june 2011 all rights reserved no part of this document may be reproduced without written approval...
TRANSCRIPT
June 2011
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Women As CreativeEntrepreneursEmpowerment Programme
In Partnership With
Organised byNAM INSTITUTE FOR THE EMPOWERMENT OF WOMEN
Women As Creative Entrepreneurs
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WOMAN
CREATIVITY
ENTREPRENEURSHIP
Taken separately these are three powerful concepts that fuse to create one dynamic personality.
The Concept of Woman
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Nurturing & Caring
Strong & Resilient
Enduring
Generous
Intuitive
Multi-Tasking
The Concept of Creativity
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Function of intelligence
Fuelled by imagination
Aims towards solutions
Works in tandem with logic
Finds possibilities in the ordinary
The Concept of Creativity: Creating Possibilities
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Story of an Engineer
George de Mestral, a Swiss engineer, on a summer’s day in 1941, took his dog for a walk in the mountains. When he came back he found his trousers covered with dozens of spiky seeds called cocklebur. Even his dog’s fur was covered with them.
The Concept of Creativity: Creating Possibilities
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Engaged in the task of removing these weeds he was intrigued to find out how they got stuck in the first place.
Putting the seeds under a microscope he discovered that the spikes each had a hook that could cling stubbornly to things.
The Concept of Creativity: Creating Possibilities
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It was something that remained in his mind because it was not until 1952, some 10 years later that he made a serious attempt to translate this mechanism into a form of fastener.
Today we know this method as Velcro a name coined by George Mestral. He joined two words – ‘Velvet’ and ‘Crochet’ to create Velcro. Crochet in French means ‘Hook’.
The Concept of Entrepreneurship
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Willing to take risks
Unafraid of failure
Persevering
Aggressive
Passionate
Instigates change
The Concept Of Woman Entrepreneur
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Formidable ability to pursue an idea to completion
Passionate about value of product to community
Courageous in embracing failure and taking risks
Highly creative in finding new use for old things
Generous in sharing success and profits
Woman Entrepreneurs
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Story of a Typist
This is the story of Bette Graham. A single mother living in the United States in the 1940s. She worked as a secretary at a bank. In those days they used electric typewriters, not the computers that we use now. It was difficult to erase mistakes. This meant typing entire pages, even if the mistake was a small one.
Bette Graham - Woman Entrepreneur
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Our Bette was also a talented woman. She used her talent as an artist to earn some extra money at the bank painting advertising on windows of the bank she worked in.
Bette discovered that she could paint over her mistakes on the window she worked on. She had a brainwave.
She decided to experiment and applied this technique to correct mistakes in her typing.
She did it secretly for five years. Her bosses did not like it and discouraged her from using this method.
But her co-workers often borrowed her paint and brush to wipe out mistakes in their work.
Bette Graham - Woman Entrepreneur
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When demand picked up Bette worked with her son’s chemistry teacher to perfect a solution that would be smooth and thick enough to cover the mistakes.
In 1956 she marketed her typewriter correction fluid under the brand name of “Mistake Out”. It was eventually changed to Liquid Paper.
Bette sold her company to Gillette Corporation in 1979 for USD47 million.
Women as Creative Entrepreneurs
EmpowermentProgramme
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The Programme
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A Mix of Shared Experiences & Challenges
Today and over the next two days there will be seven presentations by a mix of people of various background. They will touch on:
• The global scenario related to women and women’s issues
• Programmes available within NAM countries to assist women
• The importance of the right kind of education
• The expectations of the future consumer
• The growing value of new social media to grow business
• The elements needed to build your brand
The Challenges
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Identify your strengths & weaknesses
There are two challenges where you will be divided into teams to collectively produce outcomes.
In these challenges you will discover your strengths and weaknesses in addressing issues.
You will find out how creative you can be.
You will find out how practical and resourceful you are.
“The greater danger for most of us lies not in setting our aim too
high and falling short, but in setting our aim too low and
achieving our mark.”Michelangelo
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