Kaldewei survey: What makes the perfect bathroom?Many people want to change their bathrooms – but everyone’s idea of a dream bathroom is different.

KALDEWEI, Ahlen, September 2018. – We all have a different image of what our dream bathroom looks like ideally, most of us would make change the room layout, the bathroom solutions and the overall aesthetics – as revealed by the the Forsa survey, conducted for Kaldewei.1 At the top of the wish list: 75% of interviewees would like a floor-level shower. There is also huge demand for a bright, cheerful bathroom, space for a bath and shower, and perfectly coordinated bathroom solutions – ideally made from a high-quality material.

Room layout: Clever planning is essentialIt’s a good time for flexible bathroom solutions: more than 68% of interviewees prefer a bright, cheerful ambience in their bathroom as well as 62% wanting space for both a bath and shower. Given that most bathrooms are small, this presents a challenge to almost half of those surveyed. What the majority of interviewees most disliked was the size of their bathroom. The answer could be flexible bathroom solutions that come in many different shapes and sizes, so that they can be placed anywhere in the room, making optimal use of the available space, be that freestanding or built-in as well as models that combine bathing and showering in one.

The top dream bathroom solution: a floor-level shower According to the Kaldewei survey, 75% of interviewees desire a floor-level shower, making this the undisputed number one feature of a

1 On behalf of Kaldewei, Forsa interviewed 1,000 Germans aged 18 and over (survey period: 6–15 October 2017)

dream bathroom. Enamelled shower surfaces such as the Kaldewei Conoflat open up the room and create scope for design due to them being flush to the floor. In addition, in smaller bathrooms, light, warm colours and organic lines for shower surface, bathtub and washbasin that create a cosy atmosphere are desirable.

In demand: perfectly coordinated, high-end bathroom solutions The Kaldewei survey reveals that, 55% of interviewees prefer perfectly coordinated bathroom solutions and 55% want high-end materials. Ideally, people want a shower surface, bathtub and washbasin that are aesthetically pleasing , using high-quality materials that perfectly harmonise in terms of designand a single material. This is what Kaldewei calls a “Perfect Match”. In the survey, 33% of interviewees reported problems with limescale and 15% with mould. Hygiene tests have proved that superior bathroom solutions made of Kaldewei steel enamel with their glass-hard, non-porous surfaces are more hygienic and easier to clean than conventional acrylic products or tiled showers.

Personal comfort: more storage space or anti-slip finishesThe survey on what makes a dream bathroom versus the reality also shows that personal comfort is important with 30% of interviewees wanting, more storage space and 19% wanted reduced slip risk. These are wishes that are easily fulfilled by the generous surrounds of the Cono and Centro washbasin solutions and Kaldewei’s Secure Slip anti-slip finish. “In developing products, it has always been important for us to know how people live and what they want,” says Arndt Papenfuß, Kaldewei’s Director Marketing. “With a wide range of individual, perfectly fitting bathroom solutions made of superior steel enamel we now inspire not only builders but also architects and

bathroom professionals to find the perfect solution that users will delight in every day – regardless of the size of the bathroom or how individual their needs are.”

About KALDEWEI100 years of KALDEWEI - since 1918, and for over four generations, Franz Kaldewei GmbH & Co. KG has become a global partner for iconic bathroom solutions made of superior steel enamel. With a portfolio of over 600 shower surfaces, washbasins and bathtubs, the premium manufacturer provides perfectly coordinated solutions for project business and private clients – featuring a uniform material throughout and harmonious design. The company collaborates with renowned international design firms and has received over 150 awards. For its unique brand management, KALDEWEI has been recognised with a gold German Brand Award. In 2018, a long-term partnership was launched with WWF, the nature and environmental conservation organisation. KALDEWEI is supporting the WWF marine conservation programme that is devoted to reducing plastic waste in our oceans.

Source: Franz Kaldewei GmbH & Co. KG. Copy requested.

Press contacts:

Franz Kaldewei GmbH & Co. KG Tel. +49 2382 785 210Laura Prell Fax +49 2382 785 8210PO Box 1761 laura.prell@kaldewei.de59206 Ahlen, Germany www.kaldewei.com

achtung! GmbH Tel. +49 40 450 210 888Straßenbahnring 3 kaldewei@achtung.de20251 Hamburg, Germany www.achtung.de

UK press contact:

Esprit Media Ltd. Tel. +44 1428 788 098Karen Brooks karen@espritpr.comStephanie Edwards-Morgan stephanie@espr itpr.com The Old Chicken ShedKiln Cottage, Kiln WayGrayshottHampshire, England

Further information and illustrations are available from Kaldewei’s virtual press office: www.kaldewei.com

Images and captions:

1_Kaldewei_Survey_Dream_Bathroom

Image source: KALDEWEI

A new representative survey commissioned by Kaldewei reveals which bathroom wishes can be realistically fulfilled: of those surveyed, 75% of interviewees would like a floor-level shower. Other wishes; included a bright, cheerful ambience, space for both a bathtub and shower, and perfectly coordinated bathroom solutions, ideally made from a high-quality material.

2_Kaldewei_Study_What_Upsets_People

Image source: KALDEWEI

The survey on bathroom dreams versus reality also shows that personal comfort is important with 30% of interviewees wanting, more storage space and 28% wanting fewer barriers. Many interviewees, 33% have problems with limescale and 22% complained that bathroom cleaning requires too much effort.

3_Kaldewei_Conoflat

Image source: KALDEWEI

According to the Kaldewei survey, 75% of interviewees want a floor-level shower, making this the undisputed number one feature of a dream bathroom. Enamelled shower surfaces such as the Kaldewei Conoflat open up the room and create scope for design.

4_Kaldewei_Meisterstueck_Centro_Duo_Superplan_Centro

Image source: KALDEWEI

In the survey, 62% of interviewees would like space for both a bathtub and a shower. Given that most bathrooms are small, this presents a challenge. The answer could be flexible bathroom solutions that come in many different shapes and sizes, so that they can be placed anywhere in the room, making optimal use of the available space. The Meisterstück Centro Duo and the matching undercounter Kaldewei Centro with rounded corners save space and have plenty of room for storage.

Products shown: Meisterstück Centro Duo bathtub, Superplan shower surface, Centro washbasin

5_Kaldewei_Centro

Image source: KALDEWEI

30% of interviewees would like more storage space in the bathroom. The Centro washbasin solution easily fulfils this wish with its spacious surround.