john f. kennedy - bottled · pdf filejun/jul 2011 bwr 23 the 2011 ibwa annual business...

Jun/Jul 2011 BWR 23

The 2011 IBWA Annual Business Conference offers an outstanding educational program that encompasses the bottled water industry’s key issues—including business and technical challenges and solutions. Leading experts and bottled water professionals will provide the latest information on a wide variety of topics relative to today’s competitive marketplace. For this year’s conference, IBWA has aligned all educational sessions along two tracks:

Technical/Regulatory

Business Operations.

The ceu highlights educational sessions offering continuing education units (CEUs).

Tuesday, September 27, 2011

1:00 pm - 2:15 pm ceu

Plant Technical Reference Manual: Bottled water 201 (1.25 ceus)Presenter: Laura Current, Niagara Bottling, LLC

Are you ready to move beyond Bottled Water 101? This is the session for you! Laura Current will focus on the regulatory and technical content of the IBWA Plant Technical Reference Manual,

making this an informative session for everyone in the bottled water industry—and a great session to assist in preparation for the IBWA Certified Plant Operator (CPO) examination.

LEARN

Learn

LeaderShiP and Learning are

indiSPenSabLe to each other.— John F. Kennedy

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24 BWR www.bottledwater.org

1:00 pm - 2:15 pmMarketing: Social Media Fundamentals Presenter: Jill Culora, Husking Bee Social Media

Marketing options and the technology that support them are ever-evolving. First your company had to have a website to market its products and services. Now the social media

outlets are being utilized. How do they work? What is the best way to use them? Learn what is involved in setting up and using a Facebook page, Twitter account, or YouTube channel for your company.

Tuesday, September 27, 2011 (cont.)

1:00 pm - 2:15 pmIBWA Membership: Optimize the Benefits for your companyPresenters: Scott Hoover, Chairman, IBWA; Joseph K. Doss, President and CEO, IBWA

The bottled water industry is currently facing intense opposition from numerous groups including the media, legislators, and regulators. But

there’s “Strength in Numbers.” Join IBWA leaders and current members to learn how to leverage IBWA membership resources to benefit your business. IBWA members and staff will highlight the work of the association, focusing on how it impacts your company and the industry.


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2:30 pm - 3:45 pmBottled Water Sales Trends: BMC’s Industry OutlookPresenter: Barclay Griffiths, Beverage Marketing Corporation

When you need to make critical sales and marketing decisions, knowing the latest sales trends can have a significant impact on the direction your business chooses to select.

Join Barclay Griffiths as he discusses BMC’s 2010 Industry Outlook, what the data reveals about the bottled water category, and how it all relates to the overall U.S. beverage marketplace.

2:30 pm - 3:45 pmMentoring: IBWA’s Candidate Bottler ProgramPresenter: Bryan Shinn, Shinn Spring Water Company d/b/a “The Water Guy”

So, you’ve decided to start a bottled water company. Now what? A company start-up can be a daunting idea, and, at every stage, there is benefit in having expert assistance. Attend this session to

learn about the IBWA Candidate Bottler Program and the invaluable access you can gain to IBWA’s expertise and publications—and to an IBWA member mentor. All of these tools can help you ease your way through the start-up process.

2:30 pm - 3:45 pm ceu

Best Practices: Water Coolers 101 (1.25 CEUs)Presenters: Laura Coombs and Mike Marszalec, Nestlé Waters North America

HOD companies invest a significant amount of capital into the water coolers they provide to customers. Have you established best practices

and the necessary training programs to ensure your employees are adhearing to those set standards? This session provides an updated look at water coolers and the critical elements for maintenance, troubleshooting, repair, and documentation.

4:00 pm - 5:15 pm ceu

Safety Management: Vehicles, Drivers, and the Bottomline (1.25 ceus)Presenter: Jennifer Jones, Nestlé Waters North America

Accidents happen. However, this class presents a solution. Learn what it takes to implement a consistent, comprehensive defensive driving program to reduce the number of vehicle collisions

within your company. A reduction in accidents can mean an increase in profits.

4:00 pm - 5:15 pmSmall Business Practices: Keep Them All FlowingPresenter: Rick Hess, H2O BIZ

Every business wants to survive and thrive. Join Rick Hess as he provides insights into what makes—or breaks—a family-owned business. Viewing under the microscope the three major

functions of a bottled water business—sales, operations, and finance, Hess forecasts where stoppages can exist and provides strategies to increase profits.

4:00 pm - 5:15 pmFinancing: How to Obtain It When You Need ItPresenter: Speaker TBD, Company TBD

There is no doubt about it, the economic downturn has resulted in tighter credit and more stringent controls and guidelines in the banking industry. Like never before, the relationship you have with your banker is essential to the day-to-day running of your business and the management of your cash flow. Attend this session to learn what you can do to ensure you have the cash you need, when you need it.

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Wednesday, September 28, 2011

8:00 am - 9:15 am CEU

Regulations: Food Safety Modernization Act (FSMA) (1.25 CEUs)Presenter: Jospeh A. Levitt, Esq., Hogan Lovells

The Food Safety Modernization Act (FSMA) is the most sweeping set of food safety reforms since the original food and drug laws were enacted near the beginning of the 20th century.

Joe Levitt will explain what you need to know to get ready. Topics to be discussed include 1) what new responsibilities does this new law place on food manufacturers, including bottled water manufacturers; 2) what new controls will the law provide over imported food, including bottled water and bottled water components; 3) what new enforcement powers will FDA have; and 4) what new fees will be imposed on bottled water companies.

8:00 am - 9:45 am CEU

Lab Testing: Getting It All Right (1.75 CEUs)Presenters: Michael Neiheiser and Stephen R. Tischler, National Testing Laboratories, Ltd.

These days, there’s a multitude of instruments and procedures to follow in the process of bottling water. This session will explore the basic theory

and operation of some of the most important analytical instruments used in a modern drinking water laboratory. Special attention will be paid to those analytical methods used in the testing of source water and finished products. The main focus will be on instruments used to test physical factors, metals, inorganic ions, volatile organics, herbicides, and pesticides. Attendees will gain a fundamental understanding of how these instruments operate and how the analytical results are produced, interpreted, and reported for regulatory purposes.

PARTICIPATE

SUCCEED

LEARN

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8:30 am - 9:45 amResource Management: Why Do Some Companies Save More Energy Than Others?Presenter: Walt Tunnessen, U.S. EPA ENERGY STAR

Why do some companies save more energy than others? One reason is that they have established effective energy programs. The U.S. EPA’s ENERGY STAR program helps companies

develop and strengthen their energy management programs to improve efficiency and protect the environment. ENERGY STAR, a voluntary government program, is the national symbol of energy efficiency and environmental protection. This session will provide an overview of the ENERGY STAR program for industry, detail how EPA works with industrial sectors (such as food processing), and present the basics of the ENERGY STAR plant certification program and Challenge for Industry recognition.

9:30 am - 11:15 am CEU

Tap Water and Bottled Water: The Facts (1.75 CEUs)Presenter: Bob Hirst, IBWA

The activist and press communities have long misinformed the public about how bottled water is regulated and tested. They claim public drinking water is tested more frequently than

bottled water. They claim bottled water is regulated for quality less stringently than public drinking water. Come see and hear the truth about how bottled water compares to tap water. This session focuses on the facts, with factual illustrations and examples. After attending, you’ll be equipped with the facts to respond to local allegations about “shortfalls” in bottled water regulation.

10:00 am - 11:15 amSmall Bottlers: Issues Forum Presenters: Speakers TBA

The forum will give small bottlers the opportunity to engage in roundtable discussions on topics that are specific to their business practices and the challenges they may be facing.

10:00 am - 11:15 am CEU

Environmental Sustainability: Increasing Sustainability Efforts (1.25 CEUs)Presenters: John Friedman, Sustainable Business Network of Washington, DC; Kevin Mathews, Nestlé Waters North America

IBWA has offered its members multiple opportunities to learn how to make their businesses more environmentally sustainable. (For

example, IBWA published and distributed to members its Life Cycle Inventory (LCI) report, a lightweighting study on bottled water, and a best practices document.) This session furthers IBWA’s environmental education offerings by advising small bottlers on how to increase their sustainability efforts and lower their carbon footprints. If your company wants to make any production, operation, or distribution changes to positively influence your carbon footprint—this includes changes in solid waste production, energy use, carbon emissions, water use, recycling and reuse of materials—please attend this informative seminar.

Thursday, September 29, 2011

11:00 am - 12:15 pmRevenue Streams: What To AddPresenter: David Carlile, 3M Purification Inc.

Recurring revenue can provide a stabilizing source to your revenue base. What are the alternative products and services you may want to consider? What statistics are available to help you make profitable decisions? What are the critical points to consider concerning vendor experience, quality, and training? And, most importantly, what are your next steps?

11:00 am -12:15 pm CEU

Risk Assessment: Is Your Plan Compliant With FSMA? (1.25 CEUs)Presenter: Bob Hirst, IBWA

Food defense is now an integral part of FSMA! This program will include an interactive instructional segment on risk assessments using the CARVER + Shock process, which IBWA

completed in 2004 in cooperation with FDA for the bottled

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water industry. The results of the CARVER assessment will be used to help bottlers and suppliers in developing or modifying their security plans. Session participants will also receive guidance on how to use their routine test data as part of their overall countermeasure system.

11:00 am -12:15 pm ceu

Raw Materials: Polycarbonate and BPA (1.25 CEUs)Presenter: Steven Hentges, PhD, American Chemisty Council

Polycarbonate and bisphenol-A (BPA) continue to be the source of research studies that end up receiving conflicting media coverage. What is the latest scientific data? Where does it fit in with

current health and environmental issues? How does all of this impact your company’s production and marketing? Attend this session to find out.

1:00 pm - 2:15 pm ceu

Audits: How to Avoid the Top 10 Failures (1.25 CEUs)Presenter: Chris Dunn, NSF International

Based on research drawn from NSF International’s experience in conducting IBWA audits, Chris Dunn will review areas where non-conformances most often occur. This will

include discussion of Prerequisite Programs (PRPs), Good Manufacturing Practices (GMPs), and Sanitary Standard Operating Procedures (SSOPs) on personnel, physical plant, and grounds, equipment, production/process control systems, food defense, and traceability.

1:00 pm - 2:15 pm ceu

Product Quality: Statistical Process Control (SPC) implementation (1.25 ceus)Presenter: Sid Khanna, Niagara Bottling, LLC

Statistical Process Control (SPC) entails using statistical methods to measure and analyze the variation in a process to monitor product quality and maintain processes within fixed specification

limits thereby improving process consistency. This session covers how integral elements of SPC—control charts, Pareto

Attention Bottled Water Plant Operators!iBwa certified plant operator program

The IBWA Code of Practice requires members to have at least one Certified

Plan Operator (CPO) in each member facility. The 2011 IBWA Annual

Business Conference is an ideal time to become certified or to obtain

continuing education units (CEUs) to keep your certification current.

To become certified, use the IBWA Plant Technical Reference Manual and Bottled Water Code of Practice to study for the CPO exam, which is

scheduled for September 30, 2011.

To keep certification current, CPOs may either retake the CPO exam

every three years or accrue the required 18 CEUs within each three-year

period—which averages out to only six (6) CEUs per year. At this year’s

convention, 18 CEUs are available. Just look for the sessions marked

with the ceu

.

Thursday, September 29, 2011 (cont.)


Jun/Jul 2011 BWR 29

diagrams, and capability analysis—can be used to monitor and control a process in a bottling facility. The InfinityQS implementation that was conducted at a Niagara water bottling facility—including the training, project milestones, and challenges—will be discussed.

1:00 pm - 3:00 pmAsset Protection: Minimize Risks and ExpensesPresenter: Dale West, American Society for Asset Protection

Dale West, one of America’s top asset protection experts, will provide information on the following topics: advanced lawsuit protection, tax reduction, and estate planning strategies. Every company

can benefit from West’s coverage of these fundamental business topics.

2:30 pm - 3:45 pm ceu

Emerging Contaminants: What To Know (1.25 CEUs)Presenter: Andrew Eaton, PhD, MWH Laboratories

Chrome-6, pharmaceuticals, nitrosamines, VOCs, and the list keeps growing. These “emerging contaminants” (as they are called) impact the bottled water industry at multiple levels, including

sources, treatment issues, and potential regulation. The California Office of Environmental Health Hazard Assessment (OEHHA) and NGOs (such as EWG) are playing a major role in moving emerging contaminants to the fore. Learn what you need to know and the potential impacts on your business.

3:15 pm - 4:30 pmProfitability: Achieving Net GrowthPresenter: Steven Keim, Hidell-Eyster International

This session explores the three stages of an HOD company’s life cycle. What is good growth versus bad growth? Why is steady growth critical to the success of your HOD business? What is the

financial value of adding one new cooler rental customer to your business? Ok, if the right type of growth is so critical, how do you get it?

3:15 pm - 5:00 pm ceu

CPO Study Session: Are You Smater Than a plant manager? (1.5 ceus)Presenters: Shayron Barnes-Selby, DS Waters; Laura Current, Niagara Bottling, LLC; Glen Davis, Absopure Water Company; Bob Hirst, IBWA

Bring your brain and be prepared to have some gameshow fun as we help you prepare for the CPO certification exam! Do you have the answers to run a bottling plant? Take the challenge!

Friday, September 30, 2011

8:00 am - 11:00 amiBwa cpo exam

8:00 am - 11:30 am ceu

Plant Tour: Southern Nevada Water Authority (1 CEU)

Have you ever wondered what exactly goes into treating water for distribution to the public? The Southern Nevada Water Authority’s River Mountains Facility treats up to 300 million gallons of water per day and is pleased to provide an opportunity for tour participants to become educated on what is involved in providing clean drinking water to the public. This state-of-the-art facility uses both ozone and chlorine in its disinfection process. Ozone is also intended to reduce the amount of organic material in the water and, as a result, reduce trihalomethanes in the finished water. Tour bus will depart from and return to the MGM Grand. Limited availability. (Ticketed Event)

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IBWA’s education curriculum has a solid reputation as a program that provides speakers who can convey the knowledge and the know-how to help you be a success in the bottled water industry. Come learn something new or earn continuing education units (CEUs) to keep your certified plant operator (CPO) status up to date.

The fabulous MGM Grand Las Vegas is the IBWA headquarters hotel for the duration of the 2011 IBWA Annual Business Conference, September 26-30, 2011. The MGM Grand offers an abundance of activities for attendees during their off time: tasty restaurants, exciting clubs—and, of course, the beautiful lions at the Lion Habitat.

On Thursday, September 29, from 8:30-10:45 a.m., network with your industry peers and come hear IBWA President Joe Doss speak of the issues and events that have been keeping IBWA busy so far in 2011—and find out what’s in store for IBWA’s future.

2011 IBWA AnnuAl BusIness Conferen e loor Pl

SucceedGeneral Session

LearnEducational

Program Classrooms


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If you’ve got a bottled water industry question, IBWA Supplier members will be available Wednesday, September 28, from 11:30 a.m.-6 p.m. to provide you with the answers during the Prescheduled Appointments and the IBWA Tabletop Trade Show, Luncheon, and Reception.

On Tuesday, September 27, from 5:30-7:30 p.m., plan to attend the Chairman’s Reception. This event is a great time to relax with friends and family and honor IBWA Chairman Scott Hoover.

ParticiPate•Supplier/Bottler

Prescheduled Appointments

•TabletopTradeShow Lunch and Reception

ParticiPateChairman’s Reception

LEARN hursday, eptember

29, from 8:30-10:45 a.m., network with your industry peers and come hear IBWA President Joe Doss speak of the issues and events that have been keeping IBWA busy so far in 2011—and find out what’s in store for IBWA’s future.

2011 IBWA Annu Bu ESS ConFEREnCE FLooR PLAn


john f. kennedy - bottled · pdf filejun/jul 2011 bwr 23 the 2011 ibwa annual business...

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