Photo: The Nyaka AIDS Orphans Project

welcome

Announcements

Blissful Experience 2 min

Weekly Update Nicola 15 min

Other Update Kevin 10 min

Presentation Courtney 20 min

Other Update Donna 10 min

Presentation Phil 20 min

Calling in? 202.330.4040 or bluejeans.com/2023304040

Why Online Fundraising? (15 mins)

How to Fundraise Online?

Network Mapping + Activity (30 mins)

Break (15 mins)

Telling your story + Activity (30 mins)

Activating donors (20 mins)

Lunch (45 mins)

Introduction to GlobalGiving (20 mins)

How to join GlobalGiving + Activity (25 mins)

Questions & Networking with Karma Sherpa (1 hour)

Agenda

INTRODUCTIONS

Who is Mihika?!

Indian

Peace and Conflict

Field Travel

Organizations Visited:

14

Distance Travelled:

2284 km

Cities/Villages:

8Photo: The Earth Trust, Nilgiris, Tamil Nadu

India Field Intern

South India, May 2016

26 Organizations

3 workshops

1 amazing country!

Nepal Field

Traveler

May- August 2017

Marlena is the Content Marketing

Manager at GlobalGiving. She tells

stories about our partners and is the

editor-in-chief of Learn, an online

library of tips, tools, and resources for

nonprofits. She has more than a

decade of experience in nonprofit

marketing, fundraising, and

journalism, and a master's degree in

international and intercultural

communications

What has your experience been like? What do you know about

crowdfunding? What do you want from online fundraising?

Are you currently fundraising online?

Basics of Online Fundraising

WHAT IS ONLINE FUNDRAISING?

“The power of

crowdfunding isn’t in the

funding, it’s in the

crowd.”

MARI KURAISHI

WHO IS THE CROWD?

Online fundraising and

crowdfunding should be

used in collaboration

with your other

fundraising tools.

Another tool in your toolkit

1. Access more money

2. Build relationships with your network locally + globally

3. Build trust and credibility

4. Expand your network of supporters

5. Share your impact!

Goals: Offline or online are the same

WHY FUNDRAISE ONLINE?

LocalOffline fundraising is limited

to a geographic area, or the

cost of having a global

physical presence.

OFFLINE

Global

ONLINE

Going online opens networks up

to a global scale quickly,

cheaply, and efficiently.

HOW DO I START?

Set SMART goals and

decide how online

fundraising +

crowdfunding best fits

into your work.

Strategize

Pick a platform, check

out your and their

calendar, and get

started.

Plan

Reach out to your

networks, cultivate

your relationships,

create content, and

develop stories.

Network + Create

Create a content

calendar, send

emails, thank your

donors, and act on all

the hard work you’ve

done.

Share + Act

Reach out to your

networks, cultivate

your relationships,

create content, and

develop stories.

Network + Create

Network Mapping for Nepali Organizations

Nepali banking system does not allow you to make transactions

online! This means that its impossible

for you to ask your networks IN NEPAL to give online

BUT We can focus on creating and building a network OUTSIDE

Nepal!

WHO IS IN YOUR NETWORK?

Who is giving to your organization? Note their patterns and why they

give. Your best advocates and supporters are the ones that already

exist.

Who Supports You Now?

Family Friends Colleagues

NeighboursCommunity

LeadersPrevious Donors

“If you are registered

as a NGO in Nepal,

you either already

have some

international aid or

you have a serious

plan to get some”

-Karma Sherpa

The Small World

Ask them to spread the work about your

organization through…

Build on your already created

networks and relationships!

Emailing their contacts

Sharing on Social Media

Sharing their Nepal specific

donors with you

Engaging your volunteers

..and their networks

New international partnerships

Do you have people you don’t know giving to your organization? Are

there first-time donors? These individuals represent opportunities to

grow your network, but first you need to engage them!

Who Could Support You?

Don’t be afraid to think outside of the box!

Your network is bigger than you think!

• Board members

• Diaspora (especially in

India!)

• Local Business owners

• Leaders in the industry

• Religious Institutions

• Community Foundations

• Alumni

• Volunteers

Draw a map & ‘value’ your network

What can they each provide?

A C T I V I T Y

1. Map your current network.

2. Map your potential network.

3. With a partner, brainstorm ideas to reach your potential network.

4. Share your learning with the group.

Network Mapping

15 Minute Break

storytelling to change the world

With Marlena

WHY DO STORIES MATTER?

• Part of human DNA

• Central to the human experience

• Communicate many ideas

• Connect people

How have stories influenced you? Why do you work for a

nonprofit?

• Setting

• Inciting Incident

• Protagonist

• Antagonist

Story Elements

Stories are typically

broken into:

• Act 1 (Beginning)

• Act 2 (Middle)

• Act 3 (End)

Story Parts

“Communicate what your mission is and you have an audience. Communicate your why, and you’ll have

collaborators. Beginning with the why means that you’re clarifying: Why did your organization begin this Hero’s

Journey? What is the problem your organization has set out to solve?”

D A N P O R T N O Y

Imagine your organization fights malaria in Africa. Your setting is:

• Communities in Africa with extreme poverty

• The 21st century where many people don’t have to worry about

malaria

• A world marked by growing inequality

The Setting

Imagine your organization fights malaria in Africa. Your inciting incident

could be:

• Your founder lost a child to malaria

• There was a malaria outbreak

• A medical breakthrough created new possibilities

The Inciting Incident

Imagine your organization fights malaria in Africa. Your protagonists

could be:

• Your founder

• The people you serve (children, mothers, fathers, etc.)

• Your donors

The Protagonist (aka the Hero)

Imagine your organization fights malaria in Africa. Your antagonist could

be:

• Mosquitos

• Poverty

• The cost of mosquito nets

The Antagonist (aka the Villain)

Once upon a time, there was a widower who married a proud and

haughty woman as his second wife. She had two daughters, who were

equally vain. By his first wife, he’d had a beautiful daughter, who was a

girl of unparalleled goodness. The stepmother and daughters forced the

first daughter to complete all the housework. When the girl had done

her work, she sat in the cinders, which caused her to be called

“Cinderella.”

Stories include facts and opinions.

• There was a widower who married a woman as his second wife.

• She had two daughters

• He had a daughter

• The daughter did the housework

Kind of boring, right?

The facts:

Include only facts and statistics

Address the “what” and ignore the why

Forget to identify a protagonist and

antagonist (whether a person, a thing, or

a circumstance)

Neglect to position your donors as heroes

in your story

DO THIS: DON’T DO THIS:

Describe the setting, inciting incident,

protagonist, antagonist (essential

elements of compelling stories)

Break stories into parts: beginning,

middle, end

Answer the “why”

Infuse your story with emotions and

opinions

O B J E C T I V E

Let’s tell your Hero Story!

Based on what you know about stories, determine:

• The setting

• The inciting incident

• The protagonist

• The antagonist

A C T I V I T Y

1. Is your mission statement or founding story told as a Hero’s

Journey? What changes could you make to adhere to this frame?

2. Examine the last story your nonprofit told (e.g., an annual

report, blog post, or newsletter). Does it have a setting? An

inciting incident? A protagonist? Antagonist?

3. How are you communicating your story? On your website? On

social media? What could you do differently?

How does your nonprofit tell its story?

shareyour

takeaways

Create a content

calendar, send

emails, thank your

donors, and act on all

the hard work you’ve

done.

Share + Act

ACTIVATE YOUR DONORS

43%Overall donor

retention

64%Repeat donor

retention

23%New donor retention

Be sure to thank your

supporters—new and old

—for their gifts.

Thank you notes

Show your appreciation for all the things your supporters are doing

to help your organization. Send them personal, prompt, and sincere

thank you notes. Engage them!

Always Thank Your Donors

…versus speed when they are being thanked by the organization to

which they gave. Pay attention to what they gave to, if they’ve given

before, and ask them why they give!

50% of donors prefer personalization …

Updates & Stories

Remind donors who

they gave to and why.

Let them know the

progress that’s been

made. Don’t forget to

include a call to action!

56%of individuals who respond to a

nonprofit call to action cite

being motivated

by compelling storytelling

Your emails, your social media, how you talk to a stranger, how to

convey your work to a funder or board member.

Your story shows and shares your organization’s impact.

Stories can be used everywhere

A C T I V I T Y

45 mins Lunch!

Pick a platform, check

out your and their

calendar, and get

started.

Plan

AboutGlobalGiving

WHO WE ARE

GlobalGiving is the first and largest global crowdfunding community that connects

nonprofits, donors, and companies in nearly every country around the world. We make it possible for

local organizations to access the funding, tools, training, and support they need to become more

effective and make our world a better place.

Our Founders

Mari Kuraishi +

Dennis Whittle

Always Open

Never

Settle

Committed to WOW

Listen, Act, Learn. Repeat.

$268mDollars donated

through

GlobalGiving

15Years operating

+600kDonors giving

through

GlobalGiving

+17kProjects funded on

GlobalGiving

166Countries

191Corporate Partners

HOW MUCH DOES IT COST?

15%The GlobalGiving Fee

We’re working to drive more funds to your

project, making up for our fee

and then some.

Last year GlobalGiving drove an additional $10

million to our partners!

0%With this extra money, the typical GlobalGiving

partner had a 0% net fee in 2015.

For every $15 that goes to the GlobalGiving fee, we drive, on average, an

additional $20 to the nonprofit!

FEATURES + BENEFITS

We’re here to support our

nonprofit partners with

everything from helping you

navigate your account to

developing an online

fundraising strategy.

One-on-one Support

GlobalGiving works hard

to introduce new donors,

new corporate partners,

and new organizations to

the community.

New Networks

Thank you note tools,

donation management,

project report sends, and

much more—GlobalGiving

offers numerous ways to

help you develop donor

relationships.

Donor Tools

GlobalGiving is here to

do more than process

your donations—we’re

here to offer you access

to ideas + information!

Training + resources

To help our partners

activate their networks

we offer a calendar of

campaigns every year

with matching days,

photo contests, and

much more!

Campaigns

With thousands of nonprofit

partners, we’re working to

build a community of

collaboration and information

sharing.

Community

Tax benefits for UK & US donors

Assured legitimacy

Corporate Programmes

Mobile-friendly website & giving

GlobalGivingmarketing

Disaster Relief Campaigns

How to JoinGlobalGiving

THE GLOBALGIVING ACCELERATOR

The Accelerator is a time-bound fundraising campaign that will lead

an organization to become a full-time partner on GlobalGiving once

they have raised $5,000 from 40 donors.

It’s designed to support organizations to succeed in crowdfunding

through one-on-one support, online trainings, and great tools!

So what is the GlobalGiving Accelerator?

For the three weeks prior to

the Accelerator,

GlobalGiving provides

online trainings sessions,

calls, and email support to

help you succeed.

GlobalGivingsupport

Our Facebook community

of Accelerator participants,

GlobalGiving staff, and

past graduates all work

together to help you

succeed.

Community Support

Click “Join” on the

GlobalGiving website

and start your

application.

We’ll ask you for some

organization

documents.

STEP 1: Submit your Application

After your application

has been approved by

our vetting team, post

a project telling your

story.

STEP 2: Post a

Project

Once accepted, you’ll join

one of GlobalGiving’s

Accelerator fundraising

campaigns to raise $5,000

from 40 donors. Graduate

and become a full time

partner! You can do it!

STEP 3: Participate

in the Accelerator

SUBMIT YOUR APPLICATION

www.globalgiving.org/apply

Program Materials

Letter of Reference

Certificate of Government Registration

Founding Document

Financial Documents

Disbursement Information

POST A PROJECT

Create your project page

PARTICIPATE IN THE ACCELERATOR

Training Crowdfunding Rewards

Sample Training Schedule

Module 1 – SMART Goals

Module 2 - Storytelling +

Calendar Planning

Module 3 - Network Mapping +

Advocates

Module 4 - Social Media + Email

Marketing

After training, start crowdfunding!

$5,000+Dollars

40+Donors

We’ll provide matching funds and bonus prizes

This will help motivate you and your donors!

WHAT HAPPENS WHEN WE SUCCEED?

You become a full-time community member on GlobalGiving!

Press release about your

success

Promotional Toolkit

Featured in a GlobalGiving

email campaign

Featured on GlobalGivingsocial media

Certificate of completion

Access to GlobalGiving’s

whole platform!

• Donor management +

communication tools

• Academies + trainings

• Fundraising campaigns

• Corporate partnerships

• Reputation building

and visibility

Full Partner Benefits

After training, start crowdfunding!

A C T I V I T Y

• What title would you use for your page?

• What kind of photo would you use and why?

• What would your fundraising target be?

• What would you include in your summary? Use your organisation’s mission

• What Challenge are you trying to combat? Be Specific!

• What are you doing to combat the problem?

• What long-term impact are you trying to achieve?

Design Your Project Page - Handout

Questions?

Ready to Join GlobalGiving?

Visit GlobalGiving.org/join to get started.

Karma SherpaCo-founder, The Small World

thank you

GlobalGiving.org | 877.605.2314 | projecthelp@globalgiving.org

Set SMART goals and

decide how online

fundraising +

crowdfunding best fits

into your work.

Strategize

Setting SMART Fundraising Goals

WHAT IS A SMART GOAL?

• Specific

• Measurable

• Action-Oriented

• Realistic

• Time-Bound

SMART is an acronym:

“S”Your goal should be Specific

NOT SPECIFIC

• Raise $10,000

• Have 100 donors

• Increase “followers” to 35,000

SPECIFIC

• Raise more funds

• Engage more donors

• Have more “followers”

“M”Your goal should be Measurable

NOT MEASURABLE

• Increase subscribers by 50%

• Raise $50,000

• Acquire 25 new recurring

donors

MEASURABLE

• Have more email subscribers

• Raise a part of our budget

• Increase recurring donors

“A”Your goal should be Action-Oriented

NOT ACTION-ORIENTED

• 3% of newsletter subscribers

open our email

• 35 Facebook followers share

our fundraising campaign post

• Accrue an NPS score of 25 for

donor satisfaction

ACTION-ORIENTED

• Increase newsletter readership

• Create a viral Facebook post

• Make donors happy

“R”Your goal should be Realistic

NOT REALISTIC

• Raise $10,000

• 44% of our subscribers open

our emails

• Get 25 new donors

REALISTIC

• Raise $10,000,000

• Have 100% of our subscribers

open our emails

• Get one new donor

“T”Your goal should be Time-Bound

NOT TIME-BOUND

• Raise $15,000 by Dec 31

• Get 25 new donors during the

Year-End Campaign

• Acquire 600 new Facebook fans

by end of Q3

TIME-BOUND

• Raise $15,000 ASAP

• Get 25 new donors

• Get to 600 Facebook fans

SMART is… Specific Measurable

Action-Oriented Realistic Time-Bound

WHY SET SMART GOALS?

SMART Goals

• Provide focus,

direction, and

accountability

• Allow for milestone

checks and

strategic pivots

• Make for better calls-

to-action to donors

A C T I V I T Y

1. Draft 2-3 SMART online fundraising goals

2. Share your goals with a partner; verify your goals meet the

SMART guidelines.

3. What challenges did you have in creating your SMART

goals? How do these differ from the goals you made in the

Introduction Activity?

Develop SMART goals.

Creating your Content

TELL YOUR STORY

Stories should contain a

single, compelling

character that is relatable to

the audience and who is

comfortable relaying

specific details, memories

and experiences.

An Effective Character

Authenticity

Stories should show—rather

than tell—the audience about

the character’s

transformation, using rich

details and featuring the

character’s own voice,

without jargon.

Stories should chronicle

something that happens—

an experience, a journey, a

transformation, a discovery.

Trajectory

Stories should convey

emotions that move people

to act, and marry these with

clear, easy-to-find

pathways to get them to

those desired actions.

Action-Oriented Emotions

A Hook

Stories should capture the

audience’s attention as

quickly as possible, giving

them a sense of whose story

it is and what’s at stake.

A C T I V I T Y

1. Break into groups of two.

2. Have one partner tell a story about a constituent impacted by

your organisation. (2 min)

3. Share feedback on what you found most compelling about the

story, and what could have strengthened the story. (2 min)

4. Switch roles.

What makes an effective story?