By Mary Weaks-Baxter, Ph.D., faculty coordinator, Community-Based Learning and Hazel Koch, professor of English, Rockford University

Transform Rockford has grown from a small grassroots effort to a region-wide movement in only a matter of months. A little over half a year ago, the fi rst community meeting for Transform Rockford was held at the Coronado Theater on Nov. 14. With over 1,300 people in attendance, the “brutal facts” of the Rockford area were laid out and community members joined in a Call to Action for improving the living and working conditions in our region.

The Transformation Process chart included here maps out the overall progress of the movement, with the Case for Change being made at the initial meeting at the Coronado. The response to that Call to Action was a series of 42 visioning sessions held from January to March to gather opinions from the community. Over 3,000 people

from all over the region participated. Additional comments have been gathered on the Post-It Notes section of the Transform Rockford website and through social media.

At the core of Transform Rockford’s work are the Shared Values that are listed in the visual included here. Volunteers are asked to commit to these values “as the foundation for a civil and cultivating environment” in not only their work for Transform Rockford, but also in their daily lives. These Shared Values are intended not only as a way to emphasize our commonalities as people from the same community, but also the importance of our common work in seeing our vision become a reality. Transform Rockford is committed to ensuring that all community members have a voice in the direction the work is taking and a role in helping bring about change.

After months of holding visioning sessions where members of the

Since August, Doyle has become president of the association and the group has grown to 40 members. It’s even partnered with Jackson School and SwedishAmerican Health System, trying to get neighbors to work together with the Rockford Police Department to decrease crime in their neighborhood. Doyle even signed up for the Rockford Citizens Police Academy, a free program that educates citizens about the structure of the Rockford Police Department. “The crime in my neighborhood had reached the point where I became concerned and wanted to fi nd a way I could get involved.”

For her efforts, Doyle was recognized with the Woman Business Leader of Tomorrow award during the Rockford Chamber of Commerce’s annual Women in Business Expo and Luncheon. The event is held every year to recognize women-owned and -managed businesses. More than 400 people turned out and nearly 50 businesses were represented at this year’s expo, which was held June 19 at Cliffbreakers Riverside Resort.

Two other business leaders were honored during the luncheon for their professional and personal contributions.

Janna Becherer, owner of Brynwood

The Voice is online at rockfordchamber.com

Visit us online at: rockfordchamber.com■ online registration■ keynote speaker video clips ■ event photos ■ list of Chamber events

Questions? 815-987-8100

Join the Chamber’s LinkedIn Group www.linkedin.com/e/gis/2544

July 2014 | Volume 27 | No. 7

ROCKFORD PARK DISTRICT’S NEW ATTRACTIONS

PAGE 5

SJOSTROM & SONS BUILDING ON 100 YEARS

PAGE 4

By Paul Anthony Arco

Mika Doyle, social media director at OSF Saint Anthony Medical Center, always has been willing to roll up her sleeves and get involved in whatever needs her attention. “I’ve never been good at not trying to solve problems,” she said. “If I see some way I can help, I always try to fi nd solutions.”

That includes her job, getting involved with Ignite, a group of young professionals, or even stepping up to help her neighborhood. When Doyle discovered that her neighborhood association went defunct several years ago, she met with her alderman, gathered a few neighbors and brought the association back together again.

more on page 3

FRANK LLOYD WRIGHT HOUSE OPENS FOR PUBLIC TOURS

The newest Frank Lloyd Wright museum, the Kenneth & Phyllis Laurent House, is open for public tours. The home in Rockford was considered by famed architect Wright as one of the 38 best works of his career.

The single-story Usonian home was built for function and beauty and met the needs of its owner decades ahead of Americans with Disabilities Act accessibility requirements. It features a solar hemicycle footprint, patio, fi shpond, carport and outdoor connectivity to the natural landscape.

Tickets, $15, must be purchased in advance at www.laurenthouse.com. Tours leave Midway Village Museum at 11 a.m., 1 p.m., and 3 p.m., on the fi rst and last weekend of every month. The Laurent House experience is best suited for children over the age of eight. Group tours for four or more people can be reserved.

more on page 12

Rockford Chamber honors: Women in business

Transform Rockford

MARK YOUR CALENDAR!

Founders’ Day/ Business Hall of Fame

AFTER HOURS July 10 • Midway Village Museum

For more info, see page 30

KEEP KIDS SAFE DURING HOT SUMMER MONTHS

Safe Kids Winnebago County Coalition reminds people as the heat rises this summer to lock their cars, even if parked in the driveway, to prevent children from accidently entering the car and getting trapped.

Adults struggling with hectic schedules can forget children in back

seats. Put a diaper bag or toy in the front seat or purse or cell phone in the back seat as a reminder of the child in the car.

Heat stroke is the number one cause of non-crash, vehicle-related death for children. Young children particularly are at risk, as their bodies heat up three to fi ve times faster than adults. Within 10 minutes, the inside temperature of a vehicle can be up to 20 degrees hotter than the outside temperature; after 30 minutes up to 34 degrees hotter.

In hot summer months, glance at the backseat of nearby cars when walking to a job, a store or parking area. If there’s a child inside, take action; call 911.

RECAP

Mika Doyle, social media director at OSF Saint Anthony Medical Center, is awarded the Woman Business Leader of Tomorrow.

PHOTOS BY BRIAN THOMAS PHOTOGRAPHY

2 July 2014 theVoice rockfordchamber.com

VIEWPOINTPresident’s Message

Einar K. ForsmanRockford Chamber

of Commerce

Industrial Cities InitiativeChicago Federal Reserve Economist shares insight on turning manufacturing-based cities around

On June 26, Transform Rockford and the Rockford Chamber of Commerce co-hosted a special session to learn from top economists with the Chicago Federal Reserve on its Industrial Cities Initiative (ICI). More than 150 people were in attendance at the University Of Illinois College Of Medicine to learn more about the research done by Susan Longworth, senior business economist, and Jeremiah Boyle, managing director of economic development.

The loss of manufacturing jobs has shaped the Midwest urban landscape for more than a half-century. However, just as most cities have lost manufacturing jobs to a greater or lesser degree, most are working – with more or less success – to offer a higher quality of life to their residents while striving to make these communities more resilient to social and economic changes.

The effort to improve the economic and social well-being of these cities and their residents occurs in an environment shaped by macroeconomic forces, state and national policies, and the dynamic relationship of city and region.

Within this context, the ICI was

motivated by questions about why some Midwest towns and cities outperform other cities with comparable histories and manufacturing legacies. And, can “successful” economic development strategies implemented in “higher-performing cities” be replicated in ‘underperforming cities?’

Federal Reserve Bank of Chicago researchers recently published profiles of 10 Midwestern cities that experienced significant manufacturing job loss in recent decades.

The cities are Aurora and Joliet in Illinois, Fort Wayne and Gary in Indiana, Cedar Rapids and Waterloo in Iowa, Grand Rapids and Pontiac in Michigan, and Green Bay and Racine in Wisconsin.

“We did this to help the residents of these Midwestern cities better understand the approaches that contributed to their rebound,” said Susan Longworth, a member of the Bank’s division of Community Development and Policy Studies (CDPS) and editor of a book, Industrial Cities Initiative, that contains the profiles. “These profiles can also serve as a springboard for discussion by community leaders in other cities to help

them understand what approaches are working in other places confronted with similar circumstances.”

The report in this research concentrates on four primary themes and what Resurgent and Transforming cities have done to achieve positive strides. The themes are Workforce Development/Skills Mismatch; Regionalism/Globalism; Economic Development Finance; and, Leadership. The discussions in the research explore how each of the four themes is manifested in the 10 selected cities, and the relevant successes, challenges, lessons learned, as well as opportunities seized and, sometimes, missed. As stated above, these are preliminary discussions. In some cases additional information needs to be gathered; in others, the story is still unfolding.

The profiles were written as part of a project also called the Industrial Cities Initiative (ICI) and are based on interviews with a variety of community leaders involved in redevelopment efforts. The ICI looked at the cities’ conditions, trends and experiences and concluded that efforts to improve their economic and social well-being are shaped by:

State

and national

policies: State

and national

policies pit one city against another in

a zero-sum competition for job- and

wealth-generated firms, say economic

development leaders.

Macro-economic forces: Regardless

of their size or location, these cities are

impacted by globalization, immigration,

education and training needs, and

demographic trends including an aging

population, and the benefits and burdens

of wealth, wages, and poverty.

The dynamic relationship of the city

and the region in which it is located:

Regional strengths and weaknesses to

a large extent determine the fate of the

respective cities.

The following is a link to the complete

ICI project report, which includes the

individual city profiles:

http://www.chicagofed.org/webpages/

region/community_development/community_

economic_development/ici/index.cfm.

theVoice rockfordchamber.com July 2014 3

Relationship Counseling and co-owner of Pathways EAP, was named Woman Business Owner of the Year. According to her nominator, “Becherer leads her companies with professional responsibility and works to make contributions not only to her own institution, but to her field of work. Becherer has been instrumental to the counseling field and in the community.” Becherer was out of town and not able to attend the luncheon.

Amy Ott, deputy director of the Chicago-Rockford International Airport, received the Manager of the Year award. Ott started as deputy director of administration & finance for the airport in 2003, and served as interim executive director in 2011. She has been involved in the community as a board member of the YWCA of the Rock River Valley, among other organizations. “I love our love community and I love what we do,” Ott told the audience. “There are so many great people in this room, and I’m honored to be a part of them.”

Niccole Ranz, owner of In Home Medical Group LLC, was named as this year’s participant in the ATHENA PowerLink mentoring program, sponsored by PNC. This is a national program that pairs participants with a panel of business experts to help grow their company.

Don’t Be Shy About What You WantThe luncheon’s keynote speaker was

Kate Bensen, president/CEO of The Chicago Network. Bensen has 20+ years of experience with nonprofits, as a lawyer, board member and nonprofit leader. The Chicago Network is an organization of Chicago’s most distinguished professional women. There are more than 400 members; leading Chicago’s businesses, professional, cultural and nonprofit and educational communities.

“Our job as women is to share our stories with each other,” she told the audience. The key is “being a strong networker and having a sponsor to advocate for you. Let people know what you want; don’t be shy. And don’t underestimate your impact as a role model.”

Einar Forsman, president & CEO of the Rockford Chamber of Commerce, agreed. “As a chamber, we need to be more aware of where we stand with women in leadership positions. I suspect there are more out there than I realize, but there are still not enough,” he said. “The difference between men and women is men don’t have a problem asking for what they want. I think sometimes men are assertive, and it’s viewed as a good thing, and when women are assertive, it’s not viewed as favorably. We have to get beyond that and focus on business and opportunity for people who are good leaders — period.”

Before lunch, many business leaders filed through the different booths to talk with representatives from various businesses and organizations. “The response we’ve had here has been great,” said Beth Thacker, financial advisor for Northwest Mutual. “There’s been a lot of good activity with a strong group of women leaders from throughout the community. My goal is just to engage and find out if we can be a resource to one another. Connecting women with women is good. There are a lot more business women in the area than people realize. Most people I’ve talked to said their business is up, and it’s headed in the right direction. It’s been very encouraging.”

The expo and luncheon was presented by The Women’s Center at Rockford Health System. OSF Saint Anthony Medical Center was the gold sponsor and Northwest Bank of Rockford the awards sponsor. theVoice

The Rockford Chamber of Commerce welcomes and encourages submissions for The VOICE of the Rockford Business Community.

Deadline is the 15th of the month preceding publication. Send news releases and other items of interest to the business community to:

The VOICERockford Chamber of Commerce308 W. State St., Ste. 190Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100.

The VOICE of the Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Rockford Chamber of Commerce, 308 W. State St., Ste. 190, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

Let your Voice be heard

Women in BusinessContinued from front page

Amy Ott, deputy director of the Chicago-Rockford International Airport, was named Woman Manager of the Year.

Linda Heckert, Northwest Bank; Kelly Erboe, Erboe & Associates, CPAs and Jennifer Anderson, Anderson Environmental & Engineering were able to enjoy visiting the expo before the luncheon and award presentations.

By Paul Anthony Arco

Richard Sjostrom, a stone mason from Sweden, moved to Rockford in the early 1900s to find more opportunity for work. In 1914, he began building foundations, starting with just a wheelbarrow before buying a horse and wagon, which he used in his contracting business.

Eventually, Sjostrom expanded into general contracting and by the early 1950s had expanded into the concrete paving business, working on city streets and toll roads. Sjostrom & Sons, which included his sons Bengt, Conny, Philip, Richard and William, quickly grew into a full-service building and paving contracting, with projects being done in Illinois, Wisconsin, Connecticut, Colorado and Iowa.

A Century LaterToday, the company is celebrating

100 years in business. Sjostrom’s grandson, Joel Sjostrom, is the company’s president, and his brother,

Kris Sjostrom, is vice president. Great grandson, Bill Gorman, manages highway operations, and Joel’s two sons, Grant and Reed, work as project engineers for the family company.

“This anniversary is an accomplishment that our entire family can be proud of,” said Joel, who along with Kris, started working for the business as teenagers. “It’s been very satisfying, starting with our grandfather, and then continuing with our father and his brothers, and now with us. It’s rewarding to see our family have a hand in some of the community’s success.”

Some of the more well-known projects Sjostrom has been responsible for include the Rockford Armory, Woodward Governor, Warner Lambert, Sundstrand Aviation Corporation, BMO Harris Bank Center, Zeke Giorgi Building, Rockford City Hall, Alpine Bank and Rockford Register Star.

One of their favorite projects was Starlight Theatre at Rock Valley College. It’s a unique building thanks to its one-of-a-kind retractable roof, which

was built in three phases. “It was a really interesting project,” said Joel. “We don’t do many projects of that magnitude.” They worked with Jeanne Gang, a well-known architect who is originally from Belvidere, on the project, which took more than three years to complete. Since then, Sjostrom also has renovated Rock Valley’s Physical Education Center, and more recently built the Karl Jacobs Math and Science Building.

Fortunately, Sjostrom & Sons has weathered a rough economy over the past decade. Between commercial and governmental work, there is enough work to keep the company financially strong. “One or the other is always keeping us busy,” Joel said. “We have to roll with the punches and keep our eyes open for different and new opportunities.”

Over the years, Sjostrom has received plenty of industry praise for its work, including a National Award of Excellence, Contractor of the Year and Civil Work Contractor of the Year awards.

“It’s a tangible thing what we do;

we build things,” Joel said. “We get to

work with different people, solve many

problems, and it’s rewarding. There

are many people doing good things in

this community, and we feel that we’re

a part of that success.”

Sjostrom & Sons has more than 100

employees, including civil engineers,

project superintendents, carpenters,

bricklayers, cement masons,

equipment operators, laborers and

millwrights, and teamsters.

The Sjostrom Foundation is active

within the community, donating to a

number of organizations including

Rosecrance, Rock Valley College and

area hospitals. “If we have employees

involved in an organization, we tend

to support that cause,” Joel said. “We

like to have that connection. It’s the

right thing to do, to help others. It

takes everyone’s effort to build a

community.”

Recently, Sjostrom sponsored a

group of students and instructors

from Sweden who came to Rockford

to build a house with students from

East High School. Sjostrom & Sons

donated labor and material to the

project which was funded by the

SwedishAmerican Foundation. It’s

just another example of the good work

Sjostrom has done in the Rockford

area for the past century.

“We’re proud of our history,” said

Kris. “We have a lot of people –

customers, employees and the

community – to thank for helping us

succeed over the past 100 years.”

4 July 2014 theVoice rockfordchamber.com

Sjostrom & Sons celebrates 100 years in business

One of Sjostrom’s favorite projects is Starlight Theatre at Rock Valley College with its one-of-a-kind retractable roof.

PROFILEMember Profile

SJOSTROM & SONS Joel Sjostrom, president 1129 Harrison Ave. Rockford 815-226-0330www.sjostromconstruction.com

theVoice rockfordchamber.com July 2014 5

Visitors are closer to experiencing four seasons of fun at Alpine Hills Adventure Park and Golf Center, 4402 Larson Ave., Rockford. Rockford Park District Board of Commissioners approved agreements with two vendors to provide zip line and winter activities at the park. “The vision for Alpine Hills further expands the Rockford area’s foothold as one of the top amateur sports communities in the Midwest,” said Tim Dimke, executive director of the park district.

About the Operators Experience Based Learning (EBL)

Zipline Tours was selected to operate Zip Rockford, and Rockford Superparks, LLC to provide tobogganing, snow tubing and snowboarding at Alpine Hills. EBL is the nation’s premier installer of canopy zip line tours and operations. Company founder Steve Gustafson, a Rockford resident referred to as “the inventor of the modern day zip line,” installed the first zip line tour in the United States in Maui, Hawaii in 2002. The company has installed nearly 50 projects overall. Gustafson is a Guilford High School graduate and professionally vested in the Rockford area.

Rockford Superparks, LLC, is an Idaho-based limited liability company run by Ryan Neptune, president of Neptune Industries, Inc. Neptune is a leading innovator and builder of terrain parks, rails, Olympic super pipes and resort facilities. Superparks has designed and built snow park venues since 1997.

Summer Zip Line According to the proposed multi-year

lease (with options for renewal) with EBL, the zip line attraction will include tree platforms, towers and bridges, along with helmets and harnesses. Future recreational amenities, such as rock-climbing walls, may be added. Weather permitting, the attraction is expected to open by the end of this summer and to draw 5,000 in the first year. Visit www.ZipRockford.com.

Winter Fun In 2012, the park district held a focus

group and an online survey to gather ideas for development plans and design ideas for winter activities at the park. Major interests were in snowboarding, walking trails and tobogganing.

Rockford Superparks, LLC, will design and operate these activities, supplying snowmaking machines, surface lift and snow groomer. The park district will provide the snowmaking infrastructure, such as the pump house at the pond, as well as electrical service outlets, site clearing, ticket/restroom

building renovations, improved sidewalk

accessibility and toboggan platform.

Plans are for the inaugural winter season

to start Nov. 21, weather dependent.

Fundraising Update The Rockford Park District

Foundation is helping the Rockford

Park District fundraise for this year-round, affordable family fun adventure park. Total project costs are estimated at $3,599,656, with $3,389,341 raised to date.

The foundation’s new fundraising initiative, Help Me Play, was established to fund kids who cannot afford admission fees for park district activities such as zip lining, snowboarding or golfing at Alpine Hills; Magic Waters or Nicholas Conservatory; rides on the Trolley or Forest City Queen; horseback riding or hay rides at Lockwood Park, or wakeboarding at the new West Rock Wake Park at Levings Lake. Nearly 30 percent of the area’s youth live in poverty. To donate, visit rockfordparkdistrict.org/donate or send a check to Rockford Park District Foundation, c/o Help Me Play Fund, 401 S. Main St., Rockford, IL 61101. For more information, contact Lisa Alexander, 815-987-1632 or lisaalexander@rockfordparkdistrict.org.

PARK DISTRICT TO OPEN FIRST WAKE PARK IN AREARockford Park District also announced plans to open West Rock Wake Park at Levings Lake beginning in July; the first of its kind in northern Illinois/southern Wisconsin. Total estimated start-up cost is $190,000. Participants water ski or wake board using a skier’s rope and handle pulled by an electrically driven cable instead of motorboat. The activity is environmentally friendly, quiet and benefits the lake and particularly fishing through the added oxygenation created by water movement.

Rockford Park District to open unique area sports attractions Summer zip lining, wake boarding; winter tobogganing, snowboarding

6 July 2014 theVoice rockfordchamber.com

By Mark Podemski, RAEDC

A few months ago in The VOICE, I wrote about how economic development happens due to transactions that occur within the economy. In this article, I will explore the relationship between economic and community development. On one side of the coin, economic development is about wealth creation, while on the other side, community development is about creating a great place to live and work.

Just as there were separate but related roles for partners within economic development, the same can be said for economic and community development. One clear example can be found in workforce development.

One of the top areas of concern for employers is access to a talented workforce. If we don’t have a safe, inviting place to live, our ability as a community to attract and retain this talented workforce will be compromised.

Another example concerns our infrastructure. Without modern, well-maintained infrastructure, our companies will be less effective in producing and shipping their goods and services to their customers, which will diminish their ability to remain competitive in the global marketplace. All areas of community development ultimately have an impact on our economic development activities.

Communities Must Be AttractiveIt is because of this close relationship between

economic and community development, efforts such as Transform Rockford are vitally important to the long-term economic health of our region. If our community is allowed to physically deteriorate, the very survival of companies in our region is put in jeopardy. Several years ago at the RAEDC annual dinner, Angelos Angelou, an internationally respected economic development professional,

made the statement that companies used to take

care of the community in which they resided, but in

today’s environment, communities must take care

of companies. The company always can move to a

perceived better location, but the community cannot.

The alignment of economic development and

community development efforts within our region

is vital for regaining the broad-based prosperity we

desire. These efforts are not something that is “done to

the community;” rather it is what we do for ourselves.

Prosperity is attainable; however, it requires attention

to all the details that make a region a great place to

live and work, which ultimately leads to creation of

wealth for its citizens.

Mark Podemski is vice president for development at the

Rockford Area Economic Development Council.

Economic and community development

By Sherry Pritz, EIGERlab/Rock Valley College

In addition to our highly successful TechWorks FastTrack CNC Machine Operator training, EIGERlab now has added assembly training.

After learning that the region’s workforce is lacking in modern-day assembly skills, EIGERlab personnel, in addition to a subset of the TechWorks Advisory Council, created a custom assembly-training program to address the deficit. According

to Executive Director Dan Cataldi, “Since there was nothing satisfactory available, we rolled up our sleeves to collaborate on creating a custom training program.”

Scott Wallace, one of TechWorks Assembly Training instructors, shared, “Manufacturing is the key -- regardless if someone is taking the Assembly or CNC Machine Operator Training.” With 22 years of experience at Woodward, Wallace brings a wealth of information on processes, Lean and 5S. He instills in

his students the importance of knowing the basics -- lean, quality and process plan development. Wallace added, “With this training, they’ll be able to land a good job with a quality company. Not all will start out in assembly, but they will have the ability to work towards that position.”

Troy Ramage, a recent CNC machine operator graduate, stated, “I completed the CNC training, and I’m employed at an aerospace manufacturer in the region. They had an opening in the electrical assembly department, and I chose to take that position. It suits me better than CNC. I was pleased that I knew the basics that applied to multiple manufacturing positions. Since I had no

prior manufacturing-related experience, I don’t think I would have been hired without the TechWorks FastTrack training and National Institute for Metalworking Skills (NIMS) credentials.”

Wallace stated, “Both of the training programs include the basics, which prepare them to become gainfully employed, including: ACT WorkKeys Assessments, Job Readiness, Safety, Shop Math, and Blueprint Reading. We encourage them to consider this career-training with the goal of becoming employed and continuing their education in the manufacturing field.”

Sherry Pritz is marketing coordinator/business development at EIGERlab/Rock Valley College.

Meeting our regional manufacturers’ workforce needs Electrical, pneumatic, mechanical assembly training

A global forklift company saves about $2 million annually with its manufacturing Foreign Trade Zone (FTZ) at its Marengo, Ill., facility.

There is no U.S. customs duty on assembled forklifts, but duties range from zero to nine percent on forklift components. In 2006, UniCarriers Americas (UCA), formerly Nissan Forklift, activated a manufacturing FTZ subzone in Marengo. Thus, UniCarriers does not pay duty on the components shipped to its Marengo FTZ from its global suppliers. After the forklifts are assembled, UniCarriers imports them for distribution to its customers in the United States and globally.

Traci Grever, UCA manager of logistics & trade compliance, said, “The return on the FTZ investment was well worth the time and effort. It has yielded great savings to our company. These savings have helped UCA pursue other opportunities to expand our business.”

To assemble more than 14,000 forklifts per year, UCA receives 50-plus shipments per week of ocean containers and airfreight

shipments. In addition to savings on customs duties, UCA saves on custom fees by paying a weekly consolidated fee, rather than daily individual shipments.

More Stable Supply Chain CycleUCA also stabilizes its supply chain

cycle with the FTZ status. “Because we are moving the components under customs’ supervision, rather than making a standard import entry, there is less variability in delivery.” With more than 1,000 components per forklift truck, a more consistent delivery process is another benefit. For more information, visit www.unicarriersamericas.com.

Third-Party FTZs AvailableAnother Rockford area company saved

about $375,000 since it started warehousing raw materials at an FTZ in 2011.

Andy Honkamp, executive vice president of Cellusuede, a Rockford flock fiber producer, said the company’s annual savings on duties and taxes is about $125,000. “I advise other companies

to definitely pursue FTZ status. We’ve

recouped our initial investment and we

continue to save money.”

Cellusuede imports modacrylic from

Asia in shipping containers that are

warehoused in Belvidere through a third-

party FTZ site called a General Purpose

Zone (GPZ). It also warehouses raw

materials at its Rockford Cellusuede plant.

The GPZ is operated by Integrated

Supply Chain Management (ISCM),

which provides supply-chain inventory

management for Chrysler Belvidere

Assembly. ISCM General Manager Greg

Bousquet said, “ISCM can also serve other

Rockford area companies as it expands its

global reach and profitability.”

You May Benefit From an FTZ If:• Your company is located within 60 miles

or 90 minutes of the Rockford Port of

Entry.

• Your company imports significant value

of product and/or expects imports to grow.

• Your company re-exports a substantial

percentage of imports.

• Your company holds inventory of

significant value.

Above, left: UniCarriers Americas saves $2 million annually with its Foreign Trade Zone facility in Marengo, where it manufactures forklifts. Right: Cellusuede saves $125,000 annually by warehousing modacrylic at its Foreign Trade Zone facility. The raw material shown is being cut in one of the manufacturing steps.

FTZ = $$$ SAVINGSForeign Trade Zone means savings of millions

theVoice rockfordchamber.com July 2014 7

Global competition, OEM pricing, delivery and quality demands, and other threats to a profitable market position require more strategic marketing plans that focus on the right products and services reaching the right customers in the right way at the right time. Without planning, success can be a result of luck.

Companies need to have a balanced distribution of profitable customers, products and sales methods focused on value to the customer, and a position in the marketplace that supports their strategic plan.

Successful marketing plans include

an identification of internal champions, timelines and measurements for success. Marketing plan elements can include:

Product Plans. Identifying those products and services that make up the core offerings of the company.

Targeting/Segmenting. Tying products and services to characteristics of each customer group such as demographic qualities (region, industry, etc.), as well as other qualities such as purchasing behaviors, approval processes, values, etc.

Customer Relationship Management Strategies. Including key customer maintenance, satisfaction

and needs assessment plans, lost order analysis, etc.

Pricing Strategies. Establishing pricing strategies by product and customer segments that support the product/service market position, maintain profitability and account for discounting strategies.

Distribution Strategies. An identification of which distribution channels will be used for each product and customer segment.

Sales Channel Management. A description of which sales channels will be used to reach each customer segment and how those channels will be measured, evaluated and supported.

Strategic Partnerships. An account of relationships that support the company’s entry into new markets or better serve existing markets through co-branding, offering complementary or support services, etc.

Branding. Strategies that will create a recognized visual and/or emotional response in the marketplace, often requiring highly coordinated media strategies, consistent messaging and visual appeal, etc.

Promotions Strategies. A description of the variety of tools and media that will be used to bring awareness and understanding to the competitive advantages of products, services or business relationships.

Web Site Strategies. Beyond a web presence, web site strategies are focused on meeting the information gathering and eCommerce preferences of your customers.

International Trade. Strategies specific to doing business overseas including overcoming language and trade barriers, identifying sales or production partners, etc.

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Amy FitzgeraldIMEC

Is your company floundering or flourishing at its current market position?

Marketing tactics for your business toolbox

SUCCESS STORY: Medical imaging company gets inside look at the competitive marketplace company

• Maxant Technologies – Niles• www.maxant.coma• 25 employees• World’s leading manufacturer of medical imaging displays

SITUATIONThe MediPort all-in-one

computer is one of Maxant’s most successful products, used primarily inside hospital operating rooms. Before launching a third-generation MediPort, the company decided to take a closer look at the marketplace. Wanting an unbiased third party to collect information about the product’s reputation and potential purchasers, Maxant’s leaders reached out to IMEC for advice.

IMEC SOLUTIONIMEC recommended and then

helped facilitate a relationship with Thrive Market Intelligence. Thrive researched Maxant’s sales to determine which market segments found value in the MediPort, explored users’ needs and challenges with the existing product, and analyzed pricing, purchasing

decisions, sales channels and buyers. Armed with insights culled from this data, Maxant modified its go-to-market plan for the MediPort — making aesthetic, service and pricing changes to make the new product more attractive to wider group of potential purchasers.

RESULTSDesign changes based on how

and where the product is used in operating rooms.

Addition of “hot swap” program (same-day shipment of new parts) to address reliability concerns.

Addition of monthly usage agreement to address hospitals’ capital budget challenges.

Positive customer feedback during pre-release phase.

“Gathering competitive intelligence was a great way to pull some unbiased information from our customers, who were much more willing to open up to a third party. Their input gave us some different angles to look at and helped us make some decisions we probably wouldn’t have otherwise.” -- John Ambrose, business unit manager

8 July 2014 theVoice rockfordchamber.com

Work-life balance has new meaning for

me. I’ve been extremely career focused,

holding a full time job and a course

load in grad school. From time to time,

friends and family have advised that

I could not sustain that schedule and

would burn out if that trend continued.

They recommended “work-life balance;”

requiring taking my foot off the pedal in

my aspirations for career growth.

Albeit these are fair warnings, my

recent experiences with work-life balance

have shown that we too often look at it

in one of two extremes: as an offset to

excessive work patterns or as taking too

much time to focus on life.

This “one or the other” idea pits the

two concepts of work and life against one

another. But continually assessing work-

life balance shouldn’t be at the point

when we are too far along on either end

of the spectrum; requiring us to return

to the middle, but at the point where we

are proactively working to maintain the

middle ground. I’ve found it’s at that point

where the two concepts can effectively

interact. Through heightened focus

on life experiences, you can positively

complement your career development,

and in the right way.

Creating a LifeIt officially has been one year since I

moved to Rockford from West Hartford, Conn., to pursue a career opportunity with a great employer, United Technologies Aerospace Systems. While many friends and family members cautioned and warned me against relocating to this area, I am happy to report that I am thoroughly enjoying my decision and have created a life here that I love. I was able to immediately dive in and pursue after-hour interests in the Rockford community.

Over the course of the year, I have found a great social network through various young professional organizations in town such as IGNITE, and have had a chance to jump into as many community outreach opportunities as I could possibly allocate time. Recently, I took the plunge and purchased a home in town. This probably doesn’t seem atypical to those who already have a well-rounded schedule, but for me it’s a stark difference from my life before the move.

Creating a Personal IdentityGetting involved in the community,

building social networks around things that matter outside of work and taking

time for myself, have helped me further shape and evolve what I consider my personal identity. It’s through that personal identity where I can assess if my organization’s culture and identity is aligned with my own; if I am where I want to be in the position I hold and my career, at a given point in time.

There is a maturity that comes with life experiences that automatically impacts professional maturity for a YP. Simply working within the four walls of a company cannot provide this acumen as quickly. By interacting with others in the general community, I have evolved and adapted some of my approaches to thinking and communicating, which in turn has positively affected how I am able to interact with those at work. Diversity in thought is powerful, and there’s benefit of getting that perspective to take back into the workplace.

Benefitting Self, and EmployersSo far, I’ve focused on general benefits

of work-life balance, but let’s be honest, everyone does not have a positive perception of the term. Many see it as a clear conflict with employers’ interests. Others define it as a “cookie-cutter” definition that is gender specific, or simply defined,

as building a family and raising children. Some treat it as a “check in the box” policy to deal with the new generation, but don’t really buy into the concept. These assumptions prevent us from embracing the unique ways both employees and employers alike benefit from work-life balance.

One year in, I have had the chance to reflect on the significance of work-life balance for the life I’ve built in Rockford. Only a portion is defined by the career I have established, yet my position is more challenging, rewarding and promising as a catapult to future opportunities, than any I have held previously. I’ll slip sometimes for sure, but for me work-life balance won’t be a topic I’ll think of when I’m too far in the arena of “work” or “life.” Instead I’ll attempt to maintain that healthy balance of the two.

Alpa Patel is co-chair for IGNITE INVOLVE and labor relations & HR manager at United Technologies Aerospace Systems.

The views expressed are those of Patel’s and do not necessarily represent those of the Rockford Chamber of Commerce.

Alpha PatelIGNITE

IGNITEYoung Professionals

Treat work-life balance and career growth as complements

theVoice rockfordchamber.com July 2014 9

PERSPECTIVERockford University

Jeff FahrenwaldRockford University

When did we forget how to listen?Gaining new insights from different perspectives

I had a conversation today with a good friend of mine who, from an ideological point of view, is VERY different than me. I find that when I talk with her I really need to listen to what she is saying. It is easy for me to become dismissive or label her a certain way because her views are different than mine on many things. Notice I didn’t say her ideas were wrong and mine were right, just that we tend to think differently.

I will say her ideas are always thoughtful and logical, and she makes many great points; it is just that in the end I feel my points are equally as thoughtful and logical and ... different. Sometimes she is able to convince me, sometimes I am able to convince her and sometimes we just agree to disagree. Every so often we also find common ground and come up with a something we can both agree upon.

The key is I don’t stop talking to her because we don’t agree; in fact I look forward to talking to her because it helps me gain perspective.

When I look around at our political or our business landscape today I see a lot of leaders who really don’t know how to listen. They have already made up their mind about how things ought to be and aren’t willing to listen to others who see things differently.

I think that actually the more one is put in leadership positions, and the longer one leads, the harder it becomes to listen to others who have differing points of view. This is because as a leader there usually are many people who tell you only what you want to hear and you get used to giving orders instead of seeking input. It gets to the point where as leaders we start believing we know everything and that those who have different views are just wrong.

I do feel there are times when people are just wrong, but more often than not there may be more than one right answer or multiple wrong answers. If leaders force themselves to listen, especially to those who have different perspectives, it may be possible to

create better answers to the problems

they face and to get better buy in from

others. In other words if you REALLY

listen you can be a better leader.

So How Can We Listen Better? I believe the first step is to stop

trying to put people into easy

categories. As soon as we label

people conservative, liberal, boomer,

millennial, wealthy, poor, young, old,

Democrat, Republican, educated and/

or uneducated it becomes easy to write

the person off and not listen.

I then believe leaders need to

budget the time to listen. If leaders are

too busy or rushed, listening becomes

a time waster.

Finally, leaders need to deliberately

build ties to others who they know

usually think differently than them

and encourage them to speak.

These recommendations may sound

simple, but are difficult to practice.

Leaders get used to hearing what

they want to hear, listening to those

that confirm their point of view and

convincing themselves they are right.

There is security in this, but it also

is a recipe for poor decision-making.

There is a great probability the leader

will miss something.

In the end, there are times when the

leader has to have the courage to make

the decision. It may not be popular and

it may not be right, but at least if he/

she truly listened to others, the leader’s

decision can be informed, with a strong

sense of many different perceptions.

The next time you are in a

leadership position and you start

thinking of someone who sees things

differently than you as a label and start

minimizing what they have to say, ask

yourself: “Are you listening to what

this person is really saying?” “Is there

anything in what the person is saying

that is valid, thoughtful and that I

should learn from?” If you do this, you

may discover new perspectives and

insights that will lead you to becoming

a more effective leader.

Jeff Fahrenwald is the director of the MBA

program at Rockford University.

The views expressed are those of Fahrenwald’s

and do not necessarily represent those of the

Rockford Chamber of Commerce.

Leaders need to deliberately build ties to others who they know usually think differently than them and encourage them to speak.

10 July 2014 theVoice rockfordchamber.com

Work, money saved by streamlining how we do thingsLean principles applied to RPS registration process

When Rockford Public Schools students register next month, the process will go more quickly for parents and more effi ciently for staff.

Among the improvements: Registration forms have been combined and student information will be pre-printed, reducing the number of times parents have to sign the forms. Parents will have a checklist and new signage to guide them through the process. Some schools printed their own student IDs at the end of the last school year, reducing lines even further.

These are not isolated improvements at RPS. They are part of a comprehensive, project-based look at our processes and how we can make them more effi cient and “leaner.” In the manufacturing world, the exercise is called value stream mapping. You might know it as process improvement or process mapping.

By whatever name, it has saved us almost $1.4 million in labor and materials. And that’s just in the last year.

Streamlined processes have ranged from textbook inventory and distribution, to professional development, to purchasing, to registration and enrollment. A three-day, team-based intensive review is followed by months of follow-up and refi ning. The exercise takes a process from a “current state” (identifying wastes and obstacles) to a “future state” (where waste is eliminated and re-evaluation is built in).

Guided by IMECWe’ve been trained and guided in our

projects by the Illinois Manufacturing Excellence Center (IMEC). The center has nearly 20 years of experience in improving the competitiveness of manufacturing fi rms.

Although applying lessons from the factory fl oor to the school room door might seem unusual, it was a natural

fi t. Whether you’re delivering widgets or, in our case, managing professional development for nearly 3,800 employees, it comes down to looking at gaps in performance and building a culture to support sustained improvement.

The results have been encouraging. A report at the end of March captured the savings from these effi ciency projects. District taxpayers have realized $1,378,132 in “found” resources – whether in staff time freed up to serve students better, textbooks and other assets more carefully tracked, or processes more streamlined for requests for leave and professional development.

In our purchasing department alone, for example, we saved 2,900 hours per year. When we evaluated our professional development process, we found fi ve systems had a role in teachers and support staff getting approval for classes. Those fi ve systems were reduced to one.

Much of the credit for success goes to our Department of Accountability, led by Assistant Superintendent Dan Woestman. When Woestman fi rst heard about value stream mapping, he searched across the country for K-12 school districts that used the approach, but he couldn’t fi nd any. At a lunch meeting, he overheard Bob Guirl, a director at UTC

Aerospace Systems, talking about value stream mapping. He was fascinated.

Woestman was directed to consultants at IMEC, who offered the district immense value for only about $35,000 a year. The process began in summer 2012.

Our outcomes are so promising that soon we will hire a director of process improvement, who not only will facilitate our effi ciency projects but train staff on lean processes and Six Sigma process improvement tools.

I don’t expect my legacy as superintendent to include eliminating extra steps and unnecessary paperwork. That’s OK. The reward was in what one teacher said in a survey last winter about changes in textbook distribution: “It was easy to do and took less than fi ve minutes. It also allowed me to meet my new students. I learned their names and faces much faster.”

That’s the business we are in, and I am proud that today we can do it better, cheaper and faster.

Dr. Ehren Jarrett is superintendent of Rockford Public Schools.

The views expressed are those of Dr. Jarrett’s and do not necessarily represent those of the Rockford Chamber of Commerce.

Boosting A/C Unit’s Effi ciencyCheck for air leaks in windows and door seals. Small cracks appear in windowsills and door frames over time, letting warm air inside and cold air outside. This can decrease an A/C unit’s effi ciency up to 30 percent. Check your home for leaks and make repairs.

Consider a timer. If nobody is home during the day, the eff orts of your air conditioner are wasted. Timers are an inexpensive alternative available at any home improvement store; they can make a signifi cant diff erence on a monthly electric bill. Make sure to match the voltage of your device. Set it to turn the A/C off when the last person leaves the home and turn on about an hour before someone is schedule to return.

Lighten your A/C’s workload. The more energy a unit expends, the more money wasted. To help, close blinds during the day, use fans to circulate cold air, leave doors open inside to allow for moving air and keep the compressor free of obstructions.

Use your thermostat’s “fan” functions. Keeping your thermostat’s fan running continuously will circulate air through the basement, taking cooler air from lower areas of your home and redistribute that air into warmer sports. This lowers the overall temperature of your home and can lead to your air conditioner working less.

Source: Pearson

BACK-TO-SCHOOL HEALTH CLINIC IN AUGUST

Winnebago County Health Department hosts the fi fth-annual Back-To-School Health Clinic, Wednesday, Aug. 13, 2 to 7 p.m., 555 N. Court St., Rockford. Physicals are for pre-K, Kindergarten, sixth and ninth graders and students new to the district. Immunizations are available for pre-K through 12th graders. School and sport physicals are $30.

New this year: Children entering school at any grade level (Kindergarten through 12th) need to show proof of two doses of the MMR vaccine. Kindergarten, sixth or ninth graders for the fi rst time must show proof of two doses of varicella (chicken pox) vaccine. Immunizations are $16 each. Bring child’s immunization card to the appointment.

Free dental exams are available for Kindergarten, second and sixth graders. Dental cleanings, fl uoride varnish treatments, and dental sealants available (Income Requirements). Make appointments at 815-720-4370 or visit www.wchd.org.

http://www.thayerlightinginc.com

12 July 2014 theVoice rockfordchamber.com

Rockford community shared their thoughts and dreams, Transform Rockford is now moving to the next phase of the transformation process. Members of the Vision Drafting Team have worked many hours to bring together the feedback they received to draft a vision of what we can do to build and foster a community where people fl ourish and businesses thrive. The next phase of Transform Rockford’s work begins with the Community Vision Rally on Wednesday, July 9, at 6:30 p.m. at the Coronado Theater. Everyone is invited to the rally for the roll-out of the Community Vision that will call our community to move beyond the sharing stage to take action.

Transformation Teams will be assigned to each of the focus areas identifi ed in the draft vision and will develop work strategies based on analytical data and best practices. Each team will be comprised of about

a dozen people, including leadership from the public, private, and non-profi t sectors and at least two persons with background in research analysis. Connecting with community partners, such as the public safety sector, will be an important part of this work so that best practices are followed. To ensure constant public review of Transform Rockford’s work, the community will have a chance to comment on the work strategies outlined by the teams, and a review team for Transform Rockford will look at the larger picture to ensure that goals are aligned.

If you are interested in being a part of a Transformation Team, then please visit www.transformrockford.org and sign up under the Contact Us tab. You can also play a vital role in the success of Transform Rockford by encouraging others to participate. Help to spread the word about the work that Transform Rockford is achieving by asking others for their support. As a leader in our community, you can play a vital role in helping to make the Rockford area a healthier and more vibrant community. theVoice

Transform RecapContinued from front page

Ed Koscak

Process Strategy Team OverviewBy Mary Weaks-Baxter, Ph.D., faculty coordinator of Community-Based Learning and Hazel Koch, professor of English at Rockford University

Ed Koscak’s story is like those of many others involved with the Transform Rockford movement. After years of seeing the negative press about the challenges faced by the Rockford area, Ed decided to attend the Engagement Summit at the Coronado in November last year. He followed up after the meeting to see how he could get connected.

Like other Transform Rockford volunteers, Ed has a strong attachment to our community. Ed and his wife, Kathy, have raised two children in Rockford. After setting down roots in the community, buying a home, and starting their kids off in school, they moved away in 2003 for other job opportunities, but they were determined to return to the area to fi nish raising their kids and came back in 2006. They wanted their kids to attend the same school and to live in the same neighborhood; they now live just 9 houses away from their previous home.

Ultimately, Ed decided the best way to take an active role in Transform Rockford was to join the Process Strategy Team, which he now heads. Because Transform Rockford is such a large and extensive undertaking, Ed’s team was organized as a cross-functional group. The central goals of the Process Strategy Team are to defi ne process, organize teams, develop strategies, and build the platform for Transform Rockford. The team will be using a transformation map to help drive Transform Rockford’s work. Using a tool like this will help to draw attention to

and emphasize the importance of looking at relationships among the key areas where work is focused.

What most impresses Ed about the work of Transform Rockford is that it isn’t work based on a top-down vision. Instead, Ed describes Transform Rockford as “organically grassroots driven.” Transform Rockford is different because community members don’t need to be well connected to have their voices heard or to participate. Transform Rockford strives to give the “people’s vision” and encourages community participation and feedback. A central goal of the movement is to ensure that the people of the community are a part of every step of the process.

To keep community members informed and part of the process, Transform Rockford has a strong presence on the web at www.transformrockford.org and on Facebook, Twitter, LinkedIn, Instagram, and You-Tube. The Rockford Register Star publishes a monthly pull-out section on Transform Rockford, and frequent columns on the Opinion Page focus on the progress of Transform Rockford and issues related to the movement. The new Community Learning Series was established to help educate the public on issues related to transformation; an economist from the Chicago Federal Reserve presented at the most recent of these sessions in June. Other events such as the Great American Clean-up Day in Rockford have been scheduled.

The central goals of the Process Strategy Team are to defi ne process, organize teams, develop strategies, and build the platform for Transform Rockford.

If you are interested in being a part of a Transformation Team, then please visit www.transformrockford.org and sign up under the Contact Us tab.

http://www.leadinglawyers.com

Stan ToepferAbove and Beyond

Associates

INSIGHTGuest Perspective

Sales: New era requires new approachesTurning contacts into clients

Sales has changed dramatically over the past years. New technological advancements have made some “sales” type of companies change their approach to marketing their products. Yet sales still is important in our economy. In the past, salespersons made cold calls, put on sales demonstrations, and relied on quality leads to reach potential clients. Today, the consumer now is asking questions about products and is aware of the many choices available to them. And the consumer has the option today to go to the internet and compare both price and information about products that they could not do years ago.

So how can a company adapt to the changes with their sales force? Even the telemarketing industry has had an impact on sales due to the constant barrage that often has turned off the consumer to any sales call. Obviously, there must be a mind change or reinventing of the sales process.

Hmm, Where Do I Go From Here? We would like to propose that today’s

salesperson needs to be “healthy.” To qualify as healthy, we would describe it as a mental wellness; an overall good feeling about yourself and what you do. You don’t

have to have that skill that portrays you as an expert of a product. Many salespersons who have that knowledge are mediocre salespersons. It is more than having an education, personality and talent, but includes the ability to have a positive outlook and expectation of positive outcomes.

People will respond to you based on your beliefs. You have to act and behave consistently with your beliefs. Your success is what you believe it to be. Henry Ford once said, “The man who thinks he can and the man who thinks he cannot are both right.” Having a positive self-image will take you far. Will it make the sale? No, but it is the start on the right path.

Other things that you can do? Reinvent yourself as ongoing process. That means: Be open to change. It is said, “If they don’t buy you, they won’t buy whatever else you are selling.” In addition, balance your life; both your personal life as well as your company’s organizational structure. All parts need to be in sync. This is a great starting point.

Develop an action plan. If you are a status quo person, someone who does everything the same, you may need to

change your approach. An action plan can give you goals and direction. However, it should have action steps attached to it. Writing down something you want to do will not gain results unless you put “actions” behind your goals. And those actions need to be aligned with your goals.

All leaders are readers. Being a salesperson means leading yourself. What better way to develop yourself than as a reader? I know, you may say, “I don’t have time to read.” The answer: “You can’t afford not to read if you want to develop yourself and grow.”

Building RelationshipsThrough TrustWe cannot adequately address all of

the possibilities for a person wanting to improve him or herself, but today one of the major steps is to develop relationships with your clients and potential clients. You build a “connect” or relationship when you educate your client. This means helping them without selling your product. This is a great way to gain trust and a new client.

It was mentioned previously that the old cold-call method was the norm for sales. Today’s norm should be incorporating social networking and going to networking

events; places where you can educate and engage people in relationships that lead to sales. It can be depicted by this diagram, in which each dynamic circle overlap results in sales.

It is like making an ice cream sundae: social networking is the ice cream, education is the chocolate or caramel coating, and engagement is the whipped cream on top. The ‘sale’ is the cherry.

Where are you going to start today? We all are salespeople in one way or another. Think about it.

Stan Toepfer is vice-president/sales & marketing at Above and Beyond Associates. Visit www.aboveandbeyondassociates.com.

The views expressed are those of Toepfer’s and do not necessarily represent those of the Rockford Chamber of Commerce.

14 BUSINESS TOOL BOX: Focus On Sales July 2014 theVoice rockfordchamber.com

theVoice rockfordchamber.com July 2014 BUSINESS TOOL BOX: Focus On Banking 15

Thomas BuddRockford Bank & Trust

INSIGHTGuest Perspective

Helping your banker understand your business Key to getting the “yes”

As our economy continues its

gradual recovery, businesses are seeking

opportunities to expand and grow. Banks

play a critical role in providing loans

to small businesses for working capital,

equipment, real estate and acquisitions.

Unfortunately, banks have been targeted

as impeding economic recovery through a

reluctance to lend. I think I speak for my

fellow Rockford area bankers that banks

are eager to lend and support the Rockford

region’s recovery and growth.

Intuitively, it doesn’t make sense that

banks don’t want to make loans. That’s

like a car dealer not wanting to sell cars.

But while loans are the highest earning

assets for a bank, they also represent the

greatest risk. Given the extraordinary

losses banks suffered from uncollectible

loans during the recession, banks are hyper-

focused on making “good” loans based on

sound underwriting. Business loans are

unique and borrowing approval requires

considerable analysis and subjective

judgment. Therefore, the importance of a

borrower building a relationship with the

bank is critical to the approval process.

Often, borrowers have the impression

that banks are predisposed to say “no.” In

fact, banks looking to grow and bankers

hoping to reach their goals will work hard to

fi nd reasons to say “yes.” One of the biggest

mistakes a borrower can make is providing

limited information to the banker. A

borrower can improve the likelihood of the

banker becoming an advocate by providing

as much information as possible.

The 5 “Cs” of CreditI like to tell borrowers to consider the “5

Cs of credit,” to help the banker get behind the numbers and really understand their business case.

1. Character. Many believe that in today’s environment, character doesn’t matter and it’s all about the numbers. I believe it may be more important than ever.

If you aren’t well known to the bank, fi nd a friend or associate who is and can vouch for you. Proactively provide references of customers, vendors and advisors the bank knows and whose opinion the bank values.

If you and you’re company went through tough times during the recession, be candid about lessons learned. It will speak volumes about your leadership abilities.

Be open. A borrower who is hesitant to provide information is perceived as a red fl ag.

2. Cash Flow. The success or failure of any business is the ability to produce quality, predictable and sustainable cash fl ow.

Educate the banker on the predictability of earnings and the key drivers of performance.

Discuss seasonality or other factors that may temporarily impact cash fl ow.

3. Collateral. Banks look at collateral as the secondary source of repayment if the company is unable to repay the loans with cash fl ow, and will look at the worst case scenario in order to estimate potential loss. Banks will attempt to quantify the liquidation value of A/R, inventory, equipment and real estate.

Share your insight about the nature of inventory and equipment. Help them understand the marketability of raw materials, work-in-process, fi nished goods, and equipment if YOU were selling it.

If real estate is pledged as collateral, let the banker know if there are any environmental issues, and if they’ve been remediated. It will save time later.

4. Capital. Many small to mid-sized companies tend to be undercapitalized, which can strain the company during a downturn or may inhibit the ability to grow.

The amount of owner’s capital necessary for a healthy fi nancial leverage is different for each business. Typically, businesses with high fi xed costs, or operating leverage, should have more capital. Discuss with your banker what level of capital you believe is healthy for your company.

Retention of earnings and the level of owner’s distributions is important for the bank to understand. Discuss the owner’s philosophy regarding leaving earnings in the company. The bank should be reasonable here if capital is deemed suffi cient.

5. Conditions. This is a catch-all category that ties it all together for the

banker. Make sure your banker understands::

Industry risks. Macro risks for the industry or industries in which your business operates. Examples include consolidation trends, globalization, product life cycles.

Business risks. Risks and opportunities unique to your business, such as management and owner succession, competitive advantages and disadvantages, value propositions, age of plant and equipment.

Open and honest discussion with your banker about these topics will be much appreciated by your banker, will greatly assist and prepare him or her for internal discussions with bank management and, most importantly, build the foundation for mutually benefi cial relationship with your banking partner.

Thomas Budd is president and CEO of Rockford Bank & Trust and founded the bank in 2005.

The views expressed are those of Budd’s and do not necessarily represent those of the Rockford Chamber of Commerce.

INSIGHT

Create a Backup Set of Records ElectronicallyKeep a set of backup records such as bank statements, tax returns,

insurance policies, etc., stored away from the original set. Many fi nancial institutions provide documents electronically, and much fi nancial information is available on the Internet. Original paper records can be scanned into an electronic format. With documents in electronic form, save them to the cloud, download them to a backup storage device, like an external hard drive or USB fl ash drive, or burn them to a CD or DVD.

Document ValuablesPhotograph or videotape the contents of your home, especially items of

higher value. The IRS has a disaster loss workbook, Publication 584, to help compile a room-by-room list of belongings. Photos should be stored with a friend or family member who lives outside the area.

Check on Fiduciary BondsEmployers who use payroll service providers should ask the provider if it

has a fi duciary bond in place.

IRS Ready to HelpIf disaster strikes, call 866-562-5227 to speak with an IRS specialist

trained to handle disaster-related issues. Back copies of previously fi led tax returns and all attachments, including Forms W-2, can be requested by fi ling Form 4506, Request for Copy of Tax Return. Alternatively, transcripts showing most line items on these returns can be ordered online, by calling 800-908-9946 or by using Form 4506T-EZ, Short Form Request for Individual Tax Return Transcript or Form 4506-T, Request for Transcript of Tax Return. Source: Internal Revenue Service

Safeguarding tax records

Jay GrahamGrahamSpencer

INSIGHTGuest Perspective

16 BUSINESS TOOL BOX: Focus On Marketing July 2014 theVoice rockfordchamber.com

How much should your company budget for marketing?An old friend called recently to

discuss his, “ridiculously inadequate,” marketing budget. When he revealed the number, it was clear that, “inadequate,” whether woeful or otherwise, was a vast overstatement of his department’s share of available resources.

He asked me what rules of thumb apply to marketing budgets — to help him make an argument to his leadership for greater resources.

I replied that traditionally, companies that do not rely too heavily on marketing set aside from 4 to 5 percent of gross revenue for marketing/communications/PR functions, and observed that his number represented less than 1/100th of one percent. My observation didn’t do a lot to lighten the mood of the conversation.

Between us and this publication, I’ve been referencing that old “4 percent to 5 percent” chestnut for a long time, like a pitcher going back to his fastball. And, “traditionally,” the old chestnut was true.

But, there’s not a lot about today’s

business environment that feels “traditional” to me. How about you?

Taking a Closer Look at the IssueI’ve begun to think my old chestnut

is a lazy answer. Giving it to my friend the other day was like throwing a drowning man a defi brillator.

His budget IS woefully inadequate, but he doesn’t need axioms to convince leadership to entrust him with more money. He needs a plan that’s built around supporting his organization’s business plan — and a well-reasoned budget. And, so-armed, he needs to make a solid argument for adequate funding to support that plan and budget.

The executable elements of strategic marketing — advertising, communications, PR, content development, offl ine and online sales,

web/digital, social media, events, brand building and more — are all valued tools in any truly visionary CEO’s toolbox and a smart means to an end. Without a solid, well researched marketing communications strategy, and the resources to execute it, most business plans will never perform as well as they can.

I think the answer I should have given my friend was to challenge him to challenge his leadership to recognize that their organization is in a competitive environment (it certainly is) — and to go to them with a well-thought-out plan to make sure the organization will succeed in that environment. His leadership must be made to understand that competitive environments require clever strategies, excellent execution of those strategies, and yes — spending. His planning

presentation

should

include

options,

scaled budgets

for each option and funding for

contingencies.

If you believe in the power of

marketing (what marketing director

doesn’t), you should feel empowered to

be an evangelist for that power. And,

don’t be afraid to lean on the expertise

of professionals when doing this sort

of planning.

Aesop said, “persuasion is more

effectual than force,” and I believe

that’s true. Persuasion can even move

budgets.

Which reminds me; I have a phone

call to make. I owe my friend a better,

more persuasive answer.

Jay Graham is co-owner of GrahamSpencer.

The views expressed are those of Graham’s

and do not necessarily represent those of the

Rockford Chamber of Commerce.

If you believe in the power of marketing (what marketing director doesn’t), you should feel

empowered to be an evangelist for that power.

theVoice rockfordchamber.com July 2014 BUSINESS TOOL BOX: Focus On Employees 17

Samuel J. Castree, Jr.Staff Management,

Inc.

INSIGHTGuest PerspectiveINSIGHT

Business is about people. Our relationships with clients, customers, suppliers and professionals are undoubtedly critical to business success. But day-in and day-out, who maintains these important relationships? Our employees! As a result, relationships with our employees also are paramount to realizing the business vision.

Employers need talented, dedicated and happy people. This need is becoming increasingly important in the Rock River Valley as our local economy recovers.

As we transform our region, the supply and demand curves for quality employees will continue to shift. In ever-widening circles, we will be challenged to fi nd, attract and retain our talented employees.

For some time, particularly at the entry level of the job market, we have seen applicants with limited options in a poor economy. Increasingly, these applicants are seeing greater job opportunities, both inside and outside of our region. For those employees further up the ladder in terms of knowledge, skills and abilities, the supply and demand equation always has been more complicated. These qualifi ed individuals have some greater degree of choice. In an improving economy, all employers need to be mindful of the need to compete for the workers they want and need.

It has become common to hear businesses use the term “employer of choice.” We hear of employers wanting to be the fi rst choice of the best and the brightest. Being an “employer of choice” depends partly on two important factors: (1) understanding

your workforce, and (2) creatively using the many tools at your disposal.

Much has been made of this fi rst factor — understanding your workforce. We all have heard about the multi-generational workplace (traditionalists, boomers, gen-x, gen-y, millennials, digital natives, etc.) and the way in which these different generations might approach and behave in their workplaces.

There are broad generalizations that provide real distinctions in behavior along generational lines. The practices of the past are not necessarily the ones that will appeal to the workers you now are trying to attract.

Second, employers must be creative in using the tools at their disposal to attract and retain talent. A number of publications and organizations compile annual “Best Companies to Work For” lists.

While these lists often are compiled from a particular perspective (Working Mother magazine values certain workplace practices differently than Forbes), many themes are common to many “best companies.” Here are a few to consider.

Traits of “Best” CompaniesFlexible Scheduling. Flexible

scheduling and job sharing certainly is not possible in all workplaces, such

as an offi ce environment versus the shop fl oor. Where such practices are possible, some employees place great value on it.

Training. Businesses that systematically invest in their employees; developing their skills, are viewed as great places to work.

Honesty. More employees demand an honest and ethical employer as well as responsible and environmentally-friendly business practices.

Community Contributions. Many employees view work as extending beyond the four walls of their offi ce. This is especially true of younger generations. Businesses that encourage charitable or community activities are viewed more favorably.

Camaraderie. Similarly, employ-ees value a friendly place to work, with relationships extending outside of the workplace. Younger workers especially value this.

Positive Work Environment. Employees value collaboration, team-work and feedback.

Of course, competitive compen- sation and benefi ts are very important, but the best employers need not always be at the absolute top of the scale. Employers who treat their employees with respect, who provide frequent

feedback, and

who provide

opportunities

for advancement, fulfi ll human and

employee needs that are not monetary.

Lastly, employers need to be at

their best in creating a desirable

workplace. Google has numerous,

and perhaps over-the-top, perks that

include onsite cafes, bowling alleys

and even nap pods.

We may not need or want to

replicate those perks in the Rock

River Valley, but we can be creative

in our own ways. Google provides dry-

cleaning, laundry services, car care,

haircuts, fi tness equipment, and other

so-called concierge services.

Could we easily offer such perks?

It would not be diffi cult for a local

business to contact a local dry-cleaner

to arrange for pick up and delivery

at work. We as employers don’t

necessarily have to pay for everything.

Perhaps a positive work environment

means saving an employee from after-

work errands.

We want to be good employers and

do right by our employees. Providing

a good work environment, along with

fair pay and benefi ts, will go a long

way in the eyes of your employees and

help you attract and retain the talent

your business needs to succeed.

Samuel J. Castree, Jr., is senior vice president

and general counsel for Staff Management,

Inc.

The views expressed are those of Castree,

Jr.’s and do not necessarily represent those of

the Rockford Chamber of Commerce.

Retaining, attracting the best employeesWhat makes companies the best to work for?

We all have heard about the multi-generational workplace (traditionalists, boomers, gen-x, gen-y, millennials,

digital natives, etc.) and the way in which these different generations might approach and behave

in their workplaces.

The next open enrollment period begins on Nov. 15, 2014 for coverage that can begin as early as Jan. 1, 2015. 

Visit www.healthcare.gov to learn more about your coverage options outside of open enrollment. 

Source: U.S. Department of Health & Human Services

33%Under the

age of 35 28%Between the

ages of 18-34

56% selected a silver plan

29% selecteda bronze plan

15% selecteda gold plan

1% selecteda platinum plan

77% selected a plan with �nancial assistance

HOW IS THE AFFORDABLE CARE ACT AFFECTING ILLINOIS RESIDENTS?

At the end of the �rst annual open enrollment period in

the Health Insurance Marketplace, eight million people enrolled nationwide.

In Illinois, 217,492 individuals selected a Marketplace

plan between Oct. 1, 2013 and April 19, 2014.

Residents shopped and enrolled in private health

insurance and health programs like Medicaid and the

Children’s Health Insurance Program. 

Of the 217,492 Illinois residents who selected a plan:

47% MALE

53% FEMALE

56% SELECTED A SILVER PLAN

18 BUSINESS TOOL BOX: Focus On Legal July 2014 theVoice rockfordchamber.com

The Federal Trade Commission off ers the following advice online to consider when hiring a lawyer.

Know Who You’re Dealing WithMany lawyers specialize in a

particular area of the law. Be sure your attorney has relevant experience. An attorney who regularly drafts wills may not be the best choice to represent you in a courtroom if the subject is an auto accident.

Do Your ResearchTry to talk with more than one

lawyer before you choose the one to represent you. But fi nd out if you will be charged for an initial meeting. Be prepared to describe your problem in a brief, clear summary. Ask the various lawyers about their

experience, their fees, what your options might be, your chances of success, who will do the work, and when the problem might be resolved.

Know The Real DealOnce you decide to hire a lawyer,

be sure you understand what you’ve both agreed to. How often will the lawyer update you? What information will you be required to provide? Do you understand all your options? What will the total cost be? If you’re not clear on exactly what the lawyer is doing, ask for clarifi cation. Although your chances of success can’t be guaranteed, discuss approaches to your case. Be up front with your lawyer on all the facts and circumstances surrounding your situation.

Fees and CostsBefore any work begins, ask

what the cost will be for the lawyer’s services and whether you will be responsible for other fees and charges. State ethics rules require lawyers to charge a reasonable fee. The American Bar Association advises that lawyers explain their fees, preferably in writing, within a reasonable time after beginning to represent you. And some state bars require that lawyers put their fees in writing before they take a case. Your lawyer may charge you extra for copying documents, courier services, court fi ling fees, or research services.

Payment ArrangementsRemember the most expensive

lawyer is not necessarily the best

one for you. Nor is a “bargain” rate always a great deal. Look for the best balance of experience and cost.

ServiceIf you’re not happy with the work

your lawyer has performed on your behalf, you may fi re him or her at any time. In some kinds of cases, you may need the permission of a judge to do this. Weigh the costs and benefi ts of starting over with a new lawyer. Your case may be delayed and could cost you more. If trying to resolve the matter directly with your lawyer is unsuccessful, consider fi ling a complaint with your state or local bar association. Remember that if you are satisfi ed with the work your lawyer has done for you, communicate that message, too.

Tips for hiring a lawyer

theVoice rockfordchamber.com July 2014 19

Put your customers first. Understanding who your customers are, what makes them tick and what they really want and value, and staying in touch with them long after the sale, puts you ahead of the competition.

Know your target market. “Anyone who is breathing” is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality enquiries and getting prospects to open their wallet.

Understand that marketing is not advertising. Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways.

Set sales goals and targets. Marketing is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. Know what your goals are in terms of revenue, expenses, profit, number of enquiries and, of course, number of new sales.

Items for Your Marketing ToolkitPlan and budget: Getting a plan

that will support you for years to come is essential to keep you on track. The most important point is that it need to be written down, clearly communicated to your team and acted on day by day — even when business is booming.

Great product or service: Advertising your business has no point if the customers don’t want, value or love what you have to offer. Make sure you do your research and listen to your customers before sending your product out to the market.

Professional brand: A brand is much more than a logo. It encompasses everything people see, hear, think and feel about your business. Invest up-front in developing a brand that stands out from the crowd.

Powerful marketing materials: Your business card, sales brochures, sales letters, website, signage, uniforms and car decal speak volumes about your business. Make sure they look professional and appealing at all times.

Elevator pitch: In the course of marketing your business you’ll get asked thousands of times “What do you do?” Don’t make the mistake of boring the poor person who asked the question. Make sure you have a fun, interesting and memorable pitch ready at all times — and be able to deliver it in the time it takes to travel a few floors in an elevator.

Brilliant website: Your website must attract attention and give value to those who visit. Use it as a tool to retain and

keep in touch with existing customers as

well as for enticing new customers. The

online world can be very scary to many

small-business owners, but, if you don’t

embrace it, you may find yourself out of

business.

Simple database: The backbone of

all good marketing is about building a

solid database of past, present and future

customers (prospects) so you can keep

in touch and communicate regularly via

e-newsletters, emails and phone.

“Shoestring” Marketing IdeasAttend networking events. It’s not

what you know, but who you know. Get

out there and network — meet and greet.

You can never have too many friends

in life, even if they don’t end up as

customers.

Sponsor a local event or charity. It

really does make you feel good to support

your community, and everyone benefits

— you, your staff, your customers, the

people you sponsor and the community

at large.

Manage your public relations.

Getting your name up in lights on

TV and radio, and in newspapers and

magazines isn’t as hard as you think — if

you’ve got a story worth telling!

Use social media. Using social-

networking sites like Facebook, Twitter

and LinkedIn, producing your own videos

for YouTube or writing your own blog are

creative methods of letting people know

about you and your business.

Host seminars and events. Hosting

your own events and inviting along your

best customers and some of their friends

is a great way to get to know people,

connect at a personal level and build

deep relationships.

Become a public speaker. If speaking

isn’t your number-one fear after death,

hone your skills and become a great and

entertaining speaker. It demonstrates

your expertise and generates new

business enquiries from the audience.

Source: www.dummies.com/how-to/content/

marketing-your-small-business-for-dummies-

cheat-sh.html

Marketing your small business for ‘dummies’ Tips for a bigger share of the pie

20 July 2014 theVoice rockfordchamber.com

ON DIGITALCeremonial ribbon donated by SERVPRO of Rockford.

Members Caught on Digital

La Voz Latina held a ribbon cutting and open house on May 30 for its new location at 730 N. Church St., Rockford. The grand opening included door prizes, giveaways, sample Latin dishes from local businesses and Folkloric Dance children’s performance.

Safari Childcare held a ribbon cutting and open house on June 6 at 2239 Anderson Dr., Belvidere.

Hilton Garden Inn held a ribbon cutting and grand re-opening on June 11 at 7675 Walton St., Rockford.

Jersey Mikes presented a check to The Literacy Council from funds raised during its Month of Giving in March. On March 26, 100 percent of revenues were donated. Shown (left to right) are: Sue Tarara, owner; Frank Tarara, owner; Dr. Lori Fanello, TLC board member; Phil Floor, TLC board president, and Cindy Waddick, TLC executive director.

theVoice rockfordchamber.com July 2014 21

U.S. IndicatorsMay, 2014

Consumer Price Index 0.4 percent

Unemployment Rate 6.3 percent

Payroll Employment 217,000

Average Hourly Earnings $0.05

Producer Price Index 0.2 percent

Employment Cost Index 0.3 percent (first quarter, 2014)

Productivity 3.2 percent (first quarter, 2014)

U.S. Import Price Index 0.1 percent

U.S. Export Price Index 0.1 percent

Source: U.S. Bureau of Labor Statistics

Unemployment RatesRegion / State / Nation

Dec 13 Jan 14 Feb 14 Mar 14 April 14

Rockford 11.7 12.9 12.1 10.9 9.2

Chicago 8.3 8.6 9.0 8.1 7.4

Illinois 8.9 8.7 8.7 8.4 7.9

United States 6.7 6.6 6.7 6.7 6.3

Source: U.S. Department of Employment Security

Population ClockAs of June 18, 2014

U.S. 318,264,632 World 7,173,383,350Source: U.S. Census Bureau

More U.S. IndicatorsGross Domestic Product (GDP)

First Quarter, 2014 1.0 percent

Fourth Quarter, 2013 2.6 percent

Personal Income

April, 2014 0.3 percent

March, 2014 0.5 percent

International Trade in Goods & Services:Trade Balance

April, 2014 $47.2 billion

March, 2014 $44.2 billion

Source: U.S. Bureau of Labor Statistics

Value of U.S. Imports ofAmerican Flags 2012

$4.0 million

Value of U.S. Exports of American Flags 2012

$781,22

THE ECONOMYTHE ECONOMYRegional, National Indicators

22 July 2014 theVoice rockfordchamber.com

New Laws for 2014More than 200 new laws took effect on Jan. 1 in Illinois. Here are some related to consumers and the environment. For specific language of the laws, visit www.ilga.gov/legislation/ilcs/ilcs.asp.

CONSUMERS Condominium Agreements

SB 1606/PA 98-0282

Provides that once a developer turns over ownership to a condominium association, the condominium agreements can only be amended by a vote of two-thirds of condominium owners, unless a higher percentage is in the condominium agreement. However, the higher number could not exceed three-fourths of all owners.

Housing Cooperatives

HB 2527/PA 98-0302

Requires an open meeting and a vote of members prior to the dissolution of a residential housing cooperative.

No Indoor Tanning for Minors

HB 188/PA 98-0349

Prohibits a tanning facility from permitting any person younger than 18 to use tanning equipment that emits ultraviolet (UV) radiations. Provides for exemptions, such as devices used to apply chemicals to the skin to achieve a bronze color, known as a spray-on, mist-on or sunless tan.

Community Manager Licensure

HB 595/PA 98-0365

Creates licensure for a “supervising community association manager.” Community associations are generally condominium, townhouse and homeowner associations.

Cell Phone Ban

HB 1247/PA 98-0506

Bans the use of cell phones while driving. Exempts hands-free devices. A first offense will be considered a non-moving violation. A second or subsequent offense will be a moving violation recorded on one’s driving record, and it will be a primary stop offense. Tickets will range from $75 for a first offense to $150 for a fourth or subsequent offense.

Landowner Liability

SB 1042/PA 98-0522

Codifies and improves the statutes as a result of a decision from the Illinois Supreme Court in Hall v. Henn, which affected landowner liability for people on their land. The bill extends liability coverage to landowners who open their property to the public, and

expands the number of covered activities the public may engage in while on the landowner’s property. This coverage does not extend to landowners who open their property to only invited guests.

Meth Lab Mobile Homes

SB 2101/PA 98-0540

Requires that owners and operators of mobile home parks

must tell a potential buyer if a unit was used as a methamphetamine lab. Applies only in cases where police or other law enforcement officials have informed the mobile home park operator that the home was used as a meth lab. Also requires the potential buyer to notify the mobile home park operator that he or she intends to purchase the home.

Reloadable Fund Cards

SB 1829/PA 98-0545

Requires the issuer of a reloadable funds card (such as a reloadable pre-paid debit card) to disclose fees to the consumer in written or electronic form upon issuance. Prior to purchase of card, fee disclosures may be verbally explained to the consumer. Specifies disclosure requirements, disclosure formatting, required disclosures to be on the card, and federal Electronic Fund Transfer Act compliance provisions.

ENVIRONMENT EPA Permits

HB 2036/PA 98-0237

Requires the Illinois Environmental Protection Act (IEPA) to maintain permit-related information on its website, including a yearly report detailing the number of permits received and issued by IEPA, and the average number of days for permit issuance.

Asphalt Shingle Recycling

SB 1925/PA 98-0296

Allows the IEPAs to revoke Beneficial Use Determination permits for unlawful asphalt shingle recycling practices. Beneficial Use Determinations are permits authorized by the IEPA that allow waste materials to be recycled or otherwise used in a way that is beneficial to health and the environment.

Littering Fine

HB 3081/PA-0472

Amends the Litter Control Act to add a minimum fine of $50 for littering.

Cigarettes = Litter

HB 3243/PA 98-0483

Includes cigarettes in the definition of “litter,” so people could be fined for inappropriately disposing of their cigarette butts.

Disposal of Asphalt Roofing Shingles

SB 2226/PA 98-0542

States landfills cannot accept for disposal load of whole or processed asphalt roofing shingles (unless commingled with other construction material) if they are located within a 25-mile radius of an asphalt shingle recycling center. Additionally, requires the recycling centers to submit reports on the amounts of shingles received in a calendar year to the EPA. Landfills are neutral on the amendment.

LEGISLATIVEIssues to Watch

Springfield Session RecapPerspective of the Chicagoland Chamber of Commerce

The Illinois House adjourned its spring session on the evening of May 30 and the

Illinois Senate did so shortly after midnight. From the Chicagoland Chamber’s perspective,

there were some victories and some frustrations. The FY 2016 budget adopted by the legislature does not adequately address the state’s current spending obligations and is expected to be revisited before the end of the fiscal year, with the possibility of a tax increase after the November election.

Some Highlights:

Extension of the Income Tax Increase: Due to expire on Dec. 31, 2014, the “temporary” higher rates of the personal and corporate income taxes were not extended, nor was Governor Quinn’s $500 property tax rebate plan advanced in the legislature.

Graduated Income Tax: The proposed constitutional amendments (SJRCA40 and HJRCA 33) to permit graduated income tax rates in Illinois did not pass in either chamber.

Minimum Wage Increase: Originally contained in SB 68, the legislation was not called for a vote. An advisory referendum will be on the ballot in November, if the governor signs HB 3814, which passed both houses.

Millionaire’s Tax: A proposed constitutional amendment to adopt additional rates on income over $1 million (HJRCA 51) did not advance, but an advisory referendum (HB 3816) will be on the ballot in November if the governor signs the legislation.

Pension Reform: An overhaul of Chicago’s public employee pensions (SB 1922) passed both houses in April and awaits the governor’s action in early June. A Cook County reform plan (HB 1154) passed the Senate, but was not called for a vote in the House.

House Revenue and Finance/State Government Joint Committee: After months of hearings, testimony and comprehensive documentation of the tax and economic development climate in Illinois, the Joint Committee issued a report on May 28 which included recommendations regarding the Illinois corporate franchise tax, corporate income tax, income tax credits, Illinois EDGE program, and Manufacturer’s Purchase Credit. The Joint Committee did not propose any implementing legislation. Instead, a separate proposal to make significant changes to the EDGE program was put forward by Speaker Madigan (first in HB 3890), and on the last day of the session, in SB 346 passed the House, but not the Senate.

Fracking: An end-of-session proposal to put a moratorium on hydraulic fracking in northern Illinois (SB 649) until the proposed rule-making process that implements last year’s fracking authorization legislation (SB 1715) could be expedited did not advance out of the House.

Soda Pop Tax: A proposal to put a penny-per-ounce tax on sugar-sweetened beverages (first contained in SB 3524 and later in HB 397) did not pass out of either chamber.

Illinois Secure Choice Savings Program Act: Legislation to establish a retirement savings program in the state treasury in the form of a mandated automatic enrollment payroll deduction IRA (SB 2758) passed the Senate but did not get called for a final vote in the House.

The General Assembly is not expected to return to Springfield until the start of its veto session on Nov. 19. For information visit www.ilga.gov and click on Bills and Resolutions.

theVoice rockfordchamber.com July 2014 23

Michael E. Abate U.S. Bank

INSIGHTGuest Perspective

Illinois small business owners view local economy as weaker than national

Illinois small business owners are less optimistic about their local economy than their national counterparts, according to results of the 2014 U.S. Bank Small Business Annual Survey. The survey reveals trends in economic sentiment, issues of greatest concern to small business owners, plans for future hiring and capital expenditures, and innovation.

Now in its fifth year, the survey polled 3,173 small businesses during the first quarter of 2014, including 200 in Illinois, with $10 million or less in annual revenue across the 25 states where U.S. Bank provides small business banking services.

“We’re seeing small business owners here move forward cautiously, waiting for sustained demand before making big investments in their business. But by adding an employee or embracing new business strategies, it’s clear they’re looking for a competitive edge to position their business for growth when the economy improves,” said Greg Fioresi, a regional business banking manager for U.S. Bank in Chicago.

Small Business Survey ResultsIllinois small business owners’ views

of the country’s economy are in line with their national counterparts, as approximately half (53 percent) said they believe it is in a recovery. However, more than two-thirds (69 percent) believe the state’s economy is weaker than the national economy. This is significantly higher than the nationwide average of less than one-third (30 percent) of small business owners saying their local economy was weaker than the national.

Although Illinois small business owners have had a more negative view of the local economy over the past four years than their national counterparts, sentiment has improved slightly. When asked to describe their local economy, three-quarters (77 percent) selected “fair” or “poor” (down from 87 percent in 2011) and one-quarter (23 percent) selected “good,” “very good” or “excellent” (up from 13 percent in 2011). This year they said that taxes and local government budgeting were reasons to feel worse about the state’s economy, and lower unemployment and higher wages were reasons to feel better.

Investing in Their BusinessAccording to the survey, small

business owners in Illinois and across the country are hesitant to make significant investments in their business such as

hiring. Illinois small business owners’ were in line with national averages, as 29 percent said they were likely to make a capital expenditure in the next year, same as the national average, and 20 percent said they planned to add to staff in the next year, also same as the national average.

National IssuesLike their national counterparts,

concern about healthcare is the top national issue for Illinois small business owners in 2014, as one in four (26 percent) said they believe the national health care reform law will be positive for their business in the long run. The next most prominent national issues were taxes and unemployment.

Technology & InnovationIllinois small business owners are

ahead of the curve when it comes to technology. They are more likely than the general population to be innovators and early adopters of new technology, according to the survey.

Mobile capabilities are among the ways that business owners are taking advantage of technology. On a local level, 76 percent of Illinois small business owners (compared to 75 percent nationally) said they have integrated mobile technology into their business strategy, whether through mobile banking, social networking, web design, payments or other uses.

In addition to looking to new technology to position their business in the marketplace, 70 percent of Illinois small business owners (compared to 64 percent nationally) maintain a social media presence to make connections, find talent or market their business. Those who maintain a presence said that Facebook was most effective, followed closely by LinkedIn.

For a full breakdown of the survey, along with local highlights, contact me at 815-987-4777 or michael.abate@usbank.com.

Michael E. Abate is community bank president at U.S. Bank.

The views expressed are those of Abate’s and do not necessarily represent those of the Rockford Chamber of Commerce.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this release regarding U.S. Bancorp’s business which are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Annual Report or Form 10-K for the most recently ended fiscal year.

24 July 2014 theVoice rockfordchamber.com

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

FlipKey.com, the vacation rental company of TripAdvisor, named Discovery Center Museum in its list of the 2014 Top Family Attractions Worth Traveling For for Illinois, based on industry research and traveler feedback.

Roscoe Township donated 21 acres of property to the Winnebago County Forest Preserve District for the Stone Bridge Forest Preserve. Future plans include construction of a parking lot and restroom, development of a trailhead and hiking trail, and fishing access at Kinnikinnick Creek.

Aqua-Aerobic Systems presented “Effective Solutions to Biological Nutrient Removal,” in May and tours of its new Research and Technology Center – a partnership with the local wastewater reclamation district in Rockford. Since the mid-1980s, Aqua-Aerobic has hosted monthly technical training seminars for water and wastewater professionals from around the world; drawing nearly 5,000 engineers, consultants, plant managers, operations staff and owners.

SwedishAmerican Hospital celebrated its 103rd anniversary with a week celebration, June 3 to 6. The SwedishAmerican Foundation held a ribbon cutting and open house for its newly constructed Swedish house, 1301 Benton St., Rockford; its third in the surrounding neighborhood. The foundation held a donation drive to benefit Goodwill Industries of Northern Illinois.

SwedishAmerican Health System’s Explorer Post program held an achievement ceremony for local high school students in June. The career education program offered by Learning for Life, a subsidiary of the Boy Scouts of America, works with students once per month to explore career opportunities in healthcare.

The Rockford Memorial Development Foundation board of directors committed $7 million to fund an addition to the Cancer Center at Rockford Health System, which will create space to house a new Tru-Beam linear accelerator. The precise,

new technology will allow a patient to receive five treatments lasting five to 10 minutes, instead of half-hour treatments every day for 25 days or more.

KMK Media Group worked with Lou Bachrodt on an open house in March when the dealership moved its GMC and Buick lines from the State Street location to the Lou Bachrodt Auto Mall near CherryVale Mall.

Satori Pathway at Anam Brain Health Resource Center hosted “Acupuncture for the Older Patient,” an introductory acupuncture session.

The University of Illinois College of Medicine at Rockford entered into an agreement with University of Wisconsin-Platteville to allow qualified UW-Platteville students to participate in guaranteed admissions into its master of science in medical biotechnology program.

Discovery Center Museum is participating in Blue Star Museums, a collaboration among the National Endowment for the Arts, Blue Star Families, the Department of Defense, and more than 2,000 U.S. museums to offer free admission to active duty U.S. military personnel, including National Guard and Reserve and their families, between Memorial Day and Labor Day 2014.

Rockford Memorial Hospital hosted a ribbon cutting on May 22 to celebrate the opening of its newly remodeled Step-Down Intensive Care Unit, a 20-bed, 6,950 square-foot unit.

Mendota Community Hospital (MCH) signed a Letter of Intent to affiliate with OSF Healthcare System (OSF HealthCare), which would give MCH financial stability. The next steps include the due diligence process, development of a definitive agreement, and application of a Certificate of Exemption for a change of ownership with the Illinois Health Facilities and Services Review Board; all of which are expected to be completed later this year.

V2 Marketing Communications redesigned Furst Search Group’s corporate website at www.furstsearch.com and launched a new website for Village of Machesney Park at www.machesneypark.org.

Rockford Area Habitat for Humanity and Harlem School District 122

celebrated in June the completion of a home at 219 Greenview Ave, Machesney Park, built mainly by students from Harlem’s building trades class.

SwedishAmerican Medical Group opened its new 20,000-sq.-ft. clinic at 4282 E. Rockton Road.

Financial services firm Edward Jones moved up 47 spots to No. 444 on this year’s annual FORTUNE 500 list by FORTUNE magazine, with more than $5.7 billion in revenue for 2013. This is its second appearance in two years.

RAMP announced that the Illinois Network of Centers for Independent Living rolled out a statewide program to train persons with significant disabilities enrolled in the Home Services Program. These persons, otherwise placed in nursing homes, can live in their own homes and hire personal assistants.

Rock Valley College received the Government Finance Officers Association of the United States and Canada’s Distinguished Budget Presentation Award for the fifth year in a row.

Rosecrance Berry Campus, 8616 Northern Ave., Rockford, will offer a summer-long series of Wellness Camps for children and teens struggling with self-esteem, social isolation or other emotional issues, June 9 to Aug. 12. Visit rosecrance.org/summercamp.

Rockford Park District received 446 native trees from the Illinois Department of Transportation and planted them at Ingersoll and Sandy Hollow golf courses, and Levings, Alpine, Anna Page and Black Hawk parks. These areas lost trees due to storms or Emerald Ash Borer. The value of trees, labor and aftercare was about $85,000.

Savant Capital Management ranked #10 on InvestmentNews’ 2014 15 Fastest Growing Fee-Only RIAs list. It experienced a three-year compound annual growth rate of more than 25 percent, according to InvestmentNews and took the #6 spot for “Top fee-only RIAs with 500+ financial planning clients” and the #4 spot for “Biggest Gainers: Largest fee-only RIAs ranked by percentage growth in total assets.”

Brian Thomas Photography photographed a full-day corporate sales training event for Comply365, Beloit.

C. G. Group Inc., celebrates its 15th anniversary in August and has a new address at 11415 Main St., Ste. 101A, Roscoe.

Rockford Park District’s Nicholas Conservatory & Gardens hosts “R4: recycled/reclaimed/reused/recrafted,” a Chicago Sculpture International Show through Aug. 10. Sculptures from recycled and reclaimed materials will be placed among the tropical plants in honor of the conservatory’s recent LEED Gold status certification. Visit www.nicholasconservatory.com.

Stanley Steemer became the only carpet cleaning company certified by the Asthma and Allergy Foundation of America to bring relief to area allergy sufferers.

Natural Land Institute received two grants to support local youth employment and stewardship and to complete work on the Silver Creek, Kyte River, Nygren Wetland and Milan Bottoms preserves: $46,800 from the Illinois Department of Natural Resources, and $30,000 from The Illinois Clean Energy Foundation.

City of Rockford, Rockford Park District, City of Gardens and the Rockford Area Convention & Visitors Bureau took judges around on June 16 and 17 to rate floral displays, landscaped areas, anti-litter efforts, urban forestry and community involvement, and for tours of the city’s gardens and attractions as a part of the America in Bloom competition for “Circle of Champions” recognition. The city won America in Bloom awards in 2005 for tidiness and in 2007 for floral displays.

SwedishAmerican Health System was named one of only 67 U.S. “Healthiest Companies in America” by Interactive Health for efforts to prioritize employee wellness and create an ongoing culture of health.

Rockford Sharefest, the City of Rockford and the Rockford Area Convention & Visitors Bureau partnered with hundreds of volunteers to make improvements to downtown Rockford for nine days in June.

BUSINESS BRIEFSBusiness Briefs

theVoice rockfordchamber.com July 2014 25

Randa Noble NICNE

INSIGHTGuest Perspective

Customers talk about your serviceAre you as good as you think you are?

All too often, business owners, managers and employees believe they are providing excellent customer service simply because they are doing what they’ve always done and what seems to be working. No one is complaining, so “business as usual” becomes the standard mode of operation. If it ain’t broke, don’t fix it. Right?

Wrong! According to First Financial Training Services, “Ninety-six percent of unhappy customers don’t complain, however 91 percent of those simply don’t come back.” Not only do they not come back, according to the White House Office of Consumer Affairs, they will tell between nine to 15 people about the experience that didn’t meet their expectations.*

The key to supplying good customer service is pretty simple. Give people what they expect. Give them less than that, and they will be dissatisfied. If their expectations are not met, they will share their dissatisfaction almost three times more than any positive recommendations about your business. Remember, it’s all about the customer’s perception of the service received.

Obviously, you can’t adjust your policies and procedures every time someone complains, but you can review

your standards on a regular basis to

ensure you aren’t getting lax in the way

you respond to your customers.

How Quickly do you Respond to Customers?

Thanks to increased technology

and a culture that promotes instant

gratification, people expect faster service

and better quality than they did 10 years

ago. Customers want quick responses

to orders and inquiries. Donors to not-

for-profits want fast acknowledgements

of donations or services rendered. Even

folks who inquire about volunteering

want a response within three to five

business days. Do your employees

know the expected response time for

your business? Do you have a policy for

returning phone calls and answering

emails in a timely manner? Have you

established what “a timely manner” is

for your company?

I recently left a message with a

not-for-profit organization regarding

reservations for a fundraising event.

When I didn’t hear back within 24

hours I sent an email to verify receipt

of my check and my inquiry. It was

four days before I received a response.

Since the organization had only one

person on staff, I deduced that the office

wasn’t open every day. Had there been

a message on the answering machine

that indicated the hours of operation

plus a message that said something like,

“Your call is important to us and will be

returned on Thursday,” I would have

been a much happier customer!

Is Your Automated Answering Message Helping or Hindering?

Once again technology has created a monster when it comes to customer service. If you are like me, you occasionally may get pretty irritated trying to reach a real person when calling any company. I try to take pity on the unfortunate person who must actually talk to a customer who has been pressing button after button to get to the proper extension.

According to a study done by Harris, 72 percent of all customers believe it takes too long to reach a live agent, and 69 percent said they were on hold for too long. Just for kicks, have an unbiased friend or colleague call your company and see how easy your answering system is to maneuver. You may find some adjustments need to be made.

Are Your Employees Empowered to Respond to and Solve Customer Complaints?

Customer service should not be relegated to a department. It should be everyone’s responsibility. Do you provide regular training for your employees so they know how to listen to your customers and how to resolve problems? Does your staff know what the most typical customer concerns are and how to resolve and document problems?

While your employees may know policy, simply saying, “That’s our policy,” seldom satisfies someone who is disgruntled. Employees need to be trained to listen and problem solve.

Once they are trained, they need to be allowed to resolve the issues that don’t need supervisory involvement.

Interestingly enough, a study conducted by Strauss & Seidel revealed that “dissatisfied customers whose complaints were resolved were more likely to remain loyal, and even become advocates than those who were “just” customers.”

Most business owners and managers acknowledge the important role customer service plays in growing a business. Unfortunately, many don’t grasp the impact bad service can have on customer retention and acquisition. Just 20 unhappy customers will 240 other customers or potential customers of their experiences, which can negatively affect your bottom line.

Don’t brush off complaints as trivial or unimportant. Surprise your customers by exceeding their expectations and resolving concerns quickly and fairly. Remember, 81 percent of companies that deliver excellent customer service tend to outperform their competitors.

*This figure does not include the use of social media.

Randa Noble is an independent public speaker, staff trainer, nonprofit board trainer, contributing writer to Rescue magazine, and member of numerous area boards.

The views expressed are those of Noble’s and do not necessarily represent those of the Rockford Chamber of Commerce.

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of if.” – Peter Drucker

Kitchens remain a top remodeling project in 2014, according to a member profile study done by the National Association of the Remodeling Industry. Eighty-two percent of NARI members identified kitchens as top service.

“Consumers want practical, comfortable kitchens that are efficient to use and easy to live in,” said Tom O’Grady, CR, CKBR, chairman of NARI’s Strategic Planning. “Bigger isn’t better, but homeowners still want a feeling of space, and open concept and islands are still part of kitchen trends in 2014.”

LightingThe continuing trend is fewer

upper cabinets in the kitchen, creating more space for decorative task lighting, often on adjustable

arms that give the option to have the light directed where it is needed most. Other trends include:

Pendant lights over kitchen islands. Chandeliers in kitchens add a pretty and an unexpected sparkle and soften up the hard lines and smooth surfaces of appliances and countertops below.

Oversized lighting fixtures becomes a focal point in an otherwise plain room.

Under cabinet lights, controlled by a dimmer, provide ambiance.

Built-in Cabinetry that Looks like Furniture

Mixing and layering finishes and woods to create a custom look is another key trend, as is built-in accent cabinets that act as framework for the rest of the cabinetry. These cabinets, often

designed tall and narrow with glass fronts provide the look of a built-in china cabinet to showcase collectables. In general, upper cabinets are less popular because they stop the line of sight, especially to backyard garden views.

Appliances are subtly hidden behind the cabinetry for a clean, streamlined appearance.

Colorful kitchen cabinetry has made a big comeback. Palettes using and mixing blues, orange, browns or greens countering neutral white, wood or dark finishes are providing kitchen flair.

Dramatic contrasts of light cabinets and dark countertops provide visual impact.

Wine StorageWith the explosion in the wine

market over the past few decades,

wine is becoming more of a lifestyle choice and factoring into kitchen designs.

Dedicated “butler” areas for entertaining, sampling and sharing wine with guests are very popular, allowing the cook the opportunity to socialize while doing food prep.

Integrated wine coolers, an answer to tight kitchen spaces, are nestled into cabinetry along with wine racks to showcase a homeowners’ collection.

For more information, visit www.NARI.org.

Lighting, wine storage are top kitchen trends this year

26 July 2014 theVoice rockfordchamber.com

BOARD APPOINTMENTSChicago Rockford International Airport announced honorary chairs for Rockford AirFest 2014: Tom Gendron, president/CEO, and Tim White, president, UTC Aerospace Systems, Electric Systems, and honorary media chairs Garry Meier, WGN, and Christie Nicks, Fox 39.

SwedishAmerican Hospital installed John Shiro, M.D. (1), president of its medical staff; Mark Cormier, M.D., first vice-president; Frank Bonelli, M.D., immediate past president; Steven Ikenberry, M.D., second vice-president; and Warren Lowry, M.D., secretary/treasurer.

Goldie B. Floberg Center welcomed three new board members: Alex Brewington, Patricia Kline and Mary Orlandi.

Dr. Rena Cotsones, assistant vice president of regional engagement, Northern Illinois University, was appointed chair of the governing board for the Joint Institute of Engineering & Technology, replacing Jeff Kaney.

Lisa Marie Johnson (2), OSF Northern Region, was elected to the Remedies Renewing Lives board for a three-year term; Justin Schroeder, PCI, and Grant Moore, Savant Capital Management re-appointed for three-year terms.

NEW HIRES, PROMOTIONS, RETIREMENTSCareSource, formerly Rockford Area Pregnancy Care Center hired Tiffany Staman as its new executive director.

Maria Juhre (3) obtained her property/casualty license and joined Spectrum Insurance Agency Inc., as commercial insurance risk advisor. Karina Leanos Sanchez (4) obtained her life/health license and joined the employee benefits team.

Rockford Spine Center promoted

Jaime Patch (5), LPN, to nursing supervisor.

United Way of Rock River Valley hired Tonya Thayer (6) as volunteer coordinator.

Holmstrom & Kennedy, P.C., hired Stephanie A. Grattan (7) as an associate attorney.

Rockford Mutual Insurance Company hired Erin Blomquist (8) as agency assistant and Gerry DuMelle (9) as developer I. Nichole Dickerson (10) was promoted to agency coordinator in the Rockford Insurance Agency.

Packaging Coordinators, Inc., hired Tim Brown (11) as director of project management for North American operations.

Meridian added Anthony Misik (12) to its project management team.

Andrej Dodik (13) joined C.H. Robinson as a capacity buyer focused on developing carrier relationships along the east coast.

Blackhawk Bank hired Michael Hughes as mortgage loan sales assistant.

Justin Jacobson, PA-C (14) joined Dr. Steven Milos as a

certified physician assistant at SwedishAmerican Medical Group/Lundholm Orthopedics. Elissa Russell (15), APN, joined Dr. Neal Kellenberger at SAMG/Belvidere.

Nicole Stram (16) joined Grace Funeral & Cremation Services as an advanced planning coordinator/office manager after obtaining her Illinois Insurance Producers License.

Riverside Community Bank promoted Jeff Hultman to Rockford market president due to the bank’s rapid growth in the northern Illinois region.

Rockford Public Library hired Holly Gleason (17) as the new Nordlof Center manager.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDSRock Valley Credit Union presented two graduating seniors with $500 scholarships: Dakota Ball (18), Rochelle Township High School, and Joey Miller (20), Harlem High School.

SwedishAmerican Health System presented the Dr. Henry C. Anderson Quality Award to the Total Joint Replacement Team, a multidisciplinary group of 24 individuals, and to Mary McCarthy

(20), retired director of quality resources.

William Hanby (21), Linda Kentner (22) and Larissa DuMelle (23), Rockford Mutual Insurance Company, earned the Associate in General Insurance designation from the American Institute for Chartered Property Casualty Underwriters.

Tim Knauf, division president, Williams-Manny, was named to the 2014 Million Dollar Round Table, Court of the Table and Top of the Table, and Damian Czechorski, financial representative, to the 2014 Million Dollar Round Table.

Tom Jaeger (24), architecture professor, Judson University, was awarded the Illinois Gold Medal from the American Institute of Architects.

Erica Schwartz, sixth and seventh grade teacher, St. Peter Catholic School, South Beloit, won by First National Bank and Trust’s 2014 Financial Literacy Champion Award.

Diane Cox, Comfort Keepers, was named Comfort Keeper of the Month for May.

Representative John Cabello presented YWCA CEO Kris Kieper with a certificate of recognition from the 98th General Assembly of the Illinois House of Representatives for the impact Kieper and the organization are having in the community.

OF GENERAL INTERESTKimberlee Wagner (25) and Karen Walker, Ed.D. (26), presented at the Illinois Reading Council Conference and Robin Miller Young, Ed.D. (27), at the National Association for School Psychologists. All are assistant professors of education at Rockford University. Troy Skwor, Ph.D. (28), assistant professor of biology, participated in Watercon 2014 in Springfield, with students Lauren Hyser, Brianna Schardt,

IN THE NEWSMembers in the News

1. Dr. John Shiro 2. Lisa Marie Johnson

3. Maria Juhre 4. Karina Leanos Sanchez

5. Jaime Patch 6. Tonya Thayer 7. Stephanie A. Grattan

8. Erin Blomquist

9. Gerry DuMelle 10. Nichole Dickerson

11. Tim Brown 12. Anthony Misik

13. Andrej Dodik 14. Justin Jacobson

15. Elissa Russell 16. Nicole Stram

17. Holly Gleason 18. Dakota Ball 19. Joey Miller 20. Mary McCarthy

21. William Hanby

22. Linda Kentner

23. Larissa DuMelle

24. Tom Jaeger

theVoice rockfordchamber.com July 2014 27

Jenilee Johnson, Sarah Stringer and Stephanie Blaszczyk. Dr. Skwor also presented at Rutgers University. Shawn Klein, Ph.D. (29), posts topics on his blog, The Sports Ethicist. He was contacted by the L.A. Times and the Arise TV network to speak about the smuggling of Cuban baseball players and Yankee pitcher Michael Pineda’s use of pine tar.

Bernie Marinelli, director of Anam Care Campus, spoke on

“Family Dynamics When Dementia is Present” at Grace Funeral and Cremation Services at Colonial Village.

Nancy Salsbury, Spectrum Insurance Agency, attended “Agency Operations” towards her CISR designation. Maria Juhre attended the Pekin Insurance Tri-Annual Agents Meeting in April. Nancy Salsbury and Eve Whitaker attended “Business Life Advance Concepts” towards their continuing education.

Steve Helfer, general manager, and Karen Spencer, quality manager, Clinkenbeard, authored an article published in the June issue of Quality Progress on developing a fast and flexible supply chain.

25. Kimberlee Wagner

26. Karen Walker 27. Robin Miller Young

IN THE NEWSMembers in the News

28. Troy Skwor 29. Shawn Klein

Rockford Chamber’s Jacques promoted to oversee membership investment

The Rockford Chamber of Commerce announced that Lynette Jacques has been promoted to Vice President, Member Investment. In this position, Jacques will have direct responsibility of overseeing membership investment including new member acquisition, member relations and retention, and advertising and sponsorships. “Lynette has demonstrated success in taking a strategic vision and executing on that vision. In her new role, she will build further value and return on investment for our member community,” said Einar Forsman,

president and CEO of the Rockford Chamber. “I believe Lynette has the leadership skills that are well suited to lead the Chamber’s development efforts in our mission to promote economic growth and a vibrant business climate in the region.”

EXPERIENCE, COMMUNITY INVOLVEMENTJacques brought more than 25 years of experience in sales and marketing when she joined the Rockford Chamber in 2010. She was previously employed as a Sales Consultant for Destiny Health; prior to her tenure with Destiny, she worked with The Morrissey Family Businesses as their Director of Marketing. Upon her arrival in Rockford, Jacques spent 15 years in the manufacturing field managing sales and marketing for a national company.

Jacques’ volunteer service to the community has included the Board of Directors for Boone County CASA, serving as an Account Executive for the Live United - United Way campaign, Treasurer for the Women’s Art Board of the Rockford Art Museum and most recently as a facilitator with Transform Rockford. She has also been on various fundraising committees, served as a Boy Scout volunteer and a volleyball coach.

“We have a great team of dedicated staff at the Chamber, and I am excited to work with them to support our members. I look forward to my additional responsibilities to continue to work with our long-term members as well as our newest members.” said Jacques.

28 July 2014 theVoice rockfordchamber.com

Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

Thursday, July 3Rockford Symphony Orchestra presents the ComEd Independence Day Spectacular at Rock Valley College’s Starlight Theater. It’s an evening with fi reworks and concert of patriotic favorites. Call 815-965-0049 or visit rockfordsymphony.com.

Friday, July 4Rockford MELD presents its 22nd annual MELD Classic July 4th Run and Walk. The Flat and Fast Alan Hutchcroft Memorial 8K Run starts at 7 a.m.; 2-Mile Run at 7:05 a.m.; 1-Mile Fun Walk at 8 a.m., beginning and ending on North Madison Street in front of the Trolley Station in downtown Rockford. Professional runners, Andrea Rediger and Sean Smith, also will compete. Register at www.rockfordmeld.org or call 815-633-6353, ext. 10.

Discovery Center Museum, Riverfront Museum Park, 711 N. Main St., presents Kaboom! 11 a.m. to 3:30 p.m. Experiment with explosions; walk to downtown Rockford for the parade and fi reworks. Visit www.discoverycentermuseum.org.

Monday, July 7Court Street United Methodist Church, 215 N. Court St., Rockford, hosts Vacation Bible School: Weird Animals, July 7 to 11, pre-Kindergarten to 6th grade, 9:30 a.m. to noon. Scholarships available. Register at 815-962-6061.

Tuesday, July 8Satori Pathway hosts Community Acupuncture for Seniors with a certifi ed acupuncturist at Anam Brain Health Resource Center. Call 815-332-1919 to reserve.

Wednesday, July 9Transform Rockford will hold a Community Vision Rally, 6:30 to 7:45 p.m., at the Coronado Performing Arts Center, Rockford, with results from more than 40 community vision sessions and input from area residents. Visit www.transformrockford.org.

Thursday, July 10 Rockford Reachout Jail Ministry presents its second-annual A Night in the Garden fundraiser and celebration at Nicholas Conservatory and Gardens with special host Aaron Wilson, WIFR. Reachout graduates will tell their stories of heart change. Order tickets at gardennight2014.eventbrite.com or call 815-319-6629. Tickets also available at the door.

Friday, July 11Discovery Center Museum, Riverfront Museum Park, 711 N. Main St., presents E-I-E-I-O, 11 a.m. to 3:30 p.m. It’s a barnyard bonanza of fun with live animals and crafts. Visit www.discoverycentermuseum.org.

Wednesday, July 16Rockford Park District hosts Hire Me! Resume Workshop, July 16 and 23, 6 to 8 p.m., Nordlof Center, computer lab, 118 N. Main St. Must have an email address

and be comfortable in MS Word. Registration required at 815-965-7606.

Thursday, July 17Rock Valley College presents its new, free summer music series, Jazzin’ After Work, with musical guest ZZAJÉ, 6 to 8 p.m., by the creek near Karl J. Jacobs Center for Science and Math, 3301 N. Mulford Road.

Friday, July 18Alpine Kiwanis Club of Rockford presents Brat Days, July 18, 11 a.m. to 8 p.m., and July 19, 11 a.m. to 5 p.m., at Edgebrook Center, Schnucks at East State Street, and Schnucks at North Alpine & Harlem Road. For the entertainment schedule visit www.alpinekiwanis-il.org. For large orders call 815-979-5249.

Discovery Center Museum, Riverfront Museum Park, 711 N. Main St., presents Star Wars Angry Birds, 11 a.m. to 3:30 p.m. When tiny aerial combatants with big attitudes harness the power of the Force, feathers fl y! Includes crafts. Visit www.discoverycentermuseum.org.

Saturday, July 19Rockford Park District hosts Introduction to Camping, part of its In the Outdoors free nature program for families, 1 to 3 p.m., 334-acre Seth B. Atwood Park, 2685 New Milford School Road. Visit www.rockfordparkdistrict.org/atwood or call 815-987-8800.Rockford Rescue Mission, in celebration of its 50th anniversary, presents the Perry Pitney

Memorial Music Festival, 4 to 8 p.m., under a tent outside its Thrift Store, 20th St., and Harrison Ave. Performances by local family band, The Eldridge Family, and Luke Pitney, Nashville, Tenn., in honor of his father. Bring your own lawn chair. For tickets visit the Rockford Rescue Mission, Restoration Café or Thrift Store, or contact chriseldridge@rockfordrescuemission.org or 815-316-4162.

Friday, July 25Rockford Park District presents the Drive, Chip and Putt Championship, a free nationwide competition for junior golfers, ages 7 to 15, at Aldeen Golf Club Practice Centre, 1092 Reid Farm Road, Rockford. Registration required by July 20, 4 p.m. Visit www.drivechipandputt.com.

Saturday, July 26Rockford Park District hosts Fresh and Local: How to Use It, 2:30 to 4:30 p.m., East Branch, Friends Community Room, 6685 E. State St. Registration required at 815-965-7606.

Wednesday, July 30Rockford Park District hosts Finding Grants for a Non-Profi t Organization, 2 to 3:30 p.m., Main Library, second fl oor computer room, 215 N. Wyman St. Must be profi cient using the Internet. Registration required at 815-965-7606.

COMMUNITYCommunity Events

The eighth-annual FastPitch competition in June drew more than 30 entrepreneurs, who put everything on the line to explain in just minutes why their product, service or idea was worthier than their competitors’. Twelve fi nalists took to the stage, competing for fi ve cash prizes.

First-place winner Tracie Burress proposed her solution to an age-old problem with her SockTABs product; combating the “Sock Monster!” “SockTABs is a small and discreet pairing system designed to combat the sock monster, which alleviates the misery and frustration that we’ve all experienced in keeping our socks and their mates

together,” Burress said.Second-place winner Casey

Bankord pitched SlimBooks, an online platform for people to read, create, discover and contribute to brilliant, original and digital books of 100 pages or less. “Thanks for putting on such a great event last night!” Bankord said after the event. “It was really well planned and executed, and what an awesome celebration of human ingenuity and Rockford’s entrepreneurial spirit. It was a blast to be a part of! Keep up the great work!”

Third-place winner Stacy McCaskill pitched FishWithMe. Her goal is to capture just a tiny portion of the $50 billion dollar

market of under-utilized fi shing assets. “GREAT JOB pulling off an excellent event,” McCaskill said. “I really had a great time and learned a lot from the experience.”

Erin Hughes won the student prize with her Adjustable Server product, and Robert Haney the CleanTech award with his product, Soletronix.

Entrepreneurial DNAKeynote speaker, author

Joe Abraham, shared his entrepreneurial wisdom at length to inspire startups and existing businesses that have plateaued and are looking for a game-changing paradigm

shift. He encourages anyone who is interested to take the 10 question assessment to delve deeper into a business owners’ entrepreneurial DNA. Anyone who is interested in completing the entrepreneurial DNA assessment can contact the EIGERlab.

FastPitch fi nalists included: Craig Gundersen, 1st Table; Zina Horton, Zammuto’s Drive In and Carry Out; Tom Keenan, Cool Seat Coolers; Eric Kinzle, Family Advocate Mobile app; Tony LaMarca, Metro Tool & Machine; Brad Marshall, AdsOrTails; Judy Reinhold, Kaliber Imaging, and Richard Walsh, AnvilWorks High Velocity Training.

FastPitch competition a celebration of Rockford’s entrepreneurial spiritFinalists ranged from tasty treats to quick-reads

theVoice rockfordchamber.com July 2014 29

Membership: 101MEMBERSHIP 101We are happy to annouce a new initiative—

we are supporting our Restaurant Members in

Each week we will feature a member restaurant with a special offer. This month:

CHAMBER MEMBERSNew Chamber Members

AFFORDABLE INSURANCE & TAX SERVICE, INC.Insurance4121 Newburg Road, 61108Raul Cardenas815-394-1800www.insurance-tax.com

AMERIPRISE FINANCIAL - JOAN KELLEY, CFP, CPA7160 Argus Dr., Ste. 102, 61107Joan Kelley815-399-3311www.joanmkelley.com

AMERIPRISE FINANCIAL - LANA M. ENGEN, CFPPassionate About Client Service and Helping Clients Achieve Their Financial Goals and Dreams7160 Argus Dr., Ste. 102, 61107Lana Engen815-399-3311www.ameripriseadvisors.com/lana.m.engen

AMERIPRISE FINANCIAL - MICHAEL HIBBARD, CRPCOrganize Your Finances Today and Plan for a More Confi dent Retirement Tomorrow7160 Argus Dr., Ste. 102, 61107Michael Hibbard815-399-3311www.ameripriseadvisors.com/michael.e.hibbard

ANDCO KITCHENS & BATHS, INC.Kitchen and Bath Cabinetry and Counter Tops for Both Builders and Retail Customers540 Perryville Road, 61108P.O. Box 5625, 61125Paul Johnson815-398-1550www.andcokitchens.com

FIRST COMMUNITY CREDIT UNIONFinancial Services6079 E. Riverside Blvd., 61114Jack Gill815-316-3052www.fi rstccu.com

GLENN SHEPARD SEMINARSBest Selling Author, Speaker and Management Consultant6953 Charlotte Pike, Ste. 303Nashville, Tenn. 37209Cindy Shepard615-353-7125www.glennshepard.com

GOLDIE B. FLOBERG CENTERWe Provide Community Living and Learning Services to Children, Teens and Adults with Developmental DisabilitiesP.O. Box 346Rockton, 61072John Pingo815-624-8431www.goldiefl oberg.org

HERMANSON PAINTING & DECORATING, INC.Residential & Commercial Interior/External Painting & Woodwork FinishDoug Hermanson815-885-1059

HOLIDAY INN EXPRESS - ROCHELLE80 Room Hotel, 15 Suites, Meeting Space, Indoor Pool, Fitness Center1240 Dement RoadRochelle, IL 61068Jigar Chokshi815-562-9994www.hierochellehotel.com

IGNITION STUDIO, INC.Branding & Communications Services. Web Design, Logo Design, Sales Collateral Design, Campaign Development1444 Myott Ave., 61103Lee Anderson815-316-1040www.ignition-studio.com

LABORERS’ INTERNATIONAL UNION OF NORTH AMERICA LOCAL #32Progressive Union of Construction Workers with 12 Million Workers Producing Five Percent of Our Country’s Economic Output.4477 Linden Road, Ste. F, 61109Fortunato Salamone815-873-8875www.local32.us

MICHAELSEN TAI CHI & THERAPYTai Chi - Fitness and HealthSue Michaelsen815-229-5965www.suemichaelsen.com

SAFARI CHILDCARESafari is a Childcare Facility that Offers Many Programs to Ensure All Children Can Benefi t from a Loving, Caring and Educational Environment2239 Anderson Dr.Belvidere, 61008Crystal Edge815-544-9072www.safarichildcare.com

STAFF ON SITE MIDWEST INC.Offering Services in the Areas of Professional Placement, Contract Services, Temporary and Temporary to Hire1514 15th St., 61104Carol Oliveira815-397-7670www.staff onsite.com

WINNEBAGO COUNTY FOREST PRESERVE DISTRICTAn Outstanding System of Public Preserves Comprising Over 9,500 Acres at 39 Sites 5500 Northrock Dr., 61103Mike Holan815-877-6100www.wcfpd.org

July 7 – July 13

Old Chicago 6280 E. State St.Rockford, IL

oldchicago.com

July 14 – July 20

Jersey Mike’s 1513 West Lane Rd.Machesney Park, IL

6284 E State St.Rockford, IL

jerseymikes.com

July 21 – July 27

Gene’s Place 4412 Manchester Dr.Rockford, IL

genesplace.biz

July 28 – August 3

Chick-fi l-A 280 N Perryville Rd.Rockford, IL

chick-fi l-a.com/rockford

OLD CHICAGO 6280 E. State St. (815) 227-4040

PRESENT THIS COUPON FOR

½ OFF your appetizers when you dine in

Off er good July 7 – July 13, 2014

JERSEY MIKE’S 6284 E. State St. / 1513 West Lane Rd.

PRESENT THIS COUPON FOR

15% OFF your order

Off er good July 14 – July 20, 2014

GENE’S PLACE 4412 Manchester Dr. (815) 977-4365

PRESENT THIS COUPON FOR

10% OFF your meal (excludes drinks).

Expires August 24, 2014

CHICK-FIL-A 280 N Perryville Rd. (815) 381-1010

PRESENT THIS COUPON FOR

FREE Gallon of Iced Tea or Lemonade with purchase of any Chick-fi l-A Tray.

Off er good through month of July, 2014

Each week we will feature a member restaurant

Featured Restaurant

Here’s your opportunity to support your Restaurant Members!To be featured, please contact Diane Navickis at

815-316-4315 or dnavickis@rockfordchamber.com.

30 July 2014 theVoice rockfordchamber.com

JULY, 2014

Wednesday, July 2PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Presenter is Ron Clewer, CEO, Rockford Housing Authority.

Tuesday, July 8Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, July 9Breakfast Buzz, 7:30 to 9 a.m., Rock Valley College, Woodward Technology Center, 3301 N. Mulford Road, Rockford. Tim Dimke, Rockford Park District, presents The Park District Leadership & Philosophy: What Has Made the Difference? Sponsored by McGladrey.

Advantage Power Network Club, 11:45 a.m., Franchesco’s, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., various locations. Contact Rachel Thomann, Furst Pros, 815-997-1417, rachel.thomann@furstpros.com.

Thursday, July 10 4 - 7:00 pm Midway Village Museum 6799 Guilford Rd., Rockford

Founder’s Day and Business Hall of Fame After Hours Celebrate the chamber’s 104th birthday.

Sponsored by Rockford University (presenting) and SwedishAmerican Health System (hospitality).

Wednesday, July 16PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Presenter is Gary Caruana, retired.

Thursday, July 175 - 7:00 pm Aviators Stadium 4503 Interstate Blvd., Loves Park

Rockford Chamber Night with the Rockford Aviators Rockford Chamber table at the gate to receive special $3 admission starting one hour before the game. Complimentary food and soft drinks.This event counts for IGNITE Cup points!

Tuesday, July 22Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, July 23Open House & Ribbon Cutting, Packaging Tape, Inc. (PTI), 730 Landmark Dr., Belvidere, 11 a.m. to 1:30 p.m. Ribbon cutting, 11:30 a.m.; lunch, tours, vendors at noon.

Advantage Power Network Club, 11:45 a.m., Franchesco’s, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Wednesday, July 23Advantage Club – Originals, 11:45 a.m., various locations. Contact Rachel Thomann, Furst Pros, 815-997-1417, rachel.thomann@furstpros.com.

Tuesday, July 29Ribbon Cutting and Open House at Goldie B. Floberg Center, 4-5 p.m., 58 W. Rockton Rd., Rockton.

Wednesday, July 30PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Presenter is Teresa Beach-Shelow, owner, Superior Joining Technologies.

AUGUST, 2014

Wednesday, August 6PYSK Talks, noon to 1 p.m., Rockford University, 5100 E. State St., Rockford. Dr. Ehren Jarrett, superintendent, Rockford Public Schools, presents Culture Eats Strategy for Breakfast.

Friday, August 8Government Affairs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St., Rockford. To join, contact Heidi Garner at 815-316-4312.

Tuesday, August 12Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, August 13Advantage Power Network Club, 11:45 a.m., Franchesco’s, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Wednesday, August 13Advantage Club – Originals, 11:45 a.m., various locations. Contact Rachel Thomann, Furst Pros, 815-997-1417, rachel.thomann@furstpros.com.

EVENTSUpcoming Chamber Events

Membership RenewalsThank you to members who renewed with the

Rockford Chamber of Commerce in May, 2014.12th Street Business CenterABC Catering Ltd., A Better Choice CateringAFLAC - Dennis CassensAhern Fire ProtectionAl’s Carpet Flooring & Design CenterBehr Iron & MetalBourn & Koch, Inc.Brian Thomas Photography, Inc.Caraotta Chiropractic Orthopedics P.C.Cellusuede Products, Inc.Chem Processing, Inc.Comfort Inn of RockfordComfort KeepersCourt Street United MethodistDays Inn RockfordDeMuth Steel Products, Inc.Der RathskellerDMTG Ingersoll Production SystemsEarth Works, Inc.Eickman’s Processing CompanyEmeritus at RockfordEmployee Benefit Association of Northern IllinoisFairfield Inn & SuitesFiberglass Innovations LLCField Fastener Supply Co.Forever Green, Inc.Franchesco’s RistoranteFurstStaffingGrace Funeral & Cremation ServicesGreenFireGruno’s DiamondsHampton Properties (Leasing Office)Heinzeroth Marketing GroupHelen Hill CommunicationIllinois Jets Youth Track and Field OrganizationJ.J. Paris, Inc.Jerome S. Weiskopf, M.D., PCKadon Precision MachiningKennametalLeading Edge HydraulicsLifehouse Properties-The Atrium, Assisted Living CommunityLifescape Community Services/Community Kitchen, Inc.LM Sheet Metal & Service, Inc.Magnuson Industries, Inc.McMAHONMeg’s Daily GrindMosaicNecchi-New Home Sewing Center,

Inc.Nexus Office Systems, Inc.Northern Illinois Chapter, National Electrical Contractors AssociationNorthwest Bank of RockfordOrthopedic & Sports Therapy Institute - ByronOur Children’s HomesteadPackaging Coordinators, Inc.PearsonPer Mar SecurityPhones Plus.Biz, Inc.Professional Steel Services, Inc.RAMPReformers UnanimousRing Container TechnologiesRock River Tower ApartmentsRock River Valley Blood CenterRock Valley CollegeRock Valley CulliganRockford Consulting & BrokerageRockford Country ClubRockford Map Publishers, IncRockford Radiology AssociatesRockford Tech-Systems, Inc.Saints Constantine and Helen Greek Orthodox ChurchSchafer Gear Works Rockford, LLCSigns NowSPX Hydraulic TechnologiesStephenson Veterinary Hospital, Ltd.Swanson’s Discount Vacuum, Inc.Taco John’s - South AlpineThe Brian Boyer GroupThe Olive Garden Italian RestaurantThe Salvation ArmyThermo Fisher ScientificThrifty Boutique Resale ShoppeTicomix, Inc.Todd Transit, Inc.Two Men and a TruckUnited Realty ILUnited Way of Rock River ValleyUniversal Die CastWomanspace, Inc.Youngberg Industries, Inc.Zavius Jewelers, Inc.

July 2014 Member AnniversariesThank you to the members who celebrate their anniversaries with the

Rockford Chamber in July, 2014.

25-YEAR MEMBERGiovanni’s, Inc.

20-YEAR MEMBERHeinzeroth Marketing Group

15-YEAR MEMBERSCicero & France, Barch & Alexander, P.C.Northern Illinois University

10-YEAR MEMBERSHonest Pest Control Inc.Paul Davis Restoration (JRD Construction)Brian F. Soltys, D.D.S.

5-YEAR MEMBERSK&J Finishing, Inc.Kiwanis Club of Rockford

theVoice rockfordchamber.com July 2014 31

ADVERTISERSAdvertisers Index

Alpine Bank . . . . . . . . . . . . . . . . . . . . . 20

Brian Thomas Photography . . . . . . . . 21

Broadmoor Agency, Inc. . . . . . . . . . . . . 2

Comcast Business . . . . . . . . . . . . . . . 32

First National Bank and Trust . . . . . . . 3

Fridh Corporation . . . . . . . . . . . . . . . . . 4

IMEC . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Leading Lawyers . . . . . . . . . . . . . . . . . 13

McGladrey LLP . . . . . . . . . . . . . . . . . . . 9

The Morrissey Family Businesses . . . 14

Northwest Bank . . . . . . . . . . . . . . . . . 17

Packaging Tape, Inc. (PTI) . . . . . . . . . . 3

QPS Employment Group . . . . . . . . . . 15

Reinhart Boerner Van Deuren PC . . . . 16

Riverside Community Bank . . . . . . . . . 4

Rockford Bank & Trust . . . . . . . . . . . . 19

Rockford Chamber of Commerce . . . . . . . 19, 20, 21, 23, 24, 27

Rockford Health System . . . . . . . . . . . . 8

Sikich LLP . . . . . . . . . . . . . . . . . . . . . . 10

Stillman Bank . . . . . . . . . . . . . . . . . . . . 9

Thayer Lighting . . . . . . . . . . . . . . . . . . 11

Van Galder Bus Co . . . . . . . . . . . . . . . . 2

Wipfl i LLP . . . . . . . . . . . . . . . . . . . . . . . 5

Chamber Staff / Call 815-987-8100 ............................................. Direct LineEinar K. Forsman, President & CEO ......................................... 815-316-4304

Heidi M. Garner, Executive Assistant to the President ................... 815-316-4312

Doug Hessong, Director of Publications & Technology .................. 815-316-4338

Lynette Jacques, Vice President, Member Investment ................... 815-316-4317

Vee Jevremovic, Manager of Education Programs and Events ......... 815-316-4337

Joy Moriarty, Vice President, Finance ....................................... 815-316-4316

Stacy Mullins, Director of Events ............................................. 815-316-4302

Diane Navickis, Member Relations Manager ............................... 815-316-4315

Mary Ann Suprenant, Membership Development Manager ............. 815-316-4336

Joan Sundvall, Membership Contact Coordinator ........................ 815-316-4320

EXECUTIVE COMMITTEE

Chairman of the BoardRichard WalshSwedishAmerican Health System

Chairman ElectPatti ThayerThayer Lighting, Inc.

Vice ChairRichard ZumwaltOSF Saint Anthony Medical Center

TreasurerLarry BridgelandMid-City Offi ce Products

Immediate Past ChairmanMike BroskiEntré ComputerSolutions

DIRECTORS

Andrew BensonBenson Stone Company, Inc.

Jan BowmanTLC Construction

Paul CallighanComEd, An Exelon Company

Joe CastrogiovanniGiovanni’s, Inc.

Dr. Rena CotsonesNorthern Illinois University

Darlene FurstFurst Staffi ng

Jeff HultmanRiverside Community Bank

Michael F. IasparroHinshaw & Culbertson LLP

Michael MastroianniRock Valley College

Paul McCannStanley Steemer

Pat MorrowAlpine Bank

Amy OttChicago Rockford International Airport

Mark PetersonCBL Associates Cherry Vale

Michele PetrieBMO Harris Bank

Laura Pigatti WilliamsonRockford Park District

Timothy RollinsWilliamsMcCarthy

Henry SeyboldRockford Health System

Pat ShawMcGladrey LLP

Somchan ThatsanaphonK-I Machine Tool & Production Inc.Josh TrustRockford Register StarTim WhiteUTC Aerospace SystemsJennifer WoodCPA

EX-OFFICIO DIRECTORS

Michael NicholasRockford Area Economic Development CouncilEinar K. ForsmanPresident & CEO, Rockford Chamber of CommerceJohn GrohRockford Area Convention & Visitors Bureau

Chamber Board of Directors & Offi cers

August 2014 Special Section:

Road to Success (Education/Training Services)

For information on advertising, call 815 987-8100

EVENTSUpcoming Chamber Events

Wednesday, August 20PYSK Talks, noon to 1 p.m., Note Location Change: 204 S. First Street, Rockford. Presenter is Sandy Stansell, division administrator, Rockford Fire Department/911 Division.

Tuesday, August 26Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, August 27Advantage Power Network Club, 11:45 a.m., Franchesco’s, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., various locations. Contact Rachel Thomann, Furst Pros, 815-997-1417, rachel.thomann@furstpros.com.

SEPTEMBER, 2014

Thursday, September 411:30 am – 1:00 pmGiovanni’s610 N. Bell School Rd., Rockford

Education Outlook LUNCHEON Dr. Ehren Jarrett, superintendent of Rockford Public Schools, will share the district’s strategies to support system investment, student performance, and workforce growth and development.

Sponsored by BMO Harris Bank (presenting) and SwedishAmerican Health System (gold).

Tuesday, September 9Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, September 10Advantage Power Network Club, 11:45 a.m., Franchesco’s, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., various locations. Contact Rachel Thomann, Furst Pros, 815-997-1417, rachel.thomann@furstpros.com.

Friday, September 12Government Aff airs Council Meeting, 7:30 to 8:30 a.m., Stockholm Inn, 2420 Charles St., Rockford. To join, contact Heidi Garner at 815-316-4312.

Thursday, September 181 – 5:00 pmBMO Harris Bank Center300 Elm St., Rockford

Rockford Chamber Business Expo This premiere business expo draws more than 1,000 business people to meet with exhibitors, establish new business relationships and foster existing ones. RMTD will provide shuttle service.

Sponsored by TDS (presenting); SwedishAmerican Health System (gold).

Tuesday, September 23Advantage Club – Superstars, noon to 1 p.m., Giovanni’s, 610 N. Bell School Road, Rockford. Contact Thomas Conwell, MSI Reverse, tconwell@msiloans.biz.

Wednesday, September 24Advantage Power Network Club, 11:45 a.m., Franchesco’s, Rockford. Contact Teri Watts, United Commercial Realty, Teriw1214@gmail.com.

Advantage Club – Originals, 11:45 a.m., various locations. Contact Rachel Thomann, Furst Pros, 815-997-1417, rachel.thomann@furstpros.com.

Do you have news to share?Send news releases and other items of interest to the business community to:The VOICERockford Chamber of Commerce308 W. State St., Ste. 190, Rockford, IL 61101

Deadline is the 15th of the month preceding publication.

Get to Know Your AmbassadorsName: Jamie Lauer

Company: Servpro of Rockford

Position: Director of Branch Operations

How long have you been an Ambassador? Nine months

What do you like most about being an Ambassador? I enjoy meeting fellow ambassadors and business owners in Rockford.

I was new to the area so this has been a great opportunity to meet new people and explore what Rockford has to off er.

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