2594 LEOPOLD WAY #107 » SUN PRAIRIE, WISCONSIN 53590 » 262.664.3215

SENIOR DIRECTOR OF MARKETINGINTERNATIONAL CONSTRUCTION PRODUCTS

DIRECTOR OF MARKETINGSANY AMERICA INC.

DIRECTOR AND PRINCIPALSTRATEGIS ONE LLC /S+ONE PUBLISHING

VICE PRESIDENTMALCOLM MARKETING COMMUNICATIONS

DIRECTOR OF MARKETING & PUBLICATIONSUNIVERSITY OF WISCONSIN-PARKSIDE

NEWS REPORTERTHE JOURNAL TIMES, CHICAGO TRIBUNE, WISCONSIN STATE JOURNAL

NOVEMBER 2013 TO PRESENT

JULY 2012 TO OCTOBER 2013

JUNE 2004 TO DECEMBER 2012

MARCH 2000 TO JUNE 2004

JULY 1992 TO MARCH 2000

FEBRUARY 1984 TO JULY 1992

Created the branding and marketing strategy for this first-of-its-kind online market-place for new heavy construction equipment. Startup work included all visual identity materials: corporate video, e-commerce web site, trade show graphics, machine de-cals, point-of-purchase materials, presentations, training documents, product bro-chures and more. Managed the public launch of the company with industry trade media at the largest North American trade show in Las Vegas.

Planned and developed the company’s first comprehensive marketing plan, from media relations, dealer communications and advertising to publications and mer-chandise. Work included trade public relations, product literature, videos, photography and management of a major NASCAR race-team sponsorship with Tommy Baldwin Racing. Assumed marketing responsibility for sister company Sany Germany GmbH, helping company officials plan for initial product launches in Europe.

Created effective, high-impact marketing materials for units of Volvo Construction Equipment in North America, Europe and South Korea. Client work included site pho-tography, PR testimonials, product videos, brochures, presentations, market research, product launches and customer events. I also developed broadcast commercials, web sites and videos for local and regional clients. Wrote, designed and published a pa-perback book, The Journey Home: My Father’s Story of Cancer, Faith and Life-Chang-ing Miracles, available on Amazon.com.

Directed a staff of five account managers in developing public relations, advertising, print collateral and other marketing material for clients in construction, health care, banking and other industries. Directed all phases of client field projects: trade media events, dealer conventions, market research and photo shoots.

Served as chief marketing officer for this 5,000-student campus in the University of Wisconsin System. Was the architect and director of a comprehensive communica-tions program that included print collateral, advertising, admissions materials and market research. Served as editor of the university magazine, Perspective.

Was an award-winning reporter for 37,000-circulation daily newspaper in Racine, Wis. Previously worked as a reporter for the Wisconsin State Journal in Madison, and a Wisconsin special correspondent for the Chicago Tribune. At The Journal Times, I covered every major beat, including state government, health and medicine, police, courts, schools, higher education and investigative projects.

▪ Recruiting, hiring and evaluating staff

▪ In-house and client budgeting and forecasting

▪ Direction of major projects and project teams

▪ Building successful relationships at all levels

EXECUTIVE LEADERSHIP

▪ Quantitative and qualitative research

▪ In-depth videotaped customer interviews

▪ Focus groups

▪ Customer prospect development

▪ Industry and market-segment white papers

MARKET RESEARCH

▪ Direction of on-site project teams

▪ Logistics, travel, contractors, internal staff

▪ Coordination from concept to finished product

▪ Media buying for television, radio and outdoor

PROJECT DIRECTION

▪ Hard news reporting, writing and editing

▪ Full-length magazine feature writing

▪ Television, video and audio scripting

▪ Creative copy for ads, brochures, web sites

▪ Author of the 2010 book, The Journey Home

WRITING AND EDITING

▪ Location videography with camera crane

▪ Video production for promos, commercials

▪ Graphic design for print, online and packaging

CREATIVE DIRECTION

▪ Bachelor of arts in journalism, political science, University of Wisconsin-Madison

▪ Proficiency in wide range of software: page layout, photo editing & manipulation, graphics, audio and video.

EDUCATION