july 14, 2008 combining the promise of the internet with the mobility of wireless communications
TRANSCRIPT
July 14, 2008
Combining the promise of the internet with the mobility of wireless communications
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More than 9 million US mobile subscribers say they have used their mobile phone to pay for goods or services.
Of the 40 million active US users of mobile websites in April, 5 million accessed mobile shopping and auction websites, up 73% from the same period last year with just 2.9 million m-commerce users.
6.5 million mobile users in the US have used SMS to purchase an item.
Source: Nielsen Online, 2008
Mobile FactsMobile Facts
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Ron BienvenuChairman & CEO
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Overview
Why Mobility?
Our Solution
Projections on the Future of Mobility
Q/A
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eZee uses mobility to help enterprises intensively manage inventory, influence consumer demand at the point of purchase and deliver higher levels of customer loyalty in ways that have historically been impossible. The net result is a significant reduction in inventory losses, greater revenue and more efficient advertising and marketing efforts.
Our partnership with SiteMinis positions us to be the leader in helping companies profit from the most valuable two inches of real estate in the world – the mobile phone.
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Store Managers
• No technology or data for market analytics• Decisions made by store manager intuition• Feedback from corporate can take months or longer which is too slow for companies with perishable inventory
The newly emerging ability to interact with consumers at the point of purchase through mobile devices combined with market analytics and software-as-a-service deployment mean store managers can cost-effectively manage inventory levels more intensively than ever before – the result, reductions in lost inventory and higher revenue.
Corporate HQ
• Extensive technology and data• Used to determine advertising and marketing• Best data available is 30 days old, but usually 90+
Regional Operations
• Deploys advertising and marketing campaigns• Localizes advertising and marketing initiatives• Gauges performance and reports to corporate• Data is generally 30 days old
Set Targets & Simulate
Create Campaign
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Capture & Measure
Report OptimizeLaunch
eZee’s mobile marketing modules provide a customer with everything they need to create, simulate and launch a mobile marketing campaign.
Each customer gets a personalized AJAX user interface, wizards to assist in the campaign creation process, and extensive on-line help. And of course, our customer service center is available 24/7.
eZee’s mobile marketing modules provide a customer with everything they need to create, simulate and launch a mobile marketing campaign.
Each customer gets a personalized AJAX user interface, wizards to assist in the campaign creation process, and extensive on-line help. And of course, our customer service center is available 24/7.
Set Targets &Simulate
LaunchCreate
Campaign
Mobile Marketing Solutions
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Various media are now “text” enabled and ready for consumer interactions
Various media are now “text” enabled and ready for consumer interactions
Capture & Measure
Report OptimizeSet
Targets & Simulate
Create Campaign
Launch
Set Targets &Simulate
LaunchCreate
Campaign
Mobile Marketing Solutions
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Capture & Measure
Report OptimizeSet
Targets & Simulate
Create Campaign
Launch
Set Targets &Simulate
LaunchCreate
Campaign
Mobile Marketing Solutions
10
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eZee’s Prime platform handles the interaction between consumer and retailer.
Notice that the output to the same text code can be different. This is due to eZee’s sophisticated algorithms that allow for dynamic content depending on any number of variables.
eZee’s Prime platform handles the interaction between consumer and retailer.
Notice that the output to the same text code can be different. This is due to eZee’s sophisticated algorithms that allow for dynamic content depending on any number of variables.
Also note that eZee’s Prime server can alter the type of content, in this case switching from text to image, depending on the consumer’s device.
Also note that eZee’s Prime server can alter the type of content, in this case switching from text to image, depending on the consumer’s device.
Capture & Measure
Report OptimizeSet
Targets & Simulate
Create Campaign
Launch
Set Targets &Simulate
LaunchCreate
Campaign
Mobile Marketing Solutions
Capture & Measure
Capture &Measure
Report Optimize
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Set Targets &Simulate
LaunchCreate
Campaign
Mobile Marketing Solutions
OptimizeReport
Market Analytics Solutions
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Lessons learnedMobile Marketing is not magic
Educating the customer is key to success
Direct correlation between the price of a good and redemption rates by consumers
Success rates are growing rapidly
More data means better interactions
ResultsIntensive inventory management at the point-of-purchase means lower inventory spoilage and better supply chain management
Higher customer loyalty through personalized interactions means more revenue over time
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Case Study #1: Moe’s Southwestern GrillMoe’s has 13 stores, six are “active” and seeing meaningful results
Region-wide radio and TV advertising
Active stores have an average of 20% redemption rates
Inactive stores have less than 5% redemption rates
What’s differentiates “active” from “inactive”?Biggest difference is Active stores promote mobile marketing aggressively in the retail outlet
Active stores use the data to refine the offers down to the individual consumer
Active stores had higher overall revenue and were able to reduce inventory losses due to spoilage by 3%
Case Study #2: SandJamm Two locations selling high end surfing equipment
Very aggressive in store promotion
Little to no radio and TV advertising
50% redemption rates
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Today Mobility is mostly about the technical capabilities of interactions and developing best practices
In the next 24 months, mobile marketing will be integrated more closely with inventory management systems
24 to 72 months out, mobile marketing will be integrated with supply chain systems to deliver incredible leaps in efficiencies and turn supply chain systems from “reactive” systems to “proactive” revenue management solutions
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Ron Bienvenu, Chairman and CEOSerial technology entrepreneur
Founded, grew and sold two software companies
Raised over $250 million in various financings
Participated as a principal in over 60 software M&A transactions
John Sullivan, President and FounderFounder of Outtask, Inc. which was sold to Concur in 2006 for $90+ million
Outtask founded in 1999
World class sales, marketing and operational experience
Personally invested $500,000+ in eZee to date
C. Enrique Ortiz, CTO and FounderRecognized as a world leader in mobile technologies
Published author and noted technology visionary
Helped define the global Java standards for mobile technology
Pioneer in developing mobile applications with almost 20 years of mobility experience
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Andreas S. Wiegand, Ph. DVisionary expert in the study people and the data they create on the web and their mobile phones
Currently an independent consultant with firms that include Alibaba, Lufthansa, MySpace, and Nokia and previously served as Chief Scientist of Amazon.com
Professor and speaker on the topics of Data Mining and Electronic Business at Stanford University, Marketing in Web 2.0 at UC Berkeley/Haas, and The Digital Networked Economy at Tsinghua/INSEAD
Has published more than 100 scientific papers mainly on applications of machine learning and data mining to finance, business and the web
Tomi T. AhonenA world recognized expert on the areas of Telecoms, Datacoms, and 3G/UMTS, 2.5G and Mobile Services
Four-time bestselling author of technology and futurist books including Communities Dominate Brands, m-Profits, 3G Marketing and Services for UMTS
Independent consultant and motivational speaker in the converging areas of mobile telecoms, internet, media, advertising, credit and banking, and virtual reality
Lecturer at Oxford University and resident of Hong Kong
Previously headed Nokia's Global 3G Business Consultancy Department and Nokia's 3G Research Centre
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Questions???
