jump up and go! b uilding a healthier future for …€¦ · frisbee flyer, and a flashing safety...

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Blue Cross Blue Shield MA Landmark Center 401 Park Drive Boston, MA 02215 Jump Up and Go! Jump Up & Go! brought honor to Blue Cross Blue Shield of Massa- chusetts and Sylvia Stevens- Edouard at the American Diabetes Woman of Valor Awards. Sylvia was recognize for her work creating and developing the "Jump Up & Go!" program. Now a national model for combating childhood obe- sity, Jump Up & Go! began almost ten years ago as a community– benefits grant-making program. The project has evolved under Syl- via's leadership into a true partner- ship with public schools and clini- cians across the state. "Congratulations to Sylvia on this much-deserved award," said Cleve Killingsworth, BCBSMA President and CEO, who introduced Sylvia at the event. "Sylvia's tireless efforts on behalf of the program continue to make a difference in the lives of thousands of children." Jump Up & Go! was recognized by the national association of Blue Cross Blue Shield health plans for outstanding work in both the "Provider Communica- tions" and "Sponsorship" cate- gories. The awards were presented on May 18, at the Best of Blue Awards breakfast at BCBSA's Marketing, Communications, and National Program Delivery Conference in Miami. Sylvia Stevens-Edouard shared the stage with singer Patti LaBelle and Amlyn Pharmaceuticals President and CEO Ginger Graham during the American Diabe- tes Association's Women of Valor Awards Gala on May 11, 2006. Jump Up & Go! WINS NATIONAL RECOGNITION Phone: 617-246-4649 Fax: 617-246-4832 E-mail: [email protected] B UILDING A H EALTHIER F UTURE FOR K IDS IN M ASSACHUSETTS Jump Up & Go! is a multidimensional health and wellness initiative designed to help children, their families, and their communities become more physically active and develop lifelong healthy behaviors. This program was initiated in 1998 in re- sponse to the growing trend that children’s participation in physical activity was in significant decline and childhood overweight and obesity were on the rise. Between 1998 and 2003, Blue Cross Blue Shield of Massachusetts invested more than $2 million dollars in Jump Up & Go! and will invest an additional $10 million dollars by 2008. These investments support school-based and community-based grants, clinical intervention programs, free educational materials for parents, teachers, and clinicians, as well as a multidimensional public awareness cam- paign. Blue Cross and Blue Shield of Massachusetts (www.bluecrossma.com) was founded 68 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to 2.9 million members. Consistently recognized for standards of service that are among the highest in the nation, Blue Cross Blue Shield of Massachusetts is the choice for health care con- sumers seeking reliable and high quality health care coverage. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association. We’re on the Web! www.bluecrossma.com/jumpupandgo Jump Up & Go! Staff Sylvia Stevens-Edouard BCBSMA Senior Director Community Relations Vanessa Cavallaro Karen Spiller Jump Up & Go! Project Managers Katie Hewett Publicist, BCBSMA Media Specialist Sylvia Stevens-Edouard Jacqueline DaSilva Newsletter Editors The Jump Up & Go! Newsletter is published semi-annually, in the Spring and in the Fall, by Blue Cross Blue Shield of Massachusetts. Best of Blue Awards Woman of Valor Award Turning off the TV can be rewarding and fun! In fact, this winter more than 12,000 students reaped the rewards and celebrated the fun. A new Blue Cross Blue Shield of Massachusetts’ (BCBSMA) Jump Up & Go! campaign, The 2sDays Challenge inspired youth to turn off the TV, computer and video games and do something else—and they did! Kids played outside with siblings and friends, danced, played sports, and spent quality time with their parents. Some participating schools even held special events for families on Chal- lenge Nights. Starting on the second Tuesday of March and con- tinuing in April and May, students pledged to limit their screen time to less than 2 hours. Teachers distributed Challenge Logs so partici- pants could track their activi- ties and to involve families, parents validated their child’s screen time totals. The stu- dents returned the Challenge Logs to their teacher and re- ceived a prize for their efforts. Prizes included a wristband, a Frisbee flyer, and a flashing safety light. Children complet- ing all three months were re- warded with a T-shirt, and with parental sign-off, also re- ceived tickets to the 2sDays Jam—a fun-filled day of activi- ties at the TD Bank North Gar- den to celebrate their success. On average, before the Chal- lenge, participants spent more than two hours a day in front of a screen. During the Chal- lenge, kids reported decreasing their screen time by more than 50 percent. In addition, 59 per- cent of parents reported that their child’s physical activity increased during the program. “The 2sdays Challenge repre- sents an important collaboration between schools, parents, kids and the community,” said Sylvia Stevens-Edouard, Senior Direc- tor of Community Relations at BCBSMA and creator of the 2sdays Challenge. “This pro- gram proves that with the right incentives and support, you can have a positive impact on the habits of young people.” Volume 2 Issue 1 2 S D AYS C HALLENGE G ETS 12,000 K IDS M OVING Fall 2006 5-2-1 5 a day is the healthy way Eat 5 or more fruits or vegetables every day 2 or less for success Limit TV/screentime to 2 hours or less per day 1 or more builds a strong core Get 1 hour of physical activity every day Get Healthy Grow Strong INSIDE THIS ISSUE: Body By Brandy 4Kidz Gym Opens 2 BluePlate Challenge 2 Healthy Choices Schools 3 2sDays Challenge Jam 4-5 Clinical Intervention Northampton Pediatrics Operation Better Start Fantastic Kids 6-7 On the Road 7 National Recognition 8 Boston Children's Museum 7 Jump Up & Go! Awards Honors Outstanding Schools Our Healthy Choices schools are making great strides to improve the health of their students. To recognize their ef- forts, BCBSMA imple- mented The First Annual Jump Up & Go! Awards. Presented at the annual Jump Up & Go! confer- ence held in October 2005, the Best in Class Awards for outstanding programs were recognized in three categories: "Planet Health Implementation," "School Policy Implementa- tion." Winning schools in these categories received $500. Continued on page 3 Blue Cross and Blue Shield of Massachusetts, Inc., is an Independent Licensee of the Blue Cross and Blue Shield Association. ® Registered Marks of the Blue Cross and Blue Shield Association. SM Service Mark of Blue Cross and Blue Shield of Massachusetts, Inc. © 2005 Blue Cross and Blue Shield of Massachusetts, Inc. Printed at Blue Cross and Blue Shield of Massachusetts, Inc. Quincy Public Schools receive the District Best in Class Award.

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Page 1: Jump Up and Go! B UILDING A HEALTHIER FUTURE FOR …€¦ · Frisbee flyer, and a flashing safety light. Children complet-ing all three months were re-warded with a T-shirt, and with

Blue Cross Blue Shield MA Landmark Center 401 Park Drive Boston, MA 02215

Jump Up and Go!

Jump Up & Go! brought honor to Blue Cross Blue Shield of Massa-chusetts and Sylvia Stevens- Edouard at the American Diabetes Woman of Valor Awards. Sylvia was recognize for her work creating and developing the "Jump Up & Go!" program. Now a national model for combating childhood obe-sity, Jump Up & Go! began almost ten years ago as a community–benefits grant-making program.

The project has evolved under Syl-via's leadership into a true partner-ship with public schools and clini-cians across the state. "Congratulations to Sylvia on this much-deserved award," said Cleve Killingsworth, BCBSMA President and CEO, who introduced Sylvia at the event. "Sylvia's tireless efforts on behalf of the program continue to make a difference in the lives of thousands of children."

Jump Up & Go! was recognized by the national association of Blue Cross Blue Shield health plans for outstanding work in both the "Provider Communica-tions" and "Sponsorship" cate-gories.

The awards were presented on May 18, at the Best of Blue Awards breakfast at BCBSA's Marketing, Communications, and National Program Delivery Conference in Miami.

Sylvia Stevens-Edouard shared the stage with singer Patti LaBelle and Amlyn Pharmaceuticals President and CEO Ginger Graham during the American Diabe-tes Association's Women of Valor Awards Gala on May 11, 2006.

Jump Up & Go! WINS NATIONAL RECOGNITION

Phone: 617-246-4649 Fax: 617-246-4832 E-mail: [email protected]

B U I L D I N G A H E A L T H I E R F U T U R E F O R K I D S I N M A S S A C H U S E T T S

Jump Up & Go! is a multidimensional health and wellness initiative designed to help children, their families, and their communities become more physically active and develop lifelong healthy behaviors. This program was initiated in 1998 in re-sponse to the growing trend that children’s participation in physical activity was in significant decline and childhood overweight and obesity were on the rise.

Between 1998 and 2003, Blue Cross Blue Shield of Massachusetts invested more than $2 million dollars in Jump Up & Go! and will invest an additional $10 million dollars by 2008. These investments support school-based and community-based grants, clinical intervention programs, free educational materials for parents, teachers, and clinicians, as well as a multidimensional public awareness cam-paign.

Blue Cross and Blue Shield of Massachusetts (www.bluecrossma.com) was founded 68 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to 2.9 million members. Consistently recognized for standards of service that are among the highest in the nation, Blue Cross Blue Shield of Massachusetts is the choice for health care con-sumers seeking reliable and high quality health care coverage. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.

We’re on the Web! www.bluecrossma.com/jumpupandgo

Jump Up & Go! Staff

Sylvia Stevens-Edouard BCBSMA Senior Director

Community Relations

Vanessa Cavallaro

Karen Spiller Jump Up & Go! Project Managers

Katie Hewett Publicist, BCBSMA Media Specialist

Sylvia Stevens-Edouard

Jacqueline DaSilva Newsletter Editors

The Jump Up & Go! Newsletter

is published semi-annually, in the Spring and in the Fall, by Blue Cross Blue Shield of Massachusetts.

Best of Blue Awards Woman of Valor Award

Turning off the TV can be rewarding and fun! In fact, this winter more than 12,000 students reaped the rewards and celebrated the fun.

A new Blue Cross Blue Shield of Massachusetts’ (BCBSMA) Jump Up & Go! campaign, The 2sDays Challenge inspired youth to turn off the TV, computer and video games and do something else—and they did! Kids played outside with siblings and friends, danced, played sports, and spent quality time with their parents. Some participating schools even held special events for families on Chal-lenge Nights.

Starting on the second Tuesday of March and con-tinuing in April and May,

students pledged to limit their screen time to less than 2 hours. Teachers distributed Challenge Logs so partici-pants could track their activi-ties and to involve families, parents validated their child’s screen time totals. The stu-dents returned the Challenge Logs to their teacher and re-ceived a prize for their efforts.

Prizes included a wristband, a Frisbee flyer, and a flashing safety light. Children complet-ing all three months were re-warded with a T-shirt, and with parental sign-off, also re-ceived tickets to the 2sDays Jam—a fun-filled day of activi-ties at the TD Bank North Gar-den to celebrate their success. On average, before the Chal-lenge, participants spent more than two hours a day in front of a screen. During the Chal-

lenge, kids reported decreasing their screen time by more than 50 percent. In addition, 59 per-cent of parents reported that their child’s physical activity increased during the program. “The 2sdays Challenge repre-sents an important collaboration between schools, parents, kids and the community,” said Sylvia Stevens-Edouard, Senior Direc-tor of Community Relations at BCBSMA and creator of the 2sdays Challenge. “This pro-gram proves that with the right incentives and support, you can have a positive impact on the habits of young people.”

V o lum e 2 Issu e 1

2 SDAYS CH A L L E N G E G E T S 12,000 KI D S M OV I N G

Fa l l 20 06

5-2-1

5 a day is the healthy way

Eat 5 or more fruits or vegetables every day

2 or less for success

Limit TV/screentime to 2 hours or less per day

1 or more builds a strong core

Get 1 hour of physical activity every day

Get Healthy Grow Strong

I N S I D E T H I S I S S U E : Body By Brandy 4Kidz Gym Opens

2

BluePlate Challenge 2

Healthy Choices Schools 3

2sDays Challenge Jam 4-5

Clinical Intervention Northampton Pediatrics Operation Better Start Fantastic Kids

6-7

On the Road 7

National Recognition 8

Boston Children's Museum 7

Jump Up & Go! Awards Honors Outstanding Schools

Our Healthy Choices schools are making great strides to improve the health of their students. To recognize their ef-forts, BCBSMA imple-mented The First Annual Jump Up & Go! Awards.

Presented at the annual Jump Up & Go! confer-ence held in October

2005, the Best in Class Awards for outstanding programs were recognized in three categories: "Planet Health Implementation," "School Policy Implementa-tion." Winning schools in these categories received $500. Continued on page 3

Blue Cross and Blue Shield of Massachusetts, Inc., is an Independent Licensee of the Blue Cross and Blue Shield Association. ® Registered Marks of the Blue Cross and Blue Shield Association. SM Service Mark of Blue Cross and Blue Shield of Massachusetts, Inc. © 2005 Blue Cross and Blue Shield of Massachusetts, Inc. Printed at Blue Cross and Blue Shield of Massachusetts, Inc.

Quincy Public Schools receive

the District Best in Class Award.

Page 2: Jump Up and Go! B UILDING A HEALTHIER FUTURE FOR …€¦ · Frisbee flyer, and a flashing safety light. Children complet-ing all three months were re-warded with a T-shirt, and with

Boston’s Washington Street in Dudley Square is hopping with Kids getting physical at Body by Brandy 4Kidz Gym.

The 4Kidz Gym opened in June as a result of a unique partnership between Brandy and Blue Cross Blue Shied of Massachusetts, Children’s Hospital Boston and the United Way of Massachusetts

Bay (UWMB). The goal of the partnership is to benefit the en-tire community by offering a safe, and cost effective environment for youth to participate in struc-tured physical activity.

The 4 Kidz Gym also provides an environment to offer a super-vised community-based inter-vention program for overweight children. Eight health centers participating in Children’s Hospi-tal’s Fitness in the City Program can refer children to participate in classes without charge.

“We want to evaluate the effec-tiveness of this program to see if this model will engage youth and get them to a position where they will enjoy being physically active,” said Dr. Shari Nether-sole, Medical Director for Com-munity Health at Children Hospi-tal Boston.

“We are hoping to reach kids who would never be considered or consider themselves as ready to participate in sports. If we can help them lower their BMI, improve the strength, flexibility and aerobic capacity then I know we are doing the right thing,” said Brand Cruthird owner of the Body by Brandy Gym.

“"This partnership is consis-tent with our vision of making the Greater Boston metropoli-tan region the best place in the country for children," said Marilyn Anderson Chase, SVP at United Way. "Our invest-ment in this entrepreneurial model will provide a way for more kids to participate in fitness programs that will promote a healthy weight."

“This project symbolizes what Jump Up & Go! is about,” said Sylvia Stevens-Edouard, Senior Director, BCBSMA, “Creating infrastructure in the community that connects with the medical community to help keep children healthy.”

P ag e 2

B L U E P L AT E C H A L L E N G E AT T H E

B ODY B Y B R A N DY 4KIDZ GYM OPEN S

With assistance from volunteers, the students made place mats by gluing their fruits and veggies on an 11x17 specially designed mat. This artwork was laminated to form a place mat that could be used over and over and serve as a 5-2-1 reminder for both children and parents.

The “BluePlate Challenge” was de-veloped with help from the staff of the Protestant Guild.

Over the course of its eight year history, the Jump Up & Go! program has created a variety of activities for children, however, this was the first time that the Jump Up & Go! staff

worked directly with children with special health care needs.

Not surprisingly, the Blue Plate Challenge is a hit not only with Special Olympic youth but children of all ages.

In May, Jump Up & Go! and the BlueCrew, Blue Cross Blue Shield of Massachusetts volun-teers, teamed up with the Mas-sachusetts Special Olympics to host more than two hundred athletes in the school competi-tion in May , at the Brockton Athletic Fields.

When the athletes were not on the field, they could stop in the Jump Up & Go! tent to get a quick lesson ofn nutrition with the Blue Plate Challenge. This interactive program allowed children to choose pictures of their favorite fruits and vegeta-bles from five color coordinated bins: red, orange, yellow, purple and green.

“The 5-2-1 message is a simple, easy and powerful call to action that supports the most up-to-date research in nutrition and physical activity and childhood obesity prevention. What’s most gratifying for me is that the message includes limiting TV and recreational screentime.

“Research conclusively demonstrates that there is significant correlation between time spent watching TV and overweight in children…The kids are not getting exercise…They are being bombarded with commercials for sugary sweetened food and beverages…And intervention studies show that reducing screentime can be effective in reducing obesity.

“One of the best things parents can do for their children is to remove the TV from their children’s bedroom—it’s easiest not to put one in the room in the first place!”

Steven Gortmaker, Ph.D. Principal Investigator Prevention & Research Center Harvard University School of Public Health

V ol um e 2 Issu e 1

5-2-1 Children’s Health

Prescription

Jum p U p & Go!

Boston HealthNet primary care physicians are in the vanguard of treatment for overweight chil-dren. The docs have a commu-nity based program to refer pa-tients, the Boston Medical Cen-ter’s FANtastic Kids (Fitness and Nutrition) Program.

FANtastic Kids is a clinical inter-vention program for boys and girls, ages 8 -11, who are over-weight or at risk of being over-weight. What’s unique about FANtastic Kids is that it engages teenage peer leaders to imple-ment a 9-week nutrition and physical activity curriculum for younger kids. The program in-cludes enjoyable physical activi-ties and games and projects that teach participants to eat healthy foods, decrease seden-tary activities and improve their media literacy.

The program is held after-school in community health centers or part-nering recreational facilities. Cur-rently, the sessions are held at the Dorchester House Multi-Service Center, Mattapan Community Health Center, Whittier Street Com-munity Health Center, and the South Boston Community Health Center. With the centers located within walking distance from

home, access to fun for the kids is only steps away.

Since the start of the pro-gram, thirty peer leaders, both male and female, ages 14-18, have been trained through the FANtastic Kids program to serve as young leaders and role models.

And what are these role models saying about the program? When asked about how FANtastic Kids has influ-enced personal change, Arlene Ruiz, age 17 and a FANtastic Kids peer leader at Dorchester House Multi-Service Center shares, “I have begun to eat healthier, exercise more and have developed public speak-ing skills.”

How FANtastic is that??

vard School of Public Health. BCBSMA supports the imple-mentation of Planet Health across Massachusetts with the Healthy Choices program.

In September, Karen Spiller Jump Up & Go! program man-ger and Sylvia Stevens Edouard participated in the 2006 Health Care Summit on Childhood Obesity. The invitational Sum-mit, sponsored by the National Initiative for Children's Health-

In August, Vanessa Cavallaro program manager and regis-tered dietitian for the Jump Up & Go! Program trekked north, all the way to Alaska. Vanessa was invited to speak to the Southeast Alaska Steps Pro-gram about how schools can improve the health and well-ness of their students and staff through an integrated curriculum called Planet Health, developed at the Har-

care Quality and the Robert Wood Johnson Foundation, brought together the nations top experts in the field. Jump Up & Go! was featured as a model program “Linking Clini-cal care to Community to Pre-vent & Treat Childhood Obe-sity” at the National Congress on Accelerating Improvement in Childhood Obesity which fol-lowed the summit. Stevens-Edouard serves on the Sum-mit’s Policy Steering Commit-tee.

Pa ge 7

T H E B O S T O N C H I L D R E N ’ S M U S E U M G E T S A N E W FAC E A N D N E W E X H I B I T

B O S T O N M E D I C A L C E N T E R ’ S F A N TA S T I C K I D S

O N T H E R OA D W I T H J U M P U P & G O!

The addition ---named the New Balance Center in recog-nition of a major leadership gift from the New Balance Athletic Shoe, Inc.---will in-clude a new lobby and atrium, a 30-foot high climb-ing structure, as well as Kid-Power, an innovative exhibi-tion sponsored by Blue Cross Blue Shield Massachusetts.

“This project will take our mission to the next level,” stated Lou Casagrande, Presi-dent and CEO, Boston Chil-dren’s Museum. “We are excited about the opportunity to enrich the lives of children with expanded programming and new exhibitions.”

In April, the Boston Children’s Museum broke ground to begin a $45 million expansion and renovation project that will transform both the mu-seum and its waterfront site on the Fort Point Channel. Set to be completed in summer 2007, the project will include a 23,000 square-foot three-story addition.

“Health care professionals also have a

vital role to play in preventing childhood obesity. They have the access and influence to discuss a child's weight status with his or her

parents, and can make credible

recommendations on dietary intake and physical activity.

Training in using body mass index (BMI)

charts and counseling patients and families on weight issues should be

made a part of the curriculum in health

professional schools. Of course, putting this

counseling into practice is a two-way street. We

call on parents to actively discuss their

children's weight with their health care

providers.”

Institute of Medicine

FANtastic Kids Peer Leaders Salema Harold, Arlene Ruiz (DotWell) and Ketsia Jean-Paul (Mattapan Community Health Center) pose with Site Coordinator Tracy Stroomer at an Appreciation Event.

Page 3: Jump Up and Go! B UILDING A HEALTHIER FUTURE FOR …€¦ · Frisbee flyer, and a flashing safety light. Children complet-ing all three months were re-warded with a T-shirt, and with

Northampton Pediatrics is a unique place. The cheery atmosphere feels more like a fun kids’ center than a doc-tors office. And their caring about children’s health ex-tends beyond the well child and symptom driven office visits. According to Dr. Cath-erine Bartlet, it is a practice that is focused on helping children and their families get healthy.

“To reach the kids who really needed help we had to get out of the office and make con-nections to the school-community of Easthampton,” said Dr. Barlett.

The middle school students were already studying the geography and math in their classrooms. It was an easy step to increase their physical activity by adding walking programs.

The teachers were thrilled and made an integrated effort to make it fun—with pedometers for all, the Art teacher created a large map of the United States, the PE teacher took the classrooms out at recess and the Math teacher charted the students’ steps. Although they had their eye on California, 140 students walked proudly past the Midwest states.

Northampton Pediatrics with the donor support rewarded the students with a trip to the New England Aquarium in Bos-ton.

Northampton Pediatrics con-tinues to assist in getting re-sources for school-based pro-grams. It provides transporta-tion for K-4 students at Center, Pepin and Maple Street Ele-mentary to participate in an

after-school program at a East-Hampton Elementary.

Three days a week, 40 children participated in activities such as soccer, karate, and kids’ crafts and even had time for doing homework. As a pilot, it was so well received by parents that it will be extended to 35 weeks that stared this fall.

Kudos to Northampton Pediat-rics for connecting its patients and their families to resources and ways to stay healthy.

The eight week program has proven to be effective in in-creasing youth’s physical fit-ness as well as flexibility, strength, and aerobic stamina. OBS not only fosters improved health for children, it also helps initiates life-long family fitness habits.

What makes this program successful is it s emphasis on working with families. A new parent and child program was introduced last year. The fami-lies are guided through 16 sessions over 8 weeks at the Berkshire Nautilus center. This new opportunity allows a “family fitness experience”; improved physical fitness and self confidence for all.

This Berkshire Medical Center program was sighted as a model overweight treatment program by the National Insti-tute of Health.

P ag e 6

N O R T H A M P T O N P E D I AT R I C S M A K I N G T H E S C H O O L C O N N E C T I O N T O G E T K I D S H E A LT H Y

G E T T I N G A B E T T E R S TA R T I N T H E B E R K S H I R E S

“With childhood overweight rising to

epidemic levels, the need for effective interventions has never been clearer…

Focusing attention on identifying and sharing

information about effective interventions

across the private-public spectrum is critical if we

are to halt this precipitous decline in our

children’s health and well-being.”

National Institute for Health Care Management, Research and Education Foundation

V ol um e 2 Issu e 1

More than 200 youth and their families living in the western part of Massachu-setts have changed their lives and their lifestyle.

They have moved from being sedentary to active ... from eating unhealthy food to healthy eating. And they lowered their BMI (Body Mass Index) while participat-ing in the Berkshire medical center’s Operation Better Start (OBS) Jump Up & Go! Berkshire Nautilus Fitness program

OBS is Berkshire Health Sys-tems’ nationally recognized pediatric & adolescent nutri-tion, health, and fitness pro-gram. Through a referral process, clinicians at health centers, social service agen-cies, schools and private

practices send youth with potential health risks caused by overweight or at risk for being overweight to OBS.

The OBS staff provides medical nutrition therapy, counseling, and nutrition education while the fit-ness component is offered through a collaborative relationship with schools, the YMCA as well as the Berkshire Nautilus. OBS staff pro-vides the fitness training at these facilities and always reinforce the relationship between healthy eat-ing and physical fitness.

Operation Better Start Staff, Lisa Kuczarski, Peter Gazzillo, , Cathy Marchetto, Jennifer Slonski and Joan Johnston.

Jum p U p & Go!

Middle schools are ideal venues for multidiscipli-nary efforts to improve student health. The Jump Up & Go! Healthy Choices grant program acts as a catalyst to help schools develop effective and sus-tainable wellness pro-grams. More importantly, Healthy Choices allows schools to implement ac-tivities that meet the unique needs and re-sources of their students and their community.

In 1999, BCBSMA and the MA Department of Public Health (MDPH) collabora-

tively developed Healthy Choices based on a previ-ously funded Centers for Disease Control and Pre-vention (CDC) pilot pro-gram. This Healthy Choices Collaborative is entering its final stages of program funding from BCBSMA and technical assistance administered through MDPH.

Although Healthy Choices programs are customized for each school, all pro-grams must promote the 5-2-1 message school- wide, implement the Planet Health curricula,

establish a before- or after-school program and initi-ate at least one policy. Four regional coordinators have been contracted to help schools implement their programs. The coor-dinators all have nutrition, physical activity and public health backgrounds, and experience working with schools.

ows & Atlantic— and for the district’s overall en-thusiasm and support for the program.

The annual conference focused on promoting nutrition and physical activity in MA pub-lic schools and featured workshops for teachers, a review of the first year of the Healthy Choices

Five other schools were rec-ognized for "Best All-Around" programming, and they re-ceived $2,500 awards.

Finally, Quincy Public Schools took home the $10,000 prize for being the best "Large MA School Dis-trict." Quincy was recognized for bringing Jump Up & Go! to all five of the city's middle schools—Central, Point Web-ster, Sterling, Broad Mead-

program, and a "poster session" that highlighted Jump Up & Go! initiatives at area schools. Katie Millett, Executive Director for Student Support and Secon-dary Education Services for the MA Department of Education, was the Keynote Speaker, and State Representative Marie St. Fleur also addressed the atten-dees.

Pa ge 3

J U S T T H E S T AT S : S C H O O L S M A K I N G C H A N G E S

H E A LT H Y C H O I C E S MI D D L E S C H O O L P R O G R A M

J U M P U P & G O ! A W A R D S C O N T I N U E D F R O M P A G E 1

Program Activities

• To date, over 1000 class-room teachers have been trained and are using the Planet Health curriculum

• 608 activities promoting the 5-2-1 message

• 412 policy changes

• 294 after-school programs

5-2-1 Message Promotion `

• 70,000+ students have heard about 5-2-1 from school promotion activities

Participants

• 115 MA middle schools

• 80,000 students

• 86 principals

• 78 school nurses

• 52 food service directors

• 101 schools are partner-ing with community-based organizations

Healthy Choices Regional Coordinators (L-R) Christine Horan, Courtney Cook Kimberly Mirsky, Kelly Tetrault-Stellato and Ronald Hansen

2005 Jump Up & Go!

Best in Class Award Winners

Large District $10,0000

Quincy Public Schools, Quincy

All Around $2500

Washington Irving MS, Boston

Douglas Intermediate, Douglas

Central MS, Quincy

Wire Village, Spencer

Gavin MS, Wakefield

Policy Change $500

Boston Public Schools, Boston

Miles River MS, Hamilton

Luther Burbank MS, Lancaster

Joseph Case Jr HS, Swansea

Westfield South MS, Westfield

Planet Health

$500 Ottoson MS, Arlington

Sarah Greenwood MS, Boston

Kennedy MS, Natick

Central MS, Quincy

Wire Village School, Spencer

Look for the

200620062006

Best in Class Awards Best in Class Awards Best in Class Awards

to be announced on to be announced on to be announced on

October 5 , 2006October 5 , 2006October 5 , 2006

Page 4: Jump Up and Go! B UILDING A HEALTHIER FUTURE FOR …€¦ · Frisbee flyer, and a flashing safety light. Children complet-ing all three months were re-warded with a T-shirt, and with

Turning off the TV has its rewards! To celebrate the successful completion of the 2sDays Challenge, children who turned off the TV and tuned into other more benefi-cial activities were rewarded with a field day on the legen-dary TD Bank North Garden floor.

The event kicked off with exciting music and a parade of mascots from local profes-sional sports teams. Leading the way was ‘Blade’ from the Bruins and ‘Pat the Patriot’ from the New England Patri-ots. ‘Wally the Green Mon-ster’ and ‘Lefty’ and ‘Righty’ from the Red Sox added even more excitement for the crowd. Rounding out the parade were Little Funk and the Green Team from the Boston Celtics, jugglers, and members of the Volleyball Hall of Fame.

Sylvia Stevens-Edouard, Sen-ior Director of Community Relations, welcomed the crowd and encouraged fami-lies to continue to turn off

the TV and engage in other activi-ties that promote academic suc-cess and health.

Then the event kicked into full gear. Children played in six differ-ent activity stations (see right). To keep participants well-hydrated, Nestle Waters donated their new Poland Springs Aqua Pod water for kids. Children also sampled healthy snacks. Sunkist Growers Inc donated “Giggles” prepackaged grapes and orange slices, HP Hood Inc. contributed low fat plain and chocolate milk, and Cabot Creamery of Vermont offered cheddar cheese slices. Not only did the kids have a great time, but the parents and teachers enjoyed themselves too. Ac-cording to Wendy Hanlon, Health Teacher at Atlantic Middle School in Quincy, “Not only did my students have a

blast at the 2sDays Jam, my husband and I loved it too! Every staff mem-ber was friendly and helpful, the ac-tivities were great and the entire event seemed to flow like clockwork— you did an amazing job!” A new BCBSMA Jump Up & Go! cam-paign, The 2sDays Challenge inspired youth to turn off the TV, computer and video games and do something else on the second Tuesday of March, April and May of this year.

P ag e 4

V ol um e 2 Issu e 1

Acton Adams

Air Station Cape Cod Amesbury Andover Arlington Ashfield Ashland

Attleboro Baldwinville Bellingham Blandford

Boston Bourne

Boylston Braintree Brockton

Cambridge Charlemont

Chelsea Chesterfield Clarksburg

Clinton Collain Denis

Douglas Fall River Florence Florida

Foxboro Framingham

Franklin Gardner

Georgetown Granby

Hamilton Hanover Hingham Holyoke Lancaster

Leeds

Jump Up & Go! 2sDay Jam Celebrates 2sDays Challenge

2006 2sDays Challenge

Participating Cities & Towns

Jump Up & Go! Staff

Jackie DaSilva, Vanessa Cavallaro, Sylvia Stevens-Edouard & Karen

Spiller

2sDays Challenge Gets Kids Moving

The 2sDays Challenge was a success on many levels—but most importantly, kids moved more and sat less. Students that completed the Challenge cut their screen time in half on the days of the Challenge. And almost 60% of parents surveyed reported that they noticed an increase in their child’s physical activity. Thirty-seven percent (37%) of parents also noted an increased in time spent on homework or other educational activities by their child.

The Jump Up & Go! 5-2-1 message is resonating with parents with half reporting that they have an increased level of understanding of the message. That means more parents understand why turning off the TV is important for good health and also academic success.

Jump Up & Go! encourages children, parents and teachers to make everyday a 2sDay and con-tinue to turn off the TV and tune in to more beneficial and fun activities.

Jum p U p & Go! Pa ge 5

Lunenburg Mattapan Medway Mendon

Middleboro Natick

New Bedford Newburyport

Norfolk North Adams

North Andover North Attleboro

Northampton Norwell

Norwood Oak Bluffs

Oxford Peabody Plymouth Quincy

Rockland Roslindale

Rowe Roxbury

Salem Saugus

Shelburne Falls Somerville Spencer

Springfield Stoneham Sunderland

Taunton Upton

Waltham Webster Westfield

Weymouth Williamstown Winchendon

Worcester

2006 2sDays Challenge

Participating Cities & Towns

Shooting hoops with the Celtics Led by the Celtics Green team, the basketball clinic taught kids to dribble and practice lay

ups and free throws

Practicing with the Bruins Boston Burins players Jay Leach, Dan LaCou-ture and Pat Leahy taught the group how to

take an NFL caliber slap shot.

Serving it up with the Volleyball Hall of Fame Members from the Volleyball Hall of Fame

honed skills by teaching the kids how to serve and spike a volleyball

Climbing through an Obstacle Course Participants were delighted navigating their way through a twisty-curvy colorful obstacle course

Pumping up with Brandy Parents and children alike get their hearts pumping with high energy aerobics led by

Brandy of Body By Brandy

Thank You! A big THANK YOU to the more than 50 Blue

Cross Blue Shield of Massachusetts Associates that volunteered their time to make the day

such a big success.