johnson & johnson top pharma company in social media, gsk and pfizer follow
DESCRIPTION
Key Findings: Johnson & Johnson is the most social Pharma company in the world followed by Glaxo Smith Kline and Pfizer. Johnson & Johnson is the most mentioned brand on social media. Bayer has the most active and the highest fan base on Facebook. As a result Bayer is ranked no. 1 on Facebook among all competitors. Pfizer scored the highest on Twitter.TRANSCRIPT
Global Top 10
Pharma Companies
on Social Media JANUARY, 2014
Key findings
• Johnson & Johnson is the most social
Pharma company in the world followed
by Glaxo Smith Kline and Pfizer.
• Johnson & Johnson is the most mentioned
brand on social media.
• Bayer has the most active and the highest
fan base on Facebook. As a result Bayer
is ranked no. 1 on Facebook among all
competitors.
• Pfizer scored the highest on Twitter.
Rank Company name Simplify360
Score
1 Johnson & Johnson 82
2 Glaxo Smith Kline 77
3 Pfizer 76
4 Merck & Co 74
5 Novartis 69
6 Bayer 67
7 Eli Lilly & Co 56
8 Sanofi 51
9 AstraZeneca 49
10 Novo Nordisk 45
TOP 10 MOST SOCIAL PHARMA COMPANIES
Rank Company Name Buzz
Score Rank Company Name
Score Rank Company Name
Score
1 Johnson
& Johnson 95 1 Bayer 84 1 Pfizer 91
2 Merck & Co 89 2 Novo Nordisk 79 2 Eli Lilly & Co 85
3 Glaxo Smith
Kline 84 3 Glaxo Smith Kline 59 3 Bayer 77
4 Pfizer 79 4 Johnson & Johnson 54 4 Novartis 76
5 Novartis 74 5 Pfizer 54 5 Glaxo Smith Kline 72
6 Sanofi 68 6 Novartis 47 6 Johnson & Johnson 69
7 AstraZeneca 63 7 Roche Holding 44 7 Roche Holding 68
8 Bayer 58 8 Abbott Laboratories 40 8 Merck & Co 64
9 Eli Lilly & Co 53 9 Boehringer-Ingelheim 40 9 Bristol-Myers Squibb 53
10 Amgen 47 10 Eli Lilly & Co 39 10 Boehringer-Ingelheim 42
PARAMETER WISE BREAKUP OF SCORES
FINAL INDEX IS A FUNCTION OF BUZZ SCORE, FACEBOOK SCORE AND TWITTER
SCORE
21,094
14,864
14,127
12,022
10,648
10,357
6,760
4,701
3,381
2,577
2,091
1,711
1,592
1,543
1,349
679
343
151
0 5,000 10,000 15,000 20,000 25,000
Johnson & Johnson
Merck & Co
Glaxo Smith Kline
Pfizer
Novartis
Sanofi
AstraZeneca
Bayer
Eli Lilly & Co
Amgen
Novo Nordisk
Roche Holding
Abbott Laboratories
Bristol-Myers Squibb
Boehringer-Ingelheim
Astellas
Daiichi-Sankyo
UCB
JOHNSON & JOHNSON IS THE MOST MENTIONED BRAND
Social media mentions of the top Pharma companies,
January 2014
19%
14%
13%
11%
10%
9%
6%
4%
3%
2%
2% 2%
1% 1%
1% 1% 0%
0%
Johnson & Johnson
Merck & Co
Glaxo Smith Kline
Pfizer
Novartis
Sanofi
AstraZeneca
Bayer
Eli Lilly & Co
Amgen
Novo Nordisk
Roche Holding
Abbott Laboratories
Bristol-Myers Squibb
Boehringer-Ingelheim
Astellas
Daiichi-Sankyo
UCB
In terms of SM mentions, Market in the state of Oligopoly
Top 4 companies cover 56% of the buzz. This shows a case of oligopoly.
* This is considering only a subset of companies so actual data considering all Pharma companies may vary. Still top 4 companies covering
56% is a case of concern for others.
1.184
1.101
0.911
0.896
0.836
0.753
0.689
0.628
0.596
0.383
0.364
0.25
0.183
0.169
0.112
0.073
0.048
0.015
Johnson & Johnson
Bayer
Pfizer
Eli Lilly & Co
Merck & Co
Glaxo Smith Kline
Novartis
Boehringer-Ingelheim
Roche Holding
Sanofi
Abbott Laboratories
Bristol-Myers Squibb
Novo Nordisk
Amgen
AstraZeneca
Astellas
UCB
Daiichi-Sankyo
Thousands
JOHNSON & JOHNSON IS THE MOST TWEETED
No. of mentions on Twitter, January 2014
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
0 500 1000 1500 2000 2500 3000
Tweets
made
Following Count
Size of the bubble
represents the number
of followers
PFIZER, LILLY MOST FOLLOWED ON TWITTER
-1000
4000
9000
14000
19000
24000
0% 1% 1% 2% 2% 3% 3% 4% 4% 5%
No. of
people
engaged o
n F
ace
book
%ge of fans engaged
*Bubble size represents number of fans
BAYER IS A CLEAR LEADER IN FACEBOOK Bayer has highly active fan base and at the same time a very high fan base.
Facebook engagement quadrant, January 2014
Pharmaceutical Industry, Global, Source: Simplify360
Leaders
Share of fans in Facebook
35%
34%
7% 6%
5%
5% 2%
2%
1% 1%
1%
1%
0%
Bayer
Johnson & Johnson
Novo Nordisk
Pfizer
Glaxo Smith Kline
Boehringer-Ingelheim
Novartis
Abbott Laboratories
Roche Holding
AstraZeneca
Merck & Co
Sanofi
Eli Lilly & Co
Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s fan base.
Pareto Rule true here. 4 firms cover almost 87% of the fan base.
Other companies need to pull up their sleeves and fight back.
Methodology
Simplify360’s proprietary listening tool is used
for collecting the data and counting the
number of mentions for each company.
The parameters considered for Twitter and
Facebook were also gathered through
Simplify360.
A total of 20 global companies were
considered in the analysis.
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