inventory permanently available(exclusive, RTB, DCO)
Data-based delivery makes display real-time advertising
QUISMA Media Platform: High-performance AdServer with RTB and retargeting functions
Guaranteed and efficient delivery Data mining in targeting and
RTB Opt-out in compliance with
existing data protection laws
Tools #Display Advertising
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Severa
l SSPs
Auto op
timisa
tion
Monito
ring
Adjustable - A dashboard provides detailed information in every window. Window views can be later extracted as a chart or picture.
Dynamic and automatic real-time optimisation of ad delivery and bidding strategy for every campaign in accordance with specific goals based on actual performance.
Provides a complete overview of all campaign setup settings on several SSPs and Ad Exchanges in only a few clicks.
Different reporting features ensure individual campaign monitoring with maximum efficiency.
Dashb
oard
Affiliate Marketing
Partner for partner
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Campaigns in >10 countries. 40+ supervised programs.
Industry specialised account managers.
Conversion sharing function. Technical flexibility.Management of programs in 10+ different networks.
über 85 Mio. aktive Keywords
Success factor strategy:
Strategy based on relevant performance KPI
Optimisation conducted on a partner level before optimisation on program level
Transparent partner recruiting and reporting
Success factor experience:
Seven years of experience in strategy implementation and optimisation
Long-standing contacts with top publishers from all industries
Connection with all networks
Success factor technology:
Partner binding with no effort for the customer
PartnerNet for a direct and complete processing
Various tools to monitor traffic
Admini
strati
on
Tools #Affiliate Marketing
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Dashb
oard
Traffic
Mon
itorin
g
Produc
t data
A Customised dashboard ensures an overview of all connected networks and direct partners.
Comprehensive alert features via email and text offers optimally customised automated traffic monitoring.
Add new networks and direct partners without any effort for the client. Automated transaction processes ensure security and prevent numerical deviations.
Product data can be enriched in various ways and can be adjusted to the individual needs of networks and direct partners – without any effort for the client.
Conversion Optimisation
The performance boost for your traffic
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>5 different analysis methods. 3+ testing tools.
Google Analytics certified. Successful completion of every project.
Conversion increased by up to 70% per client.
über 85 Mio. aktive Keywords
Success factor endurance:
Constantly increasing your sales at a steady traffic
Conversion rates can always be optimised
It makes your traffic more efficient in the long run
Success factor testing:
Split testing optimises your live website
Constant testing An on-going optimisation cycle for
a sustainable increase in performance
Success factor monitoring:
Constant status measurement Monitoring with practical tools
(heat maps, element tracker)
Tools #Conversion Optimisation
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Easy, quick, and reliable – Running A/B tests to increase the CR of the website. Requires no work by your graphics and tech team
Percep
tion m
ap Faster and more
efficient Conversion Optimisation – Visualising the parts that the user perceives in the first decisive seconds
Comprehensive analysis of the data measured for every test variant. Immediate comparison of conversion rates possible without risking deviations
Real-ti
me rep
ort
Heatm
apFine-tuning Web designs with heatmaps displays which elements of the website attract the most attention and which parts should be optimised
Optimisa
tion t
ool
What Makes Us Different
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DEMAND SIDE PLATFORM
AGENCY TRADING DESK
RETARGETING SPECIALIST QMP
More than display: search, affiliate, CO, MI, social
Advertiser at the center
Brand safety scoring
One TAG (pixel) technology
DCO – cookie-basedreal-time advertising mediums
DCO – non cookie-based real-time advertising mediums
Dynamic retargeting incl. product feed management
Proprietary optimisation tools
Full costumer journey measurability
Large-scale prospecting
Facebook API integration
Results And Experience
We are the ones who...
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What our clients say about us:
… created the first private network for Vodafone in Germany.
… die erste Customer Journey-Analyse für E-Plus durchgeführt haben.
“QUISMA managed to find the right balance between efficiency and growth supervising our SEA campaigns in more than 30 countries. With the combination of state-of-the-art technology and the marketing managers’ long experience in our market segment we achieved sales growth far beyond our expectations.”
… managed the global PUMA FIFA World Cup campaign with full ecommerce integration in 76 countries.
Why QUISMA?
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VERIFICATION INVENTORY
AD SERVICE/RICH
MED
IA
COM
PLIA
NCE
BRAND MEASUREMENT
DYNAMIC CREATIVEOPTIMISATION
DATA
With the QUISMA Media Platform,QUISMA has a unique technology that perfectly combines delivery, tracking, buying, and comprehensive data mining.
By displaying all online channels QUISMA optimises the campaigns‘ performance across all measures.
Long-term customer relations prove that QUISMA generates sustainable added value with performance campaigns.
At QUISMA specialist experts implement individual measures.
Suchmaschinenoptimierung mit QUISMA, 02.November 2011
GermanyMunich, Düsseldorf, Frankfurt
QUISMA GmbHRosenheimer Straße 145 d81671 Munich
Contact: Johann Hermann Email: [email protected]: +49 89 4423820
BeneluxAmsterdam
QUISMA BeneluxKarperstraat 101075 KZ Amsterdam
Contact: Michel VreeburgEmail: [email protected]: +31 20 5757773
United KingdomLondon
QUISMA UK 26 Red Lion SquareLondon, WC1R 4HQ
Contact: Ellie Edwards-ScottEmail: [email protected]: +44 (0)207 1584501
SpainMadrid
QUISMA Spainc/ Norias, 92 28221 Majadahonda ( Ma)
Contact: Ignacio ArenillasEmail: [email protected]: +34 91 7361146
AustriaVienna
QUISMA Austria Wienerbergstraße 11/291100 Vienna
Contact: Nicola PohoralekEmail: [email protected]: +43 1 605550
ItalyMilan
QUISMA Italy Via del Mulino 420090 Assago (MI)
Contact: Ilaria ZamporiEmail: [email protected]: +39 23216371
PolandWarsaw
QUISMA Polandul. Zaryna 2B (budynek D)02-593 Warszawa
Contact: Magdalena MulengaEmail: [email protected]: +48 221133244
FranceParis
QUISMA France 32 rue Guersant75017 Paris
Contact: Nathalie PottierEmail: [email protected]: +33 1 70395963
SwitzerlandZurich
QUISMA Switzerland Josefstrasse 2128005 Zurich
Contact: Katharina GeldnerEmail: [email protected]: +41 444879140
QUISMA Offices
United Arabic EmiratesDubai
QUISMA Level 4, MAF TowerDeira City Centre
Contact: Newaz IslamEmail: [email protected]: +971 (0)501890020
TurkeyIstanbul
QUISMA TurkeyHarman Sokak Harmancı Giz Plaza34394 Istanbul
Contact: Öneş YaşayanEmail: [email protected]: +90 (0)212 2707886
BelgiumBrussels
QUISMA Jules Cockxstraat 8-10BE-1160 Brussels
Contact: John WittesaeleEmail: [email protected]: +32 (0)2 678 25 43
RussiaMoscow
QUISMA2 Tsvetnoy Boulevard127051 Moscow
Contact: Kazim Tahir-KheliEmail: [email protected]:
SwedenStockholm
QUISMABirger Jarlsgatan 50103 77 Stockholm
Contact: Jens HardEmail: [email protected]: + 46 8 507 575 50
Czech RepublicPrague
H1.cz - a QUISMA companyRozkošného 5150 00 Praha 5
Contact: David Špinar Email: [email protected] Phone: +420 234 299 800
Maximise Your Online Marketing Performance
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