Engaging the Knowledge

Worker using Interactive Intranets

The Knowledge Worker

Knowledge Worker• Works with ideas;• Needs to be measured and managed

differently;• We used to manage for standardisation, now

we manage for aggregation;

Collaboration and Innovation are the future currency of business

21st Century Innovation is about Management Innovation

The Principles of Management Innovation

Collaboration and

Wealth Creation

Frontline Capability

Empowered to act in the interests of the organisation

Agility

Adaptable, innovative communities of purpose

Engagement

Willing to act in the interests of the organisation

- Prof Gary Hamel - The Future of Management

- McKinseys - Mobilizing Minds

What is Enterprise 2.0?“Web 2.0 is a transformative force that’s propelling companiesacross all industries towards a new way of doing businesscharacterised by harnessing collective intelligence, opennessand network effects.”

- Gartner Group

The Interactive Internet (or web 2.0 or social media) is a two

way web based communication tool for engaging withenvironments, clients, employees and other stakeholders.

The web is no longer used as a “push” communication; it hasbecome a strategic asset to the organisation to capture andleverage competitive advantage.

- Digital Bridges

Enterprise-wide

Competitive Advantage

Any industry which employs knowledge workers is competing for talent– Competitive advantage is achieved

through • Talent attraction and retention• Employee engagement• Empowering people• Innovating the way we manage

Interactive Intranets

• What are they?

• What can they be used for?

• How do we build them?

• How do we get employees to use them?

• How do we measure their effecacy?

What is an Interactive Intranet?

• Internal web based tool which forms the strategic backbone for sharing information, communicating and collaborating

• Employees and Groups have their own profiles

Interactive Intranets

General Intranet Vision Mission, About Us, From the CEO’s Office

MarketingInternal Comms

Corporate Image

HRLeave FormsPerformance Management

FinanceBudgetingReporting

Departmental Intranets

Interdepartmental communication

Personal Profiles

Business to employee

comms

Brand Manager Community of

Interest

My BlogContact detailsQualifications Experience

PhotoAwards

Individual Profile

Public– Contact details– Experience– Awards and recommendations– Thought Leadership blogs– Groups and forums

Private– Performance Management Dashboards– Leave

Communities of Interest

Examples – HR Practitioner's COI– Performance Management COI– EXCO COI

Content– Trends and News Articles– Online Discussions– Conferences and Events

What else can Interactive Intranets be used for?

• Project Management

• Document Sharing

• Rewards and Recognition

• Innovation and Collaboration

• Knowledge Management

• Entrench Process and Workflow

Customised multi level communication

What are the benefits?

• Geographically Unfettered

• The small BIG organisation• Employees can collaborate and

learn from each other• Businesses can listen and respond• Visible transparent context based

communication• Corporate memory is retained

Key Areas of Consideration

• Strategic Alignment

• The role of Process

• Easy Complexity

• It is owned by the entire organisation

• Community Management

• Technology Adoption

• Permanent Beta – CANEI principle

Strategic Alignment

• What is the “to be”?– Vision, Mission, Roadmap, Destination

• What are the numbers?

• What are the strategic processes, resources and assets?

• How must they be configured to deliver on the strategy?– At a functional level and across functions

Easy Complexity

Enterprise wide Strategy

User Adoption

Process Engineering

Digital Communication

Search Optimisation

Search Optimisation

User Requirement Specifications

User Requirement Specifications

Functional Specifications

Functional Specifications

Community Management

Community Management

Content Generation

AdministrationRevenue Modelling

CollaborationCollaboration

Project Management

Budgeting

Integration

Community Management

• Avatar

• Content Architecture and Generation

• Blog

• Forum Management

• Digital Events, competitions etc.

• Trends

• Feedback

Technology Adoption

Ease of Use - Follow organisational process

Usefulness- Align with Organisational Strategy

Make the user look good-Personal Profiles- Ability to demonstrate talent

Budgeting

• Items to budget for:– Digital Strategy and Specification

Development (mapping processes and user requirements to strategy)

– Develop, test deploy etc.– Maintenance, technical – Manage – dedicated or outsourced

resources– Performance Improvement Points

Measurement

• Quantitative– # of users– Cost of sales– Reduction in bandwidth required– Attrition levels

• Qualitative– Employee Satisfaction Indexes

Contact Kate Elphickkatee@digitalbridges.co.za

Mobile 083 250 8558www.digitalbridges.co.za

Questions