juliedo workshop

ProjectDeveloPmentPresentation

julie Do#209655259

Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012

the PrinciPles oF asuccessFul WaYFinDing& signage sYstem

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P r o j e c t D e v e l o P m e n t

mY oBjective julie Do#209655259



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my objective:my purpose of developing a series of principles and guidelines is to help make transportation and traveling a smoother and friendlier experience with the help of properly designed signs and maps. universal symbols and guidelines allow users to become accustomed to familiar signs and symbols. experiences can become less excruciating and more productive and enjoyable.

PrinciPles julie Do#209655259



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t h e P r i n c i P l e s o f a s u c c e s s f u l w + s s y s t e m




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functional:in order for W+s systems to be functional, they must be understandable. users depend on W+s systems to help them find their way and without proper communication cues; they are useless when they should be useful. information should be clear, accurate and presentable to different types of users (first-time and everyday users).

* unDerstanDaBle, useFul, eFFective, DePenDaBle, ProPer, accurate, Functional




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recognizable:W+s systems should be recognized as nothing else but a distinct wayfinding system in any giv-en location. users should be able to differenti-ate these systems aside from different signs as they serve an important role in any given envi-ronment. they must be recognizable from any distance, near or far and placed in distinct posi-tions. Distinct aesthetic and appropriate design values are important in this role.

* PercePtiBle, recogniZaBle, Distinct, DiFFerentiateD, clear




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stanDarDizeD:it’s important that wayfinding and signage sys-tems are cohesive and are standardized in a specific setting, yet they must be distinctive. consistency in design allows users to visually group signage together in order to easily com-prehend wayfinding signs from other signs. standardization allows for ease of use and en-sures the user that they are following the cor-rect direction through the connected signage.

* stanDarDiZeD, consisten,t Distinctive, cohesive

c o m P r e h e n D c o n n e c t e D




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aesthetic:When it comes to wayfinding, form follows function, but form is equally as important. it’s important that wayfinding and signage can function with simple yet critical verbal and non-verbal elements. it’s the design and aesthetic that can make it even more functionable. With appropriate aesthetic choices, signs can appear more legible, readable and comprehensible.

* aesthetic, Form, Function, elements




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simPle:less is always more. W+s systems must be easily recognized, understood and grasped in a matter of seconds. the simpler the design, the more comprehensible and effective the sign is.

* less, simPle, comPrehensiBle, eFFective,unDerstooD




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universal:all first-time and everyday users should be able to dissect and understand W+s systems universally. this allows our multilingual users to feel comfortable and accustomed to different environments with the same or similar visual and communicative understanding of signage through a universal system regardless of loca-tion, city or country.

* universal, gloBal, similar, comFortaBle,accustomeD, location

DeliveraBles#1

julie Do#209655259



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D e l i v e r a b l e# 1

U n i v e r s a l _

– s U C e s s F U l W + s s Y s T e M s a r e U n i v e r s a l –

ToronTo Union STaTion, ST. andrew STaTion

a l l F i r s T - T i M e a n d e v e r Y d a Y U s e r s s h o U l d b e a b l e T o d i s s e C T

a n d U n d e r s Ta n d W + s s Y s T e M s U n i v e r s a l lY. T h i s a l l o W s o U r

M U lT i l i n g U a l U s e r s T o F e e l C o M F o r Ta b l e a n d a C C U s T o M e d

T o d i F F e r e n T e n v i r o n M e n T s W i T h T h e s a M e o r s i M i l a r v i s U a l a n d C o M M U n i C aT i v e U n d e r s Ta n d i n g

o F s i g n a g e T h r o U g h a U n i v e r s a l s Y s T e M r e g a r d l e s s o F l o C aT i o n ,

C i T Y o r C o U n T r Y.

ToKYo MeTro, JaPan

U n i v e r s a l g l o b a ls i M i l a r C o M F o r Ta b l e a C C U s T o M e d l o C aT i o n

Design guiDelines julie Do#209655259



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D e s i g n g u i D e l i n e s




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1. branDing + stanDarDization

2. graPhic information / verbal

/ language, legibility, fonts, size,

/ *non-verbal

/ *Pictograms

3. colour + layout




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1. branDing + stanDarDization

w+s systems shoulD always follow a branDing guiDe or stanDarDiza-

tion in accorDance to an existing guiDeline set-uP by an organization

anD it’s corPorate branDing stanDarDs. in settings with no fixeD

Design guiDe, a system shoulD be set uP for that of any w+s system.

branDing guiDes for w+s systems shoulD contain:

branDing basics: Definition, PurPose, Positioning

/ a list of situations where the branD anD symbols coulD

anD cannot be useD

/ tone anD use of worDs relateD to the branD

visual elements: sPecific colours, Dimensions, lines, accents, branD

signatures anD image styles, tyPograPhic elements

branD basics: aPPlication of branDing to signs

focus: consistency, stanDarDs




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2. graPhic information

verbal information (tyPograPhic)

language, legibility, fonts, size, griD+hierarchy

/

non-verbal information

PictograPhic

PictograPhic symbols: PictograPhs, glyPhs or symbols are useD to

fulfill comPlex functions. they are useD to Prohibit hazarDs, iDen-

tify things, or Deem actions.

verBal inFormation: tYPe, siZe, colour, griD, legiBilitY, hierarchY

non-verBal inFormation: Pictograms, sYmBols

What’s next? julie Do#209655259



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w h a t ’ s n e x t?

What’s next ? julie Do#209655259



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before:

/ wayfinding + signage system for tel, 4th floor

/ 1. specification book / 2. map / 3. vinyl installation

/ challenges ?/ solution ?




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after:

/ wayfinding + signage system for sheridan

/ 1. specification book (design guidelines) / 2. map / 3. *“applied” installation in scaet

/ universal system / pictograms

Dot’s universal Pictograms, 1974

sheriDan’s Pictogram




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Dot’s Pictograms:

/ Dot = united states Department of transportation

/ set of 50 pictograms, designed for travel wayfinding + signage

/ research, surveyed + sourced international pictograms / tokyo international airPort, 1972 olymPic

games in munich

/ criteria: legibal, internationally recognizable, resistant to vandalism

/ near universal acceptance

timeline julie Do#209655259



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t i m e l i n e

Timeline Julie Do#209655259

Design WorkshopFA/YSDN 4004 6.0Section BProf: Zab HobartDecember 2011

The Principles of a Successful Wayfinding& Signage System

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RESE

ARCH

+ P

LANN

ING

DESI

GN I

MPLE

MENT

ATIO

N:

WEEK 1 JANuARy 3

WEEK 2 JANuARy 10

WEEK 3 JANuARy 17

WEEK 4 JANuARy 24

WEEK 5 JANuARy 31

WEEK 6 FEBRuARy 7

WEEK 7 FEBRuARy 14

WEEK 8 FEBRuARy 28

WEEK 9 MARCH 6

WEEK 10 MARCH 13

WEEK 11 MARCH 20

Refine List of:

/ Principles to a Suc- cessful Wayfinding + Signage System/ Principles of Suc- cessful Design for Wayfinding + Signage Systems

DUE: January 10

DUE: January 17

Refine List of:

/ Universal Pictograms + Symbols

DUE: January 31

/ analysis of TEL building

/ define list of questions for TEL poll

/ start questionnaire + online polling

/ continue to conduct questionnaire + online polling - TEL building, 4th floor classrooms, hallways

DUE: January 31

/ continue to conduct questionnaire + online polling - TEL building, 4th floor classrooms, hallways

/ gather images for Deliverable #1 (poster)

/ write copy for Deliverable #1 (poster)

/ design poster side #1 / start design poster side #2

/ continue to design poster side #2

/ print poster

DUE: January 31

/ in-class presentation on project development to date

DUE: March 13

/ final project due

/ design final presentation

WEEK 12 MARCH 27

DUE: March 20

/ final project presentations, part one

DUE: March 27

/ final project presentations, part two

/ work on in-class presentation

DUE: February 28

DUE: February 28

DUE: February 28

READINGWEEK

DUE: March 13

/ gather images for Deliverable #2 (book)

/ write copy for Deliverable #2 (book)

- develop style guide, branding,

/ design book / print book

/ make illustrations for Deliverable #3 (map)

/ design map

/ print map

/ gather signage info.

/ SCAET photoshoot

/ photoshop final images

/ finalize

/ design book

/ design map

/ photoshop final images

thank You! julie Do#209655259



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t h a n k y o u !

juliedo workshop

Documents

4th floor

write copy

successful

design map

project development

verbal information

similar visual

signage system