Joel Crawford – Sales Director EMEAChristoph Benning – Sales Director Germany

OMD DE

Agenda

Introduction

Digital Landscape

ACM integrated Platform

Product Vision

Products and Services

Open discussion

OMD & EyeblasterLeading with Global Presence and Support and innovation

Local presence for account support √

Accounts hierarchy for management and reporting √

Assets management √

EYEBLASTER

Search

Display

Emerging Media

Challenge:It is getting harder to effectively manage campaigns as they run on multiple channels (search, display, games).

Solution: Consolidate reports and data analytics through Eyetracker. Faster, easier and more efficient reporting with the Excel plug-in tool.

The Digital ChallengeSimplifying Campaign Management

Get a bird’s eye view of cross channel campaigns from one source and save time.

Benefit:

New Reporting

Planning Tools

Trafficking Tools

Tracking and Optimization Tools

Reports and Analytics

Legacy

Disp

lay T

echnology

Rich Media Display

Technology

Flash MX MXP Components

Vide

o

Com

munication La

yer

Creative Shop

Interface

Media Agency Interface

Publisher Interface

Ad Creation Tools

Client Control

Message Authoring Campaign Management Display Technologies

E-m

ail

Sea

rch

IPTV

Web MobileGames

ACMProviding unified digital marketing solutions >

The Eyeblaster PortfolioIntegrated Solutions That Work

Advertising Campaign Management (ACM) Suite

Integrated solutions that help clients and the parties they serve - bring brands to life

All format types and templates,

video, interactive features

Ad serving across all

digital channels, including

planning and buying tools

Search bid mgmt

ROI analysis and

optimisation

De-duped search and

display

Casual game ad solutions

User ad policy

FUTURE

Mobile

VOD

IPTV

2006Q1 Q2 Q3 Q4

Eyeblaster, 2006 and highlightsAchievements

Excel & Quick Trafficking

Quick duplication of placements

Inline creation of standard banners

Multiple Edit of placements and ads

Generate bulk of tags for multiple placements

Send tags via email

Trafficking API

Trafficking tools

Trafficking tools - Export Basic Media Plan

Trafficking tools - Choose Publishers

Trafficking tools - Fill Excel

Automated creative selection based on optimised metric: Clicks Conversions Interactions (Industry only)

Turn on and off on placement or campaign level

Select single or multiple ‘Best performing ads’, other ads will be placed in a control group

Proprietary Eyeblaster optimisation algorithm

Automatic Optimisation

ACMEnable Automatic Optimization >a single flight - updating Ad Rotation

Filtering Bandwidth Operating System Browser Screen resolution

Behavioural targeting déjà vu Behavioural sequencing

Sequencing Weight based Time based Ad grouping

Targeting & Sequencing

Targeting – Filtering on Ad Level

Tagging an advertiser’s site enables you to classify users according to

their behavior on that site.

Déjà Vu Tracking TagsA Powerful Behavioral Targeting Tool

FLASH DEMOhttp://origin.www.eyeblaster.com/dejavu/

In future campaigns, you can serve different ads according to those

users’ classifications.

Who should use it?

ACM agencies/advertisers looking to leverage behavioral data to increase the effectiveness of campaigns over time.

Benefits

Targeting users with relevant creative ensures higher performance rates

Don’t waste acquisition costs on existing customers/cross/up sell

This is a retention tool for agencies – the knowledge base collected allows the agency to offer an added value that increases as they continue to service their client.

A true behavior-driven targeting solution

ACM V1.5Key Features & Benefits – DejaVu Targeting

Per placement buy data: Cost base, Cost & Action value

Easy setup via Quick & Excel trafficking

Choose from multiple success metrics Click Conversions Interactions

Auto-Optimise to maximize ROI

Include and exclude ads from rotation on the fly

ROI Management

ROI Management

Track counter and sales activity on advertiser website

Control of reporting frequency: Campaign, 24 hours, Session & Unique

Collect sales value and unlimited additional parameters

Automatically De-dupe sales based on last cookie dropped

Variable cookie window (data rerun facility)

Path to conversion

Report by Conversion Time/Exposure Time

Post Impressions / Post Click tracking

Post Impressions / Post Click tracking

Dashboard

Overview of campaigns with Dashboard

Detailed reports

Detailed reports on each campaign

Excel™ plug-in tool

In-depth look at results in format you need

MONITOR ANALYZE INSIGHTS

EyetrackerNew reporting overview

Look for the menuin your Excel™

application

Use the toolbar for the sign-in option and the

sign-in interface appears

Create reports from a variety of report

options in the drop-down menu.

Choose from a variety of pivot table fields for

your report.

Easy drag and drop interface makes

loading the pivot table easy.

Create a custom report designed to

your specifications.

To share reports, go to the dropdown menu

and click Share Report.

Click the OK button to upload for saving and

sharing.

The share report menu opens. Name your

report and click OK.

Your report is uploading. You will be prompted to save your

custom report.

EyetrackerHow does it work?

Unified Weighted ROI

Report

Weights Center

Easy monitoring

through New Reporting

Unified ROI Report

Insight into Customer Journey

De-duplication

Integrated Interactive MarketingRobust Workflow and Comprehensive Analytics

How can I avoid double counting of conversions?

How can I get more accurate ROI for better optimization?

Is there a way to simplify cross

channel campaign monitoring?

How can I use the customer journey for optimization?

What can give me better optimization per publisher and

per ad?

Where can I get cross channel performance in

one place?

CA

MP

AIG

N

Day 1 Day 5 Day 10 Day 15

UNIFIED Tracking System

40%

10%

10%

40%

SALE!

Car Insurance

2 4New Jersey

Car Insurance

Car Insurance

Quote3

Display Ad1

Comprehensive Cross Channel Analytics

By using the weights center, the user can view the customer journey, from display and search channels, resulting in a completed transaction. 

Publisher/SE

Post Click Activity Name

Total Media

Cost ($)

Total Rev ($)

ROI (%)

Impressions Clicks CTR(%)

Avg CPC ($)

AvgCPA($)

AvgRev($)

Conversions Click to Conversion

Rate (%)

1,691 2303 36.20% N/A 4,700 N/A 0.36 20.88 28.43 81 1.72%

1,691 1793 6.04 % N/A 4,690 N/A 0.36 23.82 25.25 71 1.51 %

google 1,691 1793 6.04 % N/A 4,690 N/A 0.36 23.82 25.25 71 1.51 %

0 510 0.00 % N/A 10 N/A 0.00 0.00 51.00 10 100.00 %

ov_au 0 510 0.00 % N/A 10 N/A 0.00 0.00 51.00 10 100.00 %

10,495 31964 204.57% 488,115 1,228 0.25 % 8.55 19.69 59.97 533 43.40%

0 0 0.00 % 34 0 0.00 % 0.00 0.00 0.00 0 0.00 %

Fairfax Digital AU

0 0 0.00 % 30 0 0.00 % 0.00 0.00 0.00 0 0.00 %

ninemsn 0 0 0.00 % 4 0 0.00 % 0.00 0.00 0.00 0 0.00 %

10,495 31964 204.57 % 488,081 1,228 0.25 % 8.55 19.69 59.97 533 43.40 %

12,186 34267 181.21% 488,115 5,928 1.21% 2.06 39.69 55.81 614 10.36% Totals

Yahoo Ad

Display

MSN

Yahoo Ad

PPCSE

Google Ad

Report 1/2/2007 8:56:22 PM (EST)

Campaign Type

Campaign/Account

Campaign Dates: N/AReport Date Custom (01/01/2006 - 01/31/2007).

Campaign AllDate Resolution: Totals

eb.search Report - eb.search Unified ROI - By Activity

Advertiser Advertiser Demo

Example of Unified ROI Report by Campaign

Compare CPA for each advertising level

Understand overall ROI between search and display

Measure cross channel performance in one report

Comprehensive Integration

Comprehensive Cross Channel AnalyticsUnified Weighted ROI Report

This report has the same structure as the unified ROI report, and you can drill down to

an ad/keyword level.

Publisher/SE

Post Click Activity Name

Total Media

Cost ($)

Total Rev ($)

ROI (%)

Impressions Clicks CTR(%)

Avg CPC ($)

AvgCPA($)

AvgRev($)

Conversions Click to Conversion

Rate (%)

1,691 2303 36.20% N/A 4,700 N/A 0.36 20.88 28.43 81 1.72%

1,691 1793 6.04 % N/A 4,690 N/A 0.36 23.82 25.25 71 1.51 %

google 1,691 1793 6.04 % N/A 4,690 N/A 0.36 23.82 25.25 71 1.51 %

0 510 0.00 % N/A 10 N/A 0.00 0.00 51.00 10 100.00 %

ov_au 0 510 0.00 % N/A 10 N/A 0.00 0.00 51.00 10 100.00 %

10,495 31964 204.57% 488,115 1,228 0.25 % 8.55 19.69 59.97 533 43.40%

0 0 0.00 % 34 0 0.00 % 0.00 0.00 0.00 0 0.00 %

Fairfax Digital AU

0 0 0.00 % 30 0 0.00 % 0.00 0.00 0.00 0 0.00 %

ninemsn 0 0 0.00 % 4 0 0.00 % 0.00 0.00 0.00 0 0.00 %

10,495 31964 204.57 % 488,081 1,228 0.25 % 8.55 19.69 59.97 533 43.40 %

12,186 34267 181.21% 488,115 5,928 1.21% 2.06 39.69 55.81 614 10.36% Totals

Yahoo Ad

Display

MSN

Yahoo Ad

PPCSE

Google Ad

Report 1/2/2007 8:56:22 PM (EST)

Campaign Type

Campaign/Account

Campaign Dates: N/AReport Date Custom (01/01/2006 - 01/31/2007).

Campaign AllDate Resolution: Totals

eb.search Report - eb.search Unified ROI - By Activity

Advertiser Advertiser Demo

More accurate ROI means better optimization per publisher and per ad