MARKETING STRATEGY FOR APP ‘JUGAR’

“TIME TO SHOW SOME CREATIVITY, GET HIRED!”

CONTENTS•EXECUTIVE SUMMARY1•SITUATION ANALYSIS2•GOALS3•STRATEGY4•TACTICS5•IMPLEMENTATION6

EXECUTIVE SUMMARY

College students are always on the lookout for some way to make easy money.

Several people need freelancers not just for technical fields but also for simple house errands.

Jugar helps both students as well as employers to obtain the perfect job and a suitable employee respectively.

SITUATION ANALYSIS

MARKET OVERVIEWCollege students are always looking for some way or the other to make easy money.

Some of them have excellent skills in various fields while others are looking for jobs which doesn’t require exceptional skills. With Jugar, college students can browse jobs and immediately apply for jobs straight from their phones.

Employers are benefitted with the convenience and mobility to post jobs with their phones itself and find the right talent to get their work done.

TARGET CUSTOMERS

College students

Employers in need of a technical freelancer

Employers looking for a freelancer to do some basic house errands like grocery shopping, baby-sitting, helping in moving.

GOALS

Provide the students with jobs suitable to their needs.Provide employers with an interface to post jobs in both technical as well as non-technical fields and get employees easily.

STRATEGY

CUSTOMERS

College students.

Employers in need of a technical freelancer.

People who lack time but are ready to pay for some basic house errands like grocery shopping, baby-sitting, helping in moving.

COLLABORATORS

• Companies looking for freelancers• Various blogs or websites looking for content writers, developers, designers.• People lacking time but ready to pay for some non-technical tasks like baby-sitting, etc.• Restaurants, bands looking for singer or instrument players.

COMPETITORS

Direct• Freelancer• Tootle

Indirect• Fiverr

CUSTOMER VALUE PROPOSITION

• Search for jobs and submit your application.• Save interesting jobs to follow up later.• Receive notification for several jobs suitable to your profile.• Set your availability status for jobs.• Rate the employers

COLLABORATOR VALUE PROPOSITION

• Post jobs and easily find employees.• Receive several applications for the job. Choose according to your specific needs.• Post job in any field technical or non-technical.• Set the availability status for jobs.

TACTICS

PRICE

• The application is free till any customer has received 5 jobs via the app.

• After 5 jobs the customer has to opt for the premium version. • This version will charge a minimal fee of $8.49 per annum.

PRICE JUSTIFICATION

• The cost has deliberately been kept below Rs 50 per month. • Low pricing will suit the customer’s needs as this amount can easily be regained by a single job itself!• Once a customer gets 5 jobs his confidence towards the app for job quality will significantly increase.

COMMUNICATION

• The main medium of communication would be via e-mails and notifications on the app for the customers.

DISTRIBUTION

• Google Play Store

• Website:The website will contain complete information regarding the app. Besides the information it will also contain link to download the app, newsletter option and subscription to receive the latest updates.

PROMOTION• Promote the app in various colleges.

• Lay out social media campaigns

• Spread banners related to the application in various colleges.

• Conduct seminars in different colleges to promote the app.

• Ask the collaborators to spread awareness.

IMPLEMENTATION

INFRASTRUCTURE

• Founders • Developers • Graphics Designers• Marketing Team• Collaborations Handling Team• Operations Team

PROCESS

Customers:• Sign up to the app.

• Fill in all specific details.

• Browse through and select the field in which you want a freelancing job.

• Start filling in applications for desired jobs.

PROCESS

Employers:• Sign up to the app.

• Fill in all specific details.

• Post for the freelancing job.

• Start receiving applications as per your requirements.