john deere land of opportunity
DESCRIPTION
Overview of the John Deere Lifestyle BrandTRANSCRIPT
The Land of Opportunity.
John Deere Licensed Products.
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It All Started With The Plow.
The Land of Opportunity | John Deere Licensed Products
With the invention of his famous steel plow in 1837, John Deere forged the beginnings of Deere & Company.
From the very beginning, the company has been dedicated to those linked to the land.
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175 Years Old and Still Growing
• Now the GLOBAL LEADER in providing HIGH-QUALITY, INNOVATIVE land management solutions across agriculture, forestry, construction, turf care, landscaping and irrigation.
• Operations in 35 COUNTRIES with MORE THAN 55,000 EMPLOYEES.• MAJOR GROWTH occurring in BRAZIL, RUSSIA, INDIA, CHINA.• ANNUAL REVENUES OF OVER $32 BILLION, with a $50 BILLION GOAL by 2018.
The Land of Opportunity | John Deere Licensed Products
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• Ranked ONE OF THE 50 MOST ADMIRED COMPANIES in the world by Fortune magazine.
• Chosen as ONE OF THE WORLD’S MOST ETHICAL COMPANIES by Ethisphere Institute.
• Green and yellow tractor is the MOST RECOGNIZED TRACTOR IN THE WORLD.
• Over 1 MILLION ACTIVE FACEBOOK FANS.
• More than 10 MILLION UNITS of TOYS sold annually.
• Over 1 MILLION HATS sold annually.
• CHILDREN’S BOOT LINE is the TOP PREMIUM SELLING LINE in the market.
• Battery-operated GATOR has been the WORLD’S TOP-SELLING RIDE-ON TOY since 2001.
• 2012 product launches include BUILD-A-BEAR WORKSHOP PARTNERSHIP, MEGA BLOKS and PREMIUM WORK WEAR.
An Authentic American Brand …
… Loved by Those Who Love the Land.
The Land of Opportunity | John Deere Licensed Products
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The Equity of Green & Yellow
John Deere has significant brand equity and staying power, equal to or greater than brands such as Disney and Nike.
2008 Hall & Partners, John Deere Licensing Study
The Land of Opportunity | John Deere Licensed Products
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Connecting With Consumer Lifestyles
Demand for John Deere lifestyle products is growing among these key product categories:
Toys, Games, Books, DVDs, Puzzles | Kids’ Furniture Apparel, Footwear, Personal Accessories Core Related
Equipment, Attachments, Accessories
The Land of Opportunity | John Deere Licensed Products
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Contact
DALE W. PASCHKEGlobal ManagerBrand [email protected]
DEAN HAMKEGlobal LicensingStrategy [email protected]
BETSY YENNERGlobal Licensing [email protected]
KELLYE HASKINGlobal Licensing ManagerApparel, Footwear, [email protected]
The Land of Opportunity | John Deere Licensed Products
