Muhammad Fahad Saleem 1-FMS/BSAF/F15

Submitted to:Muhammad Atiq Ur Rehman

International Islamic University Islamabad

Presentation Plan: E-Commerce Introduction to Kaymu Overview of Kaymu History Seed Funding Target Market Objectives Conclusion

E-Commerce:

E-commerce (electronic commerce) is the buying and selling of goods and services, over an electronic network, primarily the Internet.

Introduction:

Kaymu : is an online market place founded in 2013, providing localized

C2Cand B2Cproducts in Africa, Europe and Asia. Work:

The platform lets buyers and sellers meet to make deals on new and used fashion items, mobile phones, jewelry and home appliances.

Overview of Kaymu:

One of the world’s biggest free online classified.

Unique platform for people to buy or sell items.

Kaymu is spread across all the major cities in Pakistan.

History:

Launched: Kaymu initially launched in Nigeria and Pakistan in

January 2013 and within 27 months opened operations in 32 other countries.

Seed Funding:

In January 2013, Kaymu received an undisclosed amount in seed funding from Rocket Internet and began operations in Nigeria and Pakistan.

Investors:Kaymu is backed by Rocket Internet. Rocket Internet oversees all of its business affairs in Africa through Africa Internet Group (AIG) which has shared ownership among Rocket Internet, MTN and Millicom.

Rocket Internet: The company was founded in Berlin in 2007 by three

brothers: Marc, Oliver and Alexander Samwer.

The aim of company is to builds online startup and owns shareholdings in various "copycats" of existing internet retail businesses.

Controversy: Kaymu, like other startups that belong to the list of companies

backed by Rocket Internet, has been criticized for its copy-and-paste model.

Rocket Internet takes business models that have succeeded in Europe and the U.S. and clones them in emerging economies.

Kaymu is one of such models, and has been described to copy the eBay model.

How engaged are visitors to kaymu.com?

Bounce Rate: 33.00% 

Daily Page views per Visitor: 4.90 %

Daily Time on Site: 18.00% 

Traffic Ranks:

Graph:

Bounce Rate Daily Page Views Daily Time On Site0

5

10

15

20

25

30

35

Competitors:

Search Keyword Traffic:

Which search keywords send traffic to this site?

Keyword Percent of Search Traffic

online shopping in Pakistan

16.36%

Kaymu.com 10.59%online shopping Pakistan 3.54%kamyu online shopping 2.39%Pakistan online shopping 1.76%

Target Market:

KAYMU target in market place and produced the products like:

MENS JEANS EID GIFTS SHURGS OF LADIES Men’s western clothing

Target Market:

KIDS and BABIES clothes. Women Eastern clothing. MEN wrist watch. WOMEN wrist watch

KAYMU mostly targeted youth’s product and also other products like cosmetics and fashion related.

Target Market:

KAYMU mostly targeted youth’s product and also other products like cosmetics and fashion related.

Youth’s products :Include joggers, leather, button, colour T-Shirt, round neck and leather T-Shirt etc.

Home appliances:Home and living like kitchen appliances, furniture, gardening.

Target Market:

The buying and selling of KAYMU also include mobiles, computers, jewellery, watches, electronics, like camera, and video gamming etc. Health and Beauty, Babies Toys, Books and Media, Food and beverages.

Objectives:

Awareness of the service. Awareness of the brand. Higher Market Share. Beating the competitors and remain at top.

Conclusion:

In the network economy, which theories have an impact on building trust in e-commerce Web sites?

Four economic theories have been described that impact the level of trust in e-commerce Web sites, namely transaction cost theory, agency theory, lock-in and switching costs, and network externalities.

Conclusion:

Which factors influence trust when building an e-commerce Web site?

Brand. Navigation. Fulfillment. Presentation. Technology. Security.

Conclusion:

How we organize business revenue?1. Advertising Revenue Model:Fees are generated from advertisers in exchange for advertisements, which is ultimately the classic principle among the revenue models besides sales.

2. Subscription Revenue Model:Users are changed a periodic ( daily, monthly, or annual ) fee to subscribe to a service. Many sites combine free content with present membership i.e. subscriber or member only content.

Conclusion:

3. Transaction fee Revenue Model:The revenue is generated through transaction by the customer paying a fee for a transaction to the operators of a plate form.

4. Sales Revenue Model:The main benefit of the customer is the convenience, time saving, fast information etc.

Thank You