Since January the 2013 “Power of Pistachios” campaign has already reached more than 3.2 billion consumers with the good news about American pistachios. This year’s campaign kicked off with a huge Super Bowl bang, the 2013 Love Nut promotion, a warm welcome to APG’s newest brand ambassador Jeremy Jones, and more positive nutrition research results.

APG teamed up with Executive Chef Tory McPhail of the iconic Commander’s Palace in New Orleans, and APG’s Sport Nutrition Ambassador Becci Twombley, to showcase the “Power of Pistachios.” Via a live satellite media tour (SMT), they showed consumers how to put some pistachio pizzazz into their football gathering. The New Orlean’s style Super Bowl satellite media tour resulted in 19 television interviews and 7 radio interviews across the USA.

American Pistachio Growers distributed a nationally syndicated news release encouraging consumers to add some New Orleans fl avor to their game-day recipes by using American pistachios. More than 1,338 print and online clips resulted in nearly 30 million impressions. The release was picked up by numerous outlets including: Los Angeles Times, San Francisco Chronicle, Examiner.com, Daily Citizen and local TV markets.

APG released a nationally syndicated news release after the holiday season. Since then the release has generated more than 29 million impressions with an ad value of $319,849.

Professional snowboarder Jeremy Jones has joined the

APG athlete ambassador team, claiming American-grown

pistachios as his “Offi cial Snack.” The press-release

announcing Jeremy Jones as APG’s newest brand

ambassador garnered more press coverage —reaching

over 99 million consumers— than any other APG release.

Word spread quickly about how, according to Jeremy

Jones, American pistachios provide the proper nutrition to

continue to push the limits of what’s possible.

Numerous publications picked-up the story including:

Transworld, Business, Outdoor Industry Association,

SNEWS, Yahoo!, Boardistan.com.

Media ad value: $1,198,815

Jeremy Jones was featured on ABC’s Nightline, capping

off a run of media coverage that also included the

Wall Street Journal and New York Times. He was also

honored by the White House as a Community Resilience

Leader “Champions of Change.”

Leading up to Valentine’s Day A

information about the nutritional a

pistachios were delivered to mo

outlets.

APG Sport Nutrition ambassador

Sacramento and Company and

focused on the Love Nut and how

to get you Valentine ready.

APG Love Nut boxes fi lled with

and health benefi ts of American

ore than 150 radio and news

r Becci Twombley appeared on

Arizona’s Mid Day – segments

w pistachios are the perfect food

APG’s Executive Director, Richard

Matoian is quoted in the article.

Impressions: 4 millionMedia Value: $500,000

APG has joined forces with the organizers of these events

to spread the powerful pistachio nutrition message to active

consumers. Through the events promotional activities which

include a press release, journalist events as well as the

inclusion of APG’s logo on pre-promotional materials (race

mailer, website and banners) APG has garnered extensive

media coverage. APG had placed nearly 1 million sample

packages with nutrition information in the race packs of

runners and cyclists and at other sports events.

APG sample packs are in included

in the race goody bags along

with other nutritional snacks

such as bananas, apples,

water and juice. Runners

not only sampled delicious

pistachios but also read about

their nutritional benefi ts which are

strategically located on the back of

APG’s sample pack.

THE UNITED STATESSusan G. Komen, Palm Beach, Palm Beach, FLSusan G. Komen, Atlanta, Atlanta, GASusan G. Komen, Columbus, Columbus, OHSusan G. Komen, St. Louis, St. Louis, MOUSA Open Water Polo, Huntington Beach, CAUSA Water Polo Jr. Olympics, Orange County, CA

THE UNITED KINGDOMBath Half Marathon, BathReading Half Marathon, ReadingAdidas Silverstone Half Marathon, SilverstoneCanary Wharf, Spring LondonBrighton Marathon, BrightonVirgin London Marathon, LondonBUPA Great Manchester Run, ManchesterBritish Gas Great London Swim, LondonBUPA London, LondonCastle Triathalon SeriesBritish Gas Great East SwimBritish Gas Great North SwimBritish Gas Great Manchester Swim, ManchesterBritish 10k London Run, LondonBritish Gas Great Scottish SwimRide London, LondonPink Aerobics and ZumbathonsThe Royal Parks Half Marathon & Food FestivalBUPA Great Edinburgh Run, EdinburghCanary Wharf- Winter’s Most Wanted, London

GERMANYMountain Bike Race, DresdenMountain Bike Race, Altenberg Reebok Women’s Run, Munich AVON Run BerlinWomen’s RunHotel Berlin/Berlin MarathonMen’s Health UrbanathlonChallenge Woman Race RothBerlin MarathonFrankfurt City TriathlonITU World Triathlon HamburgVattenfall Cyclassics , Hamburg

ITALYMezza Maratona di Bologna, BologneRome Marathon, RomeStramilano, MilanAvon Running, Bari, Florence, Genoa, MilanStramini, Rimini

SPAINCoruna 10k, CorunaMediomaraton, ValenciaBusiness Leaders Run 6 & 10k, MadridSan Silvestre Race, MadridInternational Marathon of Castellon, CastellonSevilla’s Marathon, SevillaMadrid Half Marathon, MadridA Coruna’s Marathon, Coruna

FRANCENike Run, ParisMarathon of Montpellier, MontpellierMarathon du Grand Toulouse, ToulouseMarathon of La Rochelle, La RochelleMarathon of Paris, ParisRunning in ArcachonRunning in Versailles10K in Paris, ParisPartnership with METRO Versailles, VersaillesRunning in Toulouse, ToulousePartnership with METRO Toulouse, ToulouseMarathon/Half Marathon of Lyon, Lyon

In celebration of National Pistachio Day

(February 26) researchers released the

good news worldwide that a daily intake

of pistachios aids in weight control and

delivers a healthy dose of important

antioxidants to the body. Hundreds of

leading publications and newspapers

published the story.

APG’s 2013 Love Nut Promotion Spreads the Love in the United Kingdom, Italy, Spain and China

Hearts are a universal symbol of love. Pistachios can help keep hearts healthy. The Love Nut promotion focuses on heart health and weight management. Journalists in all countries received a lovable box of American pistachios with the good news about their benefi ts for men and women. In Spain, 22 journalists attended a Love Nut Journalist event. In the U.K., APG’s mascot, American Pistachio, hand delivered the love nut boxes to the London media via a taxi cab wrapped in the “Power of Pistachios.” APG’s U.K. health fi tness and love nut ambassador Dr. Christian Jessen took to the airwaves, broadcasting to over 2.6 million consumers about the powerful benefi ts of America’s pistachios.

Italy’s popular food blog,

“Sorelle in Pentola e

Chiara Maci,” challenged

bloggers to create happy

hour recipes using in-

shell American pistachios.

The prize: a supply of

American pistachios and

the opportunity to cook

side-by-side with celebrity

chef Chiara Maci on the

popular TV cooking show

Cuochi e fi amme. Forty

recipes were posted

on the blog Sorelle

in Pentola.com. The

winning recipe combined

in-shell pistachios with oil

and spices. Then, using

parmesan cheese and

albumen, recreated the

shell of the pistachio.

Impression: 70,000

consumers

American Pistachio Growers combined competitiveness, nutritional savvy

and tempting treats to attract visitors to the American pistachio experience at

SIRHA, the world hospitality and foodservice event held in Lyon, France. APG

joined in the prestigious La Coupe du Monde de la Patisserie (The World Pastry

Cup) with a gold-level sponsorship of Pastry Team USA. Dubbed the “most

delectable competition in the world” this event features teams representing

20 countries in what becomes an exhausting 10-hour competition. During this

event, the world’s best chefs showcase their artistic skills in pastry, chocolate,

sugar and ice cream creations. Pastry Team USA created desserts that included

American pistachios.

In an exclusive cooking class with

APG’s Chef Omar Allievi, 20 Italian

journalists and bloggers learned

how to create a culinary feast using

American pistachios. Donned in APG

branded aprons, the “chefs” formed

teams with each preparing a portion

of the American pistachio fi ve-course

menu. The event was fi lmed by the

Italian lifestyle TV channel, Class TV.

Chef Omar was also interviewed for

the food TV program Sapori e Profumi.

APG’s second season of the “Power of Pistachios” promotion in Bischofsmais, Germany’s popular skiing, hiking and mountain biking getaway was featured on Donau TV. The segment aired more than 23 times on cable TV, eight times on digital TV and once during the six o’clock primetime viewing hour. Donau TV has more than 34,000 daily viewers and a technical reach of 262,000 viewers. Through the Bischofsmais promotion, APG expects to reach over 25,000 active consumers. Park visitors will fi nd the powerful message on APG sample packs, banners, table tents, postcards, and on lunch and dinner menus featuring pistachio dishes created by Chef Roland Hollenrieder. The promotion runs from January through September 2013.

Just in time for Christmas, APG released an

American pistachios Christmas story to the

German media. It included holiday gift ideas

using healthy pistachios and Christmas

spices. More than 35,000 online and print

publications representing sports, health and

fi tness published the story spreading the cheer

to thousands of German consumers.

APG’s 2013 Miss California China Tour kicked off in glamorous fashion in Shanghai

with a press conference at the Cityshop Riyueguang Plaza in Xujiahui, followed by

the offi cial opening at the Super Brand Mall in Lujiazui. Other media events included

an interview with the Shanghai press, a photo shoot with TrendsHealth magazine

and a TV interview with Miss California on Fun Lifestyle, a national television talk

show. Nutrition seminars were conducted in Shanghai and Guangzhou where

pistachio nutrition and American Pistachio Growers’ product, food safety and

growing practices were discussed. Retail promotions were held in supermarkets

in Guangzhou, and Chengdu, and at JUSCO Tianhecheng, PARKnSHOP

Xinyicheng and Ito-Yokado. In Chengdu, the fi nal stop of the tour, the American

Consul General, Peter Haymond, and Director of

the Agricultural Trade Offi ce of Chengdu,Morgan

Haas, welcomed our APG ambassadors.