jump start your csr programs in 2016

Jump Start Your CSR Programs in 2016

Webinar January 26, 2016

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Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.

What is CSR?

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Why is CSR Important?• It’s good for the company• Key stakeholders expect and want it• Meets company goals• It’s the right thing to do

Source: America’s Charities Snapshot 2015

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Five Key Insights

2 Employee engagement is the foundation of CSR

1 CSR is evolving and changing

3 Volunteerism is the onramp to full engagement 4 Technology and Millennials are the key drivers 5 Change is necessary to move into the future

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Evolution of CSR

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Evolution of CSR

Answer: Everything changed!

• Stakeholder expectations

• Technology entered the market

• Millennials want change

• Companies are shifting resources to new activities

• AND the spectrum of activities of CSR keeps growing

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What changed?

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Key Components of a CSR Strategy

Volunteer

progr

ams

Employe

e givi

ng pro

gram

s

Alignm

ent w

ith sp

ecific

char

ities

Enviro

nment s

ustai

nment

initia

tives

Work-l

ife poli

cies i

mpactin

g employe

es

Corpor

ate gi

ving

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Source: AmeriGives CSR Benchmark Study 2015

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Poll Question

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What’s Important to Corporate Leaders

2 Ability to measure ROI

1 Provide year round opportunities to employees

3 Enable employees to give to personal causes4 Connect employees to signature causes

5 Engage employees with their peers

6 External recognition and awareness

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Employee Engagement is the Foundation of

Today’s CSR Programs

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Importance of Employee Engagement• 77% believe employee engagement is an important recruitment

strategy

• 84% agree that volunteer opportunities is an important way to engage employees

• 73% agree that employee engagement is an important retention strategy


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30% of companies feature charities in addition to United Way< 25% brand their campaign< 20% match payroll contributions< 10% of companies conduct an electronic campaign

65% feature charities in addition to United Way 60% brand their campaign40% match payroll contributions60% conduct an electronic campaign

93% feature charities in addition to United Way70% brand their campaign 63% match payroll contributions80% conduct an electronic campaign30% are incorporating social media tools into the giving program

77% say engagement is an important recruitment and retention tool 92% offer volunteer opportunities 62% offer release time 86% offer year round giving70% match payroll contributions60% are using social media tools in the giving and volunteer programs69% expect greater accountability from nonprofit partners

Evolution of Employee Engagement

2000

2006

2012

2015

United Way Choice Engage Align and Impact

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Emerging Strategies Driven by Trend

Millennials• Causes vs. organizations• Value time, talent, money and network• Promote their favorite cause among their peers and colleagues

Year Round• Open to giving and volunteering• Pulse points• Mini campaigns

Technology

•Employee generated content•Social media•Attractive as what is available outside the workplace•Connecting employees to corporate signature programs

Volunteerism

• Fastest growing component of employee engagement• Move from hands on to skills based• Social component• Transformational volunteerism

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Large Companies

2013

Large Companies

2015

Small to Midsize Companies

2015Year Round Giving 50% 85% 44%

Volunteer Opportunities 68% 92% 60%

Payroll Contributions 80% 88% 37%

Matching Gift Programs 70% 70% 28%

Differences Between Large and Smaller Companies

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Volunteerism is the Onramp to Full Engagement

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Currently OfferCompany sponsored volunteer programs that encourage employees to team with their peers 71%

Paid time off to volunteer 68%

Pro-bono and skills based opportunities 80%

Financial volunteer grants 70%

Mentoring programs 31%

Key Trends in Employee Volunteer Programs


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Financial Support Hands-OnVolunteering

Skills-Based Volunteering

General Skills Board Service

Pro BonoProfessional

Expertise• Cash Grants• Dollars for

Doers• Matching Gifts• Workplace

Giving• Contests/

Events

• Clean-up• Painting• Soup Kitchen• Planting• Building

• Tutoring• Job Skills

Training• Event

coordination

• Board placement

• Board member training

• IT assistance

• Marketing collateral design

• HR consulting

• Legal counsel

Making Budget “Extra Hands to Deliver Services/Programs

Infrastructure and Leadership

Financial Support Hands-OnVolunteering

Skills-Based Volunteering

General Skills

Board Service

Pro BonoProfessional

Expertise

Spectrum of Engagement

Source: Taproot Foundation

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Poll Question

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Millennials and Technology

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What do we know about Millennials?

• Highly Educated

• Diverse• Net Natives• Energetic• Very social –

peers are important

• High value on social networks

• Causes vs charities• Think outside the

box• Inclined to

charitable giving

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Millennials Entering the Workforce• Long time loyal donors are being replaced with a

Millennial generation• Estimated to be over 50% of the workforce in just 5

years• They will engage if the options are attractive to

them•Donate to causes and campaigns•Donate year round•Peer endorsement is critical

• Expect technology inside the workplace to mirror what available in the consumer marketplace

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Top Reasons Millennials Give

Passionate about the Cause – 31%

My Supervisor encouraged me to give – 13%

Competition was involved – 13%

Matching Gift Program – 13%

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Top Reasons Millennials Give

Percentage

Passion for the cause 29%

Ability to use skills to benefit a cause 25%

A peer or co-worker invited me 14%

Incentive 8%

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Employees Expect Robust Technology

Most emails are read on mobile devices• Majority of clicks

occur on desktops

Social Media integration

Chat support for all devices

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Employee Expectations• Make it easier to find information about

charities• Be able to designate their contribution

to a specific cause or charity• Match their contribution with a

company gift• Expand opportunities to give

throughout the year• Appreciate smaller gifts• Incorporate fun and peer interaction• Provide tools to promote their favorite

charity• Promote and sponsor volunteer

opportunities• Provide released time to volunteer• Conduct employer-sponsored volunteer

projects where they can join with colleagues.

• Offer financial grants to their favorite charities in recognition of their volunteer service.

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Poll Question

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Jump Start Your Programs

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Ten Suggestions to Jump Start Your Programs1. Assess your current programs2. Go year round3. Focus and align programs around key cause areas – allowing for personal choice options4. Integrate with volunteerism – Expand/Enhance volunteer program offerings5. Utilize employees to help tell your story – form volunteer committees 6. Incentivize employees participation (giving and volunteering)7. Look for opportunities to move from a transactional model to a transformational model of giving and volunteering 8. Assess and modernize your communication strategies9. Maximize your technology10.Innovate – Don’t be afraid to try new things

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Questions

Thank you.

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Steve GreenhalghManaging Director, CSR [email protected]

Debbie SnyderSenior Vice President, Enterprise [email protected]