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A Project Report

On

“Sales of Document Management & Cloud services of SoftAge InformationTechnology Limited”

BY

Kabeer Bhatia

MBA – M&S Class of 2012-14

Under the Supervision of

Pooja Sehgal Tabeck

Asst. Professor Department of Marketing & Retail

In Partial Fulfillment of the Requirements for the Degree of

Master of Business Administration – Marketing & Sales

At

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH

SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2013



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DECLARATION

Title of Project ReportSales of Document Management & Cloud services of SoftAge Information Technology

Limited.

I Kabeer Bhatia hereby declare

That the work presented for assessment in this Summer Internship Report is my own, thatit has not previously been presented for another assessment and that my debts (for words,

data, arguments and ideas) have been appropriately acknowledged that the work

conforms to the guidelines for presentation and style set out in the relevantdocumentation.

Date: ………

Kabeer Bhatia

A0102212107MBA – M&S

2012-14



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CERTIFICATE

I Pooja Sehgal Tabeck hereby certify that Kabeer Bhatia is student of Masters of

Business Administration – marketing and sales at Amity Business School, AmityUniversity Uttar Pradesh has completed the Project Report on “Sales of Document

Management & Cloud services of SoftAge Information Technology Limited” under

my guidance.

Pooja Sehgal Tabeck

Asst. Professor

Department of Marketing & Retail



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ACKNOWLEDGEMENT

I take this opportunity to express my deep sense of gratitude to all those who havecontributed significantly by sharing their knowledge and experience in the completion of

this project work. I would like to express my gratitude to SoftAge Information

Technology Ltd. and Mr. Mithun Kumar (Senior Business development Manager) who

really motivated me and helped me to gain knowledge of real market situation.

I am also thankful to the staff of SOFTAGE INFORMATION TECHNOLOGY LTD. for

cooperating with me.

I would like to express my heartfelt gratitude towards my faculty Pooja Sehgal Tabeck

for extending his knowledge regarding essential for the project. This project would have been mere idea without a form or content without his constant support and feedback.

Kabeer Bhatia

A0102212107MBA – M&S of

2012-14



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TABLE OF CONTENT

List of figures……………………………………….…………………………………..vi

List of tables……………………………………………………………………………vi

Abstract………………………………………..……………………………………....vii

Purpose of study………………………………………………………………………viii

Chapter 1: Introduction………………………………………………………...………..1

1.1 Industry Profile…………….………………………………………….….…..2

1.2 Company Profile……………..……………………………………….......…..3

1.3 Milestone Achieved…………………………..……………………….....…...4

1.4 Services on offer…………..………………………………………………….51.5 SWOT Analysis……………………………………………............................7

Chapter 2: Literature review………………………………………………….………….8

Chapter 3: Research Methodology……………………………………………………..12

3.1 Research Methodology……………………………………………………...13

3.2 Research Design………………………………………….….........................13

3.3 Sample & Sampling technique ……………………………….......................13

3.4 Sample Size………………………………………………………….............14

3.5 Sample Frame………………………………………………………………..14

3.6 Data Collection…………. ………………………………..………………....15

Chapter 4: Data Analysis………………………………………………………………..16

4.1 Data Analysis and interpretation……………...…………..............................17

4.2 Limitations…………………………………………….…………………….28

Chapter 5: Recommendations & Conclusions……………….…………...…………….29

5.1 Recommendations…………………………………………………………..30

5.2 Conclusion…………………..………………….…………………………...31

Chapter 6: Bibliography and Reference…………………….………………………….32

Annexure 1: Questionnaire………………………….………………………………….35



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LIST OF TABLES

TABLE NO.

TABLE NAME PAGE NO.

1 Knowledge of Document management in SME Sector 17

2 Number of documents processed on a daily basis in SME Sector 18

3 Preferred companies for digitizing 19

4 Businesses having separate IT department 20

5 Awareness of Cloud 21

6 Separate Manpower for digitizing documents 22

7 Ways to Backup 238 Gains Trust 24

9 Apt Pricing 25

10 Major Concerns 26

11 Businesses for future association 27

LIST OF FIGURES

FIGURE

NO

FIGURE NAME PAGE NO.

1 Knowledge of Document management in SME Sector 17

2 Number of documents processed on a daily basis in SME Sector 18

3 Preferred companies for digitizing (Bar Graph) 19

4 Preferred companies for digitizing (Pie Chart) 19

5 Businesses having separate IT department 20

6 Awareness of Cloud 21

7 Separate Manpower for digitizing documents 228 Ways to Backup 23

9 Gains Trust 24

10 Apt Pricing 25

11 Major Concerns 26

12 Businesses for future association 27



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ABSTRACT

The purpose of this report is to literally act as a window to the projects undertaken as a

part of the Internship with the Organization SOFTAGE INFORMATION

TECHNOLOGY LTD., which aims to define the factors that influence a client in

consuming services like document management & cloud.

The objective of the project was to find customer needs specifically in the IT sector andto find their expectation from SoftAge Information Technology. In this project customer

who was taken under consideration were business houses which show their expertise in

the market specifically related to SME sector in Delhi NCR. This project is done by

meeting the relevant decision makers personally and the researcher interacted with them

to enquire about all the necessary information which is to be used in this project.

The methodology followed in this project is descriptive in nature. To get the response of

the managers, staff, IT department and owners of reputed firms in Delhi NCR,

appointment was taken and then the researcher headed to meet the decision makers and

collected in valuable information to understand the market conditions for DMS & Cloud

The project proved to be a great learning experience which taught the researcher that it is

not only our offerings but also attitude, flexibility and innovation seconded by right

amount of aggression which is important for business strategy.



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PURPOSE OF STUDY

Purpose of Study

The main purpose of the report was to find those factors that will help SoftAge to

approach the prospects in future. This project will provide SoftAge in providing solution

to the problem that these prospects face at the time of outsourcing DMS and their expectations from SoftAge.

This project will also provide SoftAge the market share of DMS & Cloud along with itscompetitors in this market. This project also provide information to SoftAge about the

awareness of CloudDocu (cloud based document management) introduced by SoftAge in

Indian market..

Overall this project will provide SoftAge to know what prospect thinks about DMS. This

project will provide SoftAge that whether these prospects are ready to outsource

document management to SoftAge and whether they would like to be associated withSoftAge in future or not.

Significance of Study

The study work gives us fair idea as to what factors influence the decision makers the

most when it comes to outsourcing Document Management. The whole research gives

indication to rethink on some marketing aspects like better promotional measures,

awareness, etc. Since it is a necessity service, company should start making brand image,so that businesses can connect to the brand.

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