joe luk pdf portfolio · pdf portfolio [email protected] 07736958859. capital & centric brand...
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Capital & Centric Brand development
Capital & Centric Brand development
When I first was employed by Capital & Centric, their existing brand was simple and clean. They had great projects, but the photography didn’t make the most of the beautiful aspects of their work.The brand worked great in print, but didn’t translate as well to web, video and social.
Capital & Centric Brand development
I worked on the core of the brand to help to define who Capital & Centric are, what they do and their goals.
From this I developed their messaging and brand guidelines.
Derelict buildings, unloved land, property, problems for councils/cities.
Communties, environments, workspaces, homes, towns, cities.
Develop, design, curate, cultivate.
WE TAKE MUNDANE SPACES & CREATE BRILLIANT PLACES.
Capital & Centric Signage design
Capital & Centric Campaign work
Mill/loft apartment poster campaign across Manchester City centre.
Capital & Centric Campaign work
Marketing suite design; floor plan wall boards, stickers, brochures and buyer merchandise.Capital & Centric
Campaign work
Brochure designed for purchasers, containing short history on the building, CGIs and redrawn floor plans.Capital & Centric
Campaign work
Capital & Centric Campaign work
After purchasers had bought apartments in a 200 year old mill off-plan. I came up with the idea to give them something to remind them of their home (whilst they waited 2 years for it to be built).
These old keys were found in the building, I redesigned them as key fobs, and a local furniture designer reworked the metal into a gift to either keep on a keyring or hang as an ornament in their homes.
Capital & Centric Campaign work
Capital & Centric Social branding & curation
Digital strategy, scheduling and creative artworking for social media channels.
Capital & Centric Social branding & curation
Capital & Centric Website design
Redesign of the website to become more consumer-facing, featuring listings of homes, apartments and workspaces to rent and buy.
Capital & Centric Short film
Antique film reels capturing a development, Talbot Mill, were unearthed in the BFI archive. I matched the shot of the original footage with a camera – and shot, directed and edited a mini-doc on the history of the film and mill itself. The short video recieved regional news coverage.
Original footage
Reshoot footage
Combined new + old footage
Kampus Brand development
Kampus is a £250m devleopment in Manchester City Centre. It’s over 500 apartments with 17 restaurants, shops and bars.The concept for the project is a scandinaivan and bohemian inspired, garden neighbourhood.
When I began the project, the client’s existing brand assets were only a logo, typeface and CGIs. I had to then flesh everything out from thereKampus
Brand development
The brand took inspiration from Scandi graphic design, using a soft colourful palette – letting imagery, texture and space bring in the personality.
Kampus Brand development / signage
Kampus Wayfinding wall graphics
Kampus Website design
Kampus Social branding & curation
The client wanted a “seedy” feel for the night-time, leisure activites. This included events such as mini-festivals and club nights.This didn’t match the scandi-brand they had briefed for, so I created a special “events” sub brand which was darker and moodier and matched the feel and look of the neon sign that we created onsite.
Kampus Brand development / signage
Tote bags for the normal Kampus brand and events brand.Kampus Merchandise
Design and development of 2m tall neon signs on Kampus tower rooftop.Kampus
Signage design
Font Comms Brand development
Font Comms is a startup PR company. Their clients include large development and national energy companies.Font Comms
Branding
Font Comms Branding
Font Comms Assets & illustration
Font Comms Stationary
Font Comms Stationary
Since a lot of the work Font Comms works on is print and word-based, I developed a simple text and illustration template to help them publish client coverage in an interesting way.
Font Comms Social branding
Font Comms Signage design
Font Comms Website design
Rogue Artists’ Studios Brand development
Rogue Artists’ Studios Rebrand
I rebranded Rogue Artists’ Studios – one of the longest running Artists’ studio and exhibitions spaces in Manchester. They house around 100 artists, across over 70 internal studios. They create and host exhibitions across many disciplines; painting, film, theatre, dance, interactive design and more.
Rogue Artists’ Studios Rebrand
Their brand had to be simple, clean and bold. It had to be strong enough to a recognisable mark – yet fade effortlessly into the background when placed next to a piece of art, whether physically, digtially or in print.As the studios are so eclectic, with a mash of disciplines, style and individuals – the only permenant asset is the logo and typeface.
The brand is then allowed use with any pallette, imagery or illustration style – completely down to the user/designer’s taste and interpretation – much like the art they produce themmselves.
Rogue Artists’ Studios Rebrand
Rogue Artists’ Studios Brochure design
This brochure was designed to celebrate over 21 years of the Artists Studios – highlighting a handful of some of their most successful artists.
Rogue Artists’ Studios Flyer design
Flyers designed to celebrate the “RELAUNCH” of Rogue Studios and to promote their open day, where the public and journalists are welcomed to exhibitions and behind the scenes of the Artist Studios.
Rogue Artists’ Studios Rebrand
Rogue Artists’ Studios Rebrand
