A guide to how we look

This is a guide to the basic design elements that make up JusCollege. Have a read and get to know our brand a bit better.

1. Table of Contents

2. Logo Usage

3. Logo Application

4. Primary Typeface

5. Secondary Typeface

6. Typographic Practice

7. Our Colors

8. Using Images

9. JC and Partner Titles

10. Video Process

11. Logo Variations

1.

Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back.

1. Print

This logo is to be used for all printed collateral including all printed publications, advertising billboards, posters, flyers, and product packaging.

2. Screen

This logo is to be used for all screen work including websites, banners, presentations, and social media platforms.

2.

Do’s and don’ts. You wouldn’t wear stripes with polka dots would you? Take a moment to think about how you apply the JusCollege logo.

1. Space around the logo Always leave the logo some space to breathe. White or neutral backgrounds are best.

2. Not cool Please do not use the logo over backgrounds that are too light, dark, or cluttered.

3. Red Alert Please never use our logo over unappealing colors. Use your best judgement.

4. Gorgeous Always place the logo over a somewhat solid color or gradiend with room to breathe.

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3.

Our typeface. Print.

AaMelbourne The Melbourne typeface is our primary corporate font. Not that any of us wear suits to work too often.

Melbourne is a nice, simple font, good for body text and most general use information. Please use Melbourne whenever possible. (Download this font: Insider > Assets > Fonts)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.:;!@#$%&?*) 0123456789

4.

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.: ;!@#$%&?*) 0123456789

GARAGEThe Garage typeface is our secondary font.

Garage is a strong, bolder font good for headers and. . . wait for it . . . headers. It looks best when used in ALL CAPS.(Download this font: Insider > Assets > Fonts)

Our typeface. Print.

5.

JusCollege

In general, it’s thirty minutes after Padme eats lunch

CONTACT US

WHEN WILL THE BASS DROP!

What you’re about to learn is only used by professionals. Please try this at home.

1. Font heirarchy It’s very important to maintain a heirarchy when using text. This informs the readers eye where to look first and guides them the most important information. Diference in sizes should be VERY CLEAR. For example, a Header might be 24pt while body text (clearly smaller) at 12pt.

2. Line spacing Text shouldn’t ride up on itself. This makes for difficult reading and cluttered design. Text shouldn’t ride up on itself. This makes for difficult reading and cluttered design. Text shouldn’t ride up on itself. This makes for difficult reading and cluttered design. Text shouldn’t ride up on itself. This makes for difficult reading and cluttered design.

Text shouldn’t ride up on itself. This makes for difficult reading and cluttered design.`

2. Radness Most of this is common sense. Just make sure to look at your design or document objectively and make sure everything has room to breathe and upholds a clear heirarchy.

6.

Our colors are what give us our personality.We’re bright, bold, colorful and confident. They’re simple loud and clear

JusCollege BlueCMYK 98/75/5/0RGB 4/8/159 Hex #0355a0

JusCollege Gray CMYK 55/47/44/10RGB 119/119/121Hex #777779

these are our primary colors for text and headers. Also use

black and white when appropriate

7.

These are our two primary colors. Their RGB, CMYK, and Hex values are shown above as different programs call for different formats. Use these when possible. The bottom halves of the circles are the colors at 75 and 50 percent of their respective opacities.

When using images relating to the JusCollege brand always consider the couth of Mr. Rogers.

We never use or promote images containing:

1. Nudity 2. Alcohol3. Smoking4. Visible intoxication 5. Middle Fingers6. Gang signs7. Anything Racy

8.

When using our brand or any of our partners in header or body text always capitalize properly.

1. JusCollege It’s never ok to type jc or juscollege. We are a powerful brand and we deserve capital love. ALWAYS reffer to JusCollege with a capital JC.

2. Our Partners The same rule goes for our partners, Tao Group, Hakkasan, The Venetian, Angele Manage-ment... Etc.

9.

Marquee Day Club + JusCollege present your event! ANNOUNCING THE NEXT EVENT

All JusCollege videos should contain a JusCollege.com logo in the bottom right corner and be uploaded to YouTube, Vimeo, and the company video hard drive.

1. Title “Event Name” with JusCollege

2. Description JusCollege creates awesome experiences for our travelers. We save you up to 40% on hotel rooms, offer private shuttle service, VIP Club Access and our staff is on site in case you need anything at all. We also offer text message and email notifications to make sure you know where to go, who to talk to, and what’s going on.

JusCollege will also assist you with table reservations, limo bookings, show tickets, or whatever you are looking for!

Fraternity/Sorority Formals + Spring Break Trips + Vegas 365 + Europe Packages + Custom Group Trips

Check out JusCollege.com to get a look at some of our upcoming events.

9.

Sometimes certain senarios call for using and all black, all white or outlined logo.

1. Screen Printing

While screen printing process only allows for one color to be applied at a time, logos are often printed as one singal color. Please use our single color logo for the instances.(Download this logo: Insider > Assets > Logos)

2. Specialty Print

Items such as wristbands, coffee mugs, sunglasses, pens, etc can also require use of the solid color logo. (Download this logo: Insider > Assets > Logos)

10.