Introducing Just Craft Soda!•  A new range of carbonated soft drinks

•  We’re meaningfully different:

1.  Five unique, intriguing flavours

2.  Made with 60% fruit juice

3.  Containing only natural ingredients

•  Our brand, , speaks to the simplicity of and principles behind our products

Lemon and Lemongrass

Peach and Habanero

Pear and Vanilla

Apple and Ginger

Cherry and Cinnamon

What makes a good craft soda?!

Bold Flavours

Experimentation

Unadulterated

Local

Independent

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A rejection of the bland, not made for the common denominator

Helps to facilitate consumer exploration and serendipity

Quality ingredients, processed with a light touch

With roots in the community

The under-dog, conducting business according to principles

For those in-the-know, a counter-point to over-produced ‘lifestyle brands’

Why craft soda?!•  Canadian Beer and Soda categories are remarkably similar:

•  Multi-billion dollar

•  Mature duopoly

•  Declining $sales

•  Although total Beer sales are sinking, the Craft Beer segment is booming:

•  British Columbia: 1 in every 5 beers sold is Craft (+35% vs. YA)

•  Ontario (LCBO): Craft Beer sales +25% for past four years

Let’s do the same with Craft Soda!

Check us out and get in touch!

www.justcraftsoda.com www

hello@peakdrive.ca

facebook.com/justcraftsoda

@just_craft_soda

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