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Running head: PORTFOLIO OBJECTIVE 4B 1
Portfolio Objective 4B
Educational Entry
Kyle W. Green
McDaniel College
Author Note
Kyle W. Green, Human Resources Development Graduate Program, Department of Graduate
and Professional Studies, McDaniel College.
PORTFOLIO OBJECTIVE 4B 2
Portfolio Objective 4B
Through the process of identifying an organization’s culture and behavior, it is important
to start looking at the basic building blocks of the organization. These building blocks include
the mission, vision, and values of the company. These are the drivers of business strategy and
leadership in an organization. Without the shared support and understanding of the mission,
vision, and values a culture and reason for existence may be hard to pinpoint. It is important that
the right people are recruited and selected to create a workplace that is unified. This unification
naturally evolves shaping culture and behavior of individuals and the organization itself. There
are times when an organization and its individuals may be lost in transition and change is
needed. There are also times when strategies and goals become unclear. This calls for change
and it comes in the form of intervention.
Successful identification, design and implementation of appropriate interventions to
propel the organization forward is difficult. To diagnose the need of an organization its culture
and behavior must be examined. To do this one must be able to understand and break down the
layers of organizational culture analyzing systems, processes, and individuals and the behaviors
the exhibit. Picking apart these layers and understanding how they interact, is a skill needed to
identify what an organization really needs. Cummings and Worley (2015, p552) suggest that “a
well-conceived and well managed organizational culture, closely linked to an effective business
strategy, can mean the difference between success and failure in today’s demanding
environments.”
The fourth objective for the Human Resource Development (HRD) program is to
understand the concepts of organizational behavior and culture as well as the unique features of
various organizations in order to provide interventions appropriate to an organization’s strategic
PORTFOLIO OBJECTIVE 4B 3
plan. The educational artifact provided for this objective is a PowerPoint presentation about a
case study of Bloomberg L.P. conducted at McDaniel College. The purpose of presenting this
educational artifact is to show how unified culture effects behavior and in turn propels accepted
interventions to drive the organization forward. While this artifact is presented, the use of the
knowledge gained through the entire HRD program will be explored to support it. This process
will provide evidence of mastery and competency of the objective.
Artifact Summary
The educational artifact provided examines Bloomberg L.P. Case study from a HRD
perspective. This PowerPoint presentation uses change theory to identify a need for further
Human Resource implementation throughout the company. In order to establish this need, an
examination of culture and behavior was necessary. A SWOT analysis of the company was
conducted to further gather information. The artifact includes findings of the overall
organizational problems, forms conclusions based on the findings and provides
recommendations.
Relation to Objective. Throughout the artifact and research of Bloomberg L.P., it was apparent
that culture impacted many of the processes and procedures that effected everyday business.
Dann (1999) suggests that the environment Michael Bloomberg created was to be open door
where employees could come to him with concerns. This culture increased morale and created a
place that was productive. Over time, the company continued to grow and the culture held in
place. With the company expanding, the role of hiring and training became difficult for
managers, as duties to fulfill other areas of business also increased. The problem was that an
intervention was needed in the form of recruitment and selection as well as training for new
employees to fit into the culture and behave the way that was warranted by the organization. The
PORTFOLIO OBJECTIVE 4B 4
training initially was perceived as unimportant and evolved to being reactive when it was found
that mistakes were being made and then corrected after the fact. This is where a need for training
surfaced. An HR initiative was brought in to alleviate this need. With this move interventions
could be made to adapt new employees to the culture and align with the organization to meet its
needs.
Importance to HR. As an HRD professional, it is important to be able to understand the
concepts of organizational behavior and culture, as well as the unique features of various
organizations in order to provide interventions appropriate to an organization’s strategic plan. In
the case of Bloomberg L.P. this means understanding the history of where the company has been,
the direction it is going, and establishing an overall integration of Bloomberg culture and
behavior in new employees upon arrival. Grensing-Pophal (2010) shows four steps in starting an
HR function that include: 1. Plan/Create 2.Communicate 3. Evaluate 4. Consider Culture Impact.
Grensing-Pophal (2010) further elaborates that a vision must be established from an HR
perspective to adapt to cultural and operational terms, communicate each step to show
importance, include future growth throughout the process, and evaluate how employees will
receive and use the intervention to facilitate change through the company’s foundation and
culture. Grensing-Pophal (2010) states that HR professionals have to be strategic and change
their roles based on the change and growth of the company through the changing environment in
which they operate. In turn HR professionals must act strategically, identifying and serving the
needs of an organization based on its roots and future goals. This in effect means understanding
the industry, company, and strategy to implement interventions aligned with cultural and
behavioral features of the company.
PORTFOLIO OBJECTIVE 4B 5
Support. Schein (1985) says that organizational culture is a pattern of basic assumptions about
the environment, human nature, social relationships, and reality that employees have learned as
they addressed and resolved problems of external adaptation and internal integration. Greenberg
(2003) suggests that these assumptions are passed onto new members of an organization and
affect how employees respond to their environment. Schein (1985) suggests that shared and
enduring assumptions encourage desired behavior, reduce ambiguity, and promote common
understanding and response to the environment that surrounds it. Components of culture include
artifacts, norms, values and basic assumptions as seen if Figure 1. Cummings and Worley (2015,
p.552) say “the meaning attached to these elements help members make sense out of everyday
life in the organization. The meanings signal how work is preformed and evaluated, and how
employees are to relate to each other and to significant others, such as customers, suppliers, and
government agencies.” Kreitner (2004) breaks down these key cultural components stating that
artifacts are the physical manifestation of the organizations culture, preferred values and norms
and are explicitly stated through the organization. Kreitner (2004) elaborates that basic
assumptions are sometimes the hardest to identify as they are sometimes unobservable, but once
identified can represent the core of the organizations culture. These are the hardest to detect but
once found can be used to make and implement strategy or intervention to further its
development.
PORTFOLIO OBJECTIVE 4B 6
Figure 1
(Cummings, T. G., & Worley, C. G. 2015 p.555)
Cummings and Worley (2015) suggest that culture affects how new strategies will be
used and if the culture itself can be changed to act at higher levels of merit. Cummings and
Worley (2015,p.563) conclude that “ Changing corporate culture can be extremely difficult and
requires clear strategic vision, top-management commitment, symbolic leadership, supporting
organizational changes, and selection and socialization of newcomers and termination of
deviants.” Understanding the culture of an organization can lead to a clearer picture of how it
behaves. Without the concept of culture and its existence a strategic plan cannot be created or
implemented, nor can the right people be recruited and selected. While each organization has its
own unique culture, it is an HR professional’s job to understand these components. This entails
being able to develop and preserve an adaptive culture for change to be accepted and for learning
to occur. Figure 2 shows the importance of vision and strategy and how it effect leaders,
managers and employee culture.
PORTFOLIO OBJECTIVE 4B 7
Figure 2
(Kreitner, R., & Kinicki, A. 2004, p.93)
Velsor (2010) goes further with the concepts of developing and preserving culture with
evidence that organizations must build and maintain cultural attributes that are aligned with their
strategy and then create a culture that encourages learning. This means collaboration and
communication among leaders across boundaries. Velsor (2010 p.323) concludes “As
organizations articulate strategy, they develop an explicit strategic intent for their culture and
talent systems, bringing them to the level of conscious awareness. Moving these choices into an
explicit space improves the probability of developing the culture necessary to support the
organizations’ strategy.” This is the formula to create effective interventions that will move an
organization forward through strategy. Figure 3 Strategy as a Learning Process, gives a summary
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of the things HR professionals need to have an understanding of in order to truly have an impact
on an organization with a strategic direction.
Figure 3
(Velsor, E. V., McCauley, C. D, & Ruderman, M. N., 2010, p.320)
Conclusion
In the end, a wide array of knowledge is required to understand the concepts of
organizational behavior and culture as well as the unique features of various organizations in
order to provide interventions appropriate to an organization’s strategic plan. The understanding
of culture and the principles that exist in one organization may be very different in other
organizations. As an HR practitioner is imperative that strategy is implemented through a scope
that examines the organization, its’ strategy, direction and reason for existence. This means
understanding the culture and bringing people into the organization that will effect it in a positive
way that will drive the organization towards the goals that it has set. Making decisions based on
PORTFOLIO OBJECTIVE 4B 9
an organization’s culture and behaviors can help create a culture of greatness that promotes
learning, motivation, innovation and growth for the future. This understanding shows
competency and mastery of objective number four of the McDaniel college HRD program.
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References
Cummings, T. G., & Worley, C. G. (2015). Organization development & change (10th ed.).
Stamford, CT: Cengage Learning.
Dann, Jeremy B, (1999). Bloomberg L.P. Harvard Business School, Case Number 9-399-081.
Boston, MA:Harvard Business School Publishing.
Greenberg, J., & Dukes, P. (2003). Organizational Behavior: The State of the Science Ed. 2 (2nd
ed.). Lawrence Erlbaum.
Grensing-Pophal, L. (2010). Human resource essentials: your guide to starting and running the
HR function. Alexandria, VA: Society for Human Resource Management.
Kreitner, R., & Kinicki, A. (2004). Organizational behavior. Boston: McGraw Hill/Irwin.
Noe, R. A. (2013). Employee training and development. New York: McGraw-Hill/Irwin.
Schein, E. H. (1985). Organizational culture and leadership / Edgar H. Schein. San Franciso:
Jossey-Bass Publishers.
Velsor, E. V., McCauley, C. D, & Ruderman, M. N., (2010). The Center for Creative Leadership
Handbook of Leadership Development. Hoboken: John Wiley & Sons, Inc.Moen, F., &
Federici, R. A. (2012). The effect from coaching based leadership. Journal Of Education
And Learning,