Title – Manager- Retail Marketing

Location: Delhi

Reporting: Vice President- Brand & Strategy

Company Brief

Lenskart is India’s fastest growing optical business. The company was co-founded in 2010 by Peyush Bansal, Amit

Chaudhary & Sumeet Kapahi to provide Vision to India. 1/3rd of India’s population today needs vision correction

and only 25% of those in need wear specs. Lenskart was founded in 2010 with a vision to solve this problem of eye

wear and be the Numero Uno eyewear provider in India.

With technology integration into the eyewear vertical, and keeping a deep focus on consumer happiness, Lenskart

has grown more than 200% Year on Year in the last 2 years to be among the top 3 Optical Retail businesses of India

today.

With an employee strength of over 1200 employees, the company is continuing to grow 15% month on month, and

changing the landscape of Indian Eyewear with its very unique services and products such as:

Buying specs online with “Virtual Try On”

Home Eye Checkup service in 7 cities with over 300+ eye checkups every day at consumer’s houses

60 Click & Mortar Stores pan India (including tier 2 and 3 cities) as centers for people to get their eyes

checked and book orders online as well as get their post-sale adjustments done

Network of Affiliate Doctors who place orders for their consumers online on the Lenskart platform

Majority of the Lenskart eye-frames and prescription lenses are designed in-house and come to consumer directly

from manufacturing to retail. Post a spectacle order is received, each frame is individually fitted with the respective

prescription in company’s own in-house state-of-the-art (first in India) manufacturing facility before it is dispatched.

By owning the process end to end, company not only provides 1 year warranty on all products sold but also a

significant 50% price benefit over any other optical chain in India.

When in 2011, the company was selling 30 specs a day online Lenskart raised its first round of funding of USD

3.3Million from IDG Ventures India (IDGVI). In 2013, when the company was selling nearly 200 specs online per

day, Ronnie Screwvala led Unilazer Ventures, along with IDG again, invested around USD 8 Million in the

company. Today, when Lenskart is making nearly 2000 specs a day- shipped pan India and, has so far shipped over

10 Lac specs across the country. The company has recently raised Private equity investment from TPG Growth of 22

million USD to fulfill its vision to be India’s Number One eyewear provider by 2016.

A little bit about the team and culture:

Young passionate team

Very numerate and focused on Analytics

50 people Tech team in Delhi

Recently opened a tech office in Bengaluru also

Experimentative and Jet Speed Execution

Freedom to execute and take risks

Obsessed with Customer Happiness and Delight

Position Summary

The incumbent shall be responsible for planning events, BTL, activations and launching of campaigns for our

Offline Business at a Pan India Level.

Major Responsibilities:

The role will have the following key responsibilities:

Managing the Brand Marketing, Customer Experience & Loyalty Program, Integrated Marketing

Communications

Conceptualize & Drive regional activations.

Event Management.

Drive BTL and Brand Campaigns initiatives.

Build relationships with internal and external customers/ vendors.

Executing activations plans by identifying opportunities across Brands. Drive new Brand initiatives

Plan new and innovative marketing initiatives on a regular interval to create a brand recall and awareness.

Planning and Execution of Regional Marketing Calendar

Propose the Marketing Calendar for the relevant stores based on the agreed KPIs

Execute the activities of the Marketing Calendar

Analyze and share the outcome of the activities of the Marketing Calendar

Track and analyze competition initiatives in the region every quarter

Deploy best practices and successful marketing initiatives across various stores

Implement brand campaigns to keep up the imagery of brand

Adapt the theme and the communication of the season launch to the regional communication

Education & Experience

Minimum of 6-8 years of experience in Retail Marketing. Experience in successfully building, coaching, and motivating high performing teams while holding

employees accountable

Other Requirements

Have a technology obsession and must see Technology as a game changer

Be a market maker; must have conceptualized and executed on innovative ways to work with internal

teams and relevant stakeholders

Have strong risk orientation and ability to deal with ambiguity; ability to think through and act on different

options with limited available information

Be hard-working and diligent, discipline to convert strategy into action

Strong business analytics, relationship management, strategy development, project management, problem

solving and change management skills.

Demonstrates strong oral and written communication skills including the ability to clearly present

recommendations and ideas to summarize complex issues.

Be a strong leader – ability to hire and develop a very capable, strong team

Demonstrate cultural fit towards being hands-on, humility and drive a learning environment

Have impeccable ethics and integrity

Personal Characteristics

Passion and commitment

Strong intellect

High integrity