jolie's garden - project overviewjoliesgarden.com/investor.pdf · confidential+! golden bloom...

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CONFIDENTIAL Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - [email protected] Landline: +44 (0)845 838 2576 Cell +44 7966 213111 Jolie’s Garden is a powerful psychological thriller exploring themes of permission and perception, presented in multiple formats to a wide audience. Production incorporates high quality 4K video for cinemas, full 360 video for VR headsets, and live immersive theatre for select audiences. With multiaward winning director and futurist Maxim Jago at the helm, Jolie’s Garden breaks new ground in storytelling and narrative experiences. BAFTA winning producer Ian Sharples leads an extraordinary team of creative and technical storytellers, working with a world class cast. Jolie (Andrea Sweeney) is a beautiful blind girl who has always lived in an underground garden. Jolie doesn’t know the garden is artificial – the flowers are made of cloth, the grass is just plastic or that she’s blind. In fact, noone has ever told her people can see, or that she is a prisoner. Jolie’s world is turned upside down when a young man, Pierce (Matt Torrance), appears in the garden, invited by her Father (Aiden Brady). Excited to have a new companion, Jolie is desperate to know more of the world outside and is oblivious to her father’s intention to make her Pierce’s lover. What noone could have known though, is that Pierce is a violent madman, and Jolie is in grave danger. Unable to take the pills that control his condition, Pierce’s kind nature is overwhelmed by a violent other self. He sets out to escape, and to take Jolie with him before madness consumes him. “Help me Jolie, I’m afraid of me” – Pierce loses control Based on an original stage play by playwright and novelist Malcolm Hobbins, Jolie’s Garden is a beautiful secret world where people speak of and do terrible things. Total Budget: £250,000 (prequalified for UK EIS & SEIS reliefs). Seeking £150,000 from investors. Contact: Maxim Jago +44 845 838 2576 | UK Mobile +44 7966 213111 | [email protected] In association with:

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Page 1: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL    

Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - [email protected]  

Landline: +44 (0)845 838 2576 Cell +44 7966 213111    

                                 Jolie’s  Garden  is  a  powerful  psychological  thriller  exploring  themes  of  permission  and  perception,  presented  in  multiple  formats  to  a  wide  audience.  Production  incorporates  high  quality  4K  video  for  cinemas,  full  360  video  for  VR  headsets,  and  live  immersive  theatre  for  select  audiences.    With  multi-­‐award  winning  director  and  futurist  Maxim  Jago  at  the  helm,  Jolie’s  Garden  breaks  new  ground  in  storytelling  and  narrative  experiences.  BAFTA  winning  producer  Ian  Sharples  leads  an  extraordinary  team  of  creative  and  technical  storytellers,  working  with  a  world  class  cast.    Jolie  (Andrea  Sweeney)  is  a  beautiful  blind  girl  who  has  always  lived  in  an  underground  garden.  Jolie  doesn’t  know  the  garden  is  artificial  –  the  flowers  are  made  of  cloth,  the  grass  is  just  plastic  -­‐  or  that  she’s  blind.  In  fact,  no-­‐one  has  ever  told  her  people  can  see,  or  that  she  is  a  prisoner.    Jolie’s  world  is  turned  upside  down  when  a  young  man,  Pierce  (Matt  Torrance),  appears  in  the  garden,  invited  by  her  Father  (Aiden  Brady).  Excited  to  have  a  new  companion,  Jolie  is  desperate  to  know  more  of  the  world  outside  and  is  oblivious  to  her  father’s  intention  to  make  her  Pierce’s  lover.  What  no-­‐one  could  have  known  though,  is  that  Pierce  is  a  violent  madman,  and  Jolie  is  in  grave  danger.  Unable  to  take  the  pills  that  control  his  condition,  Pierce’s  kind  nature  is  overwhelmed  by  a  violent  other  self.  He  sets  out  to  escape,  and  to  take  Jolie  with  him  before  madness  consumes  him.  

 “Help  me  Jolie,  I’m  afraid  of  me”  –  Pierce  loses  control  

 Based  on  an  original  stage  play  by  playwright  and  novelist  Malcolm  Hobbins,  Jolie’s  Garden  is  a  beautiful  secret  world  where  people  speak  of  and  do  terrible  things.    Total  Budget:  £250,000  (pre-­‐qualified  for  UK  EIS  &  SEIS  reliefs).  Seeking  £150,000  from  investors.    Contact:  Maxim  Jago  +44  845  838  2576    |    UK  Mobile  +44  7966  213111    |    [email protected]  

In  association  with:  

Page 2: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 2 of 19

                         

 Production  will  be  in  three  phases,  with  all  story  elements  taking  place  in  the  garden  

 Cinematic  Production:  Filming  for  a  theatrical  release  will  take  place  over  three  weeks,  capturing  stunning  visuals  in  high  resolution  4K  (four  times  the  resolution  of  regular  cinema  films).  Using  two  cameras  set  with  differing  focal  lengths  for  efficiency,  the  story  can  be  captured  in  this  relatively  short  time  thanks  to  the  convenient  local  production  –  everything  takes  place  in  a  single  controlled  studio  environment.  The  fixed  overhead  lighting  rig,  that  is  part  of  the  story,  covers  the  entire  garden  and  will  be  controlled  by  remote  console.  

The  artifice  of  the  garden  makes  continuity  much  easier,  and  allows  for  extraordinary  compositions  that  are  almost  exclusively  real  (no  need  for  post-­‐production  work)  with  beautiful  colour  and  light.  

 360  Media  for  VR:  The  fourth  week  of  production  is  dedicated  to  360  capture  for  VR  headsets.  This  new  technology  captures  video  in  every  direction,  so  owners  with  a  virtual  reality  headset  can  view  the  garden  in  every  direction  freely.  There’s  enormous  demand  for  360  media  of  this  kind,  as  consumer  VR  headsets  are  becoming  available  and  affordable.  The  buzz  around  this  technology  extends  to  film  festivals,  online  distribution,  and  major  studios.    

 Live  Audiences:  The  fifth  week  of  production  is  for  live  audiences  only.  Small  audiences  will  be  invited  to  come  into  the  garden  and  witness  the  story  unfolding  in  person.  All  audience  members  will  sign  a  confidentiality  agreement  before  stepping  into  the  garden,  and  no  photos  will  be  allowed.  They’ll  experience  the  story  before  anyone  else  in  the  world.      

Page 3: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 3 of 19

       

                                       Aiden  Brady  is  Kline          Andrea  Sweeney  is  Jolie   Matt  Torrance  is  Pierce  

Page 4: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 4 of 19

360  AND  VIRTUAL  REALITY  FILM  PRODUCTION    

Jolie’s  Garden  is  planned  for  production  in  three  distinct  phases:    

1. 2D  -­‐  in  high  quality  16bit  4K  RAW,  for  cinemas  2. 360  -­‐  capturing  an  image  in  every  direction  for  viewers  with  virtual  reality  headsets  3. Live  theatre  -­‐  inviting  small  audiences  into  the  garden  to  experience  the  story  as  immersive  theatre  

 In  2016,  both  the  well-­‐publicised  Oculus  Rift  headset,  and  the  new  Sony  Playstation  VR  headset  are  available  for  purchase,  along  with  a  long  list  of  competitors.  By  the  end  of  2016,  it’s  estimated  that  there  will  be  43  million  VR  headset  owners.  This  jumps  to  90  million  in  2017,  and  171  million  in  2018.*    With  all  of   these  VR  headset  users,   there’s  a  huge  shortage  of  video  content.   Jolie’s  Garden   is  an  ideal  entire  feature  length  story  for  VR  headsets.  *http://www.statista.com/statistics/426469/active-­‐virtual-­‐reality-­‐users-­‐worldwide/    

360  and  VR  -­‐  Understanding  the  difference    360   video   captures   images   in   every   direction,  allowing   the   end   user   to   look   around   while   the  story   unfolds.   A   VR   headset,   or   equivalent  technology   is   required   to   view  360   video.   Viewers  cannot   move   around   in   3-­‐Dimensional   space   to  change  their  point  of  view.    True   Virtual   Reality   is   a   complete  3-­‐Dimensional  environment  the  viewer  can  navigate.  In  addition  to  being   able   to   change   viewing   angle,   viewers   can  move   around   the   space   and   view   events   from  different   locations.   For   example,   while   dialogue   is  performed  at   one   end  of   a   room,   the   viewer   could  choose   to   ignore   the   action   and   explore   the   other  end  of  the  room  -­‐  or  even  go  into  a  different  room.    Virtual   reality   environments   created   using  computer  generated  graphics  are  easier  to  produce  than   photo-­‐realistic   virtual   environments.   For   this  reason,  early  adopters  of  virtual  reality  headsets  are  expected   to   be   gamers,   who   can   connect   a   virtual  reality   headset   to   an   existing   game   console   or  computer,   and   explore   computer   generated  environments.  

Page 5: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 5 of 19

 Essentially,  creating  a  photo-­‐realistic  virtual  environment  involves  capturing  multiple  images  of  a  real  environment  and  applying  visual  elements  to  a  virtual  wire-­‐frame  to  create  the  experience  of  a  real   environment.   The   difference   in   image   resolution   and   detail   can   be   significant,   making   it  difficult  for  computers  to  correctly  display  the  environment  for  the  viewer,  and  often  resulting  in  a  simplified  version  of  the  environment,  which  is  more  noticeable  in  a  photo-­‐realistic  image  than  in  a  computer  generated,  animated  one.  Compare  a  Disney  animation  with  a  photograph;  if  the  hairs  on  a   character   are   simplified   in   an  animation   it’s  usually  unnoticeable,   but  blocky   looking  hair   in   a  video  of  a  real  actor  is  highly  noticeable.      Capturing  360  video  for  Jolie’s  Garden  While  we’re  in  discussion  with  Microsoft  to  make  use  of  their  novel  HoloLens  capture  technology  to  record  a   true  3D  model  of  events  as   they  unfold  -­‐   ideal   for   true  VR  video  -­‐  our  plan   is   to   film  using  a  new  camera  system  developed  by  Kodak  for  360  video  capture.    Our  VR  capture  lead  is  a  BBC,  consultant  for  the  BBC,  researching  and  testing  360  and  VR  capture  systems.   We   are   following   his   advice   on   filming   methods,   with   our   post-­‐production   workflow  guided  by  Ridley  Scott’s  DIT  advisor.    The  new  Kodak  360  capture  camera  produces  a  high  quality  4K  final  image,  which  is  higher  quality  than  the  current  generation  of  VR  headsets.  When  higher  quality  headsets  become  available  over  the  next  3  years,  viewers  will  benefit  from  viewing  Jolie’s  Garden  again,  having  a  richer  experience  thanks  to  new  hardware.      Crossover  viewing  We   believe   viewers   of   the   2D   version   of   Jolie’s   Garden   will   be   curious   to   see   the   360   version.  Equally,  viewers  of  the  360  version  will  be  curious  to  see  the  beautiful  cinematography  of  the  2D  version.  We  estimate  around  10%  of  viewers  of  one  form  will  choose  to  see  the  other.        

     

Page 6: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 6 of 19

THE  TEAM    

   

     

                   

           

                               

           

Director  of  Photography              Razaka  Firmager  

(Villains)  

Composer  Patrick  Cannell  (The  American)  

Sound  Editor  Alberto  Moreno  

(7  Emmy  awards  for  sound  design)  

Line  Producer  Ian  Sharples  (BAFTA  winner)  

Going  Postal  The  Color  of  Magic  Leon  the  Pig  Farmer  

Director  Maxim  Jago  

Best  Director  Award  (Monaco)  Writer’s  Passage  screenwriting  Award  (UK)  

Post-­‐Production  Supervisor  Jeroen  Hendriks  

Assistant  Producer  Natasha  Marburger  

Social  Media  Manager  Simona  Sakalauskaite  

Behind  the  scenes  documentary  director  Daniel  Gregory  

VR  and  360  filming  consultant  Ian  Wagdin  

Page 7: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 7 of 19

PRODUCTION  SCHEDULE    

Jolie’s  Garden  is  a  continuous  performance,  performed  after  extensive  rehearsals  to  achieve  nuanced  emotional  authenticity  in  an  unbroken  story.  Production  will  be  quick  and  easy,  with  high  aesthetic  values  achievable  with  a  modest  budget,  thanks  to  the  modest  logistical  requirements.  Broadly,  the  entire  pre-­‐production  and  production  schedule  will  take  place  in  two  months:    

Month  1  Rehearsals  and  set  design:  The  performance  will  be  developed  as  a  theatrical  performance  but  with  nuanced,  filmic  presentation.  By  Day  1  of  principle  photography,  the  cast  will  be  ready  to  perform  the  entire  story  without  pausing.  Key  elements  of  the  set  will  be  manufactured  and  prepared  for  installation.  This  allows  for  a  fast,  one  week  set-­‐up  on  location.  

 Month  2  

Production:  The  first  week  is  devoted  to  the  installation  of  the  garden  and  the  lighting  rig.  It’s  crucial  that  these  two  are  ready  for  Day  one  of  principle  photography,  ideally  with  no  adjustment  required  to  the  lighting  or  location  to  allow  continuous  filming.    Weeks  Two,  Three,  and  Four,  are  for  film  production,  and  Week  Five  is  exclusively  for  live  audience  performances.  Post-­‐production  will  begin  immediately  on  Day  One  of  principle  photography  and  run  concurrently  with  production.  This  use  of  ‘dailies’  allows  us  to  adapt  production  and  pick-­‐up  missing  content  as  necessary.    Pre-­‐production  Week   Installation  of  the  garden  set  and  lighting  Week  1   Film  production  Week  2   Film  production  Week  3   Film  production  Week  4   360  Video  VR  Film  Production  Week  5   Immersive  Theatre  live  performances    Production  is  Monday  to  Friday,  with  each  Saturday  held  as  contingency  time  if  required.  The  benefit  of  performing  for  live  audiences  in  the  final  week  of  production  is  that  any  ‘pick-­‐up  shots’  (shots  missed  during  production)  can  be  recorded  between  live  audience  performances  at  any  time  for  the  entire  week.      

     

Page 8: Jolie's Garden - Project Overviewjoliesgarden.com/investor.pdf · CONFIDENTIAL+! Golden Bloom Ltd 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK - contact@goldenbloom.co.uk!

CONFIDENTIAL  

Golden Bloom Ltd, 6th Floor, 48 Gracechurch Street, London, EC3V 0EJ, UK -  

[email protected] - Landline: +44 (0)845 838 2576 Cell +44 7966 213111  Page 8 of 19

DISTRIBUTION    

“I  wanted   to  express  my  personal   interest   in   seeing   the   immersive  VR  version  of  your  Jolie’s  Garden  project  as  it’s  completed,  especially  if  you  pursue  some  creative  interactivity  and  agency  in  the  narrative  to  fully  explore  the  value  and  capabilities  of  the  Virtual  Reality  medium.      Your  project  and  the  team  you  have  attached  to  it  are  intriguing  to  me  and  I  look  forward  to  seeing  it’s  progress.“    Ted  Schilowitz  |  20th  Century  Fox    

 Jolie’s  Garden  will  be  released  internationally  in  cinemas,  for  key  regions  including  North  America,  The  United  Kingdom,  Germany,  and  China.  After  the  key  territories,  we’ll  release  in  the  approximately  forty  smaller  territories,  with  a  Blu-­‐Ray  and  online  release.  Distribution  via  iTunes,  Amazon  Prime,  and  Netflix  will  follow.    We  have  access  to  independent  distributors  for  smaller  scale  distribution  but  a  proportion  of  the  budget  is  already  allocated  to  marketing  and  distribution  costs,  which  gives  us  negotiating  room  for  larger-­‐scale  distribution  arrangements.  20th  Century  Fox  have  expressed  an  interest  in  the  360  Media  version  in  particular.    We  intend  to  release  Theatrically,  on-­‐line  on  iTunes,  on  Blu-­‐ray,  DVD,  Satellite,  Cable,  Terrestrial  Broadcast  Television,  Amazon  Prime,  Hulu,  and  Netflicks,  plus  we  will  be  releasing  the  separate  360  Video  version  for  Virtual  Reality  headsets  via  a  number  of  channels.    

Overview  of  distribution  outlets  and  forecast  revenues  Jolie’s  Garden  represents  a  rare  combination  of  high  production  values,  a  powerful  engaging  story,  vivid   imagery  and  a   classic  original   film  score.   Investing   in   this  project   is  actually   investment   in  two   separate   but   parallel   versions:   The   4K   and   360   Video   versions   will   be   based   on   the   same  script,  with   the  same  cast,   location,  original  music,  and  crew,  and   filmed   in  separate  stages.  This  means  the  viewing  experience  will  be  different,  not   just  because  the  technology  is  novel  but  also  because   the   performance   you’ll   see   as   an   audience  member  will   be   separate   –   different   camera  capture  on  different  dates.  Before  we  go  any  further,  let’s  look  at  a  quote  from  the  official  British  Film  Institute  Statistical  Yearbook,  published  in  August  2016.  

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 There  is  enormous  demand  for  content,  and  the  distribution  channels  available  have  expanded  in  ways   that   Studios   argue   water   down   demand.   In   reality,   they   prove   that   audiences   want   films  available   everywhere,   on   every   device,   all   the   time,   at   a   reasonable   price.   The   appetite   for  independent  film  is  greater  than  ever,  and  for  the  first  time  in  history  it’s  possible  for  intellectual  property   owners   to  make   their   content   available   directly   to   audiences   in   high   quality   and   at   a  reasonable  price.  As  CIO  for  FilmDoo.com,   Jago  has  seen  an   increase  of   traffic   to  250,000  unique  monthly  visitors  who  are  searching  for  high  quality  independent  film  content.    Buyers  attending  film  festivals  often  watch  only  the  first  few  minutes  of  a  film.  They’re  looking  to  see   that   the   cinematography   is   beautiful,   listening   for   a   nuanced   soundtrack   with   high   quality  music,  and  observing  audience  reactions:  If  people  are  mesmerised  by  the  film,  it’s  worth  buying.      We   believe   a   segment   of   audiences   for   either   version   will   want   to   see   both.   Our   exceptional  Director   of   Photography,   Razaka   Firmager,   will   produce   a   very   beautiful   2D   4K   film,   with   the  camera   telling   the   story   in   a   unique   way.   The   360   Video   experience   allows   audiences   to   feel  present,  and  view  everything  around  the  camera  as  the  story  unfolds.      360  Video  Distribution  As   the   standards   for   360   Video   are   settling   down   to   Equi-­‐rectangular   4K,   we   are   realising   the  logistics  associated  with  distribution  are  already  in  place.  In  fact,  it’s  a  2D  distribution  media  with  some   additional   metadata   and   more   advanced   audio.   This   is   straightforward   –   the   new  developments  will  all  be  in  the  players  –  that  is,  the  headsets  and  the  software  that  drives  them.      360  Video  Potential  outlets  Our  biggest  interest  is  from  20th  Century  Fox,  who  are  waiting  to  see  a  first  cut  of  both  our  4K  2D  and   360   Video   versions.   Fox   are   particularly   interested   in   our   360   version   as   they   are   heavily  invested   in   acquisition   and   distribution   for   this   format.   While   fox   have   been   hard   at   work  developing  their  own  360  Capture  technology,   they’re  happy  to  receive  content   from  any  source  provided  it’s  of  a  high  standard.    While   cinema   giants   are   experimenting   with   shared   experience   VR   headset   cinemas,   where  audiences  wear  VR  headsets  and  sit  together  in  sometimes-­‐augmented  seating,  most  experts  agree  the   future   of   VR   and   360   Video   cinema   is   in   home   experiences.   For   this   reason,   the   cultural  ‘normalisation’  of  VR  headsets  is  an  important  step  in  the  take-­‐up  of  this  new  medium.    We  anticipate  new  distribution  options  online  via  all  major  distribution  channels,  including  iTunes,  Amazon   Video   On   Demand,   Netflix,   Hulu,   and   pay-­‐per-­‐view   services   provided   by   Vimeo   and  YouTube,  as  well  as  traditional  theatrical  studios.        

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Forecast  360  Video  VR  feature  film  revenues  With   this   new   medium,   though   it’s   hotly   demanded,   it’s   impossible   to   forecast   revenues   –   the  figures   are   being   formed   NOW.   Nonetheless,   we   anticipate   high   take-­‐up   in   demographics  traditionally  associated  with  media  and  gaming  technology,  and  among  theatre  and  the  arts  lovers.      Forecast  4K  feature  film  revenues  It  can  be  difficult  to  estimate  international  sales  for  an  independent  film.  Still,  based  on  other  film  estimates,   we   can   have   reasonable   confidence   that   a   well   shot,   well   mixed,   well   performed  psychological  thriller  of  this  kind  will  tend  to  perform  well  in  overseas  markets.    Film   investment   is   naturally   high   risk,   with   very   high   potential   returns.   For   example,   the  independent  film  Open  Water,  with  a  budget  of  around  £100,000,  took  £41million  at  the  box  office.  While   it’s   impossible   to   plan   film   success   of   this   kind,   the   next   page   shows   a   reasonable   set   of  estimated   revenues,   divided   by   territory,   for   an   independent   film   with   this   budget   scale   that  doesn’t  win  any  awards  –  an  average  film.    Figures  are  provided  by  reputable  film  information  site  filmspecific.com  without  specifying  genre.      

ESTIMATED  REVENUES  FOR  JOLIE’S  GARDEN  (£,000s)    TERRITORY   Low   High  Australia   4   25  Brazil   4   25  China   4   25  Germany   8   25  Greece   4   8  France   8   25  Hong  Kong   4   12  Hungary   4   12  India   4   8  Indonesia   4   8  Israel   4   12  Italy   4   16  Japan   8   25  Latin  America   4   12  Malaysia   4   8  Middle  East   4   12  

Netherlands/Benelux   4   16  Philippines   4   8  Poland   4   16  Portugal   4   12  Russia/CIS   8   41  Scandinavia   8   25  Singapore   4   8  South  Africa   4   12  South  Korea   8   25  Spain   4   16  Taiwan   4   16  Turkey   4   16  UK   8   41  US   8   41        Totals   £158,000/  £553,000  

     

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Bankable  cast  One  of   the  ways   to   increase   anticipated   revenues   is   to   include   cast  members  with   international  appeal  and  recognition.  With  known  cast  members,  sales  agents  and  distributors  can  reasonably  estimate  revenues  based  on  past  performance.  Our  current  plan  is  to  produce  Jolie’s  Garden  for  a  low  investment,  without  the  production  complications  and  added  budget  requirements  associated  with  known  cast.  We   are   open   to   including   known   cast.   If   we   do,   the   budget   will   increase   accordingly,   with   the  associated  higher   estimated   revenues,   and  proportionate  watering   down  of   investor   shares.  We  are  exploring  potential  cast  members  and  if  we  decide  to  follow  this  path  existing  investors  will  be  given  first  opportunity  to  increase  their  project  investment.  We  anticipate  increasing  the  total  budget  to  £500,000  if  we  invite  known  cast  to  the  project.    Blu-­‐ray  and  DVD  sales  If   you   believe   the  media,   all   physical   sales   of   films   are   resigned   to   history,   but   this   couldn’t   be  further  from  the  truth.  Here  are  the  top  five  DVD  sales  in  the  United  States  for  just  one  week  up  to  July  31st  2016,  according  to  the-­‐numbers.com:    Title   Units  this  Week   Spending  this  Week  Batman  v  Superman:  Dawn  of  Justice   232,871   $4,182,363  The  Boss   130,422   $2,215,870  Criminal   87,231   $1,306,720  Barbershop:  The  Next  Cut   77,390   $1,197,997  Miracles  from  Heaven   72,034   $1,294,451    Note,  again,  that  these  figures  represent  DVD  sales  in  North  America  for  one  week  and  don’t  reflect  revenues  from  other  outlets,  including  theatrical.    Some   of   these   title   are   major   ‘tent-­‐pole’   productions,   but   some   are   less   well   known   and   still  receiving  major  sales  by  physical  media.    In  the  same  week,  here  are  the  top  five  Blu-­‐ray  sales  in  the  United  States:    Title   Units  this  Week   Spending  this  Week  Batman  The  Killing  Joke   253,287   $4,303,346  Batman  v  Superman:  Dawn  of  Justice   149,599   $3,728,005  The  Bourne  Classified  Collection   63,400   $1,691,519  The  Boss   38,145   $761,375  Zootopia   35,432   $868,800      For  many  independent  films,  good  festival  performance  leads  to  a  larger  theatrical  release,  which  leads   to   broader   public   awareness,   which   leads   to   stronger   physical   media   and   online   sales.   If  Twentieth   Century   Fox   pick   up   Jolie’s   Garden   for   distribution,   with   the   associated   major   P&A  budget,  we  anticipate  significant   international  sales.  Even  without  that  additional  benefit,  we  are  confident   a   film   with   such   beautiful   visuals,   strong   performances   and   soundtrack   will   return  investors  contributions  with  healthy  profit.  

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Terrestrial,  Cable,  and  Satellite  TV  When   selling   films   in   individual   territories,   rights   usually   incorporate   all   media,   including  terrestrial,  cable,  and  satellite  TV.  However,  it’s  not  uncommon  to  negotiate  separate  deals  for  the  most  significant  territories,  including  North  America  and  the  UK.  In  the  UK,  terrestrial  TV  revenues  for  UK  films  alone  were  £62million  in  2014.  That  figure  excludes  films  made  outside  the  UK,  and  pay  per  view  or  multichannel  subscription  services.      Online  distribution  -­‐  Netflix,  Hulu,  Amazon  Video,  and  more  The  ubiquitous  audience  access  to  online  distribution  platforms  makes  services  like  Netflix,  Hulu,  or   Amazon   video   attractive.   The   relatively   straightforward   technical   logistics   and   transparent  metrics  make  it  easier  to  track  sales  and  profits,  and  the  one-­‐step  delivery  means  setting  up  film  content  for  online  consumers  one  of  the  simplest  options  available.  The   limiting  factor  with  all  online  services  of  this  kind  is   in  the  marketing:  These  services  rarely  provide  more   than  a   token  marketing  push,  with  homepage   links   for  a   tiny  number  of   the  most  successful  titles.  These  services  demonstrate  perhaps  more  than  any  other  that  distribution  in  the  modern  age  is  truly  marketing.  It’s  for  this  reason  that  film  distribution  follows  a  traditional  pattern:    

Theatrical    =>    Airlines    =>    DVD/Blu-­‐ray    =>    Pay  Per  View    =>    Pay  TV    =>    Free  TV    

Note  that  Theatrical  comes  first  –  and  this  is  for  two  reasons:  A  successful  film  can  recoup  significantly  at  the  box  office,  and  box  office  means  marketing.  With  a  sufficient  number  of  screenings,  media  coverage  is  guaranteed,  and  this  leads  to  much  higher  follow-­‐on  revenues.    iTunes  iTunes  deserves  a  special  mention  as  a  distribution  platform,  partly  because  of   the  800  million+  worldwide   users,   and   partly   because   of   the   high   level   of   control   given   to   intellectual   property  holders.  For  under  £1,000,  we  can  add  our   film  to   iTunes.  Apple   takes  30%  of  revenues  and  the  rest   is   paid   to   the   intellectual   property   holder.   As  mentioned   elsewhere   in   this   document,   this  means  we  need  a  tiny  percentage  of  users  to  rent  Jolie’s  Garden  for  full  recoupment  of  our  budget.        

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Revenue  Waterfall  As  with   all   film  distribution,   Jolie’s  Garden  has   a   revenue   stream   that   affords   investors   first   net  receipts  up  to  the  initial   investment.   If   investors  benefit   from  UK  SEIS  reliefs,   it   is  a  requirement  that  investment  remains  with  the  company  for  a  minimum  of  3  years.    This  is  the  normal  stream  for  distribution:    

Theatre/platform  (30%  to  50%  of  gross  revenues)  ê  

Distributor  (10%  to  20%  plus  pre-­‐agreed  P&A  costs)  ê  

Core  Investors  receive  100%  original  investment  ê  

Core  Investors  receive  30%  of  further  profits  ê  

Remaining  profits  shared  between  the  team,  stakeholders,  and  company    

SUMMARY  Jolie’s  Garden  represents  a  unique  combination  of  thrilling  action  and  dialogue,  huge  potential  for  strong  performances,  and  easily  achievable  production  methods.  It’s  rare  for  a  film  to  provide  so  much  potential  at  such  a  low  cost  and  this  is  a  testament  to  the  extraordinary  writing  of  Malcolm  Hobbins,  the  original  playwright.  Final  estimated  Duration:  1  hour,  40  minutes  Budget:  £250,000  

INVESTOR  INFORMATION    Jolie’s  Garden  is  a  British  film  being  made  by  the  production  company  Golden  Bloom  Ltd.  The  company  is  seeking  £150,000  equity  investment  to  complete  a  £250,000  total  budget.    Jolie's  Garden  will  utilise  two  forms  of  tax  relief:  

• The  UK  Film  Tax  Credit  • UK  SEIS  (Seed  Enterprise  Investment  Scheme)  and  EIS  (Enterprise  Investment  Scheme)  

 CROWD  FUNDING  &  THEATRE  TICKETS  

 In  addition  to  the  film  budget,  the  project  is  receiving  significant  support  from  partners,  including  Adobe,  HP,  and  Nvidia.  Ticket  sales  for  the  immersive  theatre  experience  will  also  raise  revenues  for  production.  

     

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These  two  additional  sources  bring  three  major  benefits  to  the  production:    

• Increased  exposure:  Everyone  who  commits  to  a  Kickstarter  perk  is  added  to  a  newsletter,  and  is  encouraged  to  share  and  announce  news  about  the  project.  This  raises  the  profile  of  the  production.  

• Investment  without  return:  Kickstarter  perks  are  donations,  not  investment  based  on  return,  maintaining  profits  for  investors,  while  also  raising  the  budget  for  the  production.  Ticket  sales  bring  additional  costs  associated  with  performing  the  story  as  theatre.  However,  these  costs  are  much  lower  than  shooting  film,  because  none  of  the  additional  equipment  and  crew  are  required.    

• News  Worthy:  This  production  is  unique  in  presenting  the  story  in  three  ways;  2D  cinematic  film,  360  Virtual  Reality,  and  live  immersive  theatre.  This  makes  the  project  newsworthy,  raising  the  profile  of  the  production,  which  helps  with  distribution  negotiations  and  audience  awareness.  

SEIS    

The  SEIS  (Seed  Enterprise  Investment  Scheme)  allows  qualifying  investors  to  reduce  their  tax  liability  by  a  percentage  of  their  investment.  Investors  can  recover  50%  of  their  investment  directly  from  their  tax  liability.  Investors  must  have  enough  tax  liability  to  benefit  from  this  scheme.  This  reduces  the  total  film  investment  to  a  net  cost  of  £75,000.    If  the  project  should  fail  to  recoup  the  original  investment,  SEIS  investors  qualify  for  a  further  reduction  in  taxable  income  by  an  amount  equal  to  the  initial  investment  after  the  50%  SEIS  reduction.    For  example,  an  investor  investing  £100,000  would  recoup  £50,000  thanks  to  the  SEIS  scheme,  then  if  the  production  failed  to  achieve  revenues,  a  further  £20,000  (based  on  the  UK  ‘higher’  personal  tax  rate  of  40%)  can  be  claimed.  This  would  make  the  net  exposure  £30,000  for  a  £100,000  investment.    It’s  a  requirement  of  the  SEIS  scheme  that  investment  remains  in  the  company  for  a  minimum  of  3  years,  which  is  the  normal  anticipated  return  timescale  for  feature  films.      

INVESTMENT  IN  GOLDEN  BLOOM  LTD  SEIS  SHARES  Any  single  investor  can  invest  any  amount  in  an  SEIS  qualifying  production,  but  the  maximum  amount  permitted  to  qualify  for  SEIS  tax  reductions  is  £100,000  from  a  single  investor.    If  an  investor  invests  £50,000  (which  reduces  to  a  £25,000  effective  cost  under  the  SEIS  scheme),  they  will  receive  the  return  of  their  £50,000  investment  from  net  profits,  followed  by  10%  of  further  revenues  (one  third  of  the  30%  SEIS  investor  profit  pool).  

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 RETURN  ON  INVESTMENT  –  COMPARABLE  FILMS  

   

 Room  (2015)  Gross  Box  Office  £21.9m    

   Pan’s  Labyrinth  (2006)  Gross  Box  Office  £58.7m    

   The  Disappearance  of  Alice  Creed  (2010)  Gross  Box  Office  £1.1m  

     

   Ex  Machina  (2015)  Gross  Box  Office  £26.3m    

   Buried  (2010)  Gross  Box  Office  £14.6m  

 

   Moon  (2009)  Gross  Box  Office  £7.3m  

 

These  figures  exclude  Blu-­‐Ray/DVD,  and  online  TVOD  and  SVOD  revenue.  

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ABOUT  OUR  INDUSTRY  PARTNERS    We  are  honoured  to  have  a  long  list  of  highly  supportive  industry  partners:    

Adobe  Adobe  are  a  huge  presence  in  the  creative  media  world  and  we're  thrilled  to  have  them  with  us  on  this  exciting  journey.  They  are  providing  software  and  consultancy  for  the  film.  Post-­‐production  will  be  performed  in  Premiere  Pro,  with  special  effects  work  in  After  Effects,  visuals  created  in  Photoshop,  and  audio  post  work  in  Audition.        HP  set  the  standard  for  computing  in  the  broadcast  and  film  world,  with  their  systems  used  internationally  by  major  creative  agencies.are  providing  crucial  hardware  for  the  production.  Their  Z840  workstation  will  be  the  backbone  of  our  post-­‐production  and  their  Zbook  laptop  used  on  location  will  provide  desktop  power  for  review  and  pre-­‐vis  special  effects.    Nvidia  are  a  huge  presence  in  the  post-­‐production  world,  and  more  recently  in  VR.  Look  in  most  professional  system  for  post-­‐production  and  you'll  find  an  Nvidia  GPU.  They  are  providing  powerful  GPU  hardware  acceleration  and  consultancy  in  the  development  of  our  VR  experience.    

Microsoft  have  fast  proven  themselves  to  be  thoroughly  dedicated  to  the  creative  world,  especially  by  producing  a  range  of  hardware  devices  aimed  directly  at  creative.  The  new  Surface  Book  and  Surface  Pro  laptops  and  advanced  HoloLens  technology  make  them  ideal  partners  for  Jolie’s  Garden.  

   

Atomos  are  the  hugely  popular  manufacturer  of  calibrated  screens  with  integrated  recorders.  Well-­‐known  for  their  HD  recording  systems,  they  are  now  producing  HDR  (High  Dynamic  Range)  screens  with  integrated  recorders  that  allow  calibration  by  eye  -­‐  the  screens  have  enough  dynamic  range  to  literally  look  at  the  scene  and  match  it  on  screen.  Given  the  dramatic  lighting  planned  for  Jolie's  Garden,  we're  excited  they  are  providing  equipment  for  our  production.  

   

 Genarts  are  a  well  known  visual  effects  company,  providing  plug-­‐in  effects  used  constantly  by  post-­‐production  facilities  around  the  

world.  We're  huge  fans  and  thrilled  to  be  supported  by  them  in  this  production.  They  are  providing  visual  effects  to  enhance  the  film's  aesthetic  of  magical  realism.    

 Mettle  create  easily  the  most  popular  plug-­‐in  visual  effects  and  calibration  plug-­‐ins  for  360  video  in  Premiere  Pro  and  After  Effects.  They  are  at  the  absolute  cutting  edge  and  have  quickly  become  the  favourite  toolset  providers  in  this  nascent  industry.  They  are  providing  software  and  consultancy  to  ensure  our  360  video  for  VR  headsets  looks  perfect.    

 AJA  are  highly  regarded  manufacturers  of  industry  standard  hardware  for  monitoring  and  video  transmission.  As  we  move  into  post-­‐production,  we'll  need  a  calibrated  monitor  to  review  our  visuals,  and  hardware  provided  by  AJA  will  make  that  possible.  

 ADRenaline  are  a  cutting  edge  Automatic  Dialogue  Replacement  service,  with  an  advanced  technology  that  allows  incredibly  fast  ADR  capture  and  alignment.  They  are  providing  support  for  our  post-­‐production  audio  to  ensure  we  have  perfect  quality  dialogue  throughout.  

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 RETURN  ON  INVESTMENT  

 Based  on  the  effective  total  investment  of  £75,000,  which  accounts  for  one  half  of  the  budget,  investors  receive  100%  of  net  profits  up  to  an  amount  equal  to  their  original  investment.    30%  of  further  net  profits  are  attributed  to  investors,  so  an  investor  investing  £75,000  would  receive  a  further  15%  of  net  profits.  Capital  gains  tax  on  profits  is  not  charged  by  the  UK  government  for  investments  under  the  SEIS  scheme.    While  it’s  impossible  to  forecast  box-­‐office  success,  we  have  established  a  few  expectations  based  on  similar  titles,  with  a  little  optimism  based  on  the  popularity  of  the  Thriller  genre,  and  our  anticipation  of  audience  and  film  festival  success.  For  comparison,  an  investor  contributing  £75,000  (which  is  a  net  cost  of  £37,500  with  the  SEIS  allowance)  might  recoup  the  following  amounts  for  combined  theatrical,  Blu-­‐ray,  iTunes  and  TVOD/Online  distribution:    High  Revenue  Estimated  returns  for  £75,000  investor    £571,250  Medium  Revenue  Estimated  returns  for  £75,000  investor    £271,250  Low  Revenue  Estimated  returns  for  £75,000  investor    £121,250    There  area  number  of  available  distribution  channels  for  Jolie’s  Garden.  Feature  film  box  office  figures  rarely  include  online  distribution  or  Blu-­‐Ray,  both  of  which  can  bring  a  significant  part  of  a  film’s  revenue.  Jolie’s  Garden  is  an  ideal  discovery  on  iTunes,  for  example,  which  has  over  800  million  users.  We  estimate  we  would  need  around  0.008%  (eight  thousandths  of  one  percent)  of  iTunes  users  to  rent  Jolie’s  Garden  to  recoup  our  investor’s  contribution,  with  no  other  distribution  required.    As  CIO  for  online  distributor  FilmDoo.com,  our  director  Maxim  Jago  has  links  to  a  number  of  traditional  and  OTT  distributors.  We  plan  an  international  theatrical  release,  and  our  4K  production  resolution  is  high  enough  to  screen  in  an  IMAX  cinema.  Our  360  video  production  is  a  completely  new,  additional  distribution  medium,  expanding  our  potential  reach  and  answer  a  loud  call  for  new  content  from  headset  owners.  Add  to  this  the  significant  number  of  international  territories  with  demand  for  theatrical,  DVD/Blu-­‐Ray,  TV,  and  online  media,  and  we  are  confident  Jolie’s  Garden  is  in  the  best  possible  position  to  recoup  investment  and  significantly  increase  returns.    There’s  always  the  possibility  that  a  film  will  fail  to  recoup  its  original  investment,  and  this  can  happen  for  lots  of  reasons  beyond  the  control  of  the  production  company.    Thankfully,  Jolie’s  Garden  includes  no  references  to  any  real  world  public  figures  or  historical  events,  so  the  chances  of  any  legal  limits  to  distribution  are  very  low.  Still,  it’s  important  to  be  aware  of  potential  risks  and  the  ways  those  risks  are  mitigated.        

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MINIMISING  RISK    The  SEIS  scheme  minimises  potential  loss  for  investors  able  to  make  use  of  its  attractive  tax  benefits.    Based  on  a  qualifying  investor  committing  £75,000,  the  SEIS  scheme  provides  a  £37,500  reduction  in  tax  liability,  reducing  net  exposure  to  £37,500.  Should  the  project  fail  completely,  the  investor  can  reduce  their  qualifying  taxable  income  by  the  remaining  £37,500.  For  higher  rate  tax  payers  on  the  UK’s  40%  tax  rate,  this  results  in  a  reduction  of  £15,000.  This  sets  the  net  exposure  for  a  £75,000  investment  at  £22,500.    Most  investors  weigh  risks  against  potential  returns  and  the  qualifying  SEIS  investment  has  a  reduced  risk  profile  as  a  result  of  the  tax  relief  available.  Here’s  the  total  investments  and  potential  loss  as  a  calculation  that  breaks  down  total  exposure.  This  charge  presumes  a  complete  project  loss,  such  as  a  legal  block  to  distribution  leading  to  no  revenues  at  all.    

A    |    Original  Investment   £75,000  B    |    SEIS  tax  relief  @  50%  on  initial  investment   £37,500            |    Investment  after  SEIS  relief   £37,500            |    Potential  Loss  after  SEIS  relief   £37,500  C    |    Further  loss  tax  relief  for  (based  on  40%)   £15,000  D    |  Total  relief  received  (B  +  C)   £52,500            |    Net  exposure  (A  –  D)   £22,500  

 Example  of  £75,000  Investment  Exposure  (1)  EIS  Relief  £37,500      [  50%  ]    (2)  Further  loss  tax  relief  £15,000      [20%]  (3)  Net  liability  after  reductions  in  taxable  income  £22,500      [30%]  

 

     

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INVESTMENT  OPPORTUNITY  FOR  INVESTORS  WITHOUT  UK  TAX  Investors  without  UK  tax  liability  are  of  course  free  to  invest  without  but  do  not  benefit  from  UK  tax  relief.  The  share  of  profits  for  such  investors  is  exactly  the  same  -­‐  a  return  equal  to  100%  their  investment,  followed  by  a  proportionate  share  of  30%  of  further  profits.    For  example,  a  commitment  of  £50,000  ($75,000),  leads  to  £50,000  profits  from  net  revenues,  followed  by  10%  of  profits.  So  if  the  film  makes  £500,000  net  profit  (after  distributor  fees  etc  etc  etc),  that  investor  would  get  £50,000  back,  plus  £35,000  ($52,500)    profit  sharing.    Initial  revenues  are  attributed  to  investors  proportionally,  up  to  their  original  investment.  For  example,  an  investor  committing  £75,000  receives  50%  of  net  revenues  the  original  £75,000  has  been  achieved,  then  a  further  15%  of  profits.  

 CONCLUSION  

 The  Film  Tax  Credit  and  the  Seed  Enterprise  Investment  Scheme  provide  an  extraordinary  opportunity  to  invest  under  favourable  terms  in  traditionally  high  risk  projects.  The  tax  relief  on  initial  investment  and  film  tax  credit  rebate  makes  this  an  excellent  time  to  consider  film  investments.                                            Wealth  warning  It’s  impossible  to  know  the  scale  of  return  for  a  feature  film  project.  The  Tax  Credit  and  SEIS  funding  schemes  maximise  the  returns  and  minimise  the  risk  but  film  and  game  projects,  like  any  investment,  include  the  risk  of  no  return.  The  present  Government  fully  supports  investment  into  the  SEIS  and  EIS  Schemes,  but  this  may  change  and  the  tax  incentives  may  decrease,  increase  or  be  withdrawn.  You  should  seek  your  own  financial  guidance  before  investing.