kawo chinese social media case study: fivb
DESCRIPTION
With the help of the KAWO (kawo.com) platform, FIVB soon hits 100K fans on Chinese social media in only 90 days...surpassing their Facebook fans.TRANSCRIPT
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CASE STUDY International Federation of Volleyball (FIVB)
Spiking Chinese Social Media
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China’s women's volleyball was the first ever
Chinese sports team to be successful on the
world stage. As a result, the national team
has a large following in China.
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The International Federation of Volleyball
(FIVB) is the official international governing
body for Volleyball.
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But they had no presence on
Chinese social media...
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With an increasing amount of matches and
tournaments in China, FIVB approached
KAWO to help establish their brand
awareness.
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Their Facebook page has been around for 4
years, with engaging content and a strong
fanbase.
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In only 90 days, their fans on Chinese social
networks soon surpassed that, with 100K fans
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Not only did KAWO’s platform aggregate,
translate, & post FIVB’s rich Facebook
content...
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Mediapromoted accountin Chinese media
Designredesigned profileson Sina & Tencent
Contestsran contests to
engage fans
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But we also used
to drive and grow social engagement
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We then ensured China’s two biggest social
networks Sina & Tencent Weibo featured
FIVB updates to their Sports News section
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We also designed profile and background images to make FIVB more appealing and
relevant to Chinese social media
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We launched contests and campaigns to
drive awareness and gain virality: winners
got signed volleyballs from Chinese volleyball
champions
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Resulting in a dramatic increase in fans & engagement
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By bridging the Chinese social media gap,
KAWO was able to establish FIVB as the
official body in China, boost their followers,
and give FIVB a way to communicate with
them!
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