WHY IS SOCIAL MEDIA SO IMPORTANT?

BRAND AWARNESS

WHERE YOUR CLIENTS ARE

RELATIONSHIP BUILDER

LEAD GENERATOR

THE 2 PIECES OF SOCIAL MEDIA

THE CONVERSATIONTHE

PROMOTION

USING SOCAIL MEDIA TO SPARK A CONVERSATION

• POST CONTENT• CREATE BRANDED CONTENT• CURATE FROM OTHER TRUSTED SOURCES

• REMIND EVERYONE YOU ARE ON SOCIAL MEDIA• IS IT IN YOUR EMAIL• IS IT EASY TO SEE ON YOUR WEBSITE

• BE PROUD OF YOUR SOCIAL PROOF • DISPLAY YOUR NUMBER OF FOLLOWERS ON YOUR WEBSITE• DISPLAY THE NUMBER OF SHARE AN ARTICLE HAS

HOW TO CONTINUE THE CONVERSATION

• ENGAGE WITH YOUR AUDIENCE• LISTEN TO WHAT THEY LIKE• RESPOND QUICKLY TO COMMENTS AND CONCERS

• CREATE AND JOIN GROUPS• CREATING GROUPS LETS YOUR FOLLOWERS FEEL LIKE THEY ARE A

PART OF SOMETHING• BE ACTIVE IN OTHERS GROUPS, THE ONLINE VERSION OF

NETWORKING GROUP• GO LIVE

• VIDEO IS THE FUTURE• DOING A LIVE BROADCAST PROVIDES A MORE RELATIBLE

ENVIROMENT

WHAT PLATFORMS SHOULD YOU FOCUS ON?

FOCUS ON THE BIG 3 THEN TEST THE WATER

1. FACEBOOK2. LINKEDIN3. TWITTER4. YOUTUBE5. SLIDESHARE6. PINTEREST7. SNAPCHAT8. SLACK

9. GOOGLE+10.BLAB11.ANCHOR12.REDDIT13.INSTAGRAM14.SOCIAL REVIEW SITES (YELP)15.AND THE LIST GOES ON…

ACTIONABLE NEXT STEPS• CREATE AND ORGANIZE A CONTENT STRATEGY• DECIDE WHICH PLATFORM TO FOCUS ON FOR THE

NEXT 6 MONTHS• MAKE SURE EVERYWHERE PEOPLE SEE YOU THEY CAN

FOLLOW YOU• REMEMBER IT’S A CONVERSATION, ENGAGE ENGAGE

ENGAGE

USING SOCIAL MEDIA TO MARKET YOUR FIRM

IS IT SMART TO SPEND MONEY ON SOCIAL

MEDIA?

YES AND HERE’S WHY• SOCIAL MEDIA IS NO LONGER FREE FOR BUSINESS• ORGANIC REACH IS DROPPING ACROSS ALL PLATFORMS

• ADVANCE TARGETING STRATIGIES• EASILY RUN SPLIT TESTING• CAN BE INEXPENSIVE• ABILITY TO MEASURE PERCISE ROI

WHAT CAN YOU GIVE YOUR AUDIENCE• VIDEOS• CHAPTERS OF EBOOKS• WEBINARS• FREE CONSULTATION• ANYTHING YOU BELIEVE WOULD HAVE VALUE TO YOUR

CLIENT

ACTIONABLE NEXT STEPS• DECIDE ON A BUDGET• CREATE FREEMIUMS• CREATE SPECIFIC GOALS• TEST EVERYTHING

FINAL THOUGHTREMEMBER THE 80/20 RULE

80% OF YOUR CONTENT SHOULD BE INFORMATION TO GENERATE CONVERSATION

20% OF YOUR CONTENT SHOULD BE PROMOTIONAL

SOCIAL MEDIA AND SEO

WHAT IS SEO?SEO IS “SEARCH ENGINE OPTIMIZATION”

IT’S HOW SITES LIKE GOOGLE, YAHOO, AND BING DETERMINE YOUR RANK IN WEB SEARCHES

HOW TO IMPROVE YOUR SEO

• HAVE A SOCIAL PRESENSE• CREATE QUALITY KEYWORD OPTIMIZED CONTENT• INCREASE BACKLINKS• MAKE SURE YOUR SITE AND CONTENT IS MOBILE

OPTIMIZED• EVALUATE THE USER EXPIRENCE OF YOUR WEBSITE