Melissa Sorrick

Graphic Design, Art Direction and Interaction Design

Yearbook

London: Fall Line Magazine

Coffey Communications

Icons

Rapid Solutions Group

Advanstar Communications

iPads, Signage & Invitations

GAME TIME!!!!!!!!!!!!!!!

Name these brands...

Answers

Try these...

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Branding: What is it?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Branding is NOT: getting your target market to choose you over the competition

Branding is: getting your prospects to see you as the only one that provides a solution to their problem

Good brands include:

Clearly delivered message

Trustworthy

Connects to users on an emotional level

Motivates the buyer (I want it now! Why?)

Create Loyalty (I only buy this brand. Why?)

What is branding really?

Branding is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

It's important to spend time investing in researching, defining, and building your brand. 

Let’s Define your brand...

What products and/or services do you offer?

Define the qualities of these services and/or products. (Ex. our dessert is creamy, sweet and hand scooped)

What separates you from other places?

Who is your target market?

Who do your products and services attract?

What is the tagline of your company?

Create a personality!What if the gelato place was a person?

Boy or Girl?

Name?

Favorite pastime?

Favorite food besides gelato?

Personality characteristics?

What else do you guys want to add?

What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energectic, or sophisticated?

How do I use this?

What would XXX want? Why would XXX go there? What would XXX like to see offered?

So, when you are talking about your brand think about XXX and what he/she would remember and share with friends...