john johnson, managing director our approach and how everyone can get involved. working with
TRANSCRIPT
John Johnson, Managing Director
Our approach and how everyone can get involved.
Working with
Our aims and ambitions:
1. Develop a business model for the independent SME sector2. Underpin with systems that simplify and support the solution3. Deliver a genuine integrated end to end service4. Involve local companies – accredited and not accredited5. Retain existing working practices6. Ability to create nationwide capability7. Create unlimited White Label market brands8. Low cost, flexible terms
To simplify the complexity!
The Green Deal : Non Domestic Interactions
Non Domestic Customer
GD Assessor
GD Installer
GD Provider
Energy Suppliers
Requests and receives EPC & Occupancy Assessment.
Green Deal Daily Charge Information submitted by Provider to the GDCC once the plan has been agreed with the customer
Energy Bills include GD repayment
Bill Payments
Engages and pays installer
Installs GD measures
After a Green Deal assessment and potentially receiving more than one quote from different Providers, customer agrees measures, obtains the necessary planning permissions and consents and signs Green Deal Plan.
Marketing
GD Oversight and Registration Body
Installers
Assessors
Providers
Certification Bodies
Information on GD registered Assessors, Providers and Installers accessible via gov.uk website
Customer accesses information on GD registered Assessors, Providers & Installers via gov.uk website
6: Payment, Remittance and
Finance
1&2: Market Preparation/ Customer Engagement
5: Installation
4: Creation and Validation of GD
Plan
Energy Savings Advice Service
3: Assessment
Build awareness with customers of Green Deal through marketing and other measures
Finance methods : 1: Green Deal Provider finances deal (debt on company balance sheet);2: Third party non Domestic finance co funds loans - “buys” receivables;3: Consortium of investors offer finance to Green Deal providers (similar to GDFC )- non dom asset company.
Information Services
Service CoAggregate Repayments
2007 - Introduction of Home Information Packs & EPCs:
Home owner Assessors Accreditation
Vibrant Energy
Looks familiar but now we are ready:
Customers Independent Merchants
Funding companies
Green Deal Provider
Independent Accredited Green Deal Provider
• White Label Green Deal services supplier• Supply chain co-ordination• Centralised support and customer services• Central Management IT Systems (GDMS)• Project structure (the customer journey)• Contract and document management• Accreditation, audit and regulatory framework• Invoice payment processing• O & M services
What do Your GDP offer:
Our relationship with NMBS:
+ another 646 independent merchants trading from circa over 2000 outletsLocal authorities, RSL’s, trade associations, others (Age Concern)
Existing services:
Supply chain development:
Green Deal ProviderCustomers
G Bence & Sons
Others ...lead generators,
estate agents..
Funding companies
Trade customer proposition:
No fixed term contract
£25 per month
Local independent Green Deal network Link none accredited to accredited installers Offer full range of Green Deal measures Access to Green Deal & ECO funding Green Deal Management System (GDMS) Generate own leads Input, track and monitor their enquires Guarantee to receive work related to services Set their own labour rates Increase turnover and retain margins No GDR cost for customers not proceeding Support from central Provider team Processes to maximise conversions Product availability for all 45 measures Receive work from others in network Receive work from other marketing activities
System Login and Dashboard:
Overview of process route map:
Severn Wye Create enquiry
GD ProviderMarketing
activityComplete
Pre Assessment
Contact and agree
measures
Receive quote and product
schedule
Consolidate quote and
present
Order confirmation and signature
Invoice TDGFC/ECO
Distribute payments to Supply Chain
GD Finance
GD AdvisorMarketing
activityComplete GD
Report and Consult
GDA inspect works and sign
off
GD InstallerMarketing
activityRequest
quotation from installer
Instruct Accredited
Installer
Complete installation
GD Products Marketing activity
Email schedule to Merchant
for quote
Order products and materials
Invoice and payment flow:
Customers
Independent Merchants
Green Deal/ECO funding
Green Deal Provider
Suppliers clearing account
Other financing
Technology Groups – Domestic:
Heating, ventilation and air conditioningGas and oil fired condensing boilersHeating controlsUnder-floor heatingHeat recovery systemsFlue gas heat recovery devicesFan assisted storeage heatersMechanical ventilation systems with heat recovery systems Building fabricCavity wall insulationLoft insulationFlat roof insulationExternal wall insulationInternal wall insulationFloor insulationRoom in roof insulationDraft proofingHeating system insulation (heating, pipes etc)Energy efficient glazingHigh performance external doors
LightingLighting fittingsLighting controls Water heatingInnovative hot water systemsWater efficient taps and showersWaste water heat recovery devices attached to showers Energy MicrogenerationGround and air source heat pumpsMicro wind generationSolar thermalSolar PVBiomass boilersMicro combined heat and powerBiomass boilers
Funding options and market opportunity:
Green Deal £1.5b paEnergy Company Obligations (ECO) £1.4b pa
Any individual or organisation purchasing electricity via a metered system:
• Domestic• Commercial• Public sector• RSL
• Owner occupier (mortgaged)• Tenanted• Leased
Other funding £7b pa
25.7m households in the UK Home owners account for 70% of the adult population, 17.5m households 3.9m households are considering refurbishments in next 3 years (22%)
Average spend £5285 per project
Merchants – in store, ongoing advertising, online Trade customers – the Green Deal deployment network Green Deal Advisors Warm & Well
Energy Saving Trust Private sector lettings & Estate Agents – Eurolink, Vebra Existing call centres and canvassing agents Online SEO, social network marketing Utility companies Local authorities, RSLs, ALMOs
National, regional and local advertising campaigns
Focus on Trigger Points
Demand generation:
Unplanned event in the life of the house:• Heating/water system breakdown, damaged window, flood, fire
Planned event in the life of the house:• Re-roofing, re-wiring, re-decorating, loft conversion, replace kitchen or bathroom, build extension and of course new glazing, doors, conservatory etc
Human life cycle change:• Retirement, marriage , move home
TRIGGER POINT - Planned or anticipated home improvement project for which the primary motivation is NOT to save energy :
What are Trigger Points:
Summary of Supply Chain opportunity:
Increase turnover Retain and improve margins Maintain operational structure of core business Engage with trade network and offer Green Deal/ECO facility Improve customer retention and satisfaction Facilitate relationships between local independents Align interests Minimise credit risk Ease to market entry Interface with existing operational systems Maximise conversion ratios
Accomplish the above with minimal increase to cost base
Offer a Green Deal and ECO service to domestic and none domestic market*
Promote respected Energy Efficiency/Green Deal & ECO services Easy entry, no cost solution for Local Authority relationships Support local independent SME businesses Retain revenue generation in local market Stimulate local employment and Green training opportunities Lead local environmental and energy cost saving initiative Accurate reporting of –
o Reduction in CO2 emissionso Revenue generationo Completed projects & valueso Energy efficiency measures deployed
Accomplish the above with minimal increase to cost base
Offer a Green Deal and ECO service to domestic and none domestic markets*
Summary of Severn Wye opportunity:
My sincerest thanks for your time!
Working with