Jock To Scholar

Toshina Jessamy

11th Grade

Age: 16

Business Profile A tutoring service provided for inner-city youth but targets the student athlete

who doesn't have the resources to exceed to the next level which is going to college to play their sport. I will provide them with the tutoring they need and consult with them on the recruiting process and specifics for various division schools.

Type of Business: Service Customer will be satisfied that they have college opportunities

and have excelled in their high school education with the help and support of the program.

Legal Structure: Sole Proprietorship—I possess the knowledge to get the job

done right when educating the student athlete

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Opportunity Opportunities

No other tutoring service provides academic support and assistance with the recruiting process

Inner-city youth do not have the proper resources to proceed to the next level in education and athletics

Changes in NCAA rules makes it harder for inner-city student athletes to advance

Qualifications 8 years of experience as a student athlete Bilingual (English & Spanish) Well educated in knowing the qualifications of being a

division 1, 2,or 3 student athlete

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Consumer Profile By Location

Hartford, CT and surrounding areas

By Population Student Athlete males and females ages 13 to 19

By Personality/BehaviorHigh school athletes who need assistance to maintain/improve grades and also wants to be recruited

By Incomemiddle income households

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Competition

Competitive Advantage • More convenient location for Hartford student athletes

• Give a flat rate charge

Competitor price Quality Greatest Strength

Greatest Weakness

Kumon math and reading center

$250/Two sessions

Good Use of placement

test

Only open two days a week

Sylvan learning center

$100/session Good On-line support No at home private tutor

College Nannies

& Tutors

$450+/4 sessions

Excellent

Provide baby-sitting service and tutoring

Only 2 franchises in CT and not

located in the city

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Marketing Mix Price:

More affordable price than the leading competitors with the goal to get the student athletes grades or SAT scores up so they can go to college

Place: Hartford,CT and surrounding areas

Product: Friendly education/recruiting assistance

Promotion: Business cards, brochures, flyers, internet

(website/social networking sites)

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Marketing Plan Phase Method Description Cost

Awareness Business cardsBrochuresFlyersInternet / social networking

Handed to student athletes after high school sporting events, contains website for social networking

$115.58

Purchase Friendly affordable tutoring/recruiting service

Offer payment plans, provide excellent customer service and invaluable information

Free

Retention Free tutoring session if you refer a friend.

Helps tutor and student athletes build a connection and establish long term relationships

$16.50(30% off 1st 2 hrs.)

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Cost of Materials/Direct Labor Definition

of One Unit

2 hrs of Tutoring 3 days

a week

(plus recruiting consultation)Cost of Sales Per Unit

Direct Labor

(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$8.25 6 hrs $49.50

Total Direct Labor Per Unit $49.50

Material Description Cost/Total Quantity Cost Per Unit ($)

Total Material Cost Per Unit 0.00

Variable Costs Per Unit (gas) $3.00

Cost of Sales Per Unit $52.50

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Economics of 1 Unit

Definition of One Unit 2 hrs of Tutoring 3 days

a week

(plus recruiting consultation)

Selling Price per Unit $200.00

Direct Labor Per Unit $49.50

Materials Per Unit $0.00

Total COGS Per Unit $49.50

Variable Costs Per Unit $3.00

Total Cost of Sales $52.50

Gross Profit Per Unit $147.50

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Time Management Plan

Business Schedule for a Typical Week

Entrepreneurship 21 hrs

School Hours 44 hrs

Sleep 56 hrs

Free-Time Hours 47 hrs

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Average Monthly Fixed Costs

Type of Fixed Cost Monthly Cost

Entrepreneurial Stipend $50.00

Advertising $58.85

Rent/ Utilities $10.00

Depreciation $8.80

Utilities $40.00

Total Monthly Fixed Costs $167.65

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Monthly Sales Projections

Month Units Sold

January 2

February 2

March 3

April 3

May 3

June 4

July 4

August 5

September 4

October 3

November 3

December 3

Total = 39

0

1

2

3

4

5

6

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

Monthly Break-

Even Units2

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Selling Price Per Unit $200.00

# of Units Sold 39

Total Sales $7,800.00

Total COGS $1,930.50

Other Variable Costs $117.00

Total Variable Costs $2,047.50

Gross Profit $5,752.50

USAIIRD (Yearly) $2,011.80

Other Costs/Unforeseen $1,000.00

Total Fixed Costs $3,011.80

Profit before Taxes $2,740.70

Less Estimated Taxes @25% $685.18

Net Profit $2,055.52

Projected Yearly Income Statement

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Return on InvestmentReturn on Sales

(ROS) 26%

For every $1 dollar of sales,

my business earned :

$0.26

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(ROI) 270%

For every $1 dollar invested,

my business earned :

$2.70

Start-up InvestmentEntrepreneurial hours needed for start-up

Wage I

pay myself

Total start-up

time investment

40 hrs $8.25 $120.00

Item Where I will buy this? Cost of Item3 SAT prep books Barnes & Noble $38.58

250 Business Cards Vistaprint.com $58.85

Laptop Wal-mart Already owned

Cell Phone Wal-mart $40.00

CASH RESERVE covering 3 months of fixed costs $ 502.95

Estimated TOTAL START-UP INVESTMENT $760.38

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Financing Strategy for Total Start-up Investment

Total: $760.38

Source Amount Debt Equity Gift

Personal Savings $380.19 X

Relatives/Friends $380.19 X

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Social Responsibility Plan

Jock To Scholar will partner up with the Wilson-Gray YMCA Youth and Family Center in Hartford and will host a 1 week summer camp.

Consumers will be aware of this on the Jock to Scholar brochures and business cards.

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Business & Educational Goals

Business- Hire two employees by the

end of the second year of business

- Hope to expand tutoring/recruiting services and open 2 new locations by the end of the fifth year

Educational - Graduate from high school and attend Southern Connecticut State University and play basketball

- Graduate from college with a bachelors degree

in Athletic Training

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At Jock to Scholar we believe in turning your Average Athlete into a

Student Athlete.  Thank you for your

consideration ofJock to Scholar

Website coming soon

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